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Retirement Planning > Spending in Retirement > Income Planning


WHY DO CLIENTS REALLY IGNORE ADVICE ON ANNUITIES?

By John Manganaro



Analysis Januar 17, 2024 at 04:57 PM Share & Print



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WHAT YOU NEED TO KNOW

 * New research finds advisors are unlikely to recommend annuities and clients
   often do not take their advice when they do.
 * David Blanchett is skeptical that these clients are driven to ignore their
   advisors.
 * A more likely story, he suggests, is that advisors are unenthusiatic about
   annuities, in large part because it's difficult for them to get paid on
   annuity assets.



A recent paper and summary brief published by two experts at the Center for
Retirement Research at Boston College has sparked a debate about financial
advisors being able to steer clients toward guaranteed income annuities in the
retirement planning process.

The paper in question, by CRR research economists Karolos Arapakis and Gal
Wettstein, cautiously draws the conclusion that advisors seem to have little
power to bridge the annuity divide for their clients — at least at the current
moment.






According to the duo, the results suggest that financial professionals are
concerned that many clients could deplete their savings too quickly, but the
majority of them do not recommend annuities and, when they do, many clients do
not take the advice.

Arapakis and Wettstein say these findings point to both the promise and
limitations of reliance on financial professionals to guide clients to greater
use of annuities.








Commenting on these conclusions on LinkedIn, PGIM’s David Blanchett said he was
“a little surprised” at the relatively low rate of annuity use, and he wonders
whether there are other trends playing out in the data.

“I would have thought [the uptake of annuity recommendations] would have been
significantly higher,” Blanchett wrote Monday, sparking several dozen commenters
to offer their own thoughts.



“How many times when advisors recommend portfolios do the clients not follow the
recommendation? I get that annuities can be complicated, but products/strategies
that may provide lifetime income can do something a regular portfolio can’t,
which is why I believe, we need more retirees with more lifetime income … not
less,” he explained.

Expanding on his comments in a follow-up email to ThinkAdvisor, Blanchett said
the research is interesting and informative, but it also leaves some unanswered
questions, as Arapakis and Wettstein themselves warn.




ARE ADVISORS REALLY BEING IGNORED?

Asked whether he would interpret the results to suggest that advisors are being
ignored when they make annuity recommendations, Blanchett said he doubts it.

“I have mixed feelings that it’s really clients not following advisor
recommendations versus advisors not actively positioning them with clients,” he
explained. “I mean, do you think the clients aren’t taking the advisor portfolio
recommendations? I highly doubt it.

“To me this suggests that while advisors in the survey might ‘recommend’ an
annuity, they don’t necessarily really believe in the benefits. [If they did,]
the take-up would be significantly higher,” Blanchett added.

Related: Ken Fisher Can’t Have It All

Another important consideration, he said, was raised in a comment by Kelby
Meyers, who runs a retirement income planning firm called Nestimate: “Do clients
need better longevity literacy?”

Blanchett wrote in reply that it still seems like a lot of advisors don’t
“really understand annuities, and they don’t necessarily mesh well with AUM
business models,” but he’s not so sure a lack of longevity literacy is itself to
blame.




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“I think it’s more about implementing strategies consistent with preferences and
expectations versus longevity literacy,” he wrote.

“Still,” he told ThinkAdvisor, “there’s some interesting stuff around longevity
literacy, especially how it changes by age.”


SUBJECTIVE LONGEVITY AND ANNUITIES

Pointing out that Arapakis and Wettstein had explored the topic in a previous
study, Blanchett took some time to dig into the Health and Retirement Study to
reexamine how the respondents’ subjective longevity estimates vary with actual
survival probabilities.

The data allows one to compare the average respondent’s subjective estimates of
living 15 more years beyond their current age to the actual (objective)
probabilities, Blanchett explained.

The big takeaway is that subjective estimates exceed objective reality for
younger retirees, but this relationship flips at older ages.

“Why I think this is important when thinking about longevity literacy is that,
in theory, demand for annuities should increase at older ages, but it generally
declines,” Blanchett noted. “So, while longevity literacy could be an issue for
near retirees, the change by age makes me think that’s not really it.”


WHAT IT ALL MEANS

Blanchett also pointed to data from the Cerulli Advisor Metrics 2023 report that
is “really interesting for this debate,” in that it provides more granular
information about why advisors who don’t recommend annuities don’t do so.

According to Cerulli’s research, some 80% of advisors cite “excessive all-in
fees,” while 35% say they can already create more efficient retirement income
strategies without annuities. Other cited reasons are that variable annuities
are seen as too complex (33%), the underlying investment options are seen as too
restrictive (33%), and the compliance burden is seen as onerous (27%).

“I’m not sure I buy any of the reasons in the grand scheme of things, especially
the notion of ‘excessive all-in fees’ given the rise of fee-friendly annuities,”
Blanchett argued. “I still think it’s about larger issues around things like
compensation.”

In other words, many advisors compensated based on assets under management can’t
necessarily get paid easily on annuities, and making such recommendations can
reduce the pool of assets to manage.

“I think this is probably one of the biggest barriers here,” Blanchett
concluded. “Again, can you imagine if the included graphics were showing the
percentage of clients that accepted the advisor’s portfolio recommendation? No
way that would fly.”

See: Why Social Security Bridge Accounts Make Sense: Blanchett

Pictured: David Blanchett 

JOHN MANGANARO

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more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


QUANTCAST

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BEESWAXIO CORPORATION

Cookie duration: 395 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, Precise location data, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


SOVRN, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Non-precise location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


ADIKTEEV

Doesn't use cookies.

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Users’ profiles, Device identifiers, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RTB HOUSE S.A.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, Non-precise
location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


THE UK TRADE DESK LTD

Cookie duration: 3629 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Precise location data, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADMETRICS GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, IP addresses

more




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Consent


AMOBEE INC.

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EPSILON

Cookie duration: 184 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, Precise location
data, Non-precise location data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Authentication-derived identifiers, Browsing and
interaction data, Device identifiers, User-provided data, Non-precise location
data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


TRIPLELIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Precise location data, Non-precise location data, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Precise location data, Non-precise location data, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


UNRULY GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Device identifiers, Non-precise location data, IP addresses,
Probabilistic identifiers

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Non-precise location data, IP addresses, Probabilistic
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, User-provided data,
Precise location data, Non-precise location data, IP addresses, Probabilistic
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, User-provided data,
Precise location data, Non-precise location data, IP addresses, Probabilistic
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Precise location data, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADFORM A/S

Cookie duration: 1 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses, Probabilistic identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, Precise location data, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses

more




View details | Storage details | Privacy policylaunch
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Precise location data, Non-precise location data, IP addresses

more




View details | Privacy policylaunch
Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Non-precise location data, IP addresses

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Non-precise location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OPENX

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, Non-precise location data, IP
addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, User-provided data,
Precise location data, Non-precise location data, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Precise location data, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, Precise location data, IP
addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Precise location data, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Browsing and interaction data, Device
identifiers, User-provided data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Non-precise location data, IP addresses, Probabilistic
identifiers

more




View details | Privacy policylaunch
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Precise location data, Non-precise
location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Device identifiers, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Precise location data, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Non-precise location data, IP addresses, Probabilistic
identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Non-precise location data, IP addresses, Probabilistic
identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Device identifiers, Non-precise location data, IP addresses, Probabilistic
identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Precise location data, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, IP addresses, Probabilistic
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Browsing and interaction data, Device
identifiers, Non-precise location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Browsing and interaction data, Device
identifiers, Precise location data, Non-precise location data, IP addresses,
Probabilistic identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, User-provided data,
Precise location data, Non-precise location data, IP addresses, Probabilistic
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices, Device
identifiers, Precise location data, Non-precise location data, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


NEAR INTELLIGENCE

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Device identifiers, Precise location data, Non-precise location data, IP
addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Non-precise location data, IP addresses, Probabilistic
identifiers

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Browsing and interaction data, Device
identifiers, Precise location data, Non-precise location data, IP addresses,
Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Browsing and interaction data, Device
identifiers, User-provided data, Non-precise location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, User-provided data,
Non-precise location data, IP addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH &AMP; CO. KG

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, User-provided data,
Non-precise location data, IP addresses, Probabilistic identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, Non-precise
location data, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, Precise location
data, Non-precise location data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADACADO TECHNOLOGIES INC. (DBA ADACADO)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Browsing and interaction data,
Non-precise location data, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Precise location data, Non-precise location data, IP
addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Device identifiers, User-provided data, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Users’ profiles, Browsing and interaction data, Device identifiers,
Non-precise location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, Precise location
data, Non-precise location data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Device identifiers, Non-precise location data, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, Precise location data, Non-precise
location data, IP addresses, Probabilistic identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Precise location data, Non-precise
location data, IP addresses, Probabilistic identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles

more

Cookie duration resets each session.


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Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, User-provided data, Non-precise
location data, IP addresses, Probabilistic identifiers

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, Non-precise location data, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Non-precise location data, IP addresses

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Precise location data, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Authentication-derived
identifiers, Device identifiers, IP addresses

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: IP addresses

more




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ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, User-provided data,
Precise location data, Non-precise location data, IP addresses, Probabilistic
identifiers

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Non-precise location data, IP addresses

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Browsing and interaction data, Non-precise
location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Device identifiers, Precise location data, Non-precise
location data, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


MOBILE PROFESSIONALS BV / SAGE&#43;ARCHER BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




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Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Browsing and interaction
data, Device identifiers, User-provided data, Precise location data, Non-precise
location data, IP addresses

more




View details | Storage details | Privacy policylaunch
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Non-precise location data, IP addresses

more




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Legitimate interesthelp_outline


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Browsing and interaction data, Device
identifiers, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
Precise location data, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, User-provided data, Non-precise
location data, IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers

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THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, Non-precise location data, IP
addresses

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Cookie duration resets each session. Uses other forms of storage.


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NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, IP addresses

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Cookie duration resets each session. Uses other forms of storage.


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SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, User-provided data,
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Cookie duration resets each session. Uses other forms of storage.


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PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Device identifiers, Non-precise location data, IP addresses

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ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data

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Uses other forms of storage.


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NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses

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Cookie duration resets each session.


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AUDIENCEPROJECT APS

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses, Probabilistic identifiers

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Cookie duration resets each session. Uses other forms of storage.


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DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, User-provided data,
Precise location data, Non-precise location data, IP addresses, Probabilistic
identifiers

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Cookie duration resets each session. Uses other forms of storage.


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EFFILIATION / EFFINITY

Cookie duration: 2 (days).

Data collected and processed: Device characteristics

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SEENTHIS AB

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses

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COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses

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TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Users’ profiles, Browsing and interaction data, Device identifiers,
Precise location data, Non-precise location data, IP addresses, Probabilistic
identifiers

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Cookie duration resets each session. Uses other forms of storage.


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HUMAN

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers,
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ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics

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BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses

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Cookie duration resets each session. Uses other forms of storage.


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INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, Non-precise location data, IP
addresses

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Cookie duration resets each session.


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PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

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NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses, Probabilistic identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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SALESFORCE.COM, INC.

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data

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Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Precise location data, Non-precise
location data, IP addresses

more

Uses other forms of storage.


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OTTO (GMBH &AMP; CO KG)

Cookie duration: 365 (days).

Data collected and processed: Privacy choices, Users’ profiles, Browsing and
interaction data, Device identifiers, User-provided data, IP addresses

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Cookie duration resets each session. Uses other forms of storage.


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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Precise location data, Non-precise
location data, IP addresses, Probabilistic identifiers

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Cookie duration resets each session.


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LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices, Device
identifiers, Precise location data, Non-precise location data, IP addresses

more

Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, User-provided data,
Precise location data, Non-precise location data, IP addresses, Probabilistic
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, User-provided data,
IP addresses, Probabilistic identifiers

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GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, User-provided data, Non-precise location data, IP
addresses

more

Uses other forms of storage.


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THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, Precise location data, Non-precise
location data, IP addresses, Probabilistic identifiers

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MINDTAKE RESEARCH GMBH

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Users’ profiles, Browsing
and interaction data, Device identifiers, IP addresses, Probabilistic
identifiers

more

Uses other forms of storage.


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AUDIENCE NETWORK

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Non-precise location data, IP addresses

more

Cookie duration resets each session.


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CINT AB

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, IP addresses

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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses

more

Uses other forms of storage.


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GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, User-provided data, Non-precise location data, IP
addresses

more

Uses other forms of storage.


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REVJET

Cookie duration: 730 (days).

Data collected and processed: Privacy choices, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses

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Cookie duration resets each session.


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PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Device identifiers, IP addresses, Probabilistic identifiers

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CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Browsing and interaction data, Device identifiers, Non-precise
location data, IP addresses, Probabilistic identifiers

more

Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses

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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

Data collected and processed: IP addresses

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Cookie duration resets each session.


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AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Users’ profiles, Browsing and interaction
data, Device identifiers, Non-precise location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Device identifiers,
Non-precise location data, IP addresses

more

Cookie duration resets each session. Uses other forms of storage.


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ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Privacy choices,
Authentication-derived identifiers, Browsing and interaction data, Device
identifiers, Non-precise location data, IP addresses

more

Cookie duration resets each session.


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OBJECTIVE PARTNERS BV

Cookie duration: 90 (days).

Data collected and processed: Device identifiers

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ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Privacy choices, Browsing
and interaction data, Device identifiers, IP addresses

more

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EBAY INC

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Privacy choices, IP
addresses

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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Device identifiers, Precise location data, Non-precise location
data, IP addresses

more

Cookie duration resets each session.


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RESPONSIVEADS, INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, User-provided data, Precise location data, Non-precise location data, IP
addresses

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AKAMAI

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FACEBOOK

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AUNICA

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C3 METRICS

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IBM

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DMA INSTITUTE

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ZMS

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IGNITION ONE

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RESONATE

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SOJERN

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HAENSEL AMS

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BDSK HANDELS GMBH & CO. KG

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VIDEOLOGY

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TRADEDOUBLER AB

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TRUSTARC

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TRUEFFECT

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MARKETING SCIENCE CONSULTING GROUP, INC.

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DENTSU

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ESSENS

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TRAVEL DATA COLLECTIVE

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ADVOLUTION.CONTROL

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WIDESPACE

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LIFESTREET

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VIMEO

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BATCH MEDIA

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VODAFONE GMBH

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MAGNITE

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SCENESTEALER

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NETQUEST

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MANAGE.COM

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CLOUDFLARE

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HAVAS MEDIA FRANCE - DBI

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NETFLIX

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MACROMILL GROUP

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EBUILDERS

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APPLOVIN CORP.

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NANO INTERACTIVE

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FRACTIONAL MEDIA

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RACKSPACE

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LIFTOFF

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