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0 Skip to Content NYCGF Open Menu Close Menu NYCGF Open Menu Close Menu NYC GUM FLOOR WE DON’T HAVE TO BE STUCK WITH THIS As a way to thank the city, jump-start the economy, grab attention + clients, have fun and get not gross, NYC ad agencies, employers, and local and global NYC-loving icons and brands will have the chance in 2024 to sponsor 💵 and deep-clean 🧼 🫧 individual NYC MTA subway stations close to them, freeing the city of ~20 million pieces of blackened, century-old gum and grime. This is NYC GUM FLOOR© ✨✨✨ NYC IS A BRAND. NYC NEEDS A RE-BRAND. WHAT • A viral and fun publicity campaign around the financial sponsoring and deep-cleaning of NYC MTA subway stations by ad agencies, corporations, brands and icons. • The removal of NYC’s “Gum Floor”: ~20 million pieces of gum and grime via new, powerful + cost-efficient cleaning equipment • A thank you to the city for getting us through the pandemic. • A re-birth of our home and it’s economy. WHO 100 NYC ad agencies (lead by one “hero agency”), 100 global brands, 100 global icons connected to NYC, and 172 NYC corporations, working alongside the city and state of NY, the MTA and us, NYCGF© (more on us below). SpaceX, a partner, will provide new, powerful and cost-efficient cleaning equipment (ice-blasting and high-temperature power-washing), which will be donated to the MTA. WHERE NYC’s 472 MTA platforms, stairwells, and entrances. WHEN We’re aiming our Intro Blast at Spring 2024 💦🌷 at a special location. The campaign would roll out over a few years, with timed and publicized “blasts” happening every month. WHY • To bring massive global attention to us (NYC ad agencies) our sponsors, and to NYC. • To help NYC + State governments and the MTA, who are $85 billion/$200 billion/$2 billion in debt. • To jump-start the economy and avoid NYC’s real estate and banking sectors collapsing due to vacancy. • To bring dignity back to the 3.2 million people who use the MTA every day. • To make NYC not the 2nd-dirtiest city in the world. WHAAAAT The current price of [inefficiently] surface cleaning a station is ~$50,000 USD, which includes the transport of toxic chemicals to New Jersey (sorry, NJ). Nothing changes. Working with SpaceX, we’ll be able to actually clean and transform a station for around $15,000 or less, w/o toxic chemicals or a trip to NJ (sorry, NJ). WHOA. 75% of each sponsor’s $15,000 donation will go to the chosen station. The remaining 25% will go to the least-funded, furthest-out station, ensuring total blastage ?? Individuals will be able to win tickets to special red carpet, underground performances and events in newly-cleaned stations (Seinfeld, Jay-Z, Julliard, NYFW, Ted Talks). THIS IS A WIN-WIN-WIN-WIN-WIN-WIN-WIN-WIN-WIN This is a win for NYC: for our agencies, for our brand sponsors, for the local economy, for the icons, for Mayor Adams, for our corporate sponsors, for The MTA and NY State, and for us, the people who live here. The Tip of the Spear: NYC’s top ad agencies. Sitting at the crossroads of money, publicity, and celebrity, our job is to make noise and co-lead culture. If you’re a CCO, CEO, or CSO at one of these agencies, we’ll be reaching out early 2024. If you’re just a normal person but still want your agency’s station blasted, please share this. AGENCY DREAM BLAST TEAM Wieden + Kennedy Spring Street Station 💎 CLAIM 💎 Orchard Creative York St Station 💎 CLAIM 💎 Mother 4th Ave-9th Street Station 💎 CLAIM 💎 Fig Prince Street Station 💎 CLAIM 💎 GREY 28th Street Station 💎 CLAIM 💎 GREY 28th Street Station 💎 CLAIM 💎 Mojo Supermarket Nassau Avenue Station 💎 CLAIM 💎 Ogilvy 23rd Street Station 💎 CLAIM 💎 Droga5 Wall Street Station 💎 CLAIM 💎 Mischief No Fixed Station 💎 CLAIM 💎 Dentsu Creative 34th St-Hudson Yards Station 💎 CLAIM 💎 Dentsu Creative 34th St-Hudson Yards Station 💎 CLAIM 💎 AKQA WTC Cortlandt Station 💎 CLAIM 💎 Saatchi & Saatchi 14th St + 6th Ave Stations 💎 CLAIM 💎 Porto Rocha Dekalb Avenue Station 💎 CLAIM 💎 ALRIGHT Studio Jefferson Street Station 💎 CLAIM 💎 DDB Fulton Street Station 💎 CLAIM 💎 DDB Fulton Street Station 💎 CLAIM 💎 and more. TBWA Grand Central 42nd St Station 💎 CLAIM 💎 Chandelier Creative Broadway-Lafayette St Station 💎 CLAIM 💎 Johannes Leonardo Rector St Station 💎 CLAIM 💎 MSCHF Marcy Avenue Station 💎 CLAIM 💎 Digitas Houston Street Station 💎 CLAIM 💎 Digitas Houston Street Station 💎 CLAIM 💎 CELEBRITY DREAM BLAST TEAM Local and global icons who love NYC. Marc Jacobs Spring Street Station 💎 CLAIM 💎 Taylor Swift Nassau Avenue Station 💎 CLAIM 💎 A$AP Rocky 4th Ave-9th Street Station 💎 CLAIM 💎 Kim Kardashian Prince Street Station 💎 CLAIM 💎 Harry and Meghan Canal Street Station 💎 CLAIM 💎 Anna Wintour Canal Street Station 💎 CLAIM 💎 Jay-Z York Street Station 💎 CLAIM 💎 Jerry Seinfeld 23rd Street Station 💎 CLAIM 💎 Beyoncé Wall Street Station 💎 CLAIM 💎 Mayor Eric Adams ? 💎 CLAIM 💎 Lady Gaga 34th St-Hudson Yards Station 💎 CLAIM 💎 Cardi B 34th St-Hudson Yards Station 💎 CLAIM 💎 Rick Owens WTC Cortlandt Station 💎 CLAIM 💎 BTS 14th St Union Square Station 💎 CLAIM 💎 Ice Spice West 24th St/11th Ave Station 💎 CLAIM 💎 LeBron James Jefferson Street Station 💎 CLAIM 💎 Drake Fulton Street Station 💎 CLAIM 💎 Kendall Jenner Fulton Street Station 💎 CLAIM 💎 and more. Black Pink Grand Central 42nd St Station 💎 CLAIM 💎 Jung Kook Broadway-Lafayette St Station 💎 CLAIM 💎 Rihanna - 💎 CLAIM 💎 Ryan Reynolds Marcy Avenue Station 💎 CLAIM 💎 Nicki Minaj Houston Street Station 💎 CLAIM 💎 David Beckham Houston Street Station 💎 CLAIM 💎 DREAM BRAND BLAST TEAM Local and global brands who love NYC. Nike Spring Street Station 💎 CLAIM 💎 Uniqlo Nassau Avenue Station 💎 CLAIM 💎 Louis Vuitton 4th Ave-9th Street Station 💎 CLAIM 💎 Amazon Prince Street Station 💎 CLAIM 💎 Microsoft Canal Street Station 💎 CLAIM 💎 Apple York Street Station 💎 CLAIM 💎 SpaceX 23rd Street Station 💎 CLAIM 💎 Gucci Wall Street Station 💎 CLAIM 💎 X ? 💎 CLAIM 💎 Walmart 34th St-Hudson Yards Station 💎 CLAIM 💎 Tesla WTC Cortlandt Station 💎 CLAIM 💎 Condé Nast 14th St Union Square Station 💎 CLAIM 💎 Hermés West 24th St/11th Ave Station 💎 CLAIM 💎 The North Face Jefferson Street Station 💎 CLAIM 💎 Meta Fulton Street Station 💎 CLAIM 💎 and more. OpenAI Grand Central 42nd St Station 💎 CLAIM 💎 TikTok Broadway-Lafayette St Station 💎 CLAIM 💎 Prada - 💎 CLAIM 💎 Supreme Marcy Avenue Station 💎 CLAIM 💎 Adobe Houston Street Station 💎 CLAIM 💎 CORPORATE DREAM BLAST TEAM NYC’s 172 wealthiest corporations. JP Morgan Chase Spring Street Station 💎 CLAIM 💎 Carl Icahn Nassau Avenue Station 💎 CLAIM 💎 Alcoa 4th Ave-9th Street Station 💎 CLAIM 💎 NBC Universal Prince Street Station 💎 CLAIM 💎 Deloitte Canal Street Station 💎 CLAIM 💎 CITI York Street Station 💎 CLAIM 💎 Philip Morris Int’l 23rd Street Station 💎 CLAIM 💎 Intergroup Wall Street Station 💎 CLAIM 💎 American Express ? 💎 CLAIM 💎 Arconic 34th St-Hudson Yards Station 💎 CLAIM 💎 ABM Industries WTC Cortlandt Station 💎 CLAIM 💎 Omnicom Group 14th St Union Square Station 💎 CLAIM 💎 Marsh and McLellan West 24th St/11th Ave Station 💎 CLAIM 💎 AIG Jefferson Street Station 💎 CLAIM 💎 Mount Sinai Hospital Fulton Street Station 💎 CLAIM 💎 and more. Pfizer Grand Central 42nd St Station 💎 CLAIM 💎 PwC Broadway-Lafayette St Station 💎 CLAIM 💎 MetLife - 💎 CLAIM 💎 The Estee Lauder Companies Marcy Avenue Station 💎 CLAIM 💎 L3 Technologies Houston Street Station 💎 CLAIM 💎 THIS ISN’T CRAZY. CRAZY IS BUSINESS AS USUAL. THIS IS AN EVENTUALITY. Meet our team * COMING SOON Chief Sticky ECD READ BIO * BEN FEOLE Founder READ BIO * COMING SOON Chief Sticky Strategist Read Bio * COMING SOON Chief Blast Account READ BIO * COMING SOON Chief Business Director Read Bio * COMING SOON Sticky Design Team READ BIO * SPACEX Chief Blast Engineer READ BIO * COMING SOON Sticky Account READ BIO THE TIME IS ALWAYS RIGHT TO DO WHAT IS RIGHT • MLK JR • THE TIME IS ALWAYS RIGHT TO DO WHAT IS RIGHT•MLK JR•THE TIME IS ALWAYS RIGHT TO DO WHAT IS RIGHT•MLK JR•THE TIME IS ALWAYS RIGHT TO DO WHAT IS RIGHT•MLK JR•THE TIME IS ALWAYS RIGHT TO DO WHAT IS RIGHT•MLK JR•THE TIME IS ALWAYS RIGHT TO DO WHAT IS RIGHT•MLK JR•THE TIME IS ALWAYS RIGHT TO DO WHAT IS RIGHT•MLK JR• THE TIME IS ALWAYS RIGHT TO DO WHAT IS RIGHT • MLK JR • THE TIME IS ALWAYS RIGHT TO DO WHAT IS RIGHT • MLK JR • View fullsize View fullsize View fullsize CLAIM A STATION 🫧 If you’re a NYC ad agency, business, Black Pink, Taylor Swift, Marc Jacobs, Rihanna or a global Known NYC Lover or brand, claim a station to blast 💦 and be part of the new New York. Check back for an interactive, live map of claimed stations in early 2024. Name(required) First Name Last Name Email(required) Sign up for news and updates Subject(required) Message(required) SubmitSubmit JOIN THE TEAM Have a sticky idea? Are you a dreamer? Do you know BTS? NYCGF© is building a team for 2024 and would love to hear from you. Join Us WE DON’T HAVE TO BE STUCK WITH THIS +1 (347) 586-9296 hello@nycgf.org NYCGF Inc. PO Box 130065 NY NY 10013