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Automobile


BYD TO FOCUS ON SMALL ELECTRIC CARS IN EUROPE

The Chinese car manufacturer BYD is placing small cars at the centre of its
planned sales offensive on the European market. These vehicles are to be built
in Hungary for Europe from the second half of 2025. In the short term, however,
BYD is also bringing a plug-in hybrid to Europe for the first time.



Image: BYD
By Chris Randall
29.05.2024 - 10:49

 * BYD
 * BEV
 * Compact EV

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“We are planning to launch the B-segment next year,” announced Penny Peng, BYD’s
Head of Marketing in Europe, in an interview with the business magazine Capital.
According to the manager, the electric car specialist intends to manufacture the
planned vehicle in BYD’s first European factory in Hungary. Production is set to
start there in the second half of 2025. However, she did not reveal which
specific model would be involved.

In April, BYD confirmed that it intends to bring its Seagull electric subcompact
car to Europe next year in a version adapted to the European market and also
presented its new Ocean M compact electric car model as a concept, which may
also come to Europe. The BYD Dolphin compact model is currently the brand’s
smallest European model.

A focus on small electric cars, which typically sell on price in this segment,
would be a departure from BYD’s original European strategy. With the Han EV and
Tang EV, two of the first three models were in the price range of around 70,000
euros, which is likely to have deterred many European customers from switching
to a brand that is unknown in this country and still has a small sales and
service network. The sales figures in Europe at least fall short of the high
targets.



European consumers are also following the headlines about the prices at which
these models and the existing compact and small cars from BYD are being offered
in China. The BYD Seagull, a 3.78-metre-long small car, is available in China at
prices starting at 78,800 yuan or the equivalent of just over 10,000 euros.
Prices for the Ocean M are expected to start at 150,000 yuan (approx. 19,000
euros) in China – but the production model is not due to be unveiled until the
third quarter.

In another respect, BYD is deviating significantly from its original European
strategy, which only included electric cars: BYD is bringing its first plug-in
hybrid to Europe. This is the Seal U SUV, which, in addition to the BEV version
as the Seal U DM-i, is now also being offered as a hybrid with an electric range
of 75 to 120 kilometres (depending on the variant) and is to be delivered from
June.

byd.com (Seal U DM-i), capital.de (in German)





TAGS

 * BYD
 * BEV
 * Compact EV
 * Europe
 * PHEV
 * BYD Seagull
 * BYD Ocean M
 * Szeged
 * Hungary
 * BYD Seal U


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