deviatetracking.com Open in urlscan Pro
172.67.214.66  Public Scan

URL: https://deviatetracking.com/
Submission: On August 02 via automatic, source certstream-suspicious — Scanned from DE

Form analysis 1 forms found in the DOM

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Text Content

 * Pricing
 * Knowledge Base
   0
 * Free Trial


LEVEL-UP YOUR META (FACEBOOK) CAPI

Other Meta (Facebook) CAPI solutions are too limited.
Your agency and clients deserve better.
Start Free Trial
For Agencies & Power Users


GO BEYOND META'S INTEGRATIONS

Meta's CAPI may work for amateurs, but marketing agencies need powerful tools to
meet client demands. See how Deviate Tracking compares to first party solutions
and learn why our GTM based solution empowers you and your clients.
Common Events
Deviate Tracking DT
Meta Pixel for Wordpress Meta for WP
Facebook for Woocommerce FB for WC
Shopify for Facebook Shopify for FB
CAPI DNS Gateway CAPI DNS
Page View, Initiate Checkout, Purchase View, Checkout, Purchase





Add to Cart, Product View Cart Add, Product View





Newsletter Sign Up, Contact Form Submit, Chat Message Optin, Contact, Chat

Some Plugins Only



Schedule a Calendar, Book Appointment, Start Free Trial Schedule, Book, Start
Trial





Search for a Product, Customize a Product, Paginate Gallery Search, Customize,
Load More





Video Played, Video Unmuted, Carousel Interaction Vid Played, Vid Unmute





Add to Wishlist, Price Alert, Restock Notification Wishlist, Alert, Restock





Payment Step, Abandoned Form, Abandoned Checkout Payment Step, Abandon Form,
Abandon Cart





Popup Open, Popup Close, Map Interaction Popup State, Map Interaction





FBQ Events
Deviate Tracking DT
Meta Pixel for Wordpress Meta for WP
Facebook for Woocommerce FB for WC
Shopify for Facebook Shopify for FB
CAPI DNS Gateway CAPI DNS
Contact, Lead Contact, Lead

Some Plugins Only



Add to Cart, Add to Wishlist, Customize Product Cart, Wishlist, Customize





Purchase, Donate Purchase, Donate





Initiate Checkout, Add Payment Info Checkout, Add Payment





Page View, View Content Page View, View Content





Schedule, Submit Application Schedule, Submit





Search, Find Location Search, Find Location





Subscribe, Start Trial Subscribe, Start Trial





Complete Registration Registration





Event Data
Deviate Tracking DT
Meta Pixel for Wordpress Meta for WP
Facebook for Woocommerce FB for WC
Shopify for Facebook Shopify for FB
CAPI DNS Gateway CAPI DNS
Price Price





Email Email





Name Name





Address Address





Video Progress Video Progress





Coupon Code Coupon Code





Product Name Product Name





SKU SKU





Variant Variant





Tracking Actions
Deviate Tracking DT
Meta Pixel for Wordpress Meta for WP
Facebook for Woocommerce FB for WC
Shopify for Facebook Shopify for FB
CAPI DNS Gateway CAPI DNS
Button Click, Link Click Button, Link





Page View Page View





Scroll Depth Scroll Depth





Iframe Click Iframe Click





Page Exit Page Exit





Additional Parameter Support Extra Param





On Screen Element Change Element Change





Video Tracking Video





Tracking Terms Agree Terms Agree






Step-by-Step


HOW IT WORKS

Deviate Tracking installs to any standard serverless GTM container, so you can
manage all your conversion tracking in one place.
Step 1:
A user with an adblocker loads your site.
The first thing that most users block is the tracking code for Facebook (Meta),
whether through iOS's ITP (Intelligent Tracking Prevention) or another
privacy-focused adblocker.

Step 2:
Deviate Tracking's GTM tag sends data to Deviate Tracking's server.
Our GTM tag takes your desired conversion information (such as emails, prices,
or item names) and sends it to our server for processing, bypassing the need for
Facebook's pixel code to execute on the user's browser.
Google Tag Manager
Step 3:
We send data directly to Facebook's server, no matter the platform.
Our server processes your data and sends it directly to Facebook, bypassing the
standard Facebook (Meta) pixel code entirely. This conversion data can't be
blocked by the end user, whether on Wordpress, Shopify, or Wix.

Optimize Your Meta Ads


IMPROVE YOUR FACEBOOK ROAS

Deviate Tracking helps you identify high-value prospects by giving insight into
their behavior. With its fine-grained data options, Deviate Tracking makes it
easy to create and segment lookalike audiences. Better audiences lead to better
ads and better targeting, which leads to a better return on ad spend.

Advanced Facebook marketers need advanced tools, and CAPI native integrations
are notoriously rigid. This is where Deviate Tracking shines. Our conversion
tracking is higher granularity than any native CAPI solution, resulting in a
220% increase in events tracked.

Track 220% More Events With Deviate Tracking

--------------------------------------------------------------------------------

PageView
Active
39.1K

39.1K
Last received 14
minutes ago
Add to cart
Active
2.5K

3.5K
Last received 2
hours ago
Initiate checkout
Active
962

962
Last received 1
hour ago
Purchase
Active
630

630
Last received 1
hour ago

--------------------------------------------------------------------------------

Total Events
43.2K

43.2K

The Power of GTM
TRACK ANYTHING.
TRACK EVERYTHING.

Explore the power of GTM and learn how Deviate Tracking can supercharge your ad
optimization
Iframes
Learn how to track clicks into iframes for any embed, including Spotify.
Learn How
Contact Forms
From Wordpress to Wix, learn how to track any contact form.
Learn How
Dynamic Variables
Dynamic variables help send price and product variant ids.
Learn How
Click Funnel Orders
Learn how GTM helps you track click funnel orders.
Learn How
Abandoned Checkouts
Focus your optimizations on users who didn't finish their checkout.
Learn How
Exit Popups
Track how well your exit (or any) popup is working.
Learn How
Pricing


SIMPLE AND STRAIGHTFORWARD

Our pricing comes with a no questions asked 30-day money back guarantee. Start a
free trial today and experience how painless and seamless tracking can be.
Standard
$19
per month per domain
Get Started Today
Includes Free Trial (7 days)
Standard

500,000 Reqests

1 Domain

Free Trial (7 days)
Enterprise
$79
per month per domain
Get Started Today
Includes Free Trial (7 days)
Enterprise

5,000,000 Reqests

1 Domain

Free Trial (7 days)
FAQ


FREQUENTLY ASKED QUESTIONS

Is it secure?
Yes, absolutely. We hash your user data with SHA256 (Facebook’s standard for
sensitive information), our server is hosted on Google Cloud, and we don’t keep
long-term logs.
Any hidden fees?
No. Prices are as listed above. If your usage exceeds your subscription tier’s
limits, excess events will be discarded. You will not be charged extra.
Can I use multiple pixels?
Yes. Check out the multipixel guide for more information.
Do I keep my existing pixel?
Yes. Deviate Tracking will automatically install a pixel of your choice for you.
You can choose to keep your old pixel or start over with a fresh one.
Is it easy to update?
Deviate Tracking uses GTM's one-click update feature. Staying up to date has
never been easier.
Where can I get support?
Couldn’t find your answer? Submit a ticket to get help from our technical
support team. We pride ourselves on our rapid response time and will reach out
to you as quickly as possible.
Reviews


WHAT USERS SAY ABOUT DEVIATE TRACKING

You guys do a great job staying up to date with Facebook CAPI upgrades, saving
us countless hours every week. We will stick with Deviate Tracking for all our
clients.
Herb L
Lead Developer
Deviate Tracking was the easiest way to get CAPI working with multiple pixels. I
couldn't use a native integration for that and Deviate Tracking saved me.
Melhem M
Director of Marketing
Our entire business relies on this stuff working, like many other businesses.
Deviate Tracking has become an extremely valuable asset to our business and we
appreciate all that you do.
Zach T
Head of Marketing
Get Started


UNLEASH YOUR TRACKING

Start Free Trial

Get Started Today!

Please enter your email to start a free trial signup.







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Ste 93568

Los Angeles, California 90069

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KNOWLEDGE BASE

 * Quickstart Guide
 * Updating Deviate Tracking
 * Demystifying Event Match Quality
 * Fixing the Top Four Facebook Errors
 * Latest Updates


LATEST ARTICLES

 * How’s Meta/Facebook’s Latest Attempt at Facebook CAPI?
 * Comparing the Top 7 Facebook CAPI Solutions
 * What is a Facebook CAPI Solution?


ABOUT

 * Terms and Conditions
 * Refund Policy
 * Privacy Policy
 * Account Login
 * Free Trial




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