myjourney.pointillist.com Open in urlscan Pro
192.28.150.236  Public Scan

Submitted URL: http://app.connect.awspls.com/e/er?s=893759278&lid=80275&elqTrackId=1F81D423B036F2E2ABB86E0F91EF0E84&elq=c255c331e490462eaff01...
Effective URL: http://myjourney.pointillist.com/content-customer-journey-measurement.html?utm_source=cx-network&utm_medium=ad-other&utm_campaign...
Submission: On March 22 via api from SE — Scanned from DE

Form analysis 3 forms found in the DOM

<form class="mktoForm mktoHasWidth mktoLayoutAbove" id="mktoForm_1099" novalidate="novalidate" style="font-family: Lato; font-size: 13px; color: rgb(51, 51, 51); width: 3121px;">
  <style type="text/css">
    .mktoForm .mktoButtonWrap.mktoInset .mktoButton {
      color: #000;
      background: #fff;
      border: 1px solid #aeb0b6;
      padding: 0.4em 1em;
      font-size: 1em;
      box-shadow: 1px 1px 6px 1px #ccc;
      background-color: #f5f5f5;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#f5f5f5), to(#dfdfdf));
      background-image: -webkit-linear-gradient(top, #f5f5f5, #dfdfdf);
      background-image: -moz-linear-gradient(top, #f5f5f5, #dfdfdf);
      background-image: linear-gradient(to bottom, #f5f5f5, #dfdfdf);
    }

    .mktoForm .mktoButtonWrap.mktoInset .mktoButton:hover {
      border: 1px solid #999;
    }

    .mktoForm .mktoButtonWrap.mktoInset .mktoButton:focus {
      outline: none;
      border: 1px solid #999;
    }

    .mktoForm .mktoButtonWrap.mktoInset .mktoButton:active {
      box-shadow: inset 1px 1px 6px 1px #ccc;
      background-color: #dfdfdf;
      background-image: -webkit-gradient(linear, left top, left bottom, from(#dfdfdf), to(#f5f5f5));
      background-image: -webkit-linear-gradient(top, #dfdfdf, #f5f5f5);
      background-image: -moz-linear-gradient(top, #dfdfdf, #f5f5f5);
      background-image: linear-gradient(to bottom, #dfdfdf, #f5f5f5);
    }
  </style>
  <div class="mktoFormRow">
    <div class="mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset mktoHasWidth" style="width: 10px;"></div>
      <div class="mktoFieldWrap">
        <div class="mktoHtmlText mktoHasWidth" style="width: 260px;">
          <h2 style="text-align: center;">Download Now<br></h2>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>First Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="FirstName" name="FirstName" placeholder="Don" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>Last Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="LastName" name="LastName" placeholder="Draper" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;"><span id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>Company Name:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Company" name="Company" placeholder="Sterling Cooper Draper Price" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text"
          class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;"><span id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>Business Email:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><input id="Email" name="Email" placeholder="don@scdp.com" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email"
          class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true" style="width: 300px;"><span id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap mktoRequiredField"><label for="Job_Function__c" id="LblJob_Function__c" class="mktoLabel mktoHasWidth" style="width: 150px;">
          <div class="mktoAsterix">*</div>Job Function/Role:
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div><select id="Job_Function__c" name="Job_Function__c" aria-labelledby="LblJob_Function__c InstructJob_Function__c" class="mktoField mktoHasWidth mktoRequired" aria-required="true"
          style="width: 300px;">
          <option value="">Select...</option>
          <option value="Marketing">Marketing</option>
          <option value="CX">CX</option>
          <option value="Analytics/BI">Analytics/BI</option>
          <option value="Customer Insights">Customer Insights</option>
          <option value="Customer Service or Support">Customer Service or Support</option>
          <option value="Sales">Sales</option>
          <option value="IT">IT</option>
          <option value="Finance">Finance</option>
          <option value="Owner/Founder/President/CEO">Owner/Founder/President/CEO</option>
          <option value="Product Management">Product Management</option>
          <option value="Purchasing">Purchasing</option>
          <option value="R&amp;D">R&amp;D</option>
          <option value="Systems/Solutions/Operations">Systems/Solutions/Operations</option>
          <option value="Other">Other</option>
        </select><span id="InstructJob_Function__c" tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow" style="display: block;">
    <div class="mktoFieldDescriptor mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset" style="width: 10px;"></div>
      <div class="mktoFieldWrap"><label for="Consent_to_Processing__c" id="LblConsent_to_Processing__c" class="mktoLabel mktoHasWidth" style="width: 0px;">
          <div class="mktoAsterix">*</div>
        </label>
        <div class="mktoGutter mktoHasWidth" style="width: 10px;"></div>
        <div class="mktoLogicalField mktoCheckboxList mktoHasWidth" style="width: 10px;"><input name="Consent_to_Processing__c" id="Consent_to_Processing__c" type="checkbox" value="yes"
            aria-labelledby="LblConsent_to_Processing__c InstructConsent_to_Processing__c" class="mktoField"><label for="Consent_to_Processing__c" id="LblConsent_to_Processing__c"></label></div><span id="InstructConsent_to_Processing__c"
          tabindex="-1" class="mktoInstruction"></span>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoFormCol" style="margin-bottom: 10px;">
      <div class="mktoOffset mktoHasWidth" style="width: 10px;"></div>
      <div class="mktoFieldWrap">
        <div class="mktoHtmlText mktoHasWidth" style="width: 260px;">
          <p>You agree to our use of this information in accordance with the terms of our Privacy Statement.</p>
        </div>
        <div class="mktoClear"></div>
      </div>
      <div class="mktoClear"></div>
    </div>
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="utm_source__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="cx-network" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="utm_medium__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="ad-other" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="utm_campaign__c" class="mktoField mktoFieldDescriptor mktoFormCol" value=" cj-measure-ebook" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="utm_content__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="dedicated-email" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoFormRow"><input type="hidden" name="utm_term__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;">
    <div class="mktoClear"></div>
  </div>
  <div class="mktoButtonRow"><span class="mktoButtonWrap mktoInset" style="margin-left: 86px;"><button type="submit" class="mktoButton">Download Now</button></span></div><input type="hidden" name="formid" class="mktoField mktoFieldDescriptor"
    value="1099"><input type="hidden" name="lpId" class="mktoField mktoFieldDescriptor" value="4553"><input type="hidden" name="subId" class="mktoField mktoFieldDescriptor" value="165"><input type="hidden" name="munchkinId"
    class="mktoField mktoFieldDescriptor" value="837-MZM-862"><input type="hidden" name="lpurl" class="mktoField mktoFieldDescriptor" value="//myjourney.pointillist.com/content-customer-journey-measurement.html?cr={creative}&amp;kw={keyword}"><input
    type="hidden" name="followupLpId" class="mktoField mktoFieldDescriptor" value="4554"><input type="hidden" name="cr" class="mktoField mktoFieldDescriptor" value=""><input type="hidden" name="kw" class="mktoField mktoFieldDescriptor"
    value=""><input type="hidden" name="q" class="mktoField mktoFieldDescriptor" value="">
</form>

POST /index.php/leadCapture/save3

<form class="mktoForm mktoNoJS" action="/index.php/leadCapture/save3" method="post">
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="FirstName"> First Name: </label>
      <input type="text" class="mktoField mktoTextField" name="FirstName" id="FirstName">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="LastName"> Last Name: </label>
      <input type="text" class="mktoField mktoTextField" name="LastName" id="LastName">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="Company"> Company Name: </label>
      <input type="text" class="mktoField mktoTextField" name="Company" id="Company">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="Email"> Business Email: </label>
      <input type="text" class="mktoField mktoTextField" name="Email" id="Email">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="Job_Function__c"> Job Function/Role: </label>
      <input type="text" class="mktoField mktoTextField" name="Job_Function__c" id="Job_Function__c">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="Consent_to_Processing__c">
      </label>
      <input type="text" class="mktoField mktoTextField" name="Consent_to_Processing__c" id="Consent_to_Processing__c">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="utm_source__c"> utm_source: </label>
      <input type="text" class="mktoField mktoTextField" name="utm_source__c" id="utm_source__c">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="utm_medium__c"> utm_medium: </label>
      <input type="text" class="mktoField mktoTextField" name="utm_medium__c" id="utm_medium__c">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="utm_campaign__c"> utm_campaign: </label>
      <input type="text" class="mktoField mktoTextField" name="utm_campaign__c" id="utm_campaign__c">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="utm_content__c"> utm_content: </label>
      <input type="text" class="mktoField mktoTextField" name="utm_content__c" id="utm_content__c">
    </div>
  </div>
  <div class="mktoFormRow">
    <div class="mktoFormCol">
      <label class="mktoLabel" for="utm_term__c"> utm_term: </label>
      <input type="text" class="mktoField mktoTextField" name="utm_term__c" id="utm_term__c">
    </div>
  </div>
  <span style="display:none;"><input type="text" name="_marketo_comments" value=""></span>
  <span class="mktoButtonWrap"><button type="submit" class="mktoButton">Submit</button></span>
  <input type="hidden" name="lpId" value="4553">
  <input type="hidden" name="subId" value="165">
  <input type="hidden" name="lpurl" value="//myjourney.pointillist.com/content-customer-journey-measurement.html?cr={creative}&amp;kw={keyword}">
  <input type="hidden" name="formid" value="1099">
  <input type="hidden" name="formVid" value="1099">
  <input type="hidden" name="ret" value="//myjourney.pointillist.com/content-thanks-journey-measurement-ebook.html">
  <input type="hidden" name="munchkinId" value="837-MZM-862">
  <input type="hidden" name="kw" value="">
  <input type="hidden" name="cr" value="">
  <input type="hidden" name="searchstr" value="">
  <input type="hidden" name="_mkt_disp" value="return">
  <input type="hidden" name="_mkt_trk" value="">
</form>

<form class="mktoForm mktoHasWidth mktoLayoutAbove" novalidate="novalidate" style="font-family: Lato; font-size: 13px; color: rgb(51, 51, 51); visibility: hidden; position: absolute; top: -500px; left: -1000px; width: 1600px;"></form>

Text Content

Download Now


 CUSTOMER JOURNEY MEASUREMENT 101
[FREE EBOOK]


CX LEADER’S GUIDE TO WINNING WITH JOURNEY-BASED CUSTOMER EXPERIENCE MEASUREMENT




SECTION 1.5 TITLE GOES HERE

Lorem ipsum dolor elit sed sit amet, consectetur adipisicing elit, sed do tempor
incididunt ut labore et dolore magna aliqua.

Today most enterprises see customer experience as a top priority and have
invested heavily in CX measurement tools and programs. And yet, the majority are
unsatisfied with their ability to effectively measure CX and still need a better
way to track and quantify cross-channel experiences in order to prioritize the
right opportunities for improvement and deliver the experiences customers
demand. That’s why leading organizations are adopting customer journey
measurement.  


In this informative guide, you’ll discover why traditional CX measurement
programs fall short, what customer journey measurement is, how it enables you to
improve CX and business outcomes, and how to get started. You’ll learn about:

 * The top 3 barriers to measuring CX and why traditional methods fail
 * How customer journeys elevate your CX measurement framework
 * What journey measurement is and how top orgs succeed with this approach
   
 * 4 essential steps to get started with customer journey measurement
   
 * And more!
   
   


FILL OUT THE FORM TO GET THE EBOOK NOW!







DOWNLOAD NOW





*
First Name:




*
Last Name:




*
Company Name:




*
Business Email:




*
Job Function/Role:

Select...MarketingCXAnalytics/BICustomer InsightsCustomer Service or
SupportSalesITFinanceOwner/Founder/President/CEOProduct
ManagementPurchasingR&DSystems/Solutions/OperationsOther



*





You agree to our use of this information in accordance with the terms of our
Privacy Statement.









Download Now
First Name:
Last Name:
Company Name:
Business Email:
Job Function/Role:

utm_source:
utm_medium:
utm_campaign:
utm_content:
utm_term:
Submit
Your privacy is important to us.
Read our Privacy Statement for the full story on how we protect and manage your
personal data.


Product
Overview
  Customer Journey Data Hub
  Customer Journey Analytics
  Customer Journey Orchestration
Integrations
Data Security & Privacy

Solutions
Industries
  Banking
  Retail
  Telecom
Roles
  Customer Experience
  Marketing

Partners
Partner Overview
Partner Portal

Resources
Resource Center
Blog
News

Company
About
Careers
Contact Us


© 2021 Pointillist. All rights reserved. Website Terms of Service | Privacy
Statement
FacebookTwitterLinkedIn