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Submission: On November 21 via api from US — Scanned from CA
Effective URL: https://www.creatortag.info/
Submission Tags: falconsandbox
Submission: On November 21 via api from US — Scanned from CA
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</form>Text Content
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EXPLORING INFLUENCER IMPACT: COFFEEHOUSE CHAINS VS. FMCG COFFEE BRANDS
The study "Coffeehouse Chains vs. FMCG Coffee Brands" analyses the distinct
influencer marketing strategies used by two types of coffee brands:
Coffeehouse chains like Starbucks and Costa Coffee, and FMCG brands like Nescafé
and Rage Coffee. Using insights from CreatorTag, the report sheds light on key
engagement patterns and campaign dynamics.
Better Collaboration
First Name*
Last Name
Email*
Company Name*
Phone*
I want a demo of CreatorTag Platform
Looking for Eleve's influencer marketing Services
Download Report
WHAT IS CREATORTAG?
After 11 years of industry research, Eleve Media has crafted CreatorTag—a
comprehensive suite for influencer campaigns designed to assist brands and
agencies with every aspect of their influencer marketing campaign funnel.
CreatorTag offers advanced features such as Creator Discovery (Profile
Insights), Creator Mining (including Location Mining, Hashtag Mining, and Brand
Collaboration), and Live Influencer Campaign Reporting. These features ensure
that no critical metric is overlooked, empowering you to track every penny
spent, regardless of your budget size. With CreatorTag, you can optimize your
campaigns to deliver maximum ROI and achieve unparalleled success in influencer
marketing.
YOUR NEXT INFLUENCER CAMPAIGN IS ON US!
Start Free
WHAT TO EXPECT
1. Brand Differentiation: Explore the contrasting strategies of Coffeehouse
Chains and FMCG Coffee Brands. Learn how in-store experiences and
lifestyle-driven marketing differ from convenience and sustainability
messaging.
2. Emerging Trends: Discover rising trends like the integration of niche themes
(pet-friendly cafés) and the growing emphasis on sustainability in FMCG
brands, such as eco-friendly packaging.
3. Insights from Industry Leaders: Gain exclusive insights into the innovative
approaches of leading brands like Starbucks, Costa Coffee, and Rage Coffee,
showcasing their unique campaign styles and objectives.
4. Influencer Marketing: Understand the role of influencers in shaping audience
perceptions. Learn why micro-influencers are driving higher engagement rates
and are cost-effective for targeted campaigns.
5. Technological Innovations: Uncover how CreatorTag tools optimize influencer
discovery and campaign management, bringing data-driven efficiency to brand
partnerships.
REPORT OVERVIEW
The Indian coffee market is experiencing rapid growth, with consumer spending
reaching ₹3,200 crore in just six months of 2023. Coffeehouse Chains like
Starbucks and Costa Coffee drove 65% of influencer campaigns, focusing on
immersive in-store experiences and seasonal offerings, while FMCG brands like
Nescafé and Rage Coffee emphasized convenience and sustainability, making up 35%
of campaigns. Standout initiatives included Nescafé’s eco-friendly paper straw
campaign, which garnered 8M views, and Café Coffee Day’s pet-friendly café
promotions, attracting 1M views and engaging niche audiences.
Micro-influencers (10K–100K followers) proved highly effective, contributing 25%
of total campaign engagement with impressive engagement rates of 4–6%, compared
to large influencers’ 2–3%. Brands effectively leveraged seasonal and
sustainability-driven campaigns to resonate with India’s evolving, eco-conscious
consumer base, blending premium coffee experiences with modern-day trends.
This comprehensive report offers valuable insights into India’s vibrant coffee
market, covering consumer preferences, impactful influencer strategies, and
emerging opportunities for brands to stay ahead in this dynamic industry.
OUR OFFICE
CONTACT
akshay@eleve.co.in
PH: 8800652385
ADDRESS
India -
Plot no 113, Ground Floor, Sector 44, Gurugram, Haryana 122001
UAE -
Dubai Media City, Dubai, UAE
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