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 4. Videos
 5. Market Research Minute: Understanding the Path to Purchase


MARKET RESEARCH MINUTE: UNDERSTANDING THE PATH TO PURCHASE

10/1/2020
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1:22










Consumer categories go far beyond age groups, gender and income. This episode
from the Market Research Minute series covers other key factors businesses
should consider when profiling and segmenting consumers, to create effective and
personalised buying experiences.

Business Dynamics
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