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Press Room In the News


PANERA BREAD

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COMING APRIL 4 - A NEW ERA AT PANERA:

PANERA ANNOUNCES BIGGEST MENU TRANSFORMATION IN BRAND HISTORY, REFOCUSING ON
GUEST FAVORITE SOUPS, SALADS, SANDWICHES AND MAC & CHEESE

 

More than 20 menu updates offering innovated favorites, enhanced portions and
better value will hit Panera menus nationwide on April 4

 

 

Download PDF

ST. LOUIS, February 29, 2024  – Today, Panera Bread is excited to announce a new
era at Panera is coming this April with the company’s largest menu
transformation ever, refocusing on innovating and enhancing the core Panera
items guests love the most: Soups, Salads, Sandwiches and Mac & Cheese. Filled
with more than 20 menu updates - 9 delicious new menu items and 12 enhanced
classics—the new menu offers guests better value through enhanced portions and
lower price points, while also being easier for guests to navigate. Launching
April 4 at bakery-cafes nationwide, the new era at Panera will make it easy for
Panera associates to deliver guests an outstanding and delicious experience.

 

In addition to new and enhanced entrees, Panera has added more new menu options
below $10*, like the Tomato Basil BLT, Ranch Cobb Salad and Mediterranean Greens
with Grains. Plus, there will be more to each bite with more chicken and steak
on many salads and sandwiches. New entrees focus on guest inspired, widely loved
new flavors, done the Panera way, with new salad dressings, meats & cheeses,
spice blends and hearty grains. The transformed menu will help streamline
operations for bakery-cafe teams, ensuring they can continue to deliver
delicious food more easily and always wrapped in Panera warmth.

 

Four outstanding new sandwiches at a variety of price points:


 * Toasted Italiano - Black Forest ham, soppressata and provolone, romaine, red
   onion, sliced pepperoncini peppers, garlic aioli, and Greek dressing on
   Panera’s toasted French Baguette
   
 * Chicken Bacon Rancher - Grilled chicken, applewood smoked bacon, aged white
   cheddar, and n ranch dressing on our Black Pepper Focaccia
   
 * Ciabatta Cheesesteak – Tender marinated sliced steak, provolone, garlic
   aioli, caramelized onions, and zesty sweet Peppadew™ peppers on Ciabatta
   

Four flavor-packed, hearty salads:

 * Mediterranean Chicken Greens with Grains - Romaine and crisp mixed greens
   tossed in Greek Dressing, topped with hearty whole grain blend of farro & red
   rice, grilled chicken, hummus, feta, red onions, zesty sweet Peppadew™
   peppers, sliced cucumbers, and a sprinkle of Panera’s Mediterranean shawarma
   seasoning
 * Southwest Chicken Ranch - Romaine tossed in ranch dressing, with grilled
   chicken and drizzled with chipotle aioli, topped with fresh avocado, grape
   tomatoes, fire-grilled corn, fresh cilantro, and blue corn tortilla strips
   
 * Balsamic Chicken Greens with Grains - Romaine and crisp mixed greens tossed
   in balsamic vinaigrette, with hearty whole grain blend of farro & red rice,
   sliced cucumbers, topped with sliced pepperoncini peppers, fresh avocado,
   feta, pumpkin seeds, and a drizzle of Green Goddess dressing
 * Ranch Cobb Salad - Romaine and crisp mixed greens tossed in ranch dressing,
   topped with grape tomatoes, pickled red onions, applewood smoked bacon, feta,
   and a hard-boiled egg

Bacon Mac & Cheese – Tender shell pasta in a blend of rich cheeses including our
tangy aged white cheddar sauce, topped with applewood smoked bacon

 

In addition to the new products, 12 classic favorites – including the Bravo Club
Sandwich, Chipotle Chicken Avocado Melt, the Fuji Apple Chicken Salad and more
have received recipe enhancements – keeping the classic Panera favorites guests
expect and remember, packed with even more delicious flavors that guests will
love. Throughout the month of March, Panera will be sharing more information on
the new menu updates and MyPanera members will get exclusive sneak peeks ahead
of launch in April.


 

“We are getting back to Panera at its best with these menu updates that are
centered completely on our guests and what they love about us,” said Alicia
Mowder, SVP of Product Strategy & Insights, Panera Bread, “We’ve listened to
thousands of guests on our path to unveiling more than 20 new or enhanced menu
items and are thrilled to bring these products to Panera bakery-cafes
nationwide.”


 

As Panera brings these craveable flavors to bakery-cafes, the addition of these
new menu items will also streamline and simplify operations for Panera’s cafe
teams, ensuring they can deliver delicious food to guests efficiently,
accurately and at a good value.

 

“Panera’s New Era is incredibly exciting, not only for our guests, but also our
associates, who will be able to renew their focus on our core menu and serve our
guests more efficiently with enhanced portions and better value,” said Debbie
Roberts, Chief Operating Officer, Panera Bread. “We are eager to get back to our
roots within these core categories and unveil these delicious new menu
innovations, all while providing an exceptional guest experience.”


 

To join MyPanera and receive the latest updates on Panera’s exciting menu
innovations, visit PaneraBread.com.

 

*Participating cafes only. Prices vary by item. Menu price for delivery is
higher and other fees apply. Catering excluded. Other restrictions apply.

 

 

About Panera Bread


Panera Bread opened in 1987 as a community bakery, founded with a secret
sourdough starter and a belief that sharing great bread is an expression of
warmth and generosity. That vision holds true today with a robust menu of
delicious, chef-curated recipes created with a simple principle: The Familiar,
Made Fantastic™. At Panera, we serve food that we are proud to serve our own
families, made with responsibly raised proteins and freshly prepared with Clean
ingredients--food that does not contain the artificial preservatives,
sweeteners, flavors, and colors from artificial sources set forth on our No-No
list served in U.S.  bakery-cafes. From crave-worthy soups, salads and
sandwiches to flatbread pizza and sweets, we offer our guests more than great
food. Our ethos of generosity drives us to meet our guests where they are
through technology and through our shared values. We are stewards of our
communities and the planet — with programs like Day-End Dough-Nation® that
donates unsold baked goods in the evening to local non-profits, or labeling
climate-friendly low carbon Cool Food Meals


 

 

As of January 23, 2024 there were 2,160 bakery-cafes, company and franchise, in
48 states and in Ontario, Canada, operating under the Panera Bread® or Saint
Louis Bread Co.® names. Panera Bread is part of Panera Brands, one of the
largest fast casual restaurant companies in the U.S., comprised of Panera
Bread®, Caribou Coffee® and EinsteinBros.® Bagels. For more information, visit
panerabread.com or find us on Twitter (@panerabread), Facebook
(facebook.com/panerabread) Instagram (@panerabread) or TikTok (@panerabread).


 

 

Media Contacts:

ALISON BROD MARKETING + COMMUNICATIONS

panera@abmc-us.com



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