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The Suzy Research Cloud

 * Suzy Insights
   
   Powerful enough for complex research projects and easy enough for quick-turn
   insights

 * Suzy Live
   
   Connecting quant and qual, while handling all the logistics of live research

 * Suzy Audiences
   
   Letting you get iterative insights from the audiences you care about most

Why Suzy?

 * Iterative and Connected Research
   
   Integrating quant, qual, and high quality audiences

 * 1st Party Consumer Network
   
   1MM+ diverse and engaged consumers

 * Biotic: Suzy’s Research Hero
   
   Ensuring that insights are genuinely human and actionable

 * Industry Leading Quality Audience
   
   Enterprise security, quality and agency rigor

 * Flexible Managed Services
   
   Access to our team of talented researchers

 * Customer Success
   
   Hear directly from our customers

 * AI in Market Research
   
   Ensuring AI is Enterprise-Safe

Use Cases

 * Attitudes and Usage

 * Concept Testing

 * Competitive Analysis

 * Consumer Profiling

 * Messaging

 * Positioning Strategy

 * Price Testing

 * Shopper and Category Insights

 * Tracking Research

 * UX Design

 * Website and Landing Pages

Research Solutions

 * Foundational and Behavioral Insights

 * Innovation and Product Development

 * Creative, Advertising and Marketing

 * Shopper, Tracking and Measurement
   
   

Industry Solutions

 * CPG

 * Food and Beverage

 * Finance

 * Media & Entertainment

 * Pharma

 * Retail

 * Tech

Resources

 * Consumer Insights Hub
   
   Our blog with original insights and articles to help you stay informed and
   plan your next move

 * Webinars and Events
   
   Sign up for our next event or watch past webinars on-demand

 * The Speed of Culture Podcast
   
   Tune into The Speed of Culture podcast to learn about shifting consumer
   trends and how to keep up

 * Speed of Culture LIVE! Panels
   
   Catch up on all the amazing sessions from our 2024 event

 * Suzy Success Stories
   
   Explore why industry leaders like Walmart and Panasonic leverage Suzy’s
   insights to drive growth.

 * Suzy Academy
   
   Expand your knowledge of market research with our educational platform

Reports & White Papers

 * Transforming Consumer Insights
   
   Harnessing AI and Digital Transformation to Understand and Influence Behavior

 * Consumer Behavior White Paper
   
   Learn what drives consumer behavior change

 * Agile Research White Paper
   
   Learn how to create an always-on approach to research looks like

 * AI in Market Research and Consumer Insights
   
   A Comprehensive Guide for Fortune 500 Leaders

 * Understanding Responsible AI
   
   The Next Frontier in Market Research

Company

 * About Us

 * Leadership

 * Board of Directors

 * News

 * NYTechCares

 * Careers

Apply Now


THE SUZY RESEARCH CLOUD


UNLEASH THE POWER OF RESEARCH

Conduct iterative AI-powered research, with agency-quality rigor, in less time,
& at a fraction of the cost.


Book a Demo

Explore the Platform



TRUSTED BY


 

WHAT SUZY OFFERS


DISCOVER WHAT THE SUZY RESEARCH CLOUD CAN DO FOR YOUR BRAND

Suzy is an end-to-end consumer insights platform that integrates AI-powered
quant, qual, and high quality audiences into a single connected research cloud.

Book a Demo

Explore the Platform

In our recent consumer wellness report with The Female Quotient, 63% of U.S.
women are flipping their focus to mental health, inspired by Simone Biles’ bold
decision to stick the landing on prioritizing wellness during the Olympics.

Learn how Simone’s impact is helping women balance their mental wellness




ENABLE TEAMS ACROSS YOUR ENTIRE ORGANIZATION

Insights

Demographics, attitudes & behaviors to measure the business "size of prize"


Learn More

Innovation

Develop products that delight target consumers via business models that drive
growth

Learn More

Creative

Develop and launch campaigns that drive demand, awareness, and brand equity

Learn More

Shopper

Understand e-commerce, omnichannel, and effective brand distribution


Learn More


READY TO FUTURE-PROOF YOUR BUSINESS?

Discover the top trends shaping 2025, from the rise of AI to the experience
economy, with exclusive insights from Suzy Founder & CEO Matt Britton in his
mind-blowing presentation, State of the Consumer 2025: ‘A to Z’

Read the blog for the key takeaways that will redefine your strategy & watch the
full session filmed at Speed Of Culture Live! to get ahead of the curve



 


THE BEST OF AGENCY RIGOR IN AN INTEGRATED SYSTEM DESIGNED FOR THE ENTERPRISE

 

Integrated Quant + Qual

Suzy’s AI-powered suite of products allows you to conduct robust and iterative
research — efficiently and at scale.

Integrated 1st Party Consumer Network

At the core of Suzy’s research cloud is a proprietary audience of 1MM+ diverse
and engaged consumers.

Enterprise Quality + Security

Industry-leading privacy, fraud prevention, and data quality controls so you
never compromise quality for speed.

Radical Simplicity + Agility

Whether it’s one-off questions, robust surveys, or qualitative video interviews,
Suzy delivers trusted insights in minutes.

Simplified Pricing

Subscription based pricing means no project POs, no need for multiple tools, and
you’ll never pay cost per response again.

Agency Rigor + Support

Our team of talented researchers, led by industry veterans, ensures you get the
agency-rigor you expect.

 

--------------------------------------------------------------------------------

 

 


TRUSTED AND ENDORSED BY MORE THAN
400 LEADING BRANDS ACROSS 22 INDUSTRIES

 
Geoff Colon
Head of Brand Studio at Microsoft Advertising

Suzy has helped change how Microsoft Advertising goes to market based on
real-time research around customer behavior and trends 
Yvette Marichal
Executive Director Innovation Insights & Trends, Estee Lauder Companies

Suzy has been something we've been leveraging tremendously when we ideate and
test our ideas and get consumer feedback live. We're iterating the new ideas as
we go. it's almost like a co-creation with the consumer which I really love. 
Read more
Jared Johnson
VP, Shopper Analytics & Insights N.A., PepsiCo

Suzy is someone we have leaned on heavily during the pandemic to help us
identify crucial insights. We are lucky to not only have Suzy as a research
partner, but to access their key learning on the new food & beverage consumer. 
Read more
Nick Graham
Global Head of Insights & Analytics at Mondelēz International

We've worked closely with Suzy and the team in really building out our
capabilities for long-term consumer tracking as well as real-time insights.  I
love the fact we are able to achieve great speed without trading off the quality
of our consumer feedback. 
Read more
Lindsay Moeller
Senior Consumer Insights & Sensory Analyst

I love Suzy's quick "and I mean quick" feedback, the easy launching online
system, the ability to easily add stimuli to questions, large sample sizes,
variety of consumers across the US. Suzy Live was also great and was a great
tool during the pandemic when we were unable to host in-person consumer testing
and focus groups.
Read more
Sabrina Lakhani
Director, Behavioral Science & Market Research, Frontier Communications

Suzy is a super valuable tool for quick research studies on a daily basis! I
love the ease and simplicity of the tool. It's made it super easy for us to
access respondents almost instantly. I think it's an absolute must-have for any
primary market researcher. The support that comes with is really great too. The
customer success team is incredibly helpful all throughout the year. It feels
like I have an extra person on my team for fielding these quick-turnaround
research studies that often come in all at the same time. 
Read more
Catherine Chao
Director, Strategy & Evaluation, Ad Council.

Suzy has so many best use cases. I've been using it primarily for creative
evaluation, but I know colleagues of mine have been using it to test different
ideas around the attitudes and behaviors of different audiences. It greatly
helps us throughout the strategic process.
Read more
Erin Wong
VP, Strategy Director, DDB

Suzy helps us glean insights and explore hypotheses quickly. Our customer
success manager is smart, responsive, and always adds value in every
conversation. In a short timeframe, the tool has been improved in meaningful
ways to enhance both the UX and utility.
Read more


MORE TESTIMONIALS
May 2023
Frank Cooper III | Chief Marketing Officer | Visa
Frank Cooper III, Chief Marketing Officer at Visa, discusses his outstanding
multi-industry marketing career, his passion for helping people develop a
healthy relationship with money and how to find your sense of purpose by
applying the concept of Ikigai in everything you do.
Listen Now

June 2024
Dametra Johnson-Marletti | Corporate Vice President Gaming Consumer Sales |
Microsoft
In this episode of The Speed of Culture, Matt Britton interviews Dametra
Johnson-Marletti, Corporate Vice President, Gaming Consumer Sales at Microsoft.
Listen Now

July 2023
Adrienne Lofton | Vice President | Global Consumer Marketing | Google
Adrienne Lofton, Vice President of Global Consumer Marketing at Google, joins
Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture
podcast in collaboration with Adweek. Adrienne discusses her career journey and
the power of brand in marketing.
Listen Now

February 2024
Allyson Witherspoon | Corporate VP & Global CMO | Nissan
In today's episode of The Speed of Culture, Matt Britton sits down with Allyson
Witherspoon, Corporate VP and Global CMO for Nissan exploring evolving consumer
expectations in the automotive industry and what it means for marketers.






Listen Now

May 2023
William White | Chief Marketing Officer | Walmart
William White, Chief Marketing Officer at Walmart, joins Suzy Founder and CEO
Matt Britton on the 50th episode of The Speed of Culture podcast in
collaboration with Adweek. William sheds light on how Walmart's customer-centric
approach addresses customer needs while balancing tradition and innovation.
Listen Now

October 2024
Julia Goldin | Chief Product & Marketing Officer | LEGO Group
In this episode of The Speed of Culture, Matt Britton sits down with Julia
Goldin, Chief Product & Marketing Officer at the LEGO Group. Julia shares how
LEGO ignites creativity in both children and adults, discusses the brand’s
exciting partnerships.
Listen Now

October 2024
Melody Lee | Chief Marketing Officer | Mercedes-Benz USA
In this episode of The Speed of Culture, Matt Britton chats with Melody Lee,
Chief Marketing Officer at Mercedes-Benz USA. Melody shares insights on
navigating the post-COVID automotive industry, driving innovation in electric
and autonomous vehicles, and how Mercedes is adapting to new consumer behaviors.


Listen Now

June 2024
Roxy Young | Chief Marketing & Consumer Experience Officer | Reddit
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young,
Chief Marketing and Consumer Experience Officer at Reddit. They discuss the
importance of mission-driven work& leveraging community engagement.
Listen Now

June 2024
Hiroki Asai | Global Head of Marketing | Airbnb
In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai,
Global Head of Marketing at Airbnb. Hiroki shares insights on leveraging
creativity for brand storytelling, the importance of design in creating
memorable experiences and introducing Airbnb's exciting new Icons category.
Listen Now

February 2024
Kory Marchisotto | CMO | e.l.f. Beauty
In this episode of The Speed of Culture, Matt Britton sits down with Kory
Marchisotto, CMO, e.l.f. Beauty & President, Keys Soulcare. Kory discusses the
strategic decision-making behind e.l.f. Beauty’s Super Bowl ads, emphasizing the
importance of timing and cultural relevance.
Listen Now

May 2023
Frank Cooper III | Chief Marketing Officer | Visa
Frank Cooper III, Chief Marketing Officer at Visa, discusses his outstanding
multi-industry marketing career, his passion for helping people develop a
healthy relationship with money and how to find your sense of purpose by
applying the concept of Ikigai in everything you do.
Listen Now

June 2024
Dametra Johnson-Marletti | Corporate Vice President Gaming Consumer Sales |
Microsoft
In this episode of The Speed of Culture, Matt Britton interviews Dametra
Johnson-Marletti, Corporate Vice President, Gaming Consumer Sales at Microsoft.
Listen Now

July 2023
Adrienne Lofton | Vice President | Global Consumer Marketing | Google
Adrienne Lofton, Vice President of Global Consumer Marketing at Google, joins
Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture
podcast in collaboration with Adweek. Adrienne discusses her career journey and
the power of brand in marketing.
Listen Now

February 2024
Allyson Witherspoon | Corporate VP & Global CMO | Nissan
In today's episode of The Speed of Culture, Matt Britton sits down with Allyson
Witherspoon, Corporate VP and Global CMO for Nissan exploring evolving consumer
expectations in the automotive industry and what it means for marketers.






Listen Now

May 2023
William White | Chief Marketing Officer | Walmart
William White, Chief Marketing Officer at Walmart, joins Suzy Founder and CEO
Matt Britton on the 50th episode of The Speed of Culture podcast in
collaboration with Adweek. William sheds light on how Walmart's customer-centric
approach addresses customer needs while balancing tradition and innovation.
Listen Now

October 2024
Julia Goldin | Chief Product & Marketing Officer | LEGO Group
In this episode of The Speed of Culture, Matt Britton sits down with Julia
Goldin, Chief Product & Marketing Officer at the LEGO Group. Julia shares how
LEGO ignites creativity in both children and adults, discusses the brand’s
exciting partnerships.
Listen Now

October 2024
Melody Lee | Chief Marketing Officer | Mercedes-Benz USA
In this episode of The Speed of Culture, Matt Britton chats with Melody Lee,
Chief Marketing Officer at Mercedes-Benz USA. Melody shares insights on
navigating the post-COVID automotive industry, driving innovation in electric
and autonomous vehicles, and how Mercedes is adapting to new consumer behaviors.


Listen Now

June 2024
Roxy Young | Chief Marketing & Consumer Experience Officer | Reddit
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young,
Chief Marketing and Consumer Experience Officer at Reddit. They discuss the
importance of mission-driven work& leveraging community engagement.
Listen Now

June 2024
Hiroki Asai | Global Head of Marketing | Airbnb
In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai,
Global Head of Marketing at Airbnb. Hiroki shares insights on leveraging
creativity for brand storytelling, the importance of design in creating
memorable experiences and introducing Airbnb's exciting new Icons category.
Listen Now

February 2024
Kory Marchisotto | CMO | e.l.f. Beauty
In this episode of The Speed of Culture, Matt Britton sits down with Kory
Marchisotto, CMO, e.l.f. Beauty & President, Keys Soulcare. Kory discusses the
strategic decision-making behind e.l.f. Beauty’s Super Bowl ads, emphasizing the
importance of timing and cultural relevance.
Listen Now

May 2023
Frank Cooper III | Chief Marketing Officer | Visa
Frank Cooper III, Chief Marketing Officer at Visa, discusses his outstanding
multi-industry marketing career, his passion for helping people develop a
healthy relationship with money and how to find your sense of purpose by
applying the concept of Ikigai in everything you do.
Listen Now

June 2024
Dametra Johnson-Marletti | Corporate Vice President Gaming Consumer Sales |
Microsoft
In this episode of The Speed of Culture, Matt Britton interviews Dametra
Johnson-Marletti, Corporate Vice President, Gaming Consumer Sales at Microsoft.
Listen Now

July 2023
Adrienne Lofton | Vice President | Global Consumer Marketing | Google
Adrienne Lofton, Vice President of Global Consumer Marketing at Google, joins
Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture
podcast in collaboration with Adweek. Adrienne discusses her career journey and
the power of brand in marketing.
Listen Now

February 2024
Allyson Witherspoon | Corporate VP & Global CMO | Nissan
In today's episode of The Speed of Culture, Matt Britton sits down with Allyson
Witherspoon, Corporate VP and Global CMO for Nissan exploring evolving consumer
expectations in the automotive industry and what it means for marketers.






Listen Now

May 2023
William White | Chief Marketing Officer | Walmart
William White, Chief Marketing Officer at Walmart, joins Suzy Founder and CEO
Matt Britton on the 50th episode of The Speed of Culture podcast in
collaboration with Adweek. William sheds light on how Walmart's customer-centric
approach addresses customer needs while balancing tradition and innovation.
Listen Now

October 2024
Julia Goldin | Chief Product & Marketing Officer | LEGO Group
In this episode of The Speed of Culture, Matt Britton sits down with Julia
Goldin, Chief Product & Marketing Officer at the LEGO Group. Julia shares how
LEGO ignites creativity in both children and adults, discusses the brand’s
exciting partnerships.
Listen Now

October 2024
Melody Lee | Chief Marketing Officer | Mercedes-Benz USA
In this episode of The Speed of Culture, Matt Britton chats with Melody Lee,
Chief Marketing Officer at Mercedes-Benz USA. Melody shares insights on
navigating the post-COVID automotive industry, driving innovation in electric
and autonomous vehicles, and how Mercedes is adapting to new consumer behaviors.


Listen Now

June 2024
Roxy Young | Chief Marketing & Consumer Experience Officer | Reddit
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young,
Chief Marketing and Consumer Experience Officer at Reddit. They discuss the
importance of mission-driven work& leveraging community engagement.
Listen Now

June 2024
Hiroki Asai | Global Head of Marketing | Airbnb
In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai,
Global Head of Marketing at Airbnb. Hiroki shares insights on leveraging
creativity for brand storytelling, the importance of design in creating
memorable experiences and introducing Airbnb's exciting new Icons category.
Listen Now

February 2024
Kory Marchisotto | CMO | e.l.f. Beauty
In this episode of The Speed of Culture, Matt Britton sits down with Kory
Marchisotto, CMO, e.l.f. Beauty & President, Keys Soulcare. Kory discusses the
strategic decision-making behind e.l.f. Beauty’s Super Bowl ads, emphasizing the
importance of timing and cultural relevance.
Listen Now





STAY INFORMED WITH RECENT TRENDS AT SUZY’S CONSUMER INSIGHTS HUB

Consumer Insights Hub

Blog, Webinar
Dec 6, 2024
Engaging the Next Gen Consumer: Leveraging AI to Understand Digital
Transformation
Blog, Webinar
Dec 6, 2024

Learn how Suzy uses AI to personalize experiences while keeping the human touch
in brand engagement.

Blog, Webinar
Dec 6, 2024
Blog, Product
Dec 5, 2024
Mastering the Art of Concept Validation with Monadic Testing
Blog, Product
Dec 5, 2024

Unlock market success with monadic testing! Eliminate bias, refine concepts, &
gain insights. Learn more about this research methodology.

Blog, Product
Dec 5, 2024
Blog
Dec 4, 2024
Unpacking the Hidden Forces Behind Consumer Choices
Blog
Dec 4, 2024

Why do consumers choose what they do? Discover the hidden psychology behind
consumer shopping habits in Suzy’s latest blog!

Blog
Dec 4, 2024
Blog, Webinar
Nov 27, 2024
Tracking Success: Unveiling the Power of Brand Trackers with Scott's
Blog, Webinar
Nov 27, 2024

Learn how Scott's leverages brand tracking for growth, consumer insights, and
data-driven strategies.

Blog, Webinar
Nov 27, 2024
Blog, Webinar
Nov 22, 2024
Insights at the Speed of Culture
Blog, Webinar
Nov 22, 2024

Top insights from Speed of Culture LIVE! on embedding agile, data-driven
strategies in today’s fast world.

Blog, Webinar
Nov 22, 2024

Get Suzy’s consumer insights newsletter and webinar alerts delivered to your
inbox.




UNLEASH THE POWER OF RESEARCH WITH SUZY

 * Integrated and iterative

 * Unparalleled speed and simplicity

 * Agency rigor and service

 * A fraction of the cost

 


BOOK A DEMO TODAY!


 


UNCOVER HIDDEN BIAS: EMPOWER YOUR INSIGHTS WITH SUZY'S SURVEY BIAS DETECTOR

Bias in survey questions can undermine your research, leading to inaccurate
insights and costly missteps. At Suzy, we understand the importance of
neutrality and clarity in capturing the voice of the consumer. That’s why we’ve
developed the Suzy Survey Bias Detector—an AI-powered tool designed to identify
and eliminate bias in your surveys before they go live.




EXPLORE UNBIASED RESEARCH TODAY WITH SUZY.

 * Spot Bias: Identify leading, loaded, or unclear questions.

 * Enhance Clarity: Ensure every question resonates with your target audience
   without influencing their responses.

 * Drive Accuracy: Collect reliable, actionable insights you can trust.

Don't let bias derail your decisions. Suzy's Survey Bias Detector is here to
ensure your research meets the highest standards of integrity.



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*Representative example of audience responses in the Suzy platform and does not
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