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Gain targeted, succinct, and easily accessible

actionable insights

Leverage Buyer Intent Signals

Account Based Marketing Support

Personalised Insights

Track Competitor Moves

Know the Buyer Personas

In-depth Company Intelligence

Key Business Use Cases

360o Insights Feeds Delivered On Client’s Content Portal
 * A global cloud service provider wanted a host of content feeds covering
   company, industry and competitor insights to be delivered on their content
   portal
 * The client wanted a flexible & creative way to use GlobalData’s data to
   support the business needs of the client’s account teams
 * GlobalData designed a customized data delivery program for the client
   

Always-on Customized Competitive & Sales Intelligence Program
 * A leading APAC telecom service provider, was looking to deploy a Sales
   Enablement program to provide learning and skills development to
   approximately 1,500 Enterprise salespeople in the region
 * GlobalData heled develop the content architecture, acted as a content
   provider, and set up an always-on program

Leveraging GlobalData IC To Develop Vertical Specific Sales Training
 * GlobalData developed and presented a multi day training series to tier 1
   telco senior sales team
 * Provided insights on current trends and challenges, impact of COVID, and
   competitive landscape in the Oil and Gas and Energy market
   

Marketing Enablement Support To Generate Leads
 * A multinational technology conglomerate commissioned Globaldata to develop an
   external facing thought leadership asset to support their marketing and
   communication strategy 
 * GlobalData, collaborating with the client, authored a non-bias,
   retail-technology focused paper on 5 key themes that were reshaping retail

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Plan: Utilise Unique Industry Data to Identify Trends and Opportunities

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Sales Intelligence Solution

Create and Engage: Marketing Enablement Support Capabilities

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Understand Industry Insights

Integration with CRM

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Enable Sales Executives Across the Sales Journey

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Target: Deliver Company Insights Through Our Gold Standard Data


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Data points collected daily

1bn

19m

Monthly users

30+

Owned B2B websites & magazines

30m

Potential buyers reached every year

1.7m

Users with 1st party data

100m+

Firmographic categories to target

75

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Our clients love our market and competitor intelligence offerings

"GlobalData is a key input for our Strategic Planning and Business Intelligence
teams. Their data is key not only to monitor market reality, but also to build
our forecasts, support strategic decisions, and set future objectives"

Strategic Planning Director
Leading Soft Drinks Company

"The GlobalData market intelligence services provide us with a crucial source
data. Our account teams rely heavily on the service to understand trends and
developments in the markets they serve."

Head of Marketing
Leading Technology Company

"GlobalData helps us to improve the identification and development of market
opportunities. We benefit a lot from the support provided in obtaining market
information target audience positioning and global construction projects
analysis."

Overseas Business Development Manager
Major Chinese Energy Engineering Group

"GlobalData offers an in depth global perspective on trends. What’s more, they
add value with their wide perspective on consumer insights, channels and
competitive scenario"

Marketing Director
Leading Food & Drink Company