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We’re a dedicated


DIGITAL
MARKETING
AGENCY


“GET  QUALIFIED LEADS  AND CONVERT THEM INTO  PAYING CUSTOMERS …”

That’s what you need, and that’s what we do. We help locally owned businesses in
West Michigan and beyond thrive by generating qualified leads, and converting
those leads into paying customers. It’s our expertise.

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WHAT WE DO

We craft digital alchemy for local businesses, empowering you to amplify your
impact and revenue with custom-fit digital marketing magic. Our strategy is both
art and science – creative storytelling to the right audience, and data-driven
marketing focused on ROI.



1. INVESTIGATE.

We do a deep dive on your ideal customer, how they search for your services and
what motivates them to buy. Part of this stage also includes a detailed
competitive analysis.

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2. STRATEGIZE.

We target your ideal audience with relevant and irresistible advertising that
turns clicks into customers.

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3. GROW.

With a strategy in place, we roll up our sleeves and get to work to grow and
scale your business, constantly evaluating results against our goals.


WE ELIMINATE THE GUESSWORK WITH DATA-DRIVEN EXPERIMENTATION THAT DRIVES RESULTS

It’s never “set it and forget it” with us. Here in the Lab, we’re constantly
testing and optimizing audiences, creative, placements and offers to maximize
ROI. 

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+ SATISFIED CLIENTS


+ LEADS GENERATED


+ MILLION $ AD-SPEND


+ CUPS OF COFFEE


WHY WE’RE DIFFERENT


WE’RE NOT FULL-SERVICE… WE’RE LASER-FOCUSED ON OUR CORE SPECIALTIES.

While ‘full-service’ firms dilute their efforts to chase your dollar, we channel
our expertise like a laser—transforming broad light into precise, impactful
actions. It’s about maximum impact with minimum input.

With us, it’s not just marketing; it’s crafting success stories with precision
and care. You might just be a fit for us.

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OUR CORE SPECIALTIES

This is what we do, and… that’s about it. You’ll like it because we get results.

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META/FACEBOOK & GOOGLE ADVERTISING (PPC)

When it comes to PPC Advertising, just toss us the keys and we’ll handle
everything, or as much as you want us to: account setup, images, videos, copy,
testing, and ongoing management focused on ROI.

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CUSTOM WEBSITES & LANDING PAGES

We design high-converting, lead-generating websites and landing pages that turn
casual visitors into paying customers.

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LOCAL SEO

Enhance your local presence with our Local SEO services, offering everything
from keyword research and content creation to Google Business Profile
optimization, ensuring targeted visibility and measurable results.


TURNING CLICKS INTO CLIENTS

We craft strategies that not only reach but resonate, elevating your ROI beyond
expectations.

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From Our Clients

Let’s face it… Social Proof is real. It’s what we’ll help you generate, and it’s
why people work with us. Here are a few reasons…

“GR Marketing Labs revolutionized our PPC strategy, doubling our ROI in months.
Absolute game-changers!”

Andrea S.

Marketing Manager

“Saw immediate leads into our sales funnel thanks to their Meta ads expertise.
Our customized ad copy was right on target! Highly recommend!”

David L.

Marketing Director

“The custom landing page turned our social traffic into sales like magic. Best
investment we’ve made!”

Eduard U.

Business Owner

“I was amazed at how quickly things were turned around, and contacts started
responding to our ads. This has transformed our marketing efforts. Thank you!”

Lauren E.

Owner

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FAQ’S ABOUT OUR SERVICES

WHAT INDUSTRIES DO YOU SERVICE?

We specialize in bespoke marketing solutions for various industries. If you’re
not on our list, still reach out to us… but we typically work with medical
services such as LASIK, dental, and upscale medical spas, as well as insurance
and financial services, home renovation contractors, home services, online
coaches and consultants.

IS THERE A FIXED-TERM CONTRACT?

We enter into month-to-month agreements with our clients. This gives you the
freedom to pause or continue your ads as you please. We keep our clients from
leaving by producing the results they’re after.

DO YOU CHARGE A FLAT FEE OR A PERCENTAGE OF THE AD SPEND FOR PPC SERVICES?

For most of our PPC clients we charge a flat fee. If we are managing larger
budgets (over $10k per month), then we will charge 10-15% of the ad spend. Our
management fees start at $1500/mo for Facebook/IG Ads and $1000/mo for Google
Ads.

WHAT BUDGET DO YOU RECOMMEND TO START WITH FOR CAMPAIGNS?

Each business has different goals that will determine the budget. However, we
usually start with a budget of around $20-$50 per day for the first few weeks,
which allows us to test multiple versions of creative and copy to see what will
perform best. Once we determine the “winners,” we can begin scaling your
campaign to the budget that best fits your goals. 

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