commercenext.com Open in urlscan Pro
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June 11-13, 2024 at New York Hilton Midtown
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RETAILERS & BRANDS: Get up to a $1200 travel credit in addition to a FREE
ticket! Apply now →


EXPONENTIAL RETAIL GROWTH STARTS HERE

Over three amazing days, join us for visionary keynotes, true connections and
actionable insights that fuel your ecommerce and retail success. From strategies
for growth to discussion of the intersection of physical and digital retail,
you’ll find it here.


INDUSTRY LEADING SPEAKERS

Gain insights on the latest trends and best practices in dynamic keynotes and
breakout sessions. Last year’s speakers included accomplished and diverse
executives from leading brands including Anthropologie, Build-A-Bear, Coach,
Domino’s, DSW, Forever 21, Solo Brands, Walmart and more.
See last year’s agenda →


SCALED RETAILERS & INNOVATIVE TECH COMPANIES

Build lasting connections with senior-level leaders from retailers and DTC
brands ranging from mid-market to enterprise level, as well as innovative tech
companies. Connect with peers and make new lifelong friends who can help do more
to advance your business.
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SESSIONS WITH ACTIONABLE INSIGHTS OVER 3 DAYS

Every session leaves you with insights that you can put into action in the
coming days. Our content covers everything from modernizing traditional
marketing, AI use cases in ecommerce, omnichannel retail experience, the
evolution of loyalty, conversion rate optimization and much more.
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WHY ATTEND THE COMMERCENEXT GROWTH SHOW

Grow connections with an inspiring mix of senior ecommerce leaders, CMOs and
CTOs as well as VPs and Directors from traditional retailers and DTC brands.
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2024 SPEAKERS

DOUG MACK

Former CEO
Fanatics

ANGELA CLARK

VP of Digital Studio
Patagonia

RYAN FAGAN

VP of Digital
Lowe's

AMBER TURLEY

VP, Omni Convenience & Commerce Partnerships
Sephora

LYNDA PAK

Divisional CIO, Global Brands and Functions
The Estée Lauder Companies

NOAM PARANSKY

Chief Omni and Innovation Officer
Tapestry

DANIELLE SCHMELKIN

CIO
J. Crew

PETER PERNOT-DAY

Head of Strategic Communications, US/UK
Shein

BILLY MAY

CEO
Brooklinen

MARA SIRHAL

Chief Merchant & Brand Officer
Saks off 5th

CLINTON SUH

Head of Ecommerce
On

LINH PETERS

Former CMO
Walgreens

MICHELLE PACYNSKI

VP, Digital Innovation
Ulta Beauty

RICK LOCKTON

SVP eCommerce Omnichannel & Master Data
Tractor Supply

AMANDA BOPP

VP North America Marketing & eCommerce
Kate Spade

DEREK YARBOROUGH

CMO
J. Crew

SREE SREEDHARARAJ

CTO
IPSY

ZIA WIGDER

Chief Content Officer
EMARKETER

ALEX GOLDELMAN

CFO
Uniqlo

MELISSA CAMPANELLI

CoFounder
Women in Retail Leadership Circle

KRYSTINA GUSTAFSON

SVP Content
Shoptalk

DOUG JENSEN

SVP Go-to-Market Analytics & Activation and Learning Center of Excellence
Estée Lauder Companies

EMILY HICKEY

Co-Founder & CEO
Chief Detective

GEORGE KHACHATRYAN

Cofounder & CEO
Offerfit

DEANNA BERSHAD

Director of Performance Marketing
Chewy

JILL PAVLOVICH

SVP Digital Shopping Experiences
Albertsons Companies

DAVE FINNEGAN

Head of the Customer Experience Practice
Reach Partners

OLIVER CHEN

Managing Director - Retail, Luxury, New Platforms Sector Head
Cowen


View All Speakers


Tuesday, June 11, 2024 Wednesday, June 12, 2024 Thursday, June 13, 2024

8:00 AM ET

Registration / Discovery Lounge Opens

8:00 AM – 9:00 AM ET
1hr

Networking Breakfast – All Attendees

8:00 AM – 8:50 AM ET
50min

Content Breakfast

8:00 AM – 8:50 AM ET
50min

Breakfast: Trailblazing Women in Retail: Overcoming Obstacles to Achieve
Greatness



LINH PETERS

Former CMOWalgreens


MARA SIRHAL

Chief Merchant & Brand OfficerSaks off 5th

Moderator


MELISSA CAMPANELLI

CoFounderWomen in Retail Leadership Circle



9:00 AM – 9:10 AM ET 10min
Opening Remarks

9:10 AM – 9:30 AM ET
20min

Fanatics: Creating 10x Growth and a Global Brand Through Culture, Agility and
Innovation


DOUG MACK

Former CEOFanatics

9:35 AM – 9:55 AM ET
20min

Keynote: Leveraging AI Across the Customer Journey



GEORGE KHACHATRYAN

Cofounder & CEOOfferfit



9:55 AM – 10:25 AM ET
35min

Break + Brand Bodega

10:25 AM – 10:45 AM ET
20min

Keynote: Omnichannel Excellence: From Brick-and-Mortar to Digital Dominance


JILL PAVLOVICH

SVP Digital Shopping ExperiencesAlbertsons Companies

10:50 AM – 11:20 AM ET
30min

Panel: Winning at Omnichannel in Customer Led World


NOAM PARANSKY

Chief Omni and Innovation OfficerTapestry


AMBER TURLEY

VP, Omni Convenience & Commerce PartnershipsSephora


RYAN FAGAN

VP of DigitalLowe’s

Moderator


KRYSTINA GUSTAFSON

SVP ContentShoptalk

11:20 AM – 12:05 PM ET
45min

Roundtables 1 (Multiple Topics)
11:20 AM – 12:05 PM ET 45min
ZSuite Panel

12:05 PM – 1:20 PM ET
1hr 15min

Networking Lunch

12:05 PM – 12:55 PM ET
50min

Content Lunch Workshop: Cross Channel Marketing

12:05 PM – 12:55 PM ET
50min

Content Lunch Workshop

1:20 PM – 1:40 PM ET
20min

Keynote: Return of the Brand: Unleashing the Full Potential for Growth

1:45 PM – 2:05 PM ET
20min

Keynote: SMS Growth

2:05 PM – 2:45 PM ET
40min

Break + Brand Bodega

2:45 PM – 3:05 PM ET
20min

Breakout Session 1

TRACK A AI in Ecommerce Experience
AI in Product Discovery
TRACK B Tech Trends Driving Growth
MACH Architecture
TRACK C Fostering Lasting Loyalty

Unified Messaging: Email / SMS

TRACK D Omnichannel Retail Experiences

Same Day Delivery from Store



TRACK E Elevating Customer Acquisition
Paid Social

3:15 PM – 3:35 PM ET
20min

Breakout Session 2

TRACK A AI in Ecommerce Experience
CRO/Loyalty with Gen AI
TRACK B Tech Trends Driving Growth
Future of Mobile: Apps / Responsive Web
TRACK C Fostering Lasting Loyalty

Customer Loyalty/GenZ



TRACK D Omnichannel Retail Experiences

Personalization Email / Segmentation / Journey Automation

TRACK E Elevating Customer Acquisition
Scaling Retail Media

3:45 PM – 4:05 PM ET
20min

Breakout Session 3

TRACK A AI in Ecommerce Experience
AI in Onsite Personalization
TRACK B Tech Trends Driving Growth
Unifying Data/Getting Rid of Silos
TRACK C Fostering Lasting Loyalty
Personalized Marketing
TRACK D Omnichannel Retail Experiences
Clicks Meet Bricks: Connecting the Consumer Across All Touchpoints
TRACK E Elevating Customer Acquisition
Search Marketing

4:15 PM – 4:35 PM ET
20min

Breakout Session 4

TRACK A AI in Ecommerce Experience

Gen AI Product Expert Chat Bots 

TRACK B Tech Trends Driving Growth
The Art of the Deal: From Building a Business Case to Vendor Negotiations
TRACK C Fostering Lasting Loyalty
Next Level Loyalty with Store Cards
TRACK D Omnichannel Retail Experiences
SFS, BOPIS, BORIS – Making the Case
TRACK E Elevating Customer Acquisition
TikTok Shop or UGC Content

4:35 PM – 5:05 PM ET
30min

Break + Brand Bodega

5:05 PM – 5:35 PM ET
30min

Panel: Driving Ecommerce Growth with Full-Funnel Marketing and Measurement


BILLY MAY

CEOBrooklinen


DOUG JENSEN

SVP Go-to-Market Analytics & Activation and Learning Center of ExcellenceEstée
Lauder Companies

Moderator


EMILY HICKEY

Co-Founder & CEOChief Detective

5:40 PM – 6:00 PM ET
20min

Keynote Unlocking Growth Potential: How to Win CFOs Over to Marketing and
Ecommerce Investments


ALEX GOLDELMAN

CFOUniqlo

6:00 PM – 6:45 PM ET
45min

Exhibit Hall Drink

7:00 PM – 9:30 PM ET
2hr 30min

CommerceNext VIP Dinners

8:00 AM ET

Registration / Discovery Lounge Opens

8:00 AM – 9:00 AM ET
1hr

Networking Breakfast – All Attendees

8:00 AM – 8:50 AM ET
50min

Content Breakfast

8:00 AM – 8:50 AM ET
50min

Content Breakfast

9:00 AM – 9:10 AM ET
10min

Opening Remarks

9:10 AM – 9:30 AM ET
20min

Opening Keynote: Crafting Organizational Design for Accelerated Digital
Transformation


RICK LOCKTON

SVP eCommerce Omnichannel & Master DataTractor Supply

9:35 AM – 10:05 AM ET
30min

Panel: Designing Loyalty Experiences that Cultivate Customer Devotion


ANGELA CLARK

VP of Digital StudioPatagonia

10:05 AM – 10:35 AM ET
30min

Break + Brand Bodega

10:35 AM – 10:55 AM ET
20min

Marketing Keynote

11:00 AM – 11:30 AM ET
30min

Panel: Unveiling Innovative Strategies for New Customer Growth in 2024



CLINTON SUH

Head of EcommerceOn


AMANDA BOPP

VP North America Marketing & eCommerceKate Spade


DEANNA BERSHAD

Director of Performance MarketingChewy



11:30 AM – 12:15 PM ET
45min

Roundtables (Multiple Topics)

11:30 AM – 12:15 PM ET
45min

ZSuite Panel

12:15 PM – 1:30 PM ET
1hr 15min

Networking Lunch

12:15 PM – 1:05 PM ET
50min

Content Lunch Workshop: Importance of OMS

12:15 PM – 1:05 PM ET
50min

Content Lunch Workshop

1:30 PM – 1:50 PM ET
20min

Keynote: Harmony in the C-Suite: Bridging the Gap Between CIOs and CMOs for
Digital Success


DANIELLE SCHMELKIN

CIOJ. Crew


DEREK YARBROUGH

Chief Marketing OfficerJ.Crew

1:55 PM – 2:15 PM ET
20min

Keynote: Composable Commerce

2:15 PM – 2:55 PM ET
40min

Break + Brand Bodega

2:55 PM – 3:15 PM ET
20min

Breakout Session 1
TRACK A Modernizing Traditional Marketing

Programatic Direct Mail
Addressability 

TRACK B AI in Marketing
Convert Anonymous Web Traffic in Privacy-First World
TRACK C Mastering Informed Decision-Making
Monetizing Data Insights
TRACK D Conversion Rate Optimization Unleashed
Checkout Optimization

3:25 PM – 3:45 PM ET
20min

Breakout Session 2

TRACK A Modernizing Traditional Marketing
CTV Linear & Advertising Research
TRACK B AI in Marketing
Cookieless Targeting with AI
TRACK C Mastering Informed Decision-Making
Personalization Email / Segmentation / Journey Automation with AI
TRACK D Conversion Rate Optimization Unleashed
Conversational Commerce / Customer Service

3:55 PM – 4:15 PM ET
20min

Breakout Session 3

TRACK A Modernizing Traditional Marketing
Podcast Marketing
TRACK B AI in Marketing
Orchestrating Cross-Channel Marketing with AI
TRACK C Mastering Informed Decision-Making
Using Data to Understand Customers and Drive Loyalty
TRACK D Conversion Rate Optimization Unleashed

Mastering CRO

4:25 PM – 4:45 PM ET
20min

Breakout Session 4

TRACK A Modernizing Traditional Marketing
Streaming TV / Linear
TRACK B AI in Marketing
AI-Based Creative Pesonalization
TRACK C Mastering Informed Decision-Making
Attribution and Measurement
TRACK D Conversion Rate Optimization Unleashed
Tactical Talks – New Strategies CRO

4:45 PM – 5:15 PM ET
30min

Break

5:15 PM – 5:25 PM ET
20min

Prize Drawing
Location: Main Stage

5:25 PM – 5:55 PM ET
30min

The CommerceNextys

6:30 PM – 9:30 PM ET

CommerceNext VIP Dinners & Retail Insiders Party

8:00 AM – 9:00 AM ET
1hr

Networking Breakfast – All Attendees

8:00 AM – 8:50 AM ET
50min

Content Breakfast

9:00 AM – 9:05 AM ET
5min

Opening Remarks

9:05 AM – 9:25 AM ET
20min

Opening Keynote: From Disruption to Transformation: Unveiling the Consumer
Trends Shaping Retail’s Future

9:30 AM – 9:50 AM ET
20min

Keynote: Understanding the Latest Retail Trends for Success in 2024 and Beyond

9:55 AM – 10:25 AM ET
30min

Panel: Navigating the Digital Frontier: Strategic Insights on Tech Investments



SREE SREEDHARARAJ

CTOIPSY


LYNDA PAK

Divisional CIO, Global Brands and FunctionsThe Estée Lauder Companies


MICHELLE PACYNSKI

VP, Digital InnovationUlta Beauty

Moderator


ZIA WIGDER

Chief Content OfficerEMARKETER



10:25 AM – 10:45 AM ET
20min

Break

10:45 AM – 11:15 AM ET
30min

Breakout Session 1
TRACK A Retention Intensive
Mastering Customer Segmentation
TRACK B Ecommerce Intensive
Composable Commerce
TRACK C Marketing Intensive
Making the Most of Customer Data in Marketing


11:20 AM – 11:50 AM ET
30min

Breakout Session 2
TRACK A Retention Intensive
Tactical Talks – Key Elements of a Loyalty Program
TRACK B Ecommerce Intensive
Platform Deep Dive
TRACK C Marketing Intensive
Optimizing Creative for Social Commerce


11:55 AM – 12:25 PM ET
30min

Breakout Session 3

TRACK A Retention Intensive
Reactivating Lapsed Customers
TRACK B Ecommerce Intensive
Platform Deep Dive
TRACK C Marketing Intensive
Attribution Deep Dive


12:25 PM – 1:25 PM ET
1hr

Networking Lunch

12:25 PM – 1:25 PM ET
1hr

Content Lunch Workshop

1:25 PM – 1:45 PM ET
20min

Keynote: Mastering the Art of Building Billion-Dollar Brands: SHEIN Disrupt Case
Study



PETER PERNOT-DAY

Head of Strategic Communications, US/UKShein


OLIVER CHEN

Managing Director – Retail, Luxury, New Platforms Sector HeadCowen



1:45 PM – 1:50 PM ET
5min

Closing Remarks


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"CommerceNext throws really unbelievable events throughout the course of the
year. They have such informational panels, they get high quality retail
executives together and they have created a really condensed and beautiful
community of people that are willing to share and be transparent with one
another."
Jenna Flateman Posner CDO Solo Brands

"It was such a great forum for us to share our ideas with amazing marketing
execs. The awards ceremony was great too as I got to see how excited the winners
were."
Winnie Park CEO Forever 21


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