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 * Services
   * Hotel Sales Service
   * Training
     * Hospitality Training
     * Accelerate eLearning
     * Accelerate Login
   * Leads List
   * Short-Term Sales
   * Pre-Opening Sales Service
   * Speaking
 * About
   * Our Clients
   * Our Team
     * Meet Toni Jacaruso
     * Meet the Team
 * Resources
   * Videos & Articles
   * Increase Your Hotel Performance
   * Improve your OTA Visibility
 * Careers
 * Contact Us
 * 




 * Services
   * Hotel Sales Service
   * Training
     * Hospitality Training
     * Accelerate eLearning
     * Accelerate Login
   * Leads List
   * Short-Term Sales
   * Pre-Opening Sales Service
   * Speaking
 * About
   * Our Clients
   * Our Team
     * Meet Toni Jacaruso
     * Meet the Team
 * Resources
   * Videos & Articles
   * Increase Your Hotel Performance
   * Improve your OTA Visibility
 * Careers
 * Contact Us
 * 



THE ULTIMATE ONLINE HOTEL SALES TRAINING




THE EASIEST WAY TO INCREASE YOUR REVPAR

ENGAGE YOUR ENTIRE HOTEL TEAM IN AS LITTLE AS 5 MINUTES WITH INTERACTIVE,
VIRTUAL TRAINING THAT WILL DRIVE REVENUE RESULTS AND INCREASE YOUR SUCCESS IN
YOUR MARKET. DISCOVER HOW TO PROCURE CUSTOMERS TRAVELING TODAY AND ELEVATE YOUR
HOTEL’S SERVICE DELIVERY TO MEET PRIORITIES OF TODAY’S GUEST.



AWARDED BEST SERVICE TO COMBAT AND REDUCE THE IMPACT OF COVID-19 BY CEO WORLD
AWARDS

Accelerate revenue results for your hotel with the knowledge you need to
succeed.


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EXAMPLES OF FEATURED COURSES THAT WILL INCREASE YOUR REVPAR INCLUDE:


Click to Unlock Additional Course Offerings
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UNCOVER SOLUTIONS TO ISSUES HOTELIERS FACE TODAY





READY TO START YOUR MONTHLY SUBSCRIPTION?


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SEE WHAT OTHERS ARE SAYING ABOUT ACCELERATE TRAINING

JACARUSO OFFERS SALES SUPPORT AND TRAINING BY HOSPITALITY SALES PROFESSIONALS
THAT ARE SELLING TODAY IN THE TRENCHES.  OUR HOTELS COULDN’T SIGN UP FAST
ENOUGH.  THIS IS A FANTASTIC HOSPITALITY SALES SOLUTION THAT ACTUALLY ADDRESSES
THE ISSUES SALESPEOPLE ARE FACING TODAY, WITH REAL, CONTEMPORARY APPLICATION.
– ROSS H., VICE PRESIDENT OF SALES 

“SO MUCH ABOUT HOSPITALITY SALES HAS CHANGED RECENTLY, BUT ACCELERATE HAS TAUGHT
MY SALESPEOPLE HOW TO FIND AND BOOK BUSINESS IN THEIR MARKETS RIGHT NOW.  THE
COURSES ARE APPLICABLE FOR TODAY’S ENVIRONMENT AND MY TEAM LOVES THE TAKE 5
QUICK TIPS.  IT IS AMAZING HOW MUCH YOU CAN LEARN IN AS LITTLE AS FIVE MINUTES!
THIS TRAINING IS WORTH THE INVESTMENT!”
– JUDY C., VICE PRESIDENT OF SALES & MARKETING



THANK YOU SO MUCH FOR INTRODUCING US TO JACARUSO AND ACCELERATE ELEARNING!
LOGGING ON AND NAVIGATING THE PLATFORM WAS A BREEZE, AND THE 5 MINUTE QUICK TIPS
ARE PACKED SOLID WITH SOME REALLY GREAT INFORMATION. THE TRAINING IS EXTREMELY
USER FRIENDLY AND TO THE POINT. I REALLY LIKE IT!  I LOOK FORWARD TO WATCHING A
FEW TAKE 5 QUICK TIPS EACH DAY AND ADD AS MUCH AS I CAN TO MY SALES TOOLBELT.
– JAE S., AREA DIRECTOR OF SALES & MARKETING

“WE’VE UTILIZED JACARUSO FOR SALES SUPPORT AND HAVE BEEN VERY SATISFIED. I WAS
SO PLEASED WHEN PRESENTED THE ACCELERATE TRAINING PROGRAM. IT IS EXACTLY WHAT I
WAS LOOKING FOR TO ASSIST OUR BUSY MANAGERS IN THEIR SALES EFFORTS. THE FEEDBACK
FROM MANAGERS HAS BEEN THAT THIS IS VERY USEFUL AND SIMPLE TO FOLLOW. NOT ONLY
ARE THEY LEARNING NEW THINGS, BUT MOST IMPORTANTLY, LEARNING ACTION STEPS TO
ACHIEVE SALES! THE PRICE IS ALSO VERY AFFORDABLE. WE HAVE ONBOARDED ALL OUR
PROPERTIES TO ACCELERATE AND WILL ONBOARD OUR NEW AS WELL.”
– SARA B., DIRECTOR OF REVENUE MANAGEMENT





THE HOSPITALITY INDUSTRY IS FACING UNPRECEDENTED CHALLENGES.
RESET YOUR STRATEGY FOR SUCCESS IN 2021.


Register Now
Click to Unlock FREE Webinar Details

WHAT IS IT?
IN 30 MINUTES, DISCOVER NEW TECHNIQUES TO SECURE BUSINESS TRAVELING TODAY AND
THE RESOURCES YOU NEED TO HELP YOU.

LEARN HOW TO RESET YOUR HOTEL, YOUR TEAM, AND YOUR STRATEGY FOR SUCCESS IN 2021
FROM INDUSTRY EXPERTS THAT EXCEEDED THEIR GOALS IN 2020.

WHO SHOULD ATTEND?
ALL HOTELIERS FROM LINE-LEVEL TEAMMATES TO KEY STAKEHOLDERS WILL BENEFIT. DON’T
MISS OUT ON THE OPPORTUNITY TO EXCEL MILES AHEAD OF YOUR COMPETITION.

HOW WILL YOU BENEFIT?
DISCOVER IMPACTFUL, STRAIGHTFORWARD SOLUTIONS TO TODAY’S UNPRECEDENTED
CHALLENGES. FIND OUT HOW TO ATTAIN YOUR UPCOMING GOALS, KEEP YOUR TEAM
MOTIVATED, AND DELIVER RESULTS YOU NEED TO STAY IN THE GAME.



UPCOMING WEBINAR DATES


STAY TUNED!



FREQUENTLY ASKED QUESTIONS

How can I make selling fun?


If you have stopped winning, it can be easy to get complacent in your sales
effort. You may feel stuck in a rut, frustrated, and worn out. In today’s
ever-changing economy with new rules, new travelers, and new expectations from
both the hotel industry and the consumer, it’s not surprising if you are
experiencing a slump. If you feel REALLY busy, but are not producing results, it
is time to re-evaluate your sales strategy and reset your priorities. Basically,
it’s time to improve your sales performance and get your mojo back!

Let’s be honest. Winning is what makes the sales process fun. Winning contracts,
relationships, referrals, bonuses… it’s fun to win. The best salespeople in the
world are most driven when times get tough. Their competitive nature goes into
overdrive, uncovering every opportunity, and succeeding when no one else can.
So, what’s their secret?

Here are the top 10 tips to start your hotel sales on the path to success now
and start smelling victory again.

1. Reset your strategy. When market conditions change (or seemingly, in the
middle of a never-ending pandemic), it’s time to look at what makes an impact.
Since everything has changed, your sales strategy should too. Your best clients
may not be traveling, local events may have been cancelled, RFPs have dwindled
to nothing, and your phone stopped ringing. If your focus is on what worked
before, you may not see wins soon. Consider reactive sales a colossal bonus, but
put your effort into prospecting. Cast your nets wider and consider all
opportunities with travel needs.

2. Start Discovering. Look at all opportunities to extend your hotel’s
distribution. Now is not the time to pass on an opportunity that may not have
been right before. This means increasing the size of your backyard where you are
searching for potential new business and potentially, re-examining your target
market. If you haven’t performed competitor parking lot shops, start. Find out
who is traveling in your market now and learn as much as you can about their
business.

3. Increase your knowledge. When casting larger nets to drive sales you may need
to look at market sectors you have never worked with, or know little about.
Educate yourself on industries that are currently traveling. Subscribe to news
releases. Stay up to date on articles, press releases, and the industry’s unique
challenges and current needs. Consider how your hotel can meet these needs by
re-evaluating what your most desirable features and benefits are today.

4. Build relationships and communicate often. Even though your previously
top-rated clients may not be traveling, it is essential to stay connected and
top of mind for when their travel returns. For new bookers and travelers you are
working with, understand their experience in securing hotel partners, booking
rooms, and negotiating. Use this understanding to educate them on how to best
accomplish their goals and become a trusted partner. Share information with them
as their go-to consultant on all things related to the industry. Consider the
lifetime value of the relationship. What business is there right now? In the
future? Referral potential? The more meaningful connections you can make during
this time, the more success you will see in the future.

5. Be honest. Take an exact look at your product and the service you provide.
What has changed? How could you pivot to create more value? You may not have all
of the answers. Be honest when working with a new client. Promise what you can
and then overdeliver. Perfect your listening skills to better understand their
needs and how you may offer a solution.

6. Look for Solutions. Now is the time to get creative. Health and safety
currently tops the list of consumers’ buying motives. Communicate how your hotel
is dedicated to providing the safest experience possible. Discover what is
essential to your new travelers so that you can collaborate with the client and
your team to develop solutions that stand out.

7. Create WOW experiences. EVERYONE SELLS. Now more than ever, your sales force
it is a team effort. Encourage communication and buy-in from your team. Provide
ways that the team can help you to uncover leads and provide exemplary service.
Elevate your efforts to increase your success.

8. Train others and learn from experts. Engage with other sales professionals on
social media. Share what you have learned and what is working with your team.
Discuss new expectations. Lean on others in the hospitality industry who have
seen success, and work together more than ever to develop unique solutions. Take
a virtual training course or enroll in a training workshop. Learn as much as you
can and develop new sales skills.

9. Communicate with your team. Share successes and challenges. Realize that
hotel sales in this new era is different for all of us and can be overwhelming.
We are all in this together. Be authentic, vulnerable, and positive. Show
appreciation when others step in with new ideas and deliver new leads.

10. Breathe and keep going. Remember that even the best salespeople experience
the occasional slump. If your confidence is at a low level, don’t keep beating
yourself up. Get up and fight! Many of your peers won’t. That gives the
go-getters a strong advantage! Learn something new and accelerate your results.

What makes a good sales trainer?


If you surveyed your organization and asked people whether they would rather
attend training or serve on jury duty, what would the outcome be?

Most people innately like learning new things. How many times have you asked
Google a question today? We know reading is critical to exercising our minds.
Continuous learning forms a necessary part in acquiring essential thinking
skills and discovering new ways of relating to people and situations.

Learning helps us to excel in our positions and careers. However, in our
experience, when salespeople are told they need to attend a training workshop,
the result is all too often a shrug and not-well-hidden eye roll. Whether for a
single hour online, or a four-day jaunt across the country to participate in a
conference filled with a room of their peers, rarely is the response positive.
Thoughts go through their minds of “I really don’t have time for this.”
“Great…another wasted day, terrible presentation, and irrelevant information I
will never remember or be able to use.”

We’ve been there; we get it. We aim to change the attendee’s mentality and the
attained results. Our sales trainers at Jacaruso Enterprises are sales
professionals with real experience selling. In today’s market. Our trainers
competitively compare whose sales training receives the highest reviews, and
more importantly, RESULTS. Our training is different.

Here is what we have learned and what you can expect:

     1. Skilled and Knowledgeable in the Industry

Our trainers are industry experts. They understand the challenges facing
salespeople in the field because they are currently walking in their shoes. They
tailor both virtual learning and the classroom experience to meet participants’
needs in today’s environment. Our experience is directly related to the
hospitality industry, hotel operation, and sales strategies.

Jacaruso Enterprises has led the industry in supporting the sales efforts of
hotels in the US, Caribbean and Latin America with experience in all markets,
brands, and economic conditions.

     2. Engaging and Relatable Delivery

The best sales trainers are passionate, and it shows. They embrace storytelling
in their presentations. The stories are relatable and directly reflect the
concepts they are coaching. The best trainers give their all to the class for
the entire time frame, like an athlete playing at 100% the whole game. The
payoff is huge when it comes to impact. We commit never to facilitate a class
that is too long or lacks energy. Our training aims to present each new concept
quickly, effectively, and in a way that clearly shows how to put it into
practice.

     3. Relevant Content

If the information doesn’t resonate, the impact and results will be evident.
While core skills may be transferable across industries, the authenticity of
hospitality sales, hotel operations, and everything in between is directly
related to travelers’ expectations. Your success is dependent on the changes

you make to accelerate your results. Our dedication to providing customized,
industry-specific training that guarantees results and leading-edge techniques
you can implement today.

     4. Embracing Vulnerability

If you cannot be comfortable asking questions, providing honest feedback, and
taking risks while learning new skills, are you really learning? We embrace
vulnerability. Our participant-focused training delivers tailored, challenging,
and inspiring learning experiences in a safe environment for learners to
complete at their own pace regardless of skill level.

     5. SHOW, Don’t TELL

Training should model the skills and concepts presented and share best practices
for implementation. Scenarios, examples, and resources are provided throughout
the training experience to provide insight on how to implement them effectively.

     6. Concepts for Solutions

Our training provides high-value, needs-based solutions to challenges you are
encountering today. The focus is on ways to take a new perspective of your
current situation, apply the skills you know, and pivot your solution to meet
consumers’ needs today. We provide new concepts and tools that you can add to
your arsenal to produce your desired results.

     7. Encourage Collaboration

Teamwork and collaboration are at the core of what we do. We know your hotel’s
success is not with one person, sales department, or idea, but a tapestry of
everyone working together cohesively. We strive to involve all key stakeholders
in the training experience and focus each individual’s goals toward the effect
they have on the hotel’s overall objectives. For your success to accelerate,
each teammate should understand the business of hospitality and how their role
affects the results.

To consistently outperform, we welcome your feedback. We beg for it. It’s that
important to us. We strive to be the best trainers, continuously improving,
inspiring your team with new ways to overcome challenges and positively impact
performance. We are committed to you, your organization, and your results.

How can I make sales training fun?


Mistakes happen in every sales training class, by every trainer, at one point or
another. Maybe it was something you said or the way you addressed an attendee
that fell flat. Maybe the time ran out, or the internet failed. Whatever the
fault, it happens. The goal is to realize the mistake, learn from it, and not
repeat it. However, as you prepare for your next training workshop, you find
yourself creating the same “Death by PowerPoint” presentation, repeating the
same script from the last 100 training classes you’ve practiced in the shower
over and over again, and getting the same lackluster results. Stop. There is a
better way that you and your attendees will appreciate.

For a moment, consider everything that you don’t like about facilitating
information. Next, put yourself in the attendee’s shoes and think back to sales
trainings you’ve attended. What did you enjoy? What did you dislike? MOST
importantly, what activities and behaviors produced the most significant
RESULTS? Start there. Jacaruso Enterprises has helped sales professionals and
business leaders overcome challenges and achieve their goals. Here are a few
must-implement tactics we’ve learned to make sure your sales training is
effective instead of a “snooze fest.”

 

The FUN of training is in the RESULTS.

Realize that FUN does not mean kitschy costumes, themes, games, or activities.
We aren’t saying that you can’t implement these into your training – but, if the
training content doesn’t produce measurable results, then all you have is a
party with hospitality industry professionals! They will enjoy their time with
you and then forget you. The sales trainer that can help participants actually
produce results is memorable. When you create meaningful partnerships, it leads
to future training engagements.

 

Ditch the script.

Develop stories that speak to your training program, but try not to repeat them.
Tailor your stories to each audience and make them authentic. Great trainers
recognize new training content stories every day in their own experiences. Use
these experiences to craft stories relevant to your audience and the hospitality
industry.

 

Create a training environment that embraces vulnerability.

Everyone has something to share and something to learn. When one person is doing
all the talking or answering, your engagement is shot. Comfortability in the
environment is crucial. The way you address the answers is vital to continued
collaboration. Learn to appreciate all responses and ask others for their
experience in the situation. Creating an environment focused on collaboration,
engagement, and participation results in the most effective classroom, whether
virtual or in person.

 

Don’t let the clock drive your presentation.

Consider the attention spans of your attendees. Twenty minutes per topic is
about all anyone can handle, and that is assuming you are presenting relevant
information with an engaging technique. Keep it short, relevant, and impactful.
Timing is important, but your conversation is more important. When discussion
and collaboration are at their peak, don’t look at the clock and say, “Oh shoot,
it’s time for a break. We’ll pick this back up in 15 minutes.” If you do that,
you are dead in the water and will likely never resume where you left off.

 

Appeal to all styles of learning.

Create content and offer options in multiple formats. Reading, listening,
watching, and practicing are elements to include in each new concept
presentation. Online training is no different. By allowing

various learning style applications, you’ll increase the likelihood of training
engagement, completion, and ongoing sales skill implementation, which leads to
the best results. When developing online training, be clear on how to access and
navigate the platform and do not be afraid to overcommunicate how to do this.
Provide mobile options, use impactful images and videos, and bring real-life
scenarios to life whenever possible. If the training platform is too difficult
to navigate, your participants will give up before accessing your content.

 

Be careful of information overload.

When presenting a new skill, there must be clear objectives for that section.
Tell them what they will learn. Show them. Practice the skill. Review key
takeaways. Lastly, provide the next steps with clear goals for implementation
and resources to help make the goal a reality.

 

Track progress.

To keep your training top of mind, relevant, and retained, it is important to
revisit the core skills or concepts learned, both throughout your training
course and after training is complete. Encourage competition and provide the
next steps to key stakeholder and leaders. Utilize transcripts and leaderboards
throughout your training to provide the most significant impact.

Business professionals today want to learn how to be more successful in their
field. If your content doesn’t allow for a new mindset, creative solutions,
implementation, or directly affect results, what exactly are you training? Don’t
miss the mark. Drive results! Your attendees will appreciate you and your
content, and look to you as a trusted resource for future training needs.

What is the biggest problem with sales training?


Hotel sales training often misses the mark for several reasons. When information
has been regurgitated from a past sales course, it is not relevant to today’s
economy or marketplace. Training has a high probability of failing if it takes
too long to complete, or is either too advanced or too basic.

What’s better is sales and hospitality training that overcomes all of these
obstacles. Accelerate eLearning is an innovative training solution that meets
each participant right where they are. Accelerate content is developed by
hospitality experts who are currently and actively leading hotels’ sales and
revenue efforts. The training program, sales skills, and techniques offered
through Accelerate have been designed by industry leaders who are winning in
today’s marketplace.

Accelerate is also designed to accommodate different kinds of learners.
One-size-fits-all training can be boring to some while overwhelming to others.
Accelerate concepts are demonstrated with several key learning styles in mind.
Whether participants learn best by reading, listening, or practicing, Accelerate
offers options. The learning content was developed by sales experts, trainers
and facilitators who have experience in and out of the classroom.

Accelerate puts participants in the driver’s seat with a platform that’s
easy-to-navigate and interactive. They can choose where they want to start based
on their knowledge of a topic or target market. Accessible in 101, 201, 301, and
401 level courses, learned concepts build upon each other throughout the
training experience.

Time constraints are also taken into consideration with Accelerate eLearning
options. If participants have 5, 15, 30 or 45 minutes to dedicate to training,
there are lessons designed specifically for that amount of time and attention.

How do you do price training courses?


The Accelerate eLearning training program is bundled in a monthly subscription
service. The membership includes exclusive benefits and access to a wealth of
materials that would be cost-prohibitive for hotels to source and purchase
separately. The Accelerate eLearning membership is $99 per user, per month,
which includes access to the following:

 1. 5-minute prospecting tip videos to help sales leaders find business right
    now
 2. 15-minute eLearning courses to get the ongoing results you need
 3. 30-minute webinars that offer solutions to the problems faced by hoteliers
    and hospitality industry professionals
 4. 45-minute Virtual Instructor-Led Training (VILT) diving into topics you want
    to explore further
 5. The Vault of customizable, downloadable, printable resources to help achieve
    your revenue goals

Let’s take a deeper dive into each of these Accelerate eLearning elements:

 *  Take 5 Quick Tip videos provide hospitality professionals with insight into
   using a learned skill, concept, or tool. They are designed for the quick
   break in the day when you need a boost, but don’t have much time. In less
   than 5 minutes, you will uncover ways to implement techniques to start
   winning new business today.
 * Our 15-minute eLearning videos tackle topics in short, easy to understand,
   digestible content. Each lesson takes 15 minutes or less to complete. These
   cover topics such as Digital Communications, Direct Sales, Leadership,
   Service and New Sales Essentials. Each topic has a corresponding interactive
   lesson that can be accessed and completed from multiple devices, including a
   mobile phone.
 * Join one of our 30-minute webinars delivered by a hospitality industry
   professional to take a deep dive into current problem hoteliers face today
   and discover available solutions.
 * A Virtual Instructor-Led Training (VILT) offers an in-depth analysis on
   topics of interest. These lessons allow you to collaborate with an Accelerate
   trainer, your team, as well as other industry professionals and experts.
 * The Vault contains a multitude of valuable resources with access exclusively
   for Accelerate eLearning members. Access the Vault allows you to download
   tools to assist you in training your team and communicating with your guests,
   along with prospecting collateral that you can implement today.

Why does sales training fail?


Sales training programs are designed to transform your sales team to accelerate
results. Many organizations invest in training programs to further develop their
team. In the hotel industry, we place emphasis on sales training in an effort to
learn new sales strategies for making a hotel profitable. Training that hits the
mark is highly effective at getting practical results.

Harvard Business Review reports that participants in sales training forget more
than 80 percent of the information they were taught within 90 days. What are
some key reasons sales training fails? When participants get information
overload, it is difficult for them to retain information. Training that is too
detailed loses participants’ attention. Also, minds begin to wander if sales
training is too long and unengaging. Successful sales training should clearly
state how the learner can apply the concepts to real-life situations, it should
be consumable in realistic amounts of time, and it should be dynamic and
interactive to get and keep participants’ attention.

An example of effective sales training for hospitality professionals is
Accelerate eLearning. Through extensive research and conversation with
hospitality management executives, travel industry leaders and other
professionals from the hospitality industry, Accelerate eLearning was born.
Accelerate dives into practical, actionable solutions to problems participants
are experiencing. It provides sales training that hits the mark for sales
leaders that need to learn new skills and concepts to increase their sales
performance today. Curated by sales professionals who are digging up business in
the trenches right now, Accelerate eLearning is a virtual training program for
your entire hotel team.

As a training program intentionally created in multiple formats to ensure the
retention of key concepts, Accelerate’s training program consistently revisits
these concepts throughout the courses. It also provides hands-on learning
scenarios where participants can practice sales skills in a safe environment.

Accelerate eLearning also offers Vault Resources where customizable,
downloadable, printable resources give participants solutions they can implement
immediately – putting the learned skills and sales strategies into practice.
These training materials are available in 101, 201, 301, and 401 lessons where
skills build upon each other as the participant advances.

For those that want training in more consumable periods of time, Accelerate
offers hospitality sales professionals different options based on their
available time.

These options include:

 1. 5-minute prospecting tip videos to help sales leaders find business today
 2. 15-minute eLearning course to get the results you need
 3. 30-minute webinars offer solutions to the problems you are facing
 4. 45-minute Virtual Instructor-Led Training (VILT) dives deep into topics you
    want to explore further

Knowing that time is valuable, the Take 5 Quick Tip prospecting videos walk
participants through a prospecting concept and show them how to use the sales
skill, feature, or tool to increase sales performance and reach their revenue
goals!

Because it meets participants right where they are, Accelerate eLearning is a
training program that hits the mark for all hospitality professionals.


INTERESTED IN FURTHER ACCELERATING YOUR HOTEL’S RESULTS TO INCREASE REVPAR?

Register Now



READ MORE ABOUT HOSPITALITY TRAINING AND HOSPITALITY MANAGEMENT COURSES.

Jacaruso Enterprises
405 County Road 135 Hutto, TX 78634
+1 888-362-7620


© 2021 Jacaruso Enterprises

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