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WHAT DOES AN INBOUND MARKETING SPECIALIST DO ?



February 4, 2022

Inbound marketing employs a wide range of approaches across numerous platforms,
campaigns will necessarily differ. An inbound expert may spend the majority of
their time in one campaign creating copy for landing pages, emails, and blog
posts. In another, they may be responsible for monitoring social media accounts,
developing automated procedures, and managing CRM systems. This is dependent on
how active a company is with digital marketing already - whether they are
launching a new site or refining their strategy with more advanced inbound
strategies, such as automation.

An inbound marketing specialist is in charge of recruiting qualified prospects
to your website and converting them into leads and customers through the use of
relevant and helpful online content.

Inbound marketing is all about acquiring customers by being truly helpful and
demonstrating your concern for your target group. If a company can accomplish
this by delivering and advertising material that is truly beneficial to them -
content that they require right now - this should result in enhanced website
performance.

Inbound marketing is based on high-quality information that assists users in
discovering and solving an issue. This means that inbound marketers are always
developing or commissioning fresh content (often based on keyword research).

Many people create a content/editorial calendar around a campaign, which could
contain a variety of formats such as blog entries, whitepapers, ebooks, reports,
webinars, films, and infographics.

Inbound marketers must be analysts not only to be able to report accurately, but
also to offer recommendations based on their insights into data obtained from
website analytics. They should always be searching for methods to improve the
performance of a website and fresh campaign ideas.

All of those specialties will be managed by the person in charge of inbound
marketing initiatives. But that's at an inbound marketing firm. Working as an
in-house team is significantly different. You may require all of those
specialisations in your own skill set, or you may divide them between two of
you.

Inbound Marketing Specialists must be experts in as many aspects of digital
marketing as feasible, with secondary knowledge in the rest. This is due to the
fact that inbound knowledge is introduced during the persona research stage (the
foundation of everything), yet the inbound approach must be applied to content,
SEO, PPC, email nurturing, and social media.

An Inbound Marketing Specialist is in charge of the overall inbound marketing
strategy. This includes managing 90-day programmes with weekly deliverables, as
well as continuous SEO, strategy, and inter-team communications.

For example, at an agency, this could be the first day for a new client, which
means the Inbound Marketing Specialist will need to meet with them once they
have signed. The idea here is to get to know them, their goals, what they're
trying to accomplish, their USPs, who they sell to, and, most crucially, who
their greatest customers are so that the specialist can locate and help more of
them.

An inbound marketing specialist is in charge of managing multi-channel marketing
campaigns and distributing information to the correct audience at the right time
utilising our marketing automation systems. It's similar to a good barista who
creates very tailored drinks for certain customers in order to turn them into
repeat customers.

Inbound marketing may help audiences gain trust by providing important
information, generally in the form of newsletters, social media content, blogs,
and other materials, and an Inbound Marketing Specialist will be in charge of
many of these items.

Some people may confuse this profession with that of a content specialist, and
while content is an important component of inbound marketing, it also
incorporates a lot of strategy and inbound marketing approaches. Inbound
marketing encompasses an organization's total SEO, social media, and email
marketing efforts and is more analytical than a pure content position.

 

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