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PATRICK'S PROGRAMMING BLOG


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February 13, 2024


HOW TO MAKE THE WOOCOMMERCE SALE PRICE ACCESSIBLE

I recently joined Xero Shoes. They're one of the largest WooCommerce stores in
the world. And as luck would have it we received the results of an accessibility
(a11y) audit right after I started. That meant my first project is to dive deep
into accessibility with WordPress & WooCommerce.

And the first item I looked into was making sure our sale prices were
accessible.

Continue Reading…
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 * 0 Comments
 * Patrick Rauland

December 31, 2023


JOINING XERO SHOES

I'm excited to share that I'm starting something brand new. I'm joining Xero
Shoes as a Sr. eCommerce Engineer.

Continue Reading…
 * Discussion
 * 0 Comments
 * Patrick Rauland

November 24, 2023


SEEK OPPORTUNITIES TO CUT YOUR TO-DO LIST

We live in a world where there's always incentive to do more.

 * Write more blog posts for organic SEO
 * Tweet daily
 * Create Tiktoks to promote your products
 * Write unique content for your premium email list

And after a while it just adds up and you're paralyzed with an unending to-do
list. I've found that the more on my todo list the less I actually get done. The
more I can focus my attention with a clear priority for the day the more
productive I am.

Recently I've been looking for ways to cut down my to-do list. Not by evaluating
each individual task, that takes a ton of time, but by preventing tasks from
getting on my list in the first place. I want to create rules so I know where I
should spend my time.

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 * 0 Comments
 * Patrick Rauland

September 13, 2023


TOP DOWN SEO RESEARCH

 Hello internet friends. Today I want to share some of the awesome SEO work that
I've been doing at eCommerceFuel.

If you're familiar with SEO research, a lot of writers come up with a list of
topics they want to write about and then they will search for keywords related
to that topic. They'll find a keyword somewhat related to their topic, they'll
write about it, and hope that it ranks. I call this bottom-up SEO research.

Then there's what I'm calling top-down research. And the hard part is you start
the process ignoring what we want to speak about at first, doing all of the SEO
keyword research, grouping everything, looking at the volumes (number of
searches), and then from that list deciding which keywords we want to write
about.

The benefit to doing keyword research this way is you know if you rank well
you'll see decent traffic. And it prevents common problems like keyword
cannibalization which can happen when you don't make an SEO plan.

Let me show you how I follow this process and how it drives traffic for
eCommerceFuel:

Continue Reading…
 * Marketing
 * 0 Comments
 * Patrick Rauland

July 18, 2023


CONTENT IS NEVER GOING TO ZERO

Ever since Chat GPT came out at the end of 2022 I’ve seen predictions about
content. Some good and some bad. But the general idea is that ‘the cost of
content is going to $0”. This is hot-take based on the hype-cycle around a new
technology. This prediction doesn’t follow any historical cases, and it assumes
that creating content is primarily writing – which it isn’t.

There are some highly relevant historical examples, creating content is more
than just writing, and there are fundamental flaws in Chat GPT that humans need
to compensate.

Continue Reading…
 * Marketing
 * 1 Comment
 * Patrick Rauland

June 5, 2023


FROM IDEAS TO EXECUTION: CRAFTING A BESPOKE CONTENT CREATION PROCESS

I recently developed a content creation process for eCommerceFuel. In my first
three months, I built a process that satisfies two primary responsibilities:

 1. Synthesize the most useful content for our existing members from the
    internal eCommerceFuel Forum
 2. Publish blog content that will attract 7- and 8-figure eCommerce businesses
    and encourage them to join the forum

There are a surplus of moving pieces involved in research, strategy, and content
production, so I devised a process to help me juggle multiple projects at the
same time — without compromising quality.

That's because our target persona (7- and 8-figure business owners) demands very
high quality content. If we expect to continue attracting the best and brightest
to our community we have to hold our site up to a high standard. And, to ensure
it remains consistently relevant, we still need to publish at least once a week.

Here, I'll share how we've created eCommerceFuel's new content creation process
from scratch.

Continue Reading…
 * Marketing
 * 0 Comments
 * content marketing
 * Patrick Rauland

May 16, 2023


RE-ENGAGEMENT CAMPAIGN MAGIC: HOW WE IMPROVED OUR EMAIL OPEN RATE BY 25%

This article originally appeared on eCommerceFuel.

If you’ve been in the eCommerce industry for a while you’ve probably heard that
email marketing is one of the most cost-effective marketing channels out there.
Some stats say that email marketing has a 36X return-on-investment (ROI).

But despite this many eCommerce entrepreneurs neglect their email list and they
tend to go cold where your readers forget who you are and what you email them
about.

When you have a cold email list, few readers open your emails. Email service
providers like Google notice this and eventually funnel more and more emails
into spam. This robs your readers the choice to even read your email. That
defeats the purpose of the channel.

Today we’re going to explore how you can run a re engagement campaign for your
email list.

Rather than just talk about how to do this theoretically we’re going to share
actual numbers as we warm up the email list for eCommerceFuel.

Counterintuitively, by deleting users who will never open our emails
deliverability for the whole list will go up and your open rate should increase.
(hint: it did for us!)

Continue Reading…
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 * Patrick Rauland

April 3, 2023


HIGHLIGHTS FROM ECF LIVE 2023

This article originally appeared on eCommerceFuel.

I’d never experienced anything like it. I was standing inside a real aircraft
carrier surrounded by fighter jets while Maverick himself, THE Top Gun, took
photos with smiling eCommerce entrepreneurs. With that perfect swagger and smirk
I could have sworn Tom Cruise must have taken a break from filming Mission
Impossible 8 to schmooze at the Opening Party for eCommerceFuel Live.



Last week over 300 eCommerce Fuel members gathered in San Diego for
eCommerceFuel Live. With an exclusive guest limited to business owners who bring
in more than seven figures, this is the top event of the year for many of the
eCommerce entrepreneurs who attend.

If you’ve spent any time in the eCommerce space, then you know there’s a
veritable glut of networking and informational events for online entrepreneurs.
But only eCommerceFuel Live gives its guests the opportunity to mingle with the
cream of the crop. By making this a private event for the most successful
business owners in our already-vetted community, we guarantee each person in the
hall is a peer with top tier knowledge and experience in their field.

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 * 0 Comments
 * conference
 * Patrick Rauland

March 10, 2023


ECOMMERCE FINANCING: HOW TO GROW YOUR BUSINESS WHEN YOU NEED CASH

This article originally appeared on eCommerceFuel.

One of the perks of an eCommerce business is that you can often get started with
very little upfront costs. But at some point, nearly everyone with a growing
business has to consider financing. A monetary boost empowers you to invest in
essential resources for your company, such as inventory, marketing, and
technology.

Without adequate financing, your eCommerce business may struggle to compete or
fail to reach its full potential. In this article, we will explore the basics of
financing for eCommerce businesses, what financing options are on the table, and
when you might use each of these financing options to help you grow.

Continue Reading…
 * Discussion
 * 0 Comments
 * e-commerce
 * Patrick Rauland

January 10, 2023


REVIEWING 18 MONTHS OF CONTENT

For a year and a half I was responsible for the website and the content on the
website at Paid Memberships Pro. And the most important traffic channel for
PMPro was organic SEO – basically Google. 

To improve our SEO there are two main things we had to do:

 1. Better organize our content
 2. Write new high quality content 

PMPro had over 900 posts when I joined so one of my main goals was to organize
those posts into useful categories called cornerstone content.

While organizing content, we also had to make new, high-quality content. Over 18
months the team was able to create and update 175 blog posts. That’s over 2
posts per week!

Today we’re going to review these posts, see which categories and post types
performed well, and then discuss how to best adjust the content strategy.

Continue Reading…
 * Marketing
 * 0 Comments
 * content marketing
 * Patrick Rauland

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HI THERE!

I'm Patrick. I love talking about business, product management, & e-commerce. I
love chatting to small business owners & entrepreneurs so feel free to reach
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