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 * Insights
   
   
   VIEW OUR INSIGHTS
   
   Featured Manufacturing Retail Health and wellness E-commerce Sustainability
   SMB Innovation Artificial Intelligence

 * Solutions
   
   
   WHAT WE DO
   
   Assortment and Merchandising Consumer and shopper insights Market performance
   measurement Marketing, media and personalized offers Operations and supply
   chain BASES product offer management Revenue growth management
   Route-to-market
   
   SMALL AND MEDIUM-SIZED BUSINESSES (SMB)
   
   SMB solutions for North America SMB solutions for International
   
   NIELSENIQ PARTNER NETWORK
   
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 * Industries
   
   
   WHO WE SERVE
   
   FEATURED INDUSTRIES
   
   Beauty and Personal Care Beverage Alcohol Non-Alcoholic Beverage Financial
   Services Government Grocery Health and wellness Media+Adtech Packaging
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   FEATURED INDUSTRY RESOURCES
   
   Inflation hub Sustainability hub Holiday hub Omni Hub

 * About
   
   
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 * Home
 * Insights
   
   
   VIEW OUR INSIGHTS
   
   Featured Manufacturing Retail Health and wellness E-commerce Sustainability
   SMB Innovation Artificial Intelligence

 * Solutions
   
   
   WHAT WE DO
   
   Assortment and Merchandising Consumer and shopper insights Market performance
   measurement Marketing, media and personalized offers Operations and supply
   chain BASES product offer management Revenue growth management
   Route-to-market
   
   SMALL AND MEDIUM-SIZED BUSINESSES (SMB)
   
   SMB solutions for North America SMB solutions for International
   
   NIELSENIQ PARTNER NETWORK
   
   Become a NIQ Partner Find a partner

 * Industries
   
   
   WHO WE SERVE
   
   FEATURED INDUSTRIES
   
   Beauty and Personal Care Beverage Alcohol Non-Alcoholic Beverage Financial
   Services Government Grocery Health and wellness Media+Adtech Packaging
   Perishables Pet
   
   FEATURED INDUSTRY RESOURCES
   
   Inflation hub Sustainability hub Holiday hub Omni Hub

 * About
   
   
   WHO WE ARE
   
   Company News Events Diversity, Equity, and Inclusion Leadership Corporate
   Citizenship

 * Careers
   
   
   WORK WITH US
   
   Search Careers Diversity, Equity, and Inclusion Early Careers Our Teams

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ABOUT US - THE FULL VIEW - NIQ

HOW CAN WE HELP YOU?

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Our story


WE DELIVER THE FULL VIEW™

NIQ delivers the Full View™, the world’s most complete and clear understanding
of consumer buying behavior that reveals new pathways to growth.

Our History


100 YEARS OF CONSUMER INTELLIGENCE

Since 1923, NIQ has moved measurement forward for industries and economies
across the globe.

Learn more
Our story


WE SHOW THE WORLD WHAT PEOPLE WANT

Our purpose is clear–discover insights within consumer buying behavior and
reveal them to the world. You trust us to fully and accurately represent the
world’s consumers, and we take this responsibility seriously.

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02

03

NIELSENIQ NEWS

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Newscenter Article

EXTERNAL GPG REPORTING

26 March 2024
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Press Release

NIELSENIQ BASES COLLABORATES WITH MCDONALD’S USA TO INTRODUCE CULTURAL RESONANCE
MODULE – TRANSFORMING INCLUSIVE ADVERTISING TESTING

25 March 2024
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Press Release

R. DANE MAULDIN NAMED NIQ CHIEF TRANSFORMATION OFFICER

20 March 2024
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Press Release

NIQ RETAIL SPEND BAROMETER: CONSUMER SPENDING IN THE NETHERLANDS INCREASES BY 6
PERCENT

14 March 2024
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CAREERS

CAREERS




CAREERS THAT CHANGE THE LANDSCAPE

At NielsenIQ, we’re putting the brightest and most dedicated minds together to
accelerate progress. Our diversity brings out the best in each other so we can
leave a lasting legacy on the work that we do and the people that we do it with.

Work with us





OUR MISSION

OUR MISSION



We show the world what people want


THE FULL VIEW

We deliver the Full View, the world’s most complete and clear understanding of
consumer buying behavior that reveals new pathways to growth. From omnichannel
delivery to open-air markets, we go where other companies are not willing or
able to go–collecting data in more than 100 markets to bring you the most
complete and clear consumer intelligence.



DEI AT NIELSENIQ

DEI AT NIELSENIQ




EQUALITY IN DATA AND EMPLOYMENT

The independence and fairness that defines our measurement extends into our
culture. Talents and ideas of all backgrounds and perspectives give us a
competitive edge.

Be included





CORPORATE CITIZENSHIP

CORPORATE CITIZENSHIP




A POSITIVE IMPACT ON PEOPLE AND PLANET 

Through responsible, sustainable business practices and our commitment to giving
back, we care for the communities and markets where we live and work.


Our commitment


OUR LEADERSHIP

OUR LEADERSHIP 02_ELEMENTS/ICONS/ARROWRIGHT

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JIM PECK

Executive Chairman and CEO

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TRACEY MASSEY

Chief Operating Officer

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MOHIT KAPOOR

Chief Technology Officer

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SHAUN ZITTING

Chief Human Resources Officer

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PEOPLE & PARTNERS

PEOPLE & PARTNERS



PARTNERS

Our trusted data partners span the CPG, travel, shopping, auto, finance, and
business verticals.



PANELS

What you buy is at the core of what we do. That’s why our panels are robust,
trusted, and among the largest in the world.



PUBLIC POLICY

We engage with government officials, industry associations, and diverse experts
on issues important to our business and yours.



ACADEMIC AFFAIRS

Learning is foundational to the advancement of data, science, and business.
Here’s how we’re helping to shape the next generation of thinkers.





CORPORATE

CORPORATE



CORPORATE CITIZENSHIP

Through responsible, sustainable business practices and our commitment to giving
back, we care for the communities and markets where we live and operate our
business.

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PRIVACY POLICY

We are committed to responsible stewardship of the data we handle and protecting
the privacy of our panelists, associates, and the public.

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CORPORATE GOVERNANCE

We have the honor and responsibility to steward the legacy of integrity set by
our founder, Arthur C. Nielsen. Our success as a business depends on trust and
independence.

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GOVERNANCE

GOVERNANCE




MODERN SLAVERY STATEMENT

NielsenIQ’s Modern Slavery Statement shows our commitment to integrity and
corporate citizenship.

This represents the Modern Slavery Statement that constitutes NielsenIQ’s
anti-slavery and human trafficking statement for all NielsenIQ companies
worldwide for the year ending December 31, 2022.



CODE OF CONDUCT

The NielsenIQ Code of Conduct reinforces our commitment to integrity and
promotes honest, legal and ethical conduct across NielsenIQ.

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SUPPLIER CODE OF CONDUCT

NielsenIQ commits to managing our supply chain in an ethical, legal and socially
responsible manner. NielsenIQ’s Supplier Code of Conduct conveys our
expectations for our suppliers.

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HUMAN RIGHTS

NielsenIQ’s Global Human Rights Guidelines aligns with our commitment to respect
human rights.

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ENVIRONMENTAL POLICY

This policy is currently being updated.

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ETHICS

Integrity is the foundation of NIQ’s business—our people, our reputation, our
clients and the communities where we live, and work depend on it. NIQ employees
at every level, in every department, and at every location have a responsibility
to speak up when they believe they have knowledge of wrongdoing.

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NONE

None

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HUMAN RIGHTS

NielsenIQ’s Global Human Rights Guidelines aligns with our commitment to respect
human rights.

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ENVIRONMENTAL POLICY

This policy is currently being updated.

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STAY ONE STEP AHEAD BY STAYING UP TO DATE.



Don’t miss out on latest insights, offers and opportunities by NielsenIQ.







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 * Privacy Policy
 * Terms & Conditions
 * Cookies Policy
 * Do not sell or share my personal information

© 2024 Nielsen Consumer LLC. All Rights Reserved.


INSIGHTS

Featured Manufacturing Retail Health and wellness E-commerce Sustainability SMB
Innovation


WHAT WE DO

Assortment and Merchandising Consumer and shopper insights Market performance
measurement Marketing, media and personalized offers Operations and supply chain
BASES product offer management Revenue growth management Route-to-market


WHO WE SERVE

Beauty Beverage Alcohol Financial services Government Media+Adtech Packaging Pet
SMB Total Wellness


WHO WE ARE

Diversity, Equity, and Inclusion Leadership Corporate Citizenship Events Company
News Careers Contact us

 * Linkedin Icon
 * 
 * Facebook Icon
 * Instagram Icon
 * YouTube Icon

 * Privacy Policy
 * Terms & Conditions
 * Cookies Policy
 * Do not sell or share my personal information

© 2024 Nielsen Consumer LLC. All Rights Reserved.



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