spotler.co.uk Open in urlscan Pro
51.143.130.145  Public Scan

Form analysis
9 forms found in the DOM

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https://spotler.co.uk/

<form class="mega-search expand-to-right mega-search-closed" role="search" action="https://spotler.co.uk/">
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---

Text Content

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THIS WEBSITE USES COOKIES

We use cookies on this website to enhance navigation, analyze usage, and assist
in our marketing efforts. By clicking “Allow All” you agree you are happy to
receive all our cookies. You can manage your preferences by clicking the
"customise" button. More details of how we use cookies can be can be found in
our Cookie Policy. You can change your cookie settings at any time.
Consent Selection
Necessary

Preferences

Statistics

Marketing

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Necessary 24

Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.
ClickCease
1
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cookietestThis cookie is used to determine if the visitor has accepted the
cookie consent box.
Expiry: SessionType: HTTP
Cookiebot
1
Learn more about this provider
CookieConsentStores the user's cookie consent state for the current domain
Expiry: 1 yearType: HTTP
Google
2
Learn more about this provider
test_cookieUsed to check if the user's browser supports cookies.
Expiry: 1 dayType: HTTP
rc::aThis cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.
Expiry: PersistentType: HTML
LinkedIn
2
Learn more about this provider
bscookieThis cookie is used to identify the visitor through an application. This
allows the visitor to login to a website through their LinkedIn application for
example.
Expiry: 1 yearType: HTTP
li_gcStores the user's cookie consent state for the current domain
Expiry: 179 daysType: HTTP
Microsoft
9
Learn more about this provider
``Used by Microsoft Power BI platform to display graphics on the website.
Expiry: PersistentType: HTML
AI_bufferUsed in context with the "AI_sentBuffer" in order to limit the number
of data-server-updates (Azure). This synergy also allows the website to detect
any duplicate data-server-updates.
Expiry: SessionType: HTML
AI_sentBufferUsed in context with the "AI_buffer" in order to limit the number
of data-server-updates (Azure). This synergy also allows the website to detect
any duplicate data-server-updates.
Expiry: SessionType: HTML
ai_sessionPreserves users states across page requests.
Expiry: 1 dayType: HTTP
ARRAffinitySameSiteUsed to distribute traffic to the website on several servers
in order to optimise response times.
Expiry: SessionType: HTTP
manifests.artifactsUsed by Microsoft Power BI platform to display graphics on
the website.
Expiry: PersistentType: HTML
manifests.extensionsUsed by Microsoft Power BI platform to display graphics on
the website.
Expiry: PersistentType: HTML
manifests.productsUsed by Microsoft Power BI platform to display graphics on the
website.
Expiry: PersistentType: HTML
manifests.tabsUsed by Microsoft Power BI platform to display graphics on the
website.
Expiry: PersistentType: HTML
Stripe
1
Learn more about this provider
mDetermines the device used to access the website. This allows the website to be
formatted accordingly.
Expiry: 399 daysType: HTTP
calendly.com
hubspot.com

2
__cf_bm [x2]This cookie is used to distinguish between humans and bots. This is
beneficial for the website, in order to make valid reports on the use of their
website.
Expiry: 1 dayType: HTTP
guru.communigator.co.uk
t.wowanalytics.co.uk
spotler.co.uk

3
wow.schedule [x3]This cookie is used in context with load balancing - This
optimizes the response rate between the visitor and the site, by distributing
the traffic load on multiple network links or disk drivers.
Expiry: 1 dayType: HTTP
leaderboardhq.com
1
cross-site-cookieEnsures visitor browsing-security by preventing cross-site
request forgery. This cookie is essential for the security of the website and
visitor.
Expiry: SessionType: HTTP
spotler.co.uk
1
wordpress_test_cookieUsed to check if the user's browser supports cookies.
Expiry: SessionType: HTTP
trackscore.online
1
google_auto_fc_cmp_settingStores the user's cookie consent state for the current
domain
Expiry: PersistentType: HTML
Preferences 2

Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.
Acast
1
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AcastLangThis cookie is used to determine the preferred language of the visitor
and sets the language accordingly on the website, if possible.
Expiry: PersistentType: HTML
LinkedIn
1
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lidcRegisters which server-cluster is serving the visitor. This is used in
context with load balancing, in order to optimize user experience.
Expiry: 1 dayType: HTTP
Statistics 22

Statistic cookies help website owners to understand how visitors interact with
websites by collecting and reporting information anonymously.
Google
4
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_gaRegisters a unique ID that is used to generate statistical data on how the
visitor uses the website.
Expiry: 399 daysType: HTTP
_ga_#Used by Google Analytics to collect data on the number of times a user has
visited the website as well as dates for the first and most recent visit.
Expiry: 399 daysType: HTTP
_gatUsed by Google Analytics to throttle request rate
Expiry: 1 dayType: HTTP
_gidRegisters a unique ID that is used to generate statistical data on how the
visitor uses the website.
Expiry: 1 dayType: HTTP
LinkedIn
2
Learn more about this provider
AnalyticsSyncHistoryUsed in connection with data-synchronization with
third-party analysis service.
Expiry: 29 daysType: HTTP
ln_orRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
Expiry: 1 dayType: HTTP
Microsoft
7
Learn more about this provider
ai_userUsed by Microsoft Application Insights software to collect statistical
usage and telemetry information. The cookie stores a unique identifier to
recognize users on returning visits over time.
Expiry: 1 yearType: HTTP
WFESessionIdStores data on the time spent on the website and its sub-pages,
during the current session.
Expiry: SessionType: HTTP
c.gifCollects data on the user’s navigation and behavior on the website. This is
used to compile statistical reports and heatmaps for the website owner.
Expiry: SessionType: Pixel
CLIDCollects data on the user’s navigation and behavior on the website. This is
used to compile statistical reports and heatmaps for the website owner.
Expiry: 1 yearType: HTTP
_clckCollects data on the user’s navigation and behavior on the website. This is
used to compile statistical reports and heatmaps for the website owner.
Expiry: 1 yearType: HTTP
_clskRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
Expiry: 1 dayType: HTTP
_cltkRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
Expiry: SessionType: HTML
Squeezely
1
Learn more about this provider
_gd#Pending
Expiry: SessionType: HTTP
Twitter Inc.
1
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personalization_idThis cookie is set by Twitter - The cookie allows the visitor
to share content from the website onto their Twitter profile.
Expiry: 399 daysType: HTTP
guru.communigator.co.uk
spotler.co.uk
t.wowanalytics.co.uk

3
wow.session [x3]Registers statistical data on users' behaviour on the website.
Used for internal analytics by the website operator.
Expiry: 1 dayType: HTTP
guru.communigator.co.uk
t.wowanalytics.co.uk
spotler.co.uk

3
wow.anonymousId [x3]Registers statistical data on users' behaviour on the
website. Used for internal analytics by the website operator.
Expiry: 399 daysType: HTTP
spotler.co.uk
1
current_event_pageIf consent is given by the visitor, this cookie allows the
website to add events into the visitor's calendar.
Expiry: PersistentType: HTML
Marketing 46

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.
Meta Platforms, Inc.
1
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_fbpUsed by Facebook to deliver a series of advertisement products such as real
time bidding from third party advertisers.
Expiry: 3 monthsType: HTTP
Google
8
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IDEUsed by Google DoubleClick to register and report the website user's actions
after viewing or clicking one of the advertiser's ads with the purpose of
measuring the efficacy of an ad and to present targeted ads to the user.
Expiry: 1 yearType: HTTP
pagead/landing [x2]Collects data on visitor behaviour from multiple websites, in
order to present more relevant advertisement - This also allows the website to
limit the number of times that they are shown the same advertisement.
Expiry: SessionType: Pixel
ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are likely to
convert to customers based on the visitor's online behaviour across websites.
Expiry: SessionType: Pixel
pagead/1p-user-list/#Tracks if the user has shown interest in specific products
or events across multiple websites and detects how the user navigates between
sites. This is used for measurement of advertisement efforts and facilitates
payment of referral-fees between websites.
Expiry: SessionType: Pixel
#,#Collects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
Expiry: PersistentType: HTML
#,#_expiresAtCollects data on user behaviour and interaction in order to
optimize the website and make advertisement on the website more relevant.
Expiry: PersistentType: HTML
_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency
across websites using their services.
Expiry: 3 monthsType: HTTP
LinkedIn
2
Learn more about this provider
bcookieUsed by the social networking service, LinkedIn, for tracking the use of
embedded services.
Expiry: 1 yearType: HTTP
UserMatchHistoryEnsures visitor browsing-security by preventing cross-site
request forgery. This cookie is essential for the security of the website and
visitor.
Expiry: 29 daysType: HTTP
Microsoft
7
Learn more about this provider
MR [x2]Used to track visitors on multiple websites, in order to present relevant
advertisement based on the visitor's preferences.
Expiry: 6 daysType: HTTP
MUID [x2]Used widely by Microsoft as a unique user ID. The cookie enables user
tracking by synchronising the ID across many Microsoft domains.
Expiry: 1 yearType: HTTP
SRM_BTracks the user’s interaction with the website’s search-bar-function. This
data can be used to present the user with relevant products or services.
Expiry: 1 yearType: HTTP
ANONCHKRegisters data on visitors from multiple visits and on multiple websites.
This information is used to measure the efficiency of advertisement on websites.
Expiry: 1 dayType: HTTP
SMRegisters a unique ID that identifies the user's device during return visits
across websites that use the same ad network. The ID is used to allow targeted
ads.
Expiry: SessionType: HTTP
Squeezely
9
Learn more about this provider
_fbpThis cookie is used by Facebook to target advertisement based on user
behavior and preferences across multiple websites. The cookie contains an
encrypted ID which allows Facebook to identify the user across websites.
Expiry: PersistentType: HTML
sqzl_absTargets ads based on behavioural profiling and geographical location.
Expiry: 29 daysType: HTTP
sqzl_absCollects data on visitors. This information is used to assign visitors
into segments, making website advertisement more efficient.
Expiry: PersistentType: HTML
sqzl_session_idCollects data on visitors. This information is used to assign
visitors into segments, making website advertisement more efficient.
Expiry: PersistentType: HTML
sqzl_session_idCollects data on visitors. This information is used to assign
visitors into segments, making website advertisement more efficient.
Expiry: 1 dayType: HTTP
sqzllocalCollects data related to the user's visits to the website, such as the
number of visits, average time spent on the website and what pages have been
loaded, with the purpose of displaying targeted ads.
Expiry: PersistentType: HTML
sqzllocal [x2]Collects visitor data related to the user's visits to the website,
such as the number of visits, average time spent on the website and what pages
have been loaded, with the purpose of displaying targeted ads.
Expiry: 399 daysType: HTTP
tPending
Expiry: SessionType: Pixel
Twitter Inc.
3
Learn more about this provider
i/adsct [x2]The cookie is used by Twitter.com in order to determine the number
of visitors accessing the website through Twitter advertisement content.
Expiry: SessionType: Pixel
muc_adsCollects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
Expiry: 399 daysType: HTTP
YouTube
10
Learn more about this provider
VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
integrated YouTube videos.
Expiry: 179 daysType: HTTP
YSCRegisters a unique ID to keep statistics of what videos from YouTube the user
has seen.
Expiry: SessionType: HTTP
ytidb::LAST_RESULT_ENTRY_KEYStores the user's video player preferences using
embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-cast-availableStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-cast-installedStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-connected-devicesStores the user's video player preferences using
embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-device-idStores the user's video player preferences using embedded
YouTube video
Expiry: PersistentType: HTML
yt-remote-fast-check-periodStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-session-appStores the user's video player preferences using embedded
YouTube video
Expiry: SessionType: HTML
yt-remote-session-nameStores the user's video player preferences using embedded
YouTube video
Expiry: SessionType: HTML
ads.avct.cloud
1
uuidThis cookie is used to optimize ad relevance by collecting visitor data from
multiple websites – this exchange of visitor data is normally provided by a
third-party data-center or ad-exchange.
Expiry: 1 yearType: HTTP
guru.communigator.co.uk
t.wowanalytics.co.uk
spotler.co.uk

3
wow.utmvalues [x3]Used to measure the efficiency of the website’s advertisement
efforts, by collecting data on the conversion rate of the website’s ads across
multiple websites.
Expiry: 1 dayType: HTTP
spotler.co.uk
2
sqzl_vwCollects data on visitors. This information is used to assign visitors
into segments, making website advertisement more efficient.
Expiry: PersistentType: HTML
sqzl_vwThis cookie is used by the website’s operator in context with
multi-variate testing. This is a tool used to combine or change content on the
website. This allows the website to find the best variation/edition of the site.
Expiry: 1 yearType: HTTP
Unclassified 43
Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.
Google
1
Learn more about this provider
showWhatsAppPending
Expiry: SessionType: HTML
Oktopost
3
Learn more about this provider
oktolead-001i9xq48m86w0t-EmailPending
Expiry: 1 dayType: HTTP
oktolead-001i9xq48m86w0t-FirstNamePending
Expiry: 1 dayType: HTTP
oktolead-001i9xq48m86w0t-UrlPending
Expiry: 1 dayType: HTTP
guru.communigator.co.uk
spotler.co.uk

2
GatorMail.Gators_SessionId [x2]Pending
Expiry: SessionType: HTTP
leaderboardhq.com
1
same-site-cookiePending
Expiry: SessionType: HTTP
spotler.co.uk
34
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Expiry: SessionType: HTML
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Expiry: SessionType: HTML
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Expiry: SessionType: HTML
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Expiry: SessionType: HTML
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HOW TO WRITE A PERSONA YOU CAN ACTUALLY USE

Rabia Saeed | 11-04-2023

Are you struggling to understand your B2B customers and their needs?

Creating accurate buyer personas is essential for successful marketing in the
UK. In fact, it can make all the difference in helping you target the right
audience, develop relevant content, and increase conversions. Here are three
tips to create accurate and effective buyer personas: 

 1. Conduct thorough research: To create accurate buyer personas, it’s important
    to conduct thorough research on your target audience. Use tools like
    surveys, customer interviews, and website analytics to gather information on
    their demographics, pain points, challenges, and goals. 
 2. Focus on the right details: While it’s important to gather a lot of
    information, it’s equally important to focus on the right details. Identify
    the most important factors that influence your customers’ buying decisions
    and tailor your personas accordingly. 
 3. Update your personas regularly: Your customers’ needs and preferences may
    change over time, so it’s important to update your personas regularly to
    ensure they remain accurate and relevant. 

By creating accurate buyer personas, you can ensure that your B2B marketing
efforts are targeted and effective. With a deeper understanding of your
customers’ needs and preferences, you can develop more relevant content, tailor
your messaging, and ultimately increase conversions. Don’t underestimate the
power of accurate buyer personas in your B2B marketing strategy.

Download our Persona Builder Template to help you on your way.

Once you’ve thought about your personas, why not consider what campaigns you
want to start sending out?

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