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YAHOO IDENTITY SOLUTIONS

Yahoo DSP


SOLUTIONS FOR GROWTH IN A CHANGING WORLD

Unlock an integrated approach to identity with ID-based and ID-less solutions
for a cookieless world, and beyond.


PERSISTENT IDENTITY BUILT ON REAL RELATIONSHIPS

From search to shopping receipts, we see more than 200B cross-screen user intent
signals every day. Our direct consumer relationships across owned and operated
sites like Yahoo News, Yahoo Sports and Yahoo Finance allow us to build
comprehensive identity-based user profiles.



KEY DIFFERENTIATORS


1-TO-1 RELATIONSHIPS

A loyal user-base of over 335M consenting users through Yahoo media
properties.2 

‍2 Yahoo, Internal data, 2023.


DIVERSE DATA

Connect cross-screen, through the power of over 200 billion daily data
signals.3  

‍3 Yahoo, Internal data, 2023.


PRIVACY FIRST

Consumer choice and privacy is at the core of what we do.


A COMPLEMENTARY APPROACH TO IDENTITY

Reach your audiences across all environments with a holistic identity solution
that’s designed for the future. 


Click for sound





1:48









yahoo ConnectID


A UNIFIED IDENTITY SOLUTION FOR A COOKIELESS FUTURE

Yahoo ConnectID uses consent-based, first-party data to bring audiences to life
in a world without cookies. Reach your audience with meaningful and relevant ad
experiences, while respecting consumer choice and privacy.

Yahoo ConnectID
Click for sound



1:30









Next-Gen solutions


COHORT-BASED APPROACH FOR THE ID-LESS ERA

When identity isn't available, our Next-Gen Solutions leverage machine learning
and billions of real-time signals to infer high-quality audiences.

Next-Gen Solutions


ARE YOU PREPARED FOR AN IDENTITY-CONSTRAINED FUTURE?

The digital landscape is changing to increase consumer privacy and data control.
From global legislation to technology changes, we cover the shifting privacy
landscape and how an integrated identity approach is essential for growth in a
changing world.

See the infographic


STAY IN THE LOOP

December 9, 2022


NEW YEAR, NEW YOU: 3 WAYS TO DRIVE GROWTH WITH IDENTITY

December 9, 2022


NEW YEAR, NEW YOU: 3 WAYS TO DRIVE GROWTH WITH IDENTITY

November 17, 2022


REACHING CONSUMERS IN A COOKIELESS, PRIVACY-DRIVEN WORLD

November 17, 2022


REACHING CONSUMERS IN A COOKIELESS, PRIVACY-DRIVEN WORLD

November 17, 2022


SOLVING FOR FRAGMENTATION WITH OMNICHANNEL AD SOLUTIONS

November 17, 2022


SOLVING FOR FRAGMENTATION WITH OMNICHANNEL AD SOLUTIONS

November 11, 2022


IS THE INDUSTRY IN DENIAL? FACING FACTS ABOUT AN IDENTITY CONSTRAINED FUTURE.

November 11, 2022


IS THE INDUSTRY IN DENIAL? FACING FACTS ABOUT AN IDENTITY CONSTRAINED FUTURE.

June 13, 2022


CREATING ADVANTAGES: THE OUTLOOK ON PROGRAMMATIC BUYING

June 13, 2022


CREATING ADVANTAGES: THE OUTLOOK ON PROGRAMMATIC BUYING

May 29, 2022


HOW WE HELPED AN INSURANCE COMPANY TAKE ON NEXT-GENERATION MARKETING WITH
PRIVACY IN MIND

May 29, 2022


HOW WE HELPED AN INSURANCE COMPANY TAKE ON NEXT-GENERATION MARKETING WITH
PRIVACY IN MIND

May 27, 2022


YAHOO'S 2022 APAC GROWTH SUMMIT PUTS IMMERSIVE AD TECH, IDENTITY,
DIGITAL-OUT-OF-HOME AND CONNECTED TV AT CENTER STAGE

May 27, 2022


YAHOO'S 2022 APAC GROWTH SUMMIT PUTS IMMERSIVE AD TECH, IDENTITY,
DIGITAL-OUT-OF-HOME AND CONNECTED TV AT CENTER STAGE

February 14, 2022


PROGRAMMATIC ADVERTISING TERMINOLOGY YOU MUST KNOW IN 2022

February 14, 2022


PROGRAMMATIC ADVERTISING TERMINOLOGY YOU MUST KNOW IN 2022

January 21, 2022


YAHOO AND ROUNDEL PARTNER TO UNLOCK THE POWER OF TARGET SALES DATA TO DRIVE ROAS

January 21, 2022


YAHOO AND ROUNDEL PARTNER TO UNLOCK THE POWER OF TARGET SALES DATA TO DRIVE ROAS





READY TO START?
HEY, SO ARE WE.

Our sales team can help you truly connect to audiences with unified solutions
scaled for growth.

Get in Touch


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