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Submitted URL: http://email.em.pega.com/c/eJydU02TmkAQ_TV6w5oZ5gMOHhQ1a2UBg7ipnKgBZpTI1yLobn59etCUueSSKoru6e73eN09qDnmAiPMXEKn-RyLnKf2tJ...
Effective URL: https://www.pega.com/future-of-marketing?IxID=5277655560468172962&O=TheFutureOfMarketingReportIsIn_NBA1759_OT_EM36629...
Submission: On December 14 via api from ZA — Scanned from DE
Effective URL: https://www.pega.com/future-of-marketing?IxID=5277655560468172962&O=TheFutureOfMarketingReportIsIn_NBA1759_OT_EM36629...
Submission: On December 14 via api from ZA — Scanned from DE
Form analysis 2 forms found in the DOM
GET https://www.pega.com/search
<form action="https://www.pega.com/search" method="GET" class="c-bolt-form" data-once="form-updated" data-drupal-form-fields="801737550">
<bolt-typeahead class="js-typeahead-hook--dynamically-fetch-data" max-results="10" input-placeholder="Search here" input-name="q"><!---->
<bolt-autosuggest id="hv1l8l80p">
<div class="c-bolt-typeahead__wrapper" style="--typeahead-height: 0px;">
<div role="combobox" aria-haspopup="listbox" aria-owns="react-autowhatever-1" class="c-bolt-typeahead"><span>
<div style="border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin-bottom: -1px; margin-right: -1px; overflow: hidden; padding: 0px; position: absolute; white-space: nowrap; width: 1px;">
<div id="bolt-typeahead-status--hv1l8l80p__status--A" role="status" aria-atomic="true" aria-live="polite">No search results</div>
<div id="bolt-typeahead-status--hv1l8l80p__status--B" role="status" aria-atomic="true" aria-live="polite"></div>
</div>
<div class="c-bolt-typeahead__input-wrapper"><input type="text" autocomplete="off" aria-autocomplete="list" aria-controls="react-autowhatever-1" class="c-bolt-typeahead__input js-c-typeahead__input" placeholder="Search here"></div>
</span>
<div id="react-autowhatever-1" role="listbox" class="c-bolt-typeahead__menu"><span id="hint-hv1l8l80p" style="display: none;">When autocomplete results are available use up and down arrows to review and enter to select. Touch device users,
explore by touch or with swipe gestures.</span></div>
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</bolt-autosuggest>
<button type="submit" class="e-bolt-button e-bolt-button--transparent e-bolt-button--icon-only c-bolt-typeahead__button c-bolt-typeahead__button--submit" aria-label="Submit search query">
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<button type="reset" class="e-bolt-button e-bolt-button--transparent e-bolt-button--icon-only c-bolt-typeahead__button c-bolt-typeahead__button--clear" aria-label="Clear search results">
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</form>POST /future-of-marketing?CONID=CON-10140492&IxID=5277655560468172962&O=TheFutureOfMarketingReportIsIn_NBA1759_OT_EM366292&utm_campaign=%28CPN-74030%29&utm_content=22AW_CM_NA_EM%28EM-366292%29_EM1_CI_NA_CPN74030FUTUREOFMARKETINGREPORT_EN-US&utm_medium=email&utm_source=LMMS
<form
class="webform-submission-form webform-submission-add-form webform-submission-future-of-marketing-form webform-submission-future-of-marketing-add-form webform-submission-future-of-marketing-paragraph-1219396-form webform-submission-future-of-marketing-paragraph-1219396-add-form js-webform-details-toggle webform-details-toggle lmms-webform-hide-initial lmms-webform-personalize lmms-webform-hide-if-possible lmms-enabled js-resource-link js-lmms-webform-collapsed"
redirect_notice_url="/resource-redirect/future_of_marketing?_rid=YToyOntzOjM6Im5pZCI7czo2OiIxNTU3MTYiO3M6MTI6InJlZmVycmVyX3VybCI7czoyODA6Imh0dHBzOi8vd3d3LnBlZ2EuY29tL2Z1dHVyZS1vZi1tYXJrZXRpbmc_Q09OSUQ9Q09OLTEwMTQwNDkyJkl4SUQ9NTI3NzY1NTU2MDQ2ODE3Mjk2MiZPPVRoZUZ1dHVyZU9mTWFya2V0aW5nUmVwb3J0SXNJbl9OQkExNzU5X09UX0VNMzY2MjkyJnV0bV9jYW1wYWlnbj0oQ1BOLTc0MDMwKSZ1dG1fY29udGVudD0yMkFXX0NNX05BX0VNKEVNLTM2NjI5MilfRU0xX0NJX05BX0NQTjc0MDMwRlVUVVJFT0ZNQVJLRVRJTkdSRVBPUlRfRU4tVVMmdXRtX21lZGl1bT1lbWFpbCZ1dG1fc291cmNlPUxNTVMiO30-&utm_source=LMMS&utm_content=22AW_CM_NA_EM(EM-366292)_EM1_CI_NA_CPN74030FUTUREOFMARKETINGREPORT_EN-US&utm_medium=email&utm_campaign=(CPN-74030)&IxID=5277655560468172962&CONID=CON-10140492&O=TheFutureOfMarketingReportIsIn_NBA1759_OT_EM366292"
data-lmms-field-map="{"emailaddress":"emailAddress","countryselectlist1":"countrySelectList1","utm-campaign":"utm_campaign","utm-source":"utm_source","utm-medium":"utm_medium","utm-content":"utm_content","utm-term":"utm_term","demandbase-company-name":"db_company_name","demandbase-sid":"db_sid","demandbase-industry":"db_industry","demandbase-sub-industry":"db_sub_industry","demandbase-revenue-range":"db_revenue_range","demandbase-street-address":"db_street_address","demandbase-city":"db_City","demandbase-state":"db_State","demandbase-zip":"db_Zip","demandbase-country-name":"db_country_name","demandbase-employee-range":"db_employee_range","demandbase-target-account":"db_target_account","demandbase-org-id":"db_org_id","demandbase-org-name":"db_org_name","demandbase-phone":"db_phone","globaloptout1":"globalOptOut1","firstname":null}"
data-lmms-drupal-email-field="emailaddress" data-lmms-user-data="[]" data-drupal-selector="webform-submission-future-of-marketing-paragraph-1219396-add-form"
action="/future-of-marketing?CONID=CON-10140492&IxID=5277655560468172962&O=TheFutureOfMarketingReportIsIn_NBA1759_OT_EM366292&utm_campaign=%28CPN-74030%29&utm_content=22AW_CM_NA_EM%28EM-366292%29_EM1_CI_NA_CPN74030FUTUREOFMARKETINGREPORT_EN-US&utm_medium=email&utm_source=LMMS"
method="post" id="webform-submission-future-of-marketing-paragraph-1219396-add-form" accept-charset="UTF-8" data-once="form-updated"
data-drupal-form-fields="edit-emailaddress,edit-countryselectlist1,recaptcha-v3-token,edit-actions-submit,edit-globaloptout1-n,edit-companyfullname">
<bolt-grid class="" gutter="small" row-gutter="small">
<bolt-grid-item column-start="1" column-span="12" class="">
<div class="lmms-webform-header u-bolt-margin-bottom-medium" style="display: block;">
<h2 class="lmms-webform-heading lmms-webform-heading-personalized c-bolt-headline c-bolt-headline--bold c-bolt-headline--xlarge">Download the report, Mark</h2>
<h2 class="lmms-webform-heading lmms-webform-heading-generic u-bolt-margin-top-none c-bolt-headline c-bolt-headline--bold c-bolt-headline--xlarge" style="display: none;">Download the report</h2>
<p class="lmms-webform-subheading lmms-webform-subheading-generic c-bolt-text c-bolt-text--regular c-bolt-text--normal c-bolt-text--xsmall" style="display: none;">(all fields are required)</p>
<p class="lmms-webform-subheading lmms-webform-subheading-personalized u-negative-margin-top-xsmall c-bolt-text c-bolt-text--regular c-bolt-text--normal c-bolt-text--xsmall" style="display: none;"></p>
</div>
</bolt-grid-item>
<bolt-grid-item column-start="1" column-span="12" class="u-bolt-hidden">
<div class="js-form-item form-item js-form-type-email form-item-emailaddress js-form-item-emailaddress c-bolt-input-list__item" style="display: none;">
<input pattern="^((?!(@gmail|@yahoo|@ymail|@aol|@outlook|@icloud|@live|@wanadoo|@web|@me|@bk@|@163|@gmx|@googlemail|@t-online|@yandex|@naver|@mac|@hotmail)\..*).)*$"
data-pega-validate-message="You must enter a valid work email address to proceed (i.e., Gmail, Yahoo, etc. are not permitted)" class="form-email required c-bolt-input c-bolt-input--email is-filled" data-drupal-selector="edit-emailaddress"
type="email" id="edit-emailaddress" name="emailaddress" value="" size="60" maxlength="254" required="required" aria-required="true" placeholder="Enter Work Email" data-google-analytics-et-processed="true" data-pega-lmms-prepopulated="1">
<div class="c-bolt-input-icons">
<bolt-input-icons>
<bolt-list display="inline" spacing="xsmall"><!---->
<div role="list" class="c-bolt-list c-bolt-list--align-start c-bolt-list--display-inline c-bolt-list--spacing-xsmall c-bolt-list--valign-center">
<!----><!----><bolt-list-item last=""><!---->
<div role="listitem" class="c-bolt-list-item c-bolt-list-item--display-inline c-bolt-list-item--last-item c-bolt-list-item--spacing-xsmall">
<!----><!---->
<div class="c-bolt-input-icon--invalid">
<svg class="e-bolt-icon e-bolt-icon--medium" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" aria-hidden="true">
<g fill="#151619" fill-rule="evenodd" clip-rule="evenodd">
<path
d="M27.9 27.2H4.2c-.8 0-1.4-.6-1.4-1.4 0-.2.1-.5.2-.7L14.8 5.4c.3-.4.7-.7 1.2-.7s.9.3 1.2.7L29 25.1c.1.2.2.5.2.7.1.8-.5 1.4-1.3 1.4zm3.6-3.5L19.6 4c-.8-1.3-2.1-2-3.6-2s-2.8.8-3.6 2L.6 23.7c-.4.7-.6 1.4-.6 2.1C0 28.1 1.9 30 4.1 30h23.8c2.3 0 4.1-1.9 4.1-4.2.1-.7-.1-1.4-.5-2.1z">
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<path d="M16 10.5c-.8 0-1.4.6-1.4 1.4v5.6c0 .8.6 1.4 1.4 1.4s1.4-.6 1.4-1.4v-5.6c0-.8-.6-1.4-1.4-1.4M16 21.6c-.4 0-.7.1-1 .4s-.4.6-.4 1 .1.7.4 1 .6.4 1 .4.7-.1 1-.4.4-.6.4-1-.1-.7-.4-1c-.3-.2-.6-.4-1-.4"></path>
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</div>
<!---->
</bolt-list-item><!----><!---->
</div>
<!---->
</bolt-list>
</bolt-input-icons>
</div>
<label for="edit-emailaddress" class="c-bolt-floating-label">Work Email</label>
</div>
</bolt-grid-item><bolt-grid-item column-start="1" column-span="12" class="u-bolt-hidden">
<div class="js-form-item form-item js-form-type-select form-item-countryselectlist1 js-form-item-countryselectlist1 c-bolt-input-list__item" style="display: none;">
<select class="demandbase-country-target opt-in-country-element form-select required c-bolt-input c-bolt-input--select is-filled" data-drupal-selector="edit-countryselectlist1" id="edit-countryselectlist1" name="countryselectlist1"
required="required" aria-required="true" data-demandbase-prepopulated="1" data-pega-lmms-prepopulated="1">
<option value="" selected="selected">- Select -</option>
<option value="Afghanistan">Afghanistan</option>
<option value="Albania">Albania</option>
<option value="Algeria">Algeria</option>
<option value="American Samoa">American Samoa</option>
<option value="Andorra">Andorra</option>
<option value="Angola">Angola</option>
<option value="Anguilla">Anguilla</option>
<option value="Antarctica">Antarctica</option>
<option value="Antigua & Barbuda">Antigua & Barbuda</option>
<option value="Argentina">Argentina</option>
<option value="Armenia">Armenia</option>
<option value="Aruba">Aruba</option>
<option value="Ascension Island">Ascension Island</option>
<option value="Australia">Australia</option>
<option value="Austria">Austria</option>
<option value="Azerbaijan">Azerbaijan</option>
<option value="Bahamas">Bahamas</option>
<option value="Bahrain">Bahrain</option>
<option value="Bangladesh">Bangladesh</option>
<option value="Barbados">Barbados</option>
<option value="Belarus">Belarus</option>
<option value="Belgium">Belgium</option>
<option value="Belize">Belize</option>
<option value="Benin">Benin</option>
<option value="Bermuda">Bermuda</option>
<option value="Bhutan">Bhutan</option>
<option value="Bolivia">Bolivia</option>
<option value="Bosnia & Herzegovina">Bosnia & Herzegovina</option>
<option value="Botswana">Botswana</option>
<option value="Bouvet Island">Bouvet Island</option>
<option value="Brazil">Brazil</option>
<option value="British Indian Ocean Territory">British Indian Ocean Territory</option>
<option value="British Virgin Islands">British Virgin Islands</option>
<option value="Brunei">Brunei</option>
<option value="Bulgaria">Bulgaria</option>
<option value="Burkina Faso">Burkina Faso</option>
<option value="Burundi">Burundi</option>
<option value="Cambodia">Cambodia</option>
<option value="Cameroon">Cameroon</option>
<option value="Canada">Canada</option>
<option value="Canary Islands">Canary Islands</option>
<option value="Cape Verde">Cape Verde</option>
<option value="Caribbean Netherlands">Caribbean Netherlands</option>
<option value="Cayman Islands">Cayman Islands</option>
<option value="Central African Republic">Central African Republic</option>
<option value="Ceuta & Melilla">Ceuta & Melilla</option>
<option value="Chad">Chad</option>
<option value="Chile">Chile</option>
<option value="China">China</option>
<option value="Christmas Island">Christmas Island</option>
<option value="Clipperton Island">Clipperton Island</option>
<option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
<option value="Colombia">Colombia</option>
<option value="Comoros">Comoros</option>
<option value="Congo - Brazzaville">Congo - Brazzaville</option>
<option value="Congo - Kinshasa">Congo - Kinshasa</option>
<option value="Cook Islands">Cook Islands</option>
<option value="Costa Rica">Costa Rica</option>
<option value="Croatia">Croatia</option>
<option value="Cuba">Cuba</option>
<option value="Curaçao">Curaçao</option>
<option value="Cyprus">Cyprus</option>
<option value="Czechia">Czechia</option>
<option value="Côte d’Ivoire">Côte d’Ivoire</option>
<option value="Denmark">Denmark</option>
<option value="Diego Garcia">Diego Garcia</option>
<option value="Djibouti">Djibouti</option>
<option value="Dominica">Dominica</option>
<option value="Dominican Republic">Dominican Republic</option>
<option value="Ecuador">Ecuador</option>
<option value="Egypt">Egypt</option>
<option value="El Salvador">El Salvador</option>
<option value="Equatorial Guinea">Equatorial Guinea</option>
<option value="Eritrea">Eritrea</option>
<option value="Estonia">Estonia</option>
<option value="Eswatini">Eswatini</option>
<option value="Ethiopia">Ethiopia</option>
<option value="Falkland Islands">Falkland Islands</option>
<option value="Faroe Islands">Faroe Islands</option>
<option value="Fiji">Fiji</option>
<option value="Finland">Finland</option>
<option value="France">France</option>
<option value="French Guiana">French Guiana</option>
<option value="French Polynesia">French Polynesia</option>
<option value="French Southern Territories">French Southern Territories</option>
<option value="Gabon">Gabon</option>
<option value="Gambia">Gambia</option>
<option value="Georgia">Georgia</option>
<option value="Germany">Germany</option>
<option value="Ghana">Ghana</option>
<option value="Gibraltar">Gibraltar</option>
<option value="Greece">Greece</option>
<option value="Greenland">Greenland</option>
<option value="Grenada">Grenada</option>
<option value="Guadeloupe">Guadeloupe</option>
<option value="Guam">Guam</option>
<option value="Guatemala">Guatemala</option>
<option value="Guernsey">Guernsey</option>
<option value="Guinea">Guinea</option>
<option value="Guinea-Bissau">Guinea-Bissau</option>
<option value="Guyana">Guyana</option>
<option value="Haiti">Haiti</option>
<option value="Heard & McDonald Islands">Heard & McDonald Islands</option>
<option value="Honduras">Honduras</option>
<option value="Hong Kong SAR China">Hong Kong SAR China</option>
<option value="Hungary">Hungary</option>
<option value="Iceland">Iceland</option>
<option value="India">India</option>
<option value="Indonesia">Indonesia</option>
<option value="Iran">Iran</option>
<option value="Iraq">Iraq</option>
<option value="Ireland">Ireland</option>
<option value="Isle of Man">Isle of Man</option>
<option value="Israel">Israel</option>
<option value="Italy">Italy</option>
<option value="Jamaica">Jamaica</option>
<option value="Japan">Japan</option>
<option value="Jersey">Jersey</option>
<option value="Jordan">Jordan</option>
<option value="Kazakhstan">Kazakhstan</option>
<option value="Kenya">Kenya</option>
<option value="Kiribati">Kiribati</option>
<option value="Kosovo">Kosovo</option>
<option value="Kuwait">Kuwait</option>
<option value="Kyrgyzstan">Kyrgyzstan</option>
<option value="Laos">Laos</option>
<option value="Latvia">Latvia</option>
<option value="Lebanon">Lebanon</option>
<option value="Lesotho">Lesotho</option>
<option value="Liberia">Liberia</option>
<option value="Libya">Libya</option>
<option value="Liechtenstein">Liechtenstein</option>
<option value="Lithuania">Lithuania</option>
<option value="Luxembourg">Luxembourg</option>
<option value="Macao SAR China">Macao SAR China</option>
<option value="Madagascar">Madagascar</option>
<option value="Malawi">Malawi</option>
<option value="Malaysia">Malaysia</option>
<option value="Maldives">Maldives</option>
<option value="Mali">Mali</option>
<option value="Malta">Malta</option>
<option value="Marshall Islands">Marshall Islands</option>
<option value="Martinique">Martinique</option>
<option value="Mauritania">Mauritania</option>
<option value="Mauritius">Mauritius</option>
<option value="Mayotte">Mayotte</option>
<option value="Mexico">Mexico</option>
<option value="Micronesia">Micronesia</option>
<option value="Moldova">Moldova</option>
<option value="Monaco">Monaco</option>
<option value="Mongolia">Mongolia</option>
<option value="Montenegro">Montenegro</option>
<option value="Montserrat">Montserrat</option>
<option value="Morocco">Morocco</option>
<option value="Mozambique">Mozambique</option>
<option value="Myanmar (Burma)">Myanmar (Burma)</option>
<option value="Namibia">Namibia</option>
<option value="Nauru">Nauru</option>
<option value="Nepal">Nepal</option>
<option value="Netherlands">Netherlands</option>
<option value="Netherlands Antilles">Netherlands Antilles</option>
<option value="New Caledonia">New Caledonia</option>
<option value="New Zealand">New Zealand</option>
<option value="Nicaragua">Nicaragua</option>
<option value="Niger">Niger</option>
<option value="Nigeria">Nigeria</option>
<option value="Niue">Niue</option>
<option value="Norfolk Island">Norfolk Island</option>
<option value="Northern Mariana Islands">Northern Mariana Islands</option>
<option value="North Korea">North Korea</option>
<option value="North Macedonia">North Macedonia</option>
<option value="Norway">Norway</option>
<option value="Oman">Oman</option>
<option value="Outlying Oceania">Outlying Oceania</option>
<option value="Pakistan">Pakistan</option>
<option value="Palau">Palau</option>
<option value="Palestinian Territories">Palestinian Territories</option>
<option value="Panama">Panama</option>
<option value="Papua New Guinea">Papua New Guinea</option>
<option value="Paraguay">Paraguay</option>
<option value="Peru">Peru</option>
<option value="Philippines">Philippines</option>
<option value="Pitcairn Islands">Pitcairn Islands</option>
<option value="Poland">Poland</option>
<option value="Portugal">Portugal</option>
<option value="Puerto Rico">Puerto Rico</option>
<option value="Qatar">Qatar</option>
<option value="Romania">Romania</option>
<option value="Russia">Russia</option>
<option value="Rwanda">Rwanda</option>
<option value="Réunion">Réunion</option>
<option value="Samoa">Samoa</option>
<option value="San Marino">San Marino</option>
<option value="Saudi Arabia">Saudi Arabia</option>
<option value="Senegal">Senegal</option>
<option value="Serbia">Serbia</option>
<option value="Seychelles">Seychelles</option>
<option value="Sierra Leone">Sierra Leone</option>
<option value="Singapore">Singapore</option>
<option value="Sint Maarten">Sint Maarten</option>
<option value="Slovakia">Slovakia</option>
<option value="Slovenia">Slovenia</option>
<option value="Solomon Islands">Solomon Islands</option>
<option value="Somalia">Somalia</option>
<option value="South Africa">South Africa</option>
<option value="South Georgia & South Sandwich Islands">South Georgia & South Sandwich Islands</option>
<option value="South Korea">South Korea</option>
<option value="South Sudan">South Sudan</option>
<option value="Spain">Spain</option>
<option value="Sri Lanka">Sri Lanka</option>
<option value="St. Barthélemy">St. Barthélemy</option>
<option value="St. Helena">St. Helena</option>
<option value="St. Kitts & Nevis">St. Kitts & Nevis</option>
<option value="St. Lucia">St. Lucia</option>
<option value="St. Martin">St. Martin</option>
<option value="St. Pierre & Miquelon">St. Pierre & Miquelon</option>
<option value="St. Vincent & Grenadines">St. Vincent & Grenadines</option>
<option value="Sudan">Sudan</option>
<option value="Suriname">Suriname</option>
<option value="Svalbard & Jan Mayen">Svalbard & Jan Mayen</option>
<option value="Sweden">Sweden</option>
<option value="Switzerland">Switzerland</option>
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THE FUTURE OF MARKETING REPORT IS IN
7 TRENDS CHANGING THE STATUS QUO
Marketing has always navigated change, but the constant pressure to innovate has
us in overdrive. Our report reveals seven trends you need to know to prepare for
the future. Browse the highlights below and download the full report for more
details.
Download the report
EVERYTHING YOU THOUGHT YOU KNEW ABOUT MARKETING IS SET TO BE DISRUPTED
Approximately 30% of companies we surveyed have already adopted evolving digital
technologies that make up MarTech 2.0 – like automation, artificial intelligence
(AI), and machine learning. That percentage is expected to double to 60% in the
next three to five years.
PERSONALIZED MARKETING IS GETTING (EVEN MORE) PERSONAL
Customers don’t have time to cut through marketing noise. That’s why true
personalization offers contextually relevant and perfectly timed messages fueled
by tech that interprets data instantly.
The importance of customer lifetime value as a KPI will increase from 25% to 60%
in three to five years.
The importance of SEO ranking as a KPI will increase from 28% to 47% in three to
five years.
THE IMPORTANCE OF OMNI-CHANNEL EXPERIENCES WILL ONLY INCREASE
Our study found that omni-channel experiences are popping up everywhere.
AI-driven approaches will help you do omni-channel better by unifying all your
strategies and customer touchpoints.
Opportunities and Challenges
ARE YOU READY FOR WEB 3.0?
Web 3.0 will be defined by immersive digital experiences that won’t be
controlled by a single entity. Think the wonders of the metaverse, virtual
reality (VR), and augmented reality (AR).
Content creators could reign supreme.
No single social media platform will be dominant.
DIVE INTO THE DETAILS
Download the report
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ABOUT PEGASYSTEMS
Pega is a powerful low-code platform that builds agility into the world’s
leading organizations so they can adapt to change. Clients use our AI-powered
decisioning and workflow automation to solve their most pressing business
challenges – from personalizing engagement to automating service to streamlining
operations. Since 1983, we’ve built our scalable and flexible architecture to
help people focus on what matters most, so they can meet today’s customer
demands while continuously transforming for tomorrow.
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