www.campaignasia.com Open in urlscan Pro
2606:4700:3035::6815:13d8  Public Scan

Form analysis
2 forms found in the DOM

GET /search/

<form action="/search/" class="searchForm" id="topSearchForm" method="get">
  <div class="searchFields">
    <input accesskey="4" id="mobile-searchPhrase" name="keyword" placeholder="Type here to search" tabindex="1" type="text" value="">
    <input id="mobile-searchSubmit" class="searchSubmit" type="submit" value="Search">
  </div>
  <div id="siteSearchFilters"> view results in: <ul>
      <li>
        <input id="siteSearchArticles" name="searchArticles" type="checkbox">
        <label for="siteSearchArticles">Articles</label>
      </li>
      <li>
        <input id="siteSearchWork" name="searchWork" type="checkbox">
        <label for="siteSearchWork">The Work</label>
      </li>
      <li>
        <input id="siteSearchAlist" name="searchAlist" type="checkbox">
        <label for="siteSearchAlist">A-List</label>
      </li>
    </ul>
  </div>
</form>

GET /search/

<form action="/search/" class="searchForm" id="topSearchForm" method="get">
  <div class="searchFields">
    <input accesskey="4" id="searchPhrase" name="keyword" placeholder="Type here to search" tabindex="1" type="text" value="">
    <input id="searchSubmit" class="searchSubmit" type="submit" value="Search">
  </div>
  <div id="siteSearchFilters"> view results in: <ul>
      <li>
        <input id="siteSearchArticles" name="searchArticles" type="checkbox">
        <label for="siteSearchArticles">Articles</label>
      </li>
      <li>
        <input id="siteSearchWork" name="searchWork" type="checkbox">
        <label for="siteSearchWork"> The Work </label>
      </li>
      <li>
        <input id="siteSearchAlist" name="searchAlist" type="checkbox">
        <label for="siteSearchAlist">A-List</label>
      </li>
    </ul>
  </div>
</form>

Text Content

We use cookies to improve your experience and to analyse our traffic. To find
out more, please click here. By continuing to use our website, you accept our
Privacy Policy and Terms & Conditions.
OK
Campaign UK
Campaign US
Campaign ASIA
Campaign AI
Register
 * Facebook
 * Twitter
 * Youtube
 * Linkedin

Account
 * Account
 * Sign in
 * Advertise
 * Become a member

 * Region:
 * AP
 * JP
 * CN
 * IN


Search


CAMPAIGN ASIA

view results in:
 * Articles
 * The Work
 * A-List


MAIN NAVIGATION

 * News
 * Analysis
 * The Work
 * Top 1000 Brands
 * Power List
 * Agency Report Cards
 * Events
 * Directories
    * Agency Portfolio
    * Venue Discovery
   
   "Show"
 * More
   
 * Search
   view results in:
    * Articles
    * The Work
    * A-List

 * Region
    * Asia-Pacific
    * Japan
    * 中国
    * India
   
   "Show"
 * Account
    * Sign in
    * Register
   
   "Show"
 * Follow us
    * Facebook
    * Twitter
    * Youtube
    * Linkedin
   
   "Show"
 * Advertise
 * Become a Member





CANNES LIONS REVEALS 2023 JURY PRESIDENT LINE-UP

Publicis Groupe's Amrita Randhawa, Dentsu Japan's Yoshihiro Yagi and Wunderman
...


CNY CAMPAIGNS: GETTING BRAND MESSAGING RIGHT WHEN CHINA ...


OMNICOM WAS BEST-PERFORMING STOCK AMONG AGENCY GIANTS IN ...


MARKETING LAGS ON SUSTAINABILITY IN APAC: REPORT


UNLOCKING GEN Z: IP MARKETING COULD HOLD THE KEY

4 hours ago
Shauna Lewis


CANNES LIONS REVEALS 2023 JURY PRESIDENT LINE-UP

Publicis Groupe's Amrita Randhawa, Dentsu Japan's Yoshihiro Yagi and Wunderman
Thompson's Justin Peyton to serve as presidents from Asia.

1 day ago
Nikita Mishra


CNY CAMPAIGNS: GETTING BRAND MESSAGING RIGHT WHEN ...

SOUNDING BOARD: Industry experts weigh in on the best strategies for brands to
nail the cultural tone and empathetic approach to connect during uncertainty.

3 hours ago
Gideon Spanier


OMNICOM WAS BEST-PERFORMING STOCK AMONG AGENCY ...

WPP was weakest performer among 'big four'.

23 hours ago
Shawn Lim


MARKETING LAGS ON SUSTAINABILITY IN APAC: REPORT

The joint study by Dentsu and Kantar explores the role marketers in Asia Pacific
play in corporate sustainability aims, suggesting radical change is needed to
hit UN 2030 SDGs.

22 hours ago



UNLOCKING GEN Z: IP MARKETING COULD HOLD THE KEY

OUTLOOK 2023: Only the most valuable insights from all the top industry reports
on trends and predictions for the coming year.

2 days ago
Nikita Mishra


CAN L’ORÉAL'S NEW LUXURY SKINCARE LINE SHIHYO SHAKE UP THE BEAUTY INDUSTRY?

BRAND HEALTH CHECK: The French beauty giant is channeling its inner K-beauty,
but in the era of disruptors like Drunk Elephant and Glossier, can yet-another
new brand squeeze its way to the top in the over-saturated beauty market?

3 hours ago
Zihao Liu


WITH JACK MA STEPPING BACK FROM ANT, IS CHINA’S WAR ...

With Ant Group distancing itself from Ma and Alibaba, it should face fewer
regulatory hurdles, however, China and Hong Kong’s listing requirements might
delay the the much-awaited IPO till at least 2024.

22 hours ago



KANTAR PICKS CHEONG TAI LEUNG AS APAC CEO FOR INSIGHTS

Cheong will lead Kantar's regional team in growing relationships with brands and
redefine their growth strategies. See details in our weekly move & win roundup.

23 hours ago
John Harrington


TENEO TO ACQUIRE TULCHAN COMMUNICATIONS

London-based Tulchan has had a presence in Singapore for more than a decade.

1 day ago
Jamie Rossouw


GLOBAL NEW-BIZ CLIENT SPOTLIGHT: IBM, VIRGIN RED ...

Publicis tops October’s most active sectors.

22 hours ago
Staff Reporters


40 UNDER 40 2022: KATE LORD, AKIN AGENCY

Lord has emerged as a leader in traditionally male-dominated fields and founded
and leads an influential communications agency.

1 day ago
Shawn Lim


MARKETERS REACT TO SPH MEDIA INFLATING CIRCULATION ...

Circulation numbers were found to be inflated by 10-12%; senior staff taken to
task.

1 day ago



CMOS FROM MARS AND CFOS FROM VENUS WON’T CUT IT ANYMORE

OUTLOOK 2023: Only the most valuable insights from all the top industry reports
on trends and predictions for the coming year.

1 day ago
Jessica Heygate


NETFLIX’S JEREMI GORMAN ON FORTHCOMING AD TIER ...

Streaming service was one of the most talked about companies at CES 2023 tech
trade show in Las Vegas.

2 days ago
Shawn Lim


PHD CEOS DESCRIBE THE LESSONS OF 2022 AND THE ...

While 2022 was ‘a case study like no other’, global CEO Philippa Brown is
determined to bring sexy back to the industry in 2023 by helping marketers’ real
data and commerce needs and growing brand value without solely resorting to
short-term tactics.


AGENCY REPORT CARDS

May 18, 2022
Staff Reporters


BBDO'S UPS AND DOWNS STABILISES IN 2021

AGENCY REPORT CARD: After a tough year of office closures, BBDO overturned its
struggles and finished 2021 with double-digit growth while making compelling
pieces of work in many markets.

May 17, 2022
Staff Reporters


DIGITAL-SAVVY AKQA FACES IDENTITY CRISIS

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience
design, vision, client co-innovation for four years. Yet, it stays mum on its
integration with Grey.

May 9, 2022
Staff Reporters


PUBLICIS CREATIVE DEFENDS AGENCY BRANDS UNDER ...

AGENCY REPORT CARD: With the consolidation of its creative agency brands under
the leadership of Natalie Lam, this supergroup is unlike any other in the
industry.

Apr 25, 2022
Staff Reporters


ADK GROUP’S AGGRESSIVE DIGITAL DRIVE

AGENCY REPORT CARD: The Bain Capital-owned network has invested heavily in its
digital transformation, but its business at home in Japan has been relatively
slow to make the shift.

More


PEOPLE TO WATCH

Dec 7, 2022
Staff Reporters


40 UNDER 40 2022: INSPIRING LEADERS FORGING THEIR ...

Meet this year’s class of 40 exceptional leaders in their respective fields. Not
only are they passionate about making business impact; they also strive to
progress marcomms in APAC.

Sep 21, 2022
Surekha Ragavan


WOMEN TO WATCH 2022: CELEBRATING OUTSTANDING TALENT ...

Presenting the 40 inspiring and innovative women representing a diverse range of
markets and industries, who are the Women to Watch class of 2022.

Jun 28, 2022
Staff Reporters


ASIA-PACIFIC POWER LIST 2022: MEET THE REGION'S 50 ...

Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by
the editorial team at Campaign Asia-Pacific.

Jun 22, 2022
Staff Reporters


TECH MVP 2022: PRESENTING THE MOST VALUABLE ...

A jury of tech leaders has named five individuals as Most Valuable Professionals
in technology in Asia-Pacific.

More


THE WORK

2 days ago
Staff Reporters


SINGTEL SOLVES TECH AND CUSTOMER SERVICE ISSUES IN 'HOPPY' NEW YEAR FILM

Technology and customer support are the main focus of Singtel's CNY 2023
campaign.

Jan 5, 2023
Nikita Mishra


NFT ART SERIES TO HELP YOU STICK TO YOUR RESOLUTIONS EVEN AFTER THE FIRST WEEK

INSPIRATION STATION: We can't say if the NFTs highlighted here will help you
incur financial gains or losses in the fiscal year, but if they help you stick
to some healthy resolutions, we're intrigued.

Jan 3, 2023
Ad Nut


TBWA/HAKUHODO TURNS SCALLOP SHELLS INTO HELMETS

The Japanese-designed 'shellmets' combine sustainability, safety and aesthetics
to make us feel better about scallop fishing. Now if only we could improve life
in the sea...

Jan 5, 2023
Staff Reporters


VATTANAC'S DRAGON DARK BEER LAUNCH AIMS TO SAVOUR THE MOMENT

TSLA conceptualises a slower, methodical take on entering the Dragon, Cambodia's
first homegrown dark beer as a beverage to enjoy, not chug.

Jan 5, 2023
Charlotte Rawlings


H&M GOES VIRTUAL WITH IMMERSIVE ROBLOX EXPERIENCE

The game was created in partnership with Dubit.

The Work


FOCUS


DIFFERENT BY DESIGN

Different by Design is a collection of articles that explores how the hidden
powers of design can unlock and activate your marketing. In this series,
Campaign Asia-Pacific and SGK dive into how brands can maximise their packaging
as media, design for sustainability, and be the centre of cultural conversations
— all to stand out from competitors in a noisy, ever-evolving marketing
landscape.


ALIBABA: A SEAMLESS JOURNEY

As one of China’s largest consumer platforms, Alibaba provides unique value to
its merchant partners by improving the reliability of their operations and
enabling sustainable, long-term growth. In this series, Campaign Asia-Pacific
dives into Alibaba's comprehensive and innovative solutions, including
livestreaming and other innovative marketing tools, a more targeted and
interactive way to build consumer loyalty, and the digital approach to discover
and incubate new consumption demand for merchants.


CAMPAIGN FOR CREATIVITY

The best global content from Campaign's unrivaled editorial network in eight key
markets.


DEMYSTIFY THE ART OF ADVERTISING WITH TIKTOK

Campaign Asia and TikTok for Business bring you Test with TikTok, a new content
series designed to help brands and agencies across Southeast Asia get to grips
with how to best employ TikTok for Business in developing their growth
strategies on the platform.


PIONEERS PANEL SERIES




EVENTS

Apr 27, 2023
Venue to be announced


DIGITAL MEDIA AWARDS 2023

Enter today and celebrate the best digital marketing work, innovation and talent
in Greater China.

Mar 28, 2023
Venue to be confirmed


EVENT MARKETING AWARDS 2023

Submit your entries now and celebrate the success of your unique and impactful
virtual, hybrid and live events.

Feb 6, 2023
Global


GLOBAL AGENCY OF THE YEAR AWARDS 2022

Global Agency of the Year Awards Return for 2022. Campaign's Global Agency of
the Year Awards are like no other awards. Offering the marketing communications
industry the opportunity to benchmark themselves in our wonderful, creative and
competitive world.

More


PARTNER CONTENT

PROMOTED
2 days ago
Staff Writer


DIFFERENT, NOT DEFICIENT: WHY WE SHOULD ALL BE ...

We speak with Essence India’s managing director, Sonali Malaviya, about why we
should embrace neurodiversity in the workplace, the importance of
representation, and why neurodiversity benefits everyone.

PROMOTED
Dec 20, 2022
Staff Writer


AOY INSIGHTS: TRIPLE GOLD FOR T&A OGILVY, WITH WIN ...

Vietnam’s Digital Agency of the Year and PR Agency of the Year pushed the
envelope with a year of innovations.

PROMOTED
Dec 14, 2022
Staff Writer


TEADS ROLLS OUT FIRST-EVER ‘TEADS CARE’ CAMPAIGN IN ...

Using a portion of Foodpanda Singapore’s advertising budget from its Green Label
sustainability accreditation scheme, Teads Care is helping Wateroam in its
mission to provide clean drinking water free of charge to 65,000 people in
Myanmar.

PROMOTED
Dec 19, 2022
Staff Writer


AOY INSIGHTS: WIEDEN+KENNEDY TOKYO HEAD ‘BEST PLACE ...

Agency sees results from turning global focus on culture and diversity into
local learnings for its hybrid blend of talent.

More


MOST READ


1 MARKETERS REACT TO SPH MEDIA INFLATING CIRCULATION NUMBERS


2 THE ONLY 2023 MARCOMMS TREND REPORT YOU ACTUALLY NEED TO READ


3 'GOOD PR IS KNOWING WHAT TO SHARE AND WHAT NOT TO'—HAS HARRY DAMAGED HIS
REPUTATION BEYOND REPAIR?


4 CULTURE'S CHANGED. HAS YOUR MARKETING?


5 MEDIA AGENCIES NEED TO CHANGE THEIR MINDSETS FOR SURVIVAL


6 LIFE AFTER LIKES: WILL MORE BRANDS FOLLOW LUSH IN GOING ANTI-SOCIAL?


7 JACK MA GIVES UP CONTROL OF FINTECH GIANT ANT GROUP


8 CASE STUDY: HOW NESCAFÉ OPTIMISED ITS FACEBOOK PRESENCE IN THE PHILIPPINES


9 MOVE AND WIN ROUNDUP: WEEK OF JANUARY 3, 2023


10 APAC WOMEN RECLAIMING THE MEANING OF 'BEAUTY'

NEWS PROVIDED
BY PR NEWSWIRE
News provided by PR Newswire
 * Kantar names Cheong Tai Leung to lead Insights business in Asia Pacific.
   SINGAPORE, Tue, Jan 10 2023 12:51 PM
   SINGAPORE, Jan. 10, 2023 /PRNewswire/ -- Kantar, the world's leading
   marketing data and analytics company, today announces the appointment of
   Cheong Tai Leung as CEO of its Insights Asia Pacific…
 * Ogury names Geoffroy Martin as Chief Executive Officer
   SYDNEY, Tue, Jan 10 2023 8:00 AM
   Martin, formerly the company's COO, takes the helm of the global AdTech
   company. Former CEO Thomas Pasquet becomes Chairman of the Board. SYDNEY,
   Jan. 10, 2023 /PRNewswire/ -- Ogury, the global…
 * FLIGHT BOOKINGS TO ASIA-PACIFIC UP 250% AHEAD OF CHINESE NEW YEAR DESPITE
   INFLATION HIGHS
   SINGAPORE, Tue, Jan 10 2023 1:00 AM
   SINGAPORE, Jan. 10, 2023 /PRNewswire/ -- With a recent report indicating
   Asia-Pacific's travel industry may be the only one in the world to recover by
   2023, this year's Chinese New Year could be…
 * New Talents Recognised at Asia Podcast Awards 2022
   SINGAPORE, Tue, Jan 3 2023 1:49 AM
   SINGAPORE, Jan. 3, 2023 /PRNewswire/ -- Asia Podcast Festival returned with a
   roaring success to close out 2022. More than 150 participants attended the
   conference, workshops and awards and many…
 * Unitel Releases Its Heartwarming Holiday Campaign Encouraging All to Connect
   with Their Loved Ones
   ULAANBAATAR, Mongolia, Wed, Dec 28 2022 4:33 AM
   The Mongolian telecommunications provider's Shine On campaign highlights the
   reach of its service coverage and its mission of bringing people together
   through communication ULAANBAATAR, Mongolia,…

More news Get this Widget
More


--------------------------------------------------------------------------------

 * Become a
   Member>
 * LoginMy Account >
 * Sign up to ourBulletins >

Follow us
 * Facebook
 * Twitter
 * Youtube
 * Linkedin
 * RSS

Terms & Conditions / Contact Us

© Haymarket Media Group Ltd.

Help and Information
 * About us
 * Feedback
 * Newsletter Archive
 * Magazine Archive
 * Site Map
 * RSS
 * Advertise
 * Membership
 * Corporate Membership

Network
 * Portfolio
 * The A List
 * PRWeek Asia
 * 40 Years

International
 * Campaign Asia
 * Campaign India
 * Campaign Japan 日本
 * Campaign China 中国
 * Campaign US
 * Campaign UK
 * Campaign Middle East
 * Campaign Turkey


分享到微信朋友圈

打开微信，点击右上角的“＋”，使用“扫一扫”即可将网页分享到我的朋友圈。
Click to Skip Ad

Continue to site in 9 second(s)
Skip

Glad you like Campaign. You’ve now hit your monthly article limit.
It’s time to consider membership for unlimited access -- it’s quick, easy and
affordable.

会員になる
You are reading 3 of 3 free Campaign articles this month.
To keep yourself informed of marketing and advertising news in Asia, check out
our membership options.

会員になる
You are reading of free Campaign articles this month. Want unlimited access?
会員になる
Campaign Japanをお読みいただき、ありがとうございます。
ログイン／会員登録（無料）をしてください
会員登録
Glad you like Campaign. You’ve now hit your monthly article limit.
It’s time to consider membership for unlimited access -- it’s quick, easy and
affordable.

成为会员
You are reading 3 of 3 free Campaign articles this month.
To keep yourself informed of marketing and advertising news in Asia, check out
our membership options.

成为会员
You are reading of free Campaign articles this month. Want unlimited access?
成为会员
我们很高兴您喜欢Campaign中国！
登录或注册，进行无限制访问。
注册
We're glad you like Campaign India!
Want to read more for free? Just sign in or register.
Register
We're glad you like Campaign! You’ve now hit your monthly article limit.
It’s time to consider membership for unlimited access -- it’s quick, easy and
affordable.
Join Now
You are reading 3 of 3 free Campaign articles this month.
To keep yourself informed of marketing and advertising news in Asia, check out
our membership options.

Join Now
You are reading of free Campaign articles this month. Want unlimited access?
Join Now
We're glad you like Campaign Asia-Pacific!
Want to read more for free? Get 3 free articles each month. Just sign in or
register.
Register