blog.usebutton.com Open in urlscan Pro
2606:2c40::c73c:67fe  Public Scan

Submitted URL: http://blog.usebutton.com/
Effective URL: https://blog.usebutton.com/?id=77012302146
Submission: On August 16 via manual from JP — Scanned from JP

Form analysis 2 forms found in the DOM

/hs-search-results

<form action="/hs-search-results">
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  <input type="text" class="hs-search-field__input" name="term" autocomplete="off" aria-label="Search" placeholder="Search Button Blog">
  <input type="hidden" name="type" value="SITE_PAGE">
  <input type="hidden" name="type" value="BLOG_POST">
  <input type="hidden" name="type" value="LISTING_PAGE">
</form>

POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/6583774/45026bfc-008b-4175-b66f-755ea3e15a91

<form novalidate="" accept-charset="UTF-8" action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/6583774/45026bfc-008b-4175-b66f-755ea3e15a91" enctype="multipart/form-data"
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  <div class="hs_email hs-email hs-fieldtype-text field hs-form-field" data-reactid=".hbspt-forms-0.1:$0"><label id="label-email-45026bfc-008b-4175-b66f-755ea3e15a91_126" class="" placeholder="Enter your Company Email"
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    <legend class="hs-field-desc" style="display:none;" data-reactid=".hbspt-forms-0.1:$0.1"></legend>
    <div class="input" data-reactid=".hbspt-forms-0.1:$0.$email"><input id="email-45026bfc-008b-4175-b66f-755ea3e15a91_126" class="hs-input" type="email" name="email" required="" placeholder="Email address" value="" autocomplete="email"
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  <div class="hs_country hs-country hs-fieldtype-select field hs-form-field" data-reactid=".hbspt-forms-0.1:$1"><label id="label-country-45026bfc-008b-4175-b66f-755ea3e15a91_126" class="" placeholder="Enter your Country"
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        <option value="" disabled="" selected="" data-reactid=".hbspt-forms-0.1:$1.$country.0.0">Country</option>
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        <option value="Afghanistan" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Afghanistan">Afghanistan</option>
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        <option value="American Samoa" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$American Samoa">American Samoa</option>
        <option value="Andorra" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Andorra">Andorra</option>
        <option value="Angola" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Angola">Angola</option>
        <option value="Anguilla" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Anguilla">Anguilla</option>
        <option value="Antarctica" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Antarctica">Antarctica</option>
        <option value="Antigua and Barbuda" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Antigua and Barbuda">Antigua and Barbuda</option>
        <option value="Argentina" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Argentina">Argentina</option>
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        <option value="Bahamas" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Bahamas">Bahamas</option>
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        <option value="Bangladesh" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Bangladesh">Bangladesh</option>
        <option value="Barbados" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Barbados">Barbados</option>
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        <option value="Belize" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Belize">Belize</option>
        <option value="Benin" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Benin">Benin</option>
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        <option value="Bolivia" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Bolivia">Bolivia</option>
        <option value="Bosnia and Herzegovina" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Bosnia and Herzegovina">Bosnia and Herzegovina</option>
        <option value="Botswana" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Botswana">Botswana</option>
        <option value="Bouvet Island" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Bouvet Island">Bouvet Island</option>
        <option value="Brazil" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Brazil">Brazil</option>
        <option value="British Indian Ocean Territory" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$British Indian Ocean Territory">British Indian Ocean Territory</option>
        <option value="British Virgin Islands" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$British Virgin Islands">British Virgin Islands</option>
        <option value="Brunei" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Brunei">Brunei</option>
        <option value="Bulgaria" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Bulgaria">Bulgaria</option>
        <option value="Burkina Faso" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Burkina Faso">Burkina Faso</option>
        <option value="Burundi" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Burundi">Burundi</option>
        <option value="Cambodia" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Cambodia">Cambodia</option>
        <option value="Cameroon" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Cameroon">Cameroon</option>
        <option value="Canada" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Canada">Canada</option>
        <option value="Cape Verde" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Cape Verde">Cape Verde</option>
        <option value="Caribbean Netherlands" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Caribbean Netherlands">Caribbean Netherlands</option>
        <option value="Cayman Islands" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Cayman Islands">Cayman Islands</option>
        <option value="Central African Republic" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Central African Republic">Central African Republic</option>
        <option value="Chad" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Chad">Chad</option>
        <option value="Chile" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Chile">Chile</option>
        <option value="China" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$China">China</option>
        <option value="Christmas Island" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Christmas Island">Christmas Island</option>
        <option value="Cocos (Keeling) Islands" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
        <option value="Colombia" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Colombia">Colombia</option>
        <option value="Comoros" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Comoros">Comoros</option>
        <option value="Congo" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Congo">Congo</option>
        <option value="Cook Islands" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Cook Islands">Cook Islands</option>
        <option value="Costa Rica" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Costa Rica">Costa Rica</option>
        <option value="Cote d'Ivoire" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Cote d'Ivoire">Cote d'Ivoire</option>
        <option value="Croatia" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Croatia">Croatia</option>
        <option value="Cuba" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Cuba">Cuba</option>
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        <option value="Faroe Islands" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$Faroe Islands">Faroe Islands</option>
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        <option value="French Southern and Antarctic Lands" data-reactid=".hbspt-forms-0.1:$1.$country.0.1:$French Southern and Antarctic Lands">French Southern and Antarctic Lands</option>
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HOTELS.COM SUPERCHARGED THEIR MARKETING PROGRAM WITH BUTTON POSTTAP

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JOANNA CORNISH




Joanna Cornish

JOANNA CORNISH




Jun 21, 2022
77012302146
81755952228
The Top 7 reasons marketers love transaction-based offers


THE TOP 7 REASONS MARKETERS LOVE TRANSACTION-BASED OFFERS

Learn the seven reasons marketers love transaction-based offers and how they can
guarantee ROI, prove incrementality, and deliver the outcomes you need.

JENNI MORRISON

Director, Card Linked Offers


Jenni Morrison

JENNI MORRISON

Director, Card Linked Offers


Aug 15, 2022
81119200146
The Current State and Future of Card Linked Offers


THE CURRENT STATE AND FUTURE OF CARD LINKED OFFERS

Button Founder & CEO Michael Jaconi shares how the card linked offer (CLO)
industry is changing and presents an exciting opportunity to bridge a gap.

MICHAEL JACONI

Michael Jaconi is co-founder and CEO of Button.


Michael Jaconi

MICHAEL JACONI

Michael Jaconi is co-founder and CEO of Button.


Aug 08, 2022
80155856700
Maximize your Back to School campaign efficiency with these strategies


MAXIMIZE YOUR BACK TO SCHOOL CAMPAIGN EFFICIENCY WITH THESE STRATEGIES

Leverage incrementality and maximize ROAS during this year's Back to School and
holiday campaigns by locking in flat fee, multichannel marketing programs.

ZANEB KHAN

Senior Manager, Marketing Strategy & Operations


Zaneb Khan

ZANEB KHAN

Senior Manager, Marketing Strategy & Operations


Jul 26, 2022
79868899159
How Amazon Prime Day shopping data can prepare you for what's next


HOW AMAZON PRIME DAY SHOPPING DATA CAN PREPARE YOU FOR WHAT'S NEXT

Button's Amazon Prime Day data examines buying habit shifts to inform retail
campaign strategies for Back to School and Holiday shopping this season.

CAITLIN PROCE

Sales Director, Marketing Media — Tap


Caitlin Proce

CAITLIN PROCE

Sales Director, Marketing Media — Tap


Jul 22, 2022
79445205331
Why Amazon Prime Day should be rebranded as Customer Retention Day


WHY AMAZON PRIME DAY SHOULD BE REBRANDED AS CUSTOMER RETENTION DAY

With Back to School and Holiday shopping on the horizon, we look to Amazon Prime
Day for learnings to inform customer retention strategies.

JENNI MORRISON

Director, Card Linked Offers


Jenni Morrison

JENNI MORRISON

Director, Card Linked Offers


Jul 15, 2022
74305297847
PostTap Product Updates - May


POSTTAP PRODUCT UPDATES - MAY

In the last month, we’ve been working hard on shipping smarter targeting
capabilities that increase ROI, allowing you to send more targeted and
more effective messages to only the users that you want to engage with. That and
more in this month's product updates!

KEITH JOHNSON

Product Manager @ Button


Keith Johnson

KEITH JOHNSON

Product Manager @ Button


Jun 01, 2022
73903611513
Deliveroo grew App Acquisition by 43% with Button's PostTap


DELIVEROO GREW APP ACQUISITION BY 43% WITH BUTTON'S POSTTAP

App acquisition grew 43% MoM following the launch of Button PostTap . Deliveroo
saw a tremendous increase in overall conversions by 45%.

JOANNA CORNISH




Joanna Cornish

JOANNA CORNISH




May 18, 2022
72935217451
Button’s Mobile Browser Continues to Outperform Native Experiences


BUTTON’S MOBILE BROWSER CONTINUES TO OUTPERFORM NATIVE EXPERIENCES

With more than 320M MAUs Tap is the solution used by more fintechs than any
other commerce solution for card linking or affiliate offer aggregation.
Integrating through Button enables you to integrate offers from all affiliate
networks, all card link networks, and accesButton’s exclusive merchant
relationships. In addition to that, with Tap’s mobile experience and link
optimization and powerful features like our Browser, no platform offers
companies a simpler or more robust solution to build a commerce strategy.

ROB BERRISFORD

GM & VP Fintech and Loyalty


Rob Berrisford

ROB BERRISFORD

GM & VP Fintech and Loyalty


May 06, 2022
72665338272
When is the Best Time of Day to Reach Your Audience via SMS?


WHEN IS THE BEST TIME OF DAY TO REACH YOUR AUDIENCE VIA SMS?

With the help of Button’s seamless experiment tools, brands can agilely test and
learn, driving the best outcomes for their SMS programs.

KRISTEN FUSSELMAN




Kristen Fusselman

KRISTEN FUSSELMAN




May 03, 2022
71173002037
The Importance of Nailing Your QSR Mobile App Strategy


THE IMPORTANCE OF NAILING YOUR QSR MOBILE APP STRATEGY

The Importance of Nailing Your QSR Mobile App Strategy

ELIZABETH EMERSON




Elizabeth Emerson

ELIZABETH EMERSON




Apr 15, 2022
70550983782
Performance Branding Deepdive: Q&A with WITHIN’s Mary Grace Tifft & Chris Jurado


PERFORMANCE BRANDING DEEPDIVE: Q&A WITH WITHIN’S MARY GRACE TIFFT & CHRIS JURADO

Performance Branding Deepdive: Q&A with WITHIN’s Mary Grace Tifft & Chris Jurado

AMANDA GREENWOOD

Senior Partnerships Manager @ Button


Amanda Greenwood

AMANDA GREENWOOD

Senior Partnerships Manager @ Button


Apr 07, 2022
68098464009
Fintech drives 73% increase in engagement with offers from Tap by Button


FINTECH DRIVES 73% INCREASE IN ENGAGEMENT WITH OFFERS FROM TAP BY BUTTON

When surveyed 73% of users said their primary reason for opening the app on that
occasion was to see offers and deals.

ROB BERRISFORD

GM & VP Fintech and Loyalty


Rob Berrisford

ROB BERRISFORD

GM & VP Fintech and Loyalty


Mar 14, 2022
68159078051
Rawlings Hits a Homerun with PostTap SMS


RAWLINGS HITS A HOMERUN WITH POSTTAP SMS

Rawlings and Button teamed up to increase sales and retain customers, generating
a 123x ROI and an average of $38 per new subscriber

CAITLIN PROCE

Sales Director, Marketing Media — Tap


Caitlin Proce

CAITLIN PROCE

Sales Director, Marketing Media — Tap


Mar 09, 2022
67749872956
Fintech Deep Dive: Q&A with Fiat Growth’s Drew Glover


FINTECH DEEP DIVE: Q&A WITH FIAT GROWTH’S DREW GLOVER

To learn more about how Fiat Growth or Button can help your business navigate
the Fintech landscape, you can contact Fiat Growth here, Fiat Ventures here, and
Button here.

DENNIS O'REILLY

Head of Partnerships @ Button


Dennis O'Reilly

DENNIS O'REILLY

Head of Partnerships @ Button


Mar 04, 2022
67460614811


BUTTON ANNOUNCES STRATEGIC ADVISORY BOARD WITH INDUSTRY LEADERS FROM MOBILE ADS,
CPG, AND RETAIL TO SUPPORT EXPLOSIVE GROWTH OF BUTTON’S NEW POSTTAP PRODUCT
SUITE

Button, the mobile commerce platform trusted by the smartest enterprise
marketers, announced a new strategic advisory board to support the company’s
growth of its PostTap product suite in new categories and across new customer
types.

PR WIRE




PR Wire

PR WIRE




Mar 01, 2022
67379152001
Handling Errors with Composure


HANDLING ERRORS WITH COMPOSURE

A simple way to monitor and understand the state of your system.

WILL MYERS




Will Myers

WILL MYERS




Feb 28, 2022
66509337868
Button’s Tap launches Card Linked Offer aggregation solution


BUTTON’S TAP LAUNCHES CARD LINKED OFFER AGGREGATION SOLUTION

Tap, Button’s mobile commerce product for fintechs, has launched its Card
Linking Offer aggregation product which enables publishers to benefit from a
wider range of brand offers via a single integration.

ROB BERRISFORD

GM & VP Fintech and Loyalty


Rob Berrisford

ROB BERRISFORD

GM & VP Fintech and Loyalty


Feb 17, 2022
65762191170
Tap, Button’s fintech unit, combining Online and Card Linked Offers sees its
fastest MAU growth in history


TAP, BUTTON’S FINTECH UNIT, COMBINING ONLINE AND CARD LINKED OFFERS SEES ITS
FASTEST MAU GROWTH IN HISTORY

Tap has established itself as the platform of choice for enterprise fintechs and
the banking community and has surpassed 320 Million MAUs

ROB BERRISFORD

GM & VP Fintech and Loyalty


Rob Berrisford

ROB BERRISFORD

GM & VP Fintech and Loyalty


Feb 09, 2022
62457722652
With Button’s PostTap SMS product, Redbubble’s affiliate program gained an
incremental $5 per subscriber, driving additional revenue and growth in customer
acquisition.


WITH BUTTON’S POSTTAP SMS PRODUCT, REDBUBBLE’S AFFILIATE PROGRAM GAINED AN
INCREMENTAL $5 PER SUBSCRIBER, DRIVING ADDITIONAL REVENUE AND GROWTH IN CUSTOMER
ACQUISITION.

Button’s PostTap SMS product, Redbubble’s gained an incremental $5 per
subscriber, driving additional revenue and growth in customer acquisition.

JACQUELINE NEUMANN




Jacqueline Neumann

JACQUELINE NEUMANN




Dec 22, 2021
61486524763
Button Cyber Weekend 2021 Commerce Insights


BUTTON CYBER WEEKEND 2021 COMMERCE INSIGHTS

Button Cyber Weekend Holiday Insights 2021

GABRIELLA PORRINO




Gabriella Porrino

GABRIELLA PORRINO




Dec 08, 2021
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