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BUSINESS WRITING SKILLS (MEMOS, REPORTS, LETTERS, AND FAXES)



Code: BM13
Fee: 2,850$
Language: English
Venue: Doha, Qatar
Date: 25 - 29, Sep 2022


OVERVIEW

 * To succeed in today’s business world, one must be able to write with clarity.
   A personalised approach to writing, based on identifying the recipient's
   needs, enables a clear and concise message to be delivered. At SELECT we
   appreciate that writing is a key method of communication for most people, and
   it is one that many people struggle with, especially when writing in your
   second language.
 * Business professionals at all levels want a quick and easy approach to almost
   any writing task. They will analyse their audience’s needs, organise their
   writing for maximum effectiveness and write in a clear, professional style.
 * Delegates will focus on increasing familiarity with more sophisticated
   writing formats and tasks. The programme will consist of grammar and
   formatting techniques, with a focus on interactive activities and exercises
   to give delegates the opportunity to practise their business writing skills
   and receive constructive feedback.
 * Discover proven techniques to simplify your message, adapt to and connect
   with various audiences, structure emails and letters, edit your draft,
   strengthen your style and captivate your target readers.
 * All delegates must be proficient in the subjects covered in the Business
   Writing Skills programme.
 * Good reports are well-written, clearly structured and expressed in a way that
   holds the reader's attention and meets their expectations. Therefore, it is
   imperative that when writing reports, one should possess the right techniques
   and strategies to addresses the difficulties of thinking through and writing
   a report.
 * This programme covers the principles of preparing, organising ideas, writing
   and editing and proofreading business reports. There is also focus on how to
   present data in a reader-friendly and visually appealing manner. The
   delegates will be introduced to a number of ideas and practical skills which
   will help in presenting logical, accurate and well-reasoned reports which
   appeal to the readers.


OBJECTIVES

 * Learn how to organise your your thoughts when writing a letter
 * Understand the different aspects of professional business writing
 * Identify the content and parts of an email
 * Know how to analyse reader needs
 * Explore techniques in keeping your messages short and simple
 * Learn how to grab your reader's attention with a strong opening line
 * Feel more confident when preparing written documents
 * Know what to ask when writing and editing letters:
 * Reader: Who is my reader?
 * Organisation: What do I want to happen as a result of this document?
 * Lists: Do I repeat words? Do I use words like ‘also’, ‘next’, ‘then’ and
   ‘finally’?
 * Headings: What topics do I cover?
 * Style: How would I say this over the phone?
 * Understand the importance of organising the flow of information when writing
 * Apply rules for organising content in a clear and concise manner
 * Know how to keep information simple and concise
 * Practice proof reading skills – polishing your work
 * Learn how to write creatively and effectively
 * Explore the techniques on how to complete complex writing assignments
 * Apply advanced structuring techniques which gain a desirable response
 * Know how to identify reader’s needs and present information that will keep
   their interest
 * Understand the documentation triangle
 * Know how to include only what is relevant in a report
 * Learn how to focus on the needs of the reader
 * Develop skills to be more concise when writing
 * Analyse the different stages in writing a report
 * Learn strategies to improve the structure and organisation of your writing
 * Know the correct format and presentation of reports, graphs and visual aids
 * Analyse the subject matter and choose the key information which will put the
   message across concisely and clearly


METHODOLOGY:

The foundation of our training is anchored in activity-based experiential
learning. This methodology takes into consideration different learning and
communication styles, and more importantly language and cultural differences. It
is through active participation that the adoption and application of theory is
expedited.

Our training team pays careful attention to planning and designing effective
instructional methods essential for the transfer of knowledge. It is the
creative skill of our management trainers and consultants that reveal untapped
skills of the delegates through:
 

 * Group discussion
 * Individual and syndicate activities
 * Individual and group tasks
 * Case studies
 * Role plays
 * Audio and video evaluation
 * Action planning
 * Experiential learning games
 * Presentations


OUTLINE

  Day 1
  Introduction to business writing

 * Grammar used in professional business writing
 * The documentation triangle
 * The four stages of writing
 * The art of good writing

Professional language
 * The difference between U.S. and U.K. language
 * Using simple English vocabulary for clarity
 * Removing unnecessary words and phrases
 * Using sentences and paragraphs
 * Punctuating appropriately
 * Vague or specific
 * Negative or positive language

Building the main body
 * Making the main purpose clear
 * Writing concise openings
 * Writing pro-active endings
 * Logic and sequence
 * Correcting poorly written letters

E-mails
 * Appropriate use of e-mails (when to make a telephone call instead)
 * Common problems associated with e-mails
 * Writing skills for drafting e-mails
 * Attaching files to messages
 * E-mail ‘accessories’
 * E-mail security policies

Memos Faxes
 * The role of the internal memo
 * Writing the text of a memo
 * Common problems associated with memos

Faxing business correspondence
 * Using reference numbers on documents
 * Referring to business cor

 Day 2
Advanced techniques for effective writing
 * Defining effective writing
 * The trademarks of effective communicators
 * Elements of written communication
 * The 6 C’s of effective writing

Logical sequencing
 * Structuring ideas
 * Organising the introduction, body and ending
 * Refining the flow from the top down
 * Drawing impeccable conclusions
 * Effectively summarising ideas

Writing style
 * Adding that personal touch to your business writing
 * Using simple and specific language to avoid confusion
 * The use of positive language
 * The use of visual aids to support text

Proofreading your work
 * Recognising clichés and jargon
 * Rules when writing business correspondence
 * Maintaining an impersonal style
 * Avoiding repetitions

 Day3
 * Understanding your audience
 * Setting a purpose for your writing
 * Building your key message
 * Organising paragraphs effectively

Managing audience’s expectations
 * Building rapport with your audience
 * Managing expectations – responding to bad news
 * Managing expectations – saying no

Developing advanced proficiency
 * The golden rules for successful writing
 * Writing documents that are inspiring and persuading
 * Keeping the reader interested

 Day 4
Business writing
 * The documentation triangle
 * The four stages of writing
 * The art of good writing

Report writing
 * The different types of reports
 * The principles of report writing
 * The structures of business reports
 * The stages of report writing

Researching
 * Defining the purpose of the report
 * Brainstorming the topic
 * Determining the scope of the report
 * Knowing your reader
 * Identifying the source of information

 Day 5
Planning the report
 * The benefits of a well-structured report
 * Choosing how to present the ideas
 * Determining tone and style
 * Choosing appropriate language
 * Identifying key points


DESIGNED FOR

Company Managers, Employees in secretarial and administrative fields, executive
employees in both private and public sectors, and other professional


CERTIFICATE

Trainex Professional Development Institute Courses  Certificate of Completion
will be provided to delegates who attend and complete the course


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UPCOMING SESSIONS

25 - 29, Sep 2022
Doha, Qatar
2,850$

1 - 5, Jan 2023
Doha, Qatar
2,850$


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