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PRIVACY NOTICE


LEARN HOW DEMANDBASE HANDLES THE DATA SUPPLIED THROUGH YOUR USE OF DEMANDBASE
SERVICES

Effective Date: May 28, 2024

Demandbase, Inc. and its subsidiaries (collectively, “Demandbase”, “we”, “us” or
“our”) respects the privacy of individuals.  This Privacy Notice explains how we
collect, use, disclose and protect personal information and how you can manage
the personal information collected about you.  This Privacy Notice applies to
any website, virtual or physical event, or online service from, or other
interaction with, Demandbase and its subsidiaries (Demandbase, Ltd.,
DemandMatrix LLC., DemandPrediction India Pvt Ltd., Engagio, Inc., InsideView
Technologies, Inc. and Demandbase India Privacy Limited) and via the services we
provide to our customers.

As used in this Privacy Notice, “personal information” means information about
an identified or identifiable natural person.  Most of the sections in this
Privacy Notice apply to everyone.  There are sections below that only apply to
certain individuals who are located in or residents of certain jurisdictions as
described in those sections.

Depending on the circumstances, Demandbase will use different legal bases to
process personal information. In some circumstances, Demandbase processes
personal information when required to do so by law, or if necessary to protect
your interests, our interests, or the interests of a third party. Demandbase may
also process data when it is in Demandbase’s legitimate interests, provided that
such interests are not overridden by the fundamental rights and freedoms of
individuals. A few examples of these legitimate interests may be to provide its
services to customers, operate its business, conduct direct marketing and
maintain security.

This Privacy Notice does NOT apply to the websites or services offered by
Demandbase’s customers, partners, publishers who display ads or to any other
third parties.

Personal Information We Collect from You

You may provide your name, contact details, information about your job (like
your title or the name of your employer), content you post in our community
forums or over social media, and other personal information directly to
Demandbase when you interact with us or our services.

We also may collect personal information about you through your device or
browser while you are using or visiting our sites or services or when you engage
or interact with us, such as by opening an email.  This personal information may
include your IP address, device identifier, geographic location, or usage
information such as authentication, analytics, and other information that allows
us to provide you with a more personalized experience.  Please see the section
on Cookies and Tracking below for more details.

Personal Information We Receive from Other Sources

In addition to personal information we collect from you, we may receive personal
information about you from other sources and through our own research. We may
receive your personal information from Demandbase customers or
subscribers/users.  We may also receive your personal information from third
party partners, email campaigns and marketing partners. Such third party data
may include company information, demographic information, employment history and
salary information, and professional/business contact details.

We collect personal information from a variety of publicly available and other
sources, including:

 * company websites
 * company blogs
 * non-confidential corporate records or reports (for example, government
   filings and commercial registers)
 * government publications
 * press releases
 * news articles
 * magazines
 * social media sites
 * the digital advertising bidstream
 * our customers
 * data brokers
 * other content published by or on behalf of a company by third parties.

From these sources we obtain many categories of personal information related to
where and how individuals do business.  We do not intentionally collect
sensitive personal information like health information, biometric data or credit
card information from third parties.

We may also generate or receive predictive data or inferences about business
users such as account characteristics, interests or business buying behavior.

How We Use Personal Information

Demandbase uses personal information in the following ways:

 * For providing and improving our services. We use personal information to
   operate, improve and personalize our business and services. This use includes
   collecting data through integrations with customer relationship management
   (CRM), email or other systems, troubleshooting or improving our services,
   making inferences, and deriving insights, trends, use, and analytics, whether
   actual or predicted, from personal information collected. We use personal
   information to augment, create, validate, enrich or enhance existing data
   sets. We may work with third parties to receive data or insights and combine
   that information with the data and insights we already have.
 * Advertising and marketing for Demandbase and our customers. We use personal
   information for advertising and marketing, such as analyzing and predicting
   business buying behavior or business interests and delivering interest-based
   advertising and content to your device, such as ads, widgets, or website
   content tailored to you on behalf of advertisers, across websites and
   devices, and over time. We use personal information to communicate with you
   about offers, events, services or products by us and partners and to track
   engagement with messaging. We may combine the personal information we have
   with third party data, including data that may directly or indirectly
   identify you, for improving the personalization of ads.
 * As required by applicable law, legal process or regulation. We may use all
   personal information we collect or receive as required under contract, law,
   legal or financial processes like audits and to protect Demandbase’s legal
   and contractual rights.
 * To provide reporting and analytics. We may use personal information to create
   reports (such as performance analytics, statistics, metrics and other
   details) for our company and for Demandbase customers on the companies that
   visit our or their websites as well as actual or predicted interests for
   those visitors. We may also use personal information to measure and report on
   engagement with current and prospective customers, by measuring which
   communications are received or viewed through which channels.  We may also
   use personal information to carry out actions requested by our customers,
   such as combining data with additional data in our possession or provided by
   customers or using data to retarget specific companies’ users with
   personalized advertising.
 * For running our business.  We use personal information for billing, account
   management, invoicing, maintaining security and privacy, as well as other
   legitimate business interests.

Demandbase’s use of information received and transferred via Google APIs adheres
to Google API Services User Data Policy, including the Limited Use requirements
documented
at: https://developers.google.com/terms/api-services-user-data-policy#additional_requirements_for_specific_api_scopes.
If your account on the Demandbase ABM Platform is managed by an administrator,
that account administrator may have control with regards to how your account
information is retained and deleted. Administrators are able to request the
deactivation of an account made for you through your company.

Cookies and Tracking

Demandbase and our analytics/service providers use tracking pixels, tags, web
beacons and cookies to collect information. These technologies are used in
analyzing trends, administering sites and services, tracking users’ online
movements and to gather demographic information about our user base.

Our sites and services may include social media features, such as the Facebook
Like button and hosted apps that launch the social media sites. These features
may collect your IP address, other device identifiers and which page you are
visiting on our site and may set a cookie in order to enable the feature to
function properly. Your interactions with social media features are governed by
the privacy policy of the company providing it.

You can manage Cookies settings for this site here. You can control the use of
cookies at the individual browser level. For example, you may opt out of Google
Analytics by visiting the Google Analytics opt-out page. Please note that
disabling cookies may affect your ability to use certain parts of our website or
services.  

We may use third party marketing cookies to help deliver ads relevant to your
interests.  These include:

 * Facebook – you can learn more about Facebook cookies and how you can control
   them at https://www.facebook.com/policies/cookies/.
 * Google/Youtube – You can learn more about Google cookies and how you can
   control them at https://policies.google.com/technologies/cookies.
 * Hubspot – You can learn more about Hubspot cookies and how you can control
   them at https://legal.hubspot.com/cookie-policy.

Disabling cookies does not mean you will not receive ads, it only means that ads
may be less tailored to your organization’s interests. For more details, refer
to the Demandbase Cookie Policy.

Some browsers have incorporated “Do Not Track” (DNT) features. Demandbase does
not respond to DNT signals.

How We Share Personal Information

We may share personal information with third parties as described below:

 * Sharing with customers and partners. We share personal information with our
   customers and partners in order to provide services to our customers. 
   Demandbase customers and other third parties may combine the personal
   information we share with additional data they have for their own marketing
   and sales purposes.
 * Sharing to improve ad personalization. We share personal information to
   create targeting segments to enable organizations to better personalize
   advertising.
 * Sharing for business purposes. We share personal information for our
   legitimate business needs.  For example, we share information with third
   party vendors (such as marketing, billing or service providers), consultants,
   and other service providers who work on our behalf and need access to
   personal information to perform their work for us.
 * Sharing for security. We may share personal information for security, fraud
   prevention, law and policy enforcement purposes, or enforcing our policies
   and terms, protecting rights, property and safety of individuals or other
   third parties.
 * Sharing for marketing. Any information you volunteer for marketing purposes
   or otherwise, may be shared with the other third party(ies) or partner(s)
   mentioned when you provide such information.
 * Disclosures required by law.  In certain situations, we may be requested or
   required to disclose personal information in response to lawful requests by
   public authorities, including to meet national security or law enforcement
   requirements. Demandbase will disclose personal information where required to
   do so.
 * Transfer to acquirer or successor entity.   If Demandbase sells a substantial
   portion of its assets or is acquired, reorganized, merged into another
   entity, goes out of business or enters bankruptcy, it is likely that personal
   information will be one of the business assets transferred in connection with
   such activity.
 * Sharing with your consent. We may share your personal information for any
   other purpose with your consent.  If you have consented to a specific use of
   your personal information, you may revoke your consent for future use of your
   personal information for that purpose by contacting us through this form.
 * Demandbase participates in the IAB Europe Transparency & Consent Framework
   and complies with its Specifications and Policies.  Demandbase’s
   identification number within the framework is 397. Demandbase processes
   personal data for ensuring security, preventing and detecting fraud, fixing
   errors and delivering and presenting advertising content on the basis of its
   legitimate interests.  Demandbase has conducted a legitimate interest
   assessment and determined that the fundamental rights and freedoms of data
   subjects do not override the legitimate interests of maintaining security,
   preventing and detecting fraud, fixing errors and delivering and presenting
   advertising content.

How We Protect Personal Information

Demandbase takes reasonable and appropriate technical and organizational
measures designed to protect and secure personal information and prevent its
loss, misuse and unauthorized access, disclosure, alteration or destruction.

Unfortunately, the transmission of information via the internet is not always
secure. Although we do our best to protect information, we cannot guarantee the
security of your personal information.

Please review our Security Policy for additional details about how we protect
personal information.

How Long We Keep Personal Information

Demandbase retains personal information for as long as necessary to provide its
products and services, comply with our legal obligations, resolve disputes and
enforce our agreements.

Where We Process Personal Information

Demandbase is a global business and may transfer, store, or process your
personal information in a country outside your jurisdiction, including the
United States or any country in which Demandbase and its agents and service
providers have personnel or facilities. The United States and other countries
may not have data protection laws that are as comprehensive or protective as
those in your country; however, our collection, storage and use of your personal
information will at all times be in accordance with this Privacy Notice.

When Demandbase transfers personal information from the European Economic Area
(“EEA”), Switzerland or the United Kingdom (“UK”) to another country, we
implement an appropriate data transfer mechanism, like entering into standard
contractual clauses approved by European data protection regulators, or take
other measures to provide an adequate level of protection under EEA, Swiss or UK
law.

YOUR RIGHTS

For Everyone

To exercise your privacy rights, please use this form. We will verify your
identity when needed to comply with your request, which may include reviewing
government identification, and may be unable to proceed with your request if we
are not able to verify your identity.

You have the right to request that we correct or otherwise amend your personal
information. If you use Demandbase services, you may be able to correct your own
personal information.  If we process your personal information on behalf of one
of our customers, we may ask that you work with the customer to amend your
personal information.  We may ask for adequate proof of the amended personal
information before we make a requested change.

When you participate in a call or online meeting that is being recorded, you
have the right to request that we not record that call or meeting.  Please make
those requests to the call organizer before or during the call. During webinars
or other events that must be recorded, please do not share personal information
that you do not want other attendees to view in the chats, Q&A or similar
features.

When serving interest-based advertising to you, Demandbase includes the
AdChoices icon from Digital Advertising Alliance (“DAA”) and Digital Advertising
Alliance of Canada (“DAAC”) within such ads. This icon generally appears as in
one of the corners of the ad and may be accompanied by text such as “AdChoices.”
You can click on the icon to learn more about the ad and to opt-out of receiving
ads from Demandbase in the future. Demandbase adheres to the DAA’s
Self-Regulatory Principles for Online Behavioral Advertising and the DAAC’s
Canadian Self-Regulatory Principles for Interest-Based Advertising. To learn
more about the DAA or DAAC and the AdChoices Icon, and to opt-out of
interest-based advertising delivered by other participating companies, please
visit the DAA webchoices page or the DAAC webchoices page.

The DAA/DAAC opt-out requires the ability to set an opt-out cookie in your
browser. Your opt-out choices only apply to the particular browser and device
from which you have opted-out, and only to the applicable advertising channel. 
For example, you may still receive interest-based advertising in-app or email
marketing if you opt-out via web browser cookies or otherwise not via cookies.
Please note that if you delete, block or otherwise restrict cookies or change
your cookie preferences, or if you use a different computer or Internet browser,
you may need to renew your opt-out choice. 

If we send direct marketing emails to you, we will rely on the legitimate
interests basis of processing and include an “unsubscribe” link at the bottom of
all of our emails to allow you to object to our use of your personal information
for direct marketing. Click the link to unsubscribe and Demandbase will remove
you from future emails within a reasonable amount of time.

California

If you are a California resident

If you are a California resident, the rights described in the “For Everyone”
section above apply, and you may exercise these additional rights or designate
an authorized agent to exercise these rights on your behalf.

Once per calendar year, you may request that we disclose to you what “Personal
Information” as defined in the California Consumer Privacy Act as amended by the
California Privacy Rights Act (referred to in a consolidated way as “CPRA”) we
collect, use, disclose and sell, and the specific Personal Information we have
collected about you in the prior 12 months.

You have the right to request to know more details about the categories or
specific pieces of Personal Information we collect (including how we use and
disclose this Personal Information), to delete your Personal Information, to opt
out of any “sales” (as defined in the CPRA) that may be occurring, and to not be
discriminated against for exercising these rights. To exercise these rights
please use this form or call 1-866-777-5530.

Demandbase will not sell (as such term is defined in the CPRA) the Personal
Information we collect under the CPRA without providing a right to opt out.
Please note that we use cookies for advertising and analytics purposes as
further described in our Cookie Policy.

California Privacy Rights Metrics 

For the period between 01 January 2023 and 31 December 2023:

Number of CA requests to know:

 * Received: 4
 * Complied with in whole or in part: 3
 * Denied due to lack of verification: 1
 * Mean number of days within which we substantively responded: 8

Number of CA requests to delete:

 * Received: 24
 * Complied with in whole or in part: 24
 * Denied due to lack of verification: 0
 * Mean number of days within which we substantively responded: 8

Number of CA requests to opt out of sale:

 * Received: 22
 * Complied with in whole or in part: 16
 * Denied due to lack of verification: 6
 * Mean number of days within which we substantively responded: 7

Europe

If you are in Europe

These rights apply, in addition to the rights described in the “For Everyone”
section above, if you are located in the EEA, Switzerland or the UK.  If you are
located in another country in Europe this section does not apply and your rights
are described in the “For Everyone” section above.

Subject to the exemptions under law, you may have the right to request access or
delete your personal information. Under certain circumstances, you have the
right to receive personal information that we process about you and transmit
that information to another organization, i.e., a right to data portability. You
may also request that we restrict or block future processing of your personal
information.

Where we previously obtained your consent in order to process your personal
information, you have the right to withdraw that consent.

If you would like to exercise any of your privacy rights, please use this
form. We will validate these requests and carry out valid requests. If the
request is not deemed valid, then we will share the reasons why it is not valid
and your options for seeking resolution through a supervisory authority and
through judicial remedy.

You have the right to lodge a complaint against us. To do so, contact the data
protection authority in the country where you are located.

PERSONAL INFORMATION OF CHILDREN

Demandbase does not direct Demandbase sites or services to children under age
16.  We do not knowingly collect information from children under 16.  If you
believe that we may have collected personal information from someone under 16
without required consent, please contact us at privacy@demandbase.com.

CONTACT US

If you would like to exercise your privacy rights, please use this form.  If you
have questions about our privacy practices or this Privacy Notice you may write
to us at:

Demandbase, Inc.
Attn: Privacy
222 2nd Street
24th Floor
San Francisco, CA 94105
USA
privacy@demandbase.com

If you raise a concern regarding your personal information, we will take
reasonable steps to investigate and attempt to resolve any complaints or
disputes.

To contact our Data Protection Officer, please email dpo@demandbase.com.

Demandbase has appointed an EU Representative to act on our behalf and serve as
a direct contact for supervisory authorities and individuals in the European
Union. If you are in the EU or EEA and would like to contact our EU
Representative, please email: GDPRrepresentative@demandbase.com. 

CHANGES TO THIS NOTICE

When we change this Privacy Notice, the updated terms will be available on this
page and effective as of the date posted.  We encourage you to periodically
review this page for the latest information on our privacy practices. Past
versions of the policy will be archived and available here.




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