Submitted URL: https://6gwads9ab.cc.rs6.net/tn.jsp?f=001V1eQZ_71O4NC69VrkGo1A5jxmPBQGhYSB983xQfY4CGvkJCsdOoweCebXKn___lOcucFUWVRs3NFEmYMSWnU...
Effective URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Submission: On December 02 via api from PT — Scanned from PT

Summary

This website contacted 7 IPs in 4 countries across 6 domains to perform 79 HTTP transactions. The main IP is 23.75.64.12, located in Prague, Czech Republic and belongs to AKAMAI-AS, US. The main domain is www.mckinsey.com. The Cisco Umbrella rank of the primary domain is 67828.
TLS certificate: Issued by GeoTrust RSA CA 2018 on June 13th 2024. Valid for: a year.
This is the only time www.mckinsey.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
1 1 208.75.122.11 40444 (ASN-CC)
64 23.75.64.12 16625 (AKAMAI-AS)
10 104.18.86.42 13335 (CLOUDFLAR...)
2 2.19.216.168 16625 (AKAMAI-AS)
1 104.18.32.137 13335 (CLOUDFLAR...)
1 1 2.16.2.43 20940 (AKAMAI-AS...)
1 95.101.54.99 20940 (AKAMAI-AS...)
1 1 2.16.164.88 20940 (AKAMAI-AS...)
1 23.48.23.163 20940 (AKAMAI-AS...)
79 7
Apex Domain
Subdomains
Transfer
64 mckinsey.com
www.mckinsey.com — Cisco Umbrella Rank: 67828
24 MB
10 cookielaw.org
cdn.cookielaw.org — Cisco Umbrella Rank: 329
209 KB
4 akamaihd.net
trial-eum-clientnsv4-s.akamaihd.net — Cisco Umbrella Rank: 3045
xgaatyqccabcwz2n47mq-p710yb-f3a0cb55e-clientnsv4-s.akamaihd.net
trial-eum-clienttons-s.akamaihd.net — Cisco Umbrella Rank: 3046
185-128-9-226_s-2-16-164-88_ts-1733158873-clienttons-s.akamaihd.net
1 KB
2 go-mpulse.net
s.go-mpulse.net — Cisco Umbrella Rank: 1652
c.go-mpulse.net — Cisco Umbrella Rank: 782
50 KB
1 onetrust.com
geolocation.onetrust.com — Cisco Umbrella Rank: 514
306 B
1 rs6.net
6gwads9ab.cc.rs6.net
408 B
79 6

This site contains links to these domains. Also see Links.

Domain
www.linkedin.com
www.onetrust.com
Subject Issuer Validity Valid
*.mckinsey.com
GeoTrust RSA CA 2018
2024-06-13 -
2025-06-14
a year crt.sh
cookielaw.org
WE1
2024-10-11 -
2025-01-09
3 months crt.sh
akstat.io
DigiCert TLS RSA SHA256 2020 CA1
2024-07-31 -
2025-07-31
a year crt.sh
geolocation.onetrust.com
WE1
2024-10-11 -
2025-01-09
3 months crt.sh

This page contains 2 frames:

Primary Page: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Frame ID: 8A8FFD57AA23D3F875B9CBB49E795B0B
Requests: 79 HTTP requests in this frame

Frame: https://s.go-mpulse.net/boomerang/TURRK-8ADJT-WDUC5-TC32E-KV9ND
Frame ID: 8FC48D1D28DB1945880BDA8A225CFDE4
Requests: 4 HTTP requests in this frame

Screenshot

Page Title

Nine key consumer trends in 2024 | McKinsey

Page URL History Show full URLs

  1. https://6gwads9ab.cc.rs6.net/tn.jsp?f=001V1eQZ_71O4NC69VrkGo1A5jxmPBQGhYSB983xQfY4CGvkJCsdOoweCebXKn___lO... HTTP 302
    https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer Page URL

Detected technologies

Overall confidence: 100%
Detected patterns

Overall confidence: 100%
Detected patterns
  • cdn\.cookielaw\.org
  • otSDKStub\.js

Page Statistics

79
Requests

97 %
HTTPS

0 %
IPv6

6
Domains

10
Subdomains

7
IPs

4
Countries

24986 kB
Transfer

44803 kB
Size

7
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. https://6gwads9ab.cc.rs6.net/tn.jsp?f=001V1eQZ_71O4NC69VrkGo1A5jxmPBQGhYSB983xQfY4CGvkJCsdOoweCebXKn___lOcucFUWVRs3NFEmYMSWnUxaqvfMYhLvVN3SheyNWvt5EF8GVFhSxlirhom_BgrEC1-Hyu01wjrfbciFtGbnVtgToN09akRs6ZKLyaXwt-Aqv2MgTfdZGfRKfx3XnNaEtnHUIvc9vy6dEhFaCIkaGb1bOZAbGiQ6ZYtCUxYl8Y-cem853X7UMzgQ==&c=eUn03V_Na3qrWAVq7AloakmC-bDvt8GLPSyoVCNmeffUSrIQH7JsqA==&ch=-EJ5J-2IKOp11KJnFnI2hL7hTBwfFHfUYPciOBU9GKAh4cjF6hwCig== HTTP 302
    https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 80
  • https://trial-eum-clientnsv4-s.akamaihd.net/eum/getdns.txt?c=p710yb044 HTTP 302
  • https://xgaatyqccabcwz2n47mq-p710yb-f3a0cb55e-clientnsv4-s.akamaihd.net/eum/results.txt
Request Chain 81
  • https://trial-eum-clienttons-s.akamaihd.net/eum/getdns.txt?c=p710yb044 HTTP 302
  • https://185-128-9-226_s-2-16-164-88_ts-1733158873-clienttons-s.akamaihd.net/eum/results.txt

79 HTTP transactions

Resource
Path
Size
x-fer
Type
MIME-Type
Primary Request state-of-consumer
www.mckinsey.com/industries/consumer-packaged-goods/our-insights/
Redirect Chain
  • https://6gwads9ab.cc.rs6.net/tn.jsp?f=001V1eQZ_71O4NC69VrkGo1A5jxmPBQGhYSB983xQfY4CGvkJCsdOoweCebXKn___lOcucFUWVRs3NFEmYMSWnUxaqvfMYhLvVN3SheyNWvt5EF8GVFhSxlirhom_BgrEC1-Hyu01wjrfbciFtGbnVtgToN09ak...
  • https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
181 KB
39 KB
Document
General
Full URL
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0 /
Resource Hash
4826985d2d48c50ad5824089c5842156e1049e2c46caf9dc98d5e9ba2a21f89b
Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36

Response headers

accept-ranges
bytes
akamai-cache-status
Hit from child
cache-control
max-age=0, no-cache, no-store
content-encoding
br
content-type
text/html
date
Mon, 02 Dec 2024 17:01:09 GMT
edge-cache-tag
Prod_Dotcom
etag
"0x8DD0D8A33251CBA"
expires
Mon, 02 Dec 2024 17:01:09 GMT
last-modified
Mon, 25 Nov 2024 19:48:57 GMT
link
<https://www.mckinsey.com/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2>;rel="preload";as="font";type="font/woff2";crossorigin,<https://www.mckinsey.com/next-static/fonts/noto-sans-jp/NotoSansJP-Bold.ttf>;rel="preload";as="font";type="font/ttf";crossorigin,<https://www.mckinsey.com/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2>;rel="preload";as="font";type="font/woff2";crossorigin,<https://www.mckinsey.com/next-static/fonts/noto-sans-jp/NotoSansJP-Light.ttf>;rel="preload";as="font";type="font/ttf";crossorigin,<https://www.mckinsey.com/next-static/fonts/noto-sans-jp/NotoSansJP-Regular.ttf>;rel="preload";as="font";type="font/ttf";crossorigin,<https://www.mckinsey.com/next-static/fonts/noto-serif-jp/NotoSerifJP-Bold.ttf>;rel="preload";as="font";type="font/ttf";crossorigin,<https://www.mckinsey.com/next-static/fonts/bower/Bower-Bold.woff2>;rel="preload";as="font";type="font/woff2";crossorigin <https://cdn.cookielaw.org>;rel="preconnect",<https://munchkin.marketo.net>;rel="preconnect",<https://script.hotjar.com>;rel="preconnect",<https://snap.licdn.com>;rel="preconnect",<https://acdn.adnxs.com>;rel="preconnect",<https://www.googletagmanager.com>;rel="preconnect",<https://assets.adobedtm.com>;rel="preconnect",<https://www.recaptcha.net>;rel="preconnect"
pragma
no-cache
served-from
BlobStorage
server
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
server-timing
cdn-cache; desc=HIT edge; dur=1 ak_p; desc="1733158868549_399797773_275084103_58_21935_46_93_255";dur=1
vary
Accept-Encoding
x-akamai-transformed
9 - 0 pmb=mTOE,3mRUM,2
x-frame-options
SAMEORIGIN
x-ms-request-id
bb99d16f-201e-0079-02a1-4496da000000
x-ms-version
2018-03-28

Redirect headers

Cache-Control
private, no-cache, no-store, max-age=0, must-revalidate, no-cache="Set-Cookie"
Connection
close
Content-Length
0
Content-Type
text/html;charset=ISO-8859-1
Date
Mon, 02 Dec 2024 17:01:08 GMT
Location
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
P3P
CP="CAO DSP TAIa OUR NOR UNI"
Pragma
no-cache
Server
Apache
McKinseySans-MediumItalic.woff2
www.mckinsey.com/next-static/fonts/mckinsey-sans/medium-italic/
90 KB
90 KB
Font
General
Full URL
https://www.mckinsey.com/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0 /
Resource Hash
ea17aa60d36aa7cbac61605e30689f266fa84c82dd2b840deacb5e0f017f038d
Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Origin
https://www.mckinsey.com
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-md5
OrUadfBXce3XNYljn5JfYQ==
x-ms-version
2018-03-28
etag
"0x8DD0A00181C0FA6"
expires
Tue, 02 Dec 2025 10:02:08 GMT
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158869875_399797773_275085130_1469_14867_46_0_219";dur=1
akamai-cache-status
Hit from child
date
Mon, 02 Dec 2024 17:01:09 GMT
content-type
application/octet-stream
last-modified
Thu, 21 Nov 2024 07:42:47 GMT
x-frame-options
SAMEORIGIN
edge-cache-tag
Prod_Dotcom
cache-control
max-age=31510859
served-from
BlobStorage
x-ms-request-id
70d09775-d01e-0052-5ba1-441616000000
accept-ranges
bytes
content-length
91970
server
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
NotoSansJP-Bold.ttf
www.mckinsey.com/next-static/fonts/noto-sans-jp/
5 MB
3 MB
Font
General
Full URL
https://www.mckinsey.com/next-static/fonts/noto-sans-jp/NotoSansJP-Bold.ttf
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0 /
Resource Hash
9e4e354e728cfc32e04bbc0bf686c7285a1cf47f64ce2ac27c1d813ad1dc9d63
Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Origin
https://www.mckinsey.com
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-md5
G9tb+ekj4bxkGDQrz2+z4A==
x-ms-version
2018-03-28
content-encoding
gzip
etag
"0x8DD0A00176BEC0C"
expires
Tue, 02 Dec 2025 10:03:18 GMT
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158869861_399797773_275085131_63_13008_46_0_219";dur=1
akamai-cache-status
Hit from child
date
Mon, 02 Dec 2024 17:01:09 GMT
content-type
application/octet-stream
last-modified
Thu, 21 Nov 2024 07:42:46 GMT
vary
Accept-Encoding
x-frame-options
SAMEORIGIN
edge-cache-tag
Prod_Dotcom
cache-control
max-age=31510929
served-from
BlobStorage
x-ms-request-id
70d097e9-d01e-0052-44a1-441616000000
accept-ranges
bytes
content-length
3343059
server
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
McKinseySans-Italic.woff2
www.mckinsey.com/next-static/fonts/mckinsey-sans/italic/
90 KB
90 KB
Font
General
Full URL
https://www.mckinsey.com/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0 /
Resource Hash
2b0f1e821e25d87652d2a61de7f51a48544756c2e37f15779c6c950b1301ba87
Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Origin
https://www.mckinsey.com
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-md5
V/ZA/2hpvvsEulB+EqKYNg==
x-ms-version
2018-03-28
etag
"0x8DD0A0018D6E01A"
expires
Tue, 02 Dec 2025 10:03:23 GMT
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158869861_399797773_275085132_52_12990_46_0_219";dur=1
akamai-cache-status
Hit from child
date
Mon, 02 Dec 2024 17:01:09 GMT
content-type
application/octet-stream
last-modified
Thu, 21 Nov 2024 07:42:48 GMT
x-frame-options
SAMEORIGIN
edge-cache-tag
Prod_Dotcom
cache-control
max-age=31510934
served-from
BlobStorage
x-ms-request-id
ad442f48-e01e-0014-0ca1-442291000000
accept-ranges
bytes
content-length
92026
server
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
NotoSansJP-Light.ttf
www.mckinsey.com/next-static/fonts/noto-sans-jp/
5 MB
3 MB
Font
General
Full URL
https://www.mckinsey.com/next-static/fonts/noto-sans-jp/NotoSansJP-Light.ttf
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0 /
Resource Hash
81045a752bf21a0533cb3820bf743e83e4ecdcba5508e12eb67f36ce4b52b892
Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Origin
https://www.mckinsey.com
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-md5
skhIP1nSX8pvt1uoGW9wNw==
x-ms-version
2018-03-28
content-encoding
gzip
etag
"0x8DD0A00151CFAC8"
expires
Tue, 02 Dec 2025 10:02:46 GMT
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158869861_399797773_275085133_61_12888_46_0_219";dur=1
akamai-cache-status
Hit from child
date
Mon, 02 Dec 2024 17:01:09 GMT
content-type
application/octet-stream
last-modified
Thu, 21 Nov 2024 07:42:42 GMT
vary
Accept-Encoding
x-frame-options
SAMEORIGIN
edge-cache-tag
Prod_Dotcom
cache-control
max-age=31510897
served-from
BlobStorage
x-ms-request-id
3a85da91-101e-003f-4aa1-44a25d000000
accept-ranges
bytes
content-length
3266411
server
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
NotoSansJP-Regular.ttf
www.mckinsey.com/next-static/fonts/noto-sans-jp/
5 MB
3 MB
Font
General
Full URL
https://www.mckinsey.com/next-static/fonts/noto-sans-jp/NotoSansJP-Regular.ttf
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0 /
Resource Hash
7c8597677e9fac0f54d7848ad18bc6a708dfb5baa4ebf4bd91e66efcca313bf3
Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Origin
https://www.mckinsey.com
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-md5
3U+n35ZbTTInv0K5p32j4A==
x-ms-version
2018-03-28
content-encoding
gzip
etag
"0x8DD0A0017AB5CD3"
expires
Tue, 02 Dec 2025 10:03:31 GMT
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158869861_399797773_275085134_60_12908_46_0_219";dur=1
akamai-cache-status
Hit from child
date
Mon, 02 Dec 2024 17:01:09 GMT
content-type
application/octet-stream
last-modified
Thu, 21 Nov 2024 07:42:46 GMT
vary
Accept-Encoding
x-frame-options
SAMEORIGIN
edge-cache-tag
Prod_Dotcom
cache-control
max-age=31510942
served-from
BlobStorage
x-ms-request-id
c6192db8-401e-0050-4aa1-44a8ae000000
accept-ranges
bytes
content-length
3308233
server
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
NotoSerifJP-Bold.ttf
www.mckinsey.com/next-static/fonts/noto-serif-jp/
8 MB
4 MB
Font
General
Full URL
https://www.mckinsey.com/next-static/fonts/noto-serif-jp/NotoSerifJP-Bold.ttf
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0 /
Resource Hash
ddd16df9d05c10ada7f00189476f13978c54bc91a36365cd88d2563c41f56dfd
Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Origin
https://www.mckinsey.com
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-md5
94V7mQnVnS2EhBM1QcmoNA==
x-ms-version
2018-03-28
content-encoding
gzip
etag
"0x8DD0A001A7ADD16"
expires
Tue, 02 Dec 2025 10:03:32 GMT
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158869861_399797773_275085135_72_12874_46_0_219";dur=1
akamai-cache-status
Hit from child
date
Mon, 02 Dec 2024 17:01:09 GMT
content-type
application/octet-stream
last-modified
Thu, 21 Nov 2024 07:42:51 GMT
vary
Accept-Encoding
x-frame-options
SAMEORIGIN
edge-cache-tag
Prod_Dotcom
cache-control
max-age=31510943
served-from
BlobStorage
x-ms-request-id
ad4430d5-e01e-0014-6ea1-442291000000
accept-ranges
bytes
content-length
4583648
server
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
Bower-Bold.woff2
www.mckinsey.com/next-static/fonts/bower/
35 KB
36 KB
Font
General
Full URL
https://www.mckinsey.com/next-static/fonts/bower/Bower-Bold.woff2
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0 /
Resource Hash
110a75bb4938fd17af706043ee5202c9846875c8e0c2b05a8b3fcd873123e48b
Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
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Request headers

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Origin
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Origin
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x-frame-options
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Response headers

content-md5
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x-frame-options
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Protocol
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Software
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Request headers

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Referer
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Referer
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x-frame-options
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Request headers

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Referer
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Response headers

content-md5
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x-ms-version
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etag
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server-timing
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content-type
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x-frame-options
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Protocol
H2
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Referer
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content-md5
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content-encoding
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content-type
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x-frame-options
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Protocol
H2
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Server
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Software
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Request headers

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content-type
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Request headers

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Referer
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Hit from child
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content-type
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x-frame-options
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Request headers

User-Agent
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Referer
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content-md5
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server-timing
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akamai-cache-status
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content-type
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x-frame-options
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Full URL
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Request headers

User-Agent
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Referer
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content-md5
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x-frame-options
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Full URL
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Request headers

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Referer
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Response headers

content-md5
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content-encoding
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content-type
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x-frame-options
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20 KB
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Protocol
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Request headers

User-Agent
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Referer
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Response headers

content-md5
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x-ms-version
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content-encoding
br
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server-timing
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akamai-cache-status
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x-frame-options
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19 KB
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General
Full URL
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Protocol
H2
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Security Headers
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Request headers

User-Agent
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Referer
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Response headers

content-md5
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x-ms-version
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content-encoding
br
etag
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expires
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server-timing
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akamai-cache-status
Hit from child
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content-type
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x-frame-options
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33 KB
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General
Full URL
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Protocol
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Security Headers
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Request headers

User-Agent
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Referer
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Response headers

content-md5
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x-ms-version
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content-encoding
br
etag
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expires
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server-timing
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akamai-cache-status
Hit from child
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Mon, 02 Dec 2024 17:01:10 GMT
content-type
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last-modified
Thu, 21 Nov 2024 07:41:00 GMT
x-frame-options
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24 KB
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General
Full URL
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Requested by
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URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
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Request headers

User-Agent
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Referer
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Response headers

content-md5
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x-ms-version
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content-encoding
br
etag
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server-timing
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akamai-cache-status
Hit from child
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Mon, 02 Dec 2024 17:01:10 GMT
content-type
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last-modified
Thu, 21 Nov 2024 07:40:52 GMT
x-frame-options
SAMEORIGIN
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served-from
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394 KB
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General
Full URL
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Requested by
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URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
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Resource Hash
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Security Headers
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Request headers

User-Agent
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Referer
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Response headers

content-md5
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x-ms-version
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content-encoding
br
etag
"0x8DD09FFD3C840F9"
expires
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server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158870187_399797773_275085401_1756_15778_46_0_146";dur=1
akamai-cache-status
Hit from child
date
Mon, 02 Dec 2024 17:01:10 GMT
content-type
application/javascript
last-modified
Thu, 21 Nov 2024 07:40:53 GMT
x-frame-options
SAMEORIGIN
edge-cache-tag
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cache-control
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served-from
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x-ms-request-id
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accept-ranges
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server
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952 KB
236 KB
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General
Full URL
https://www.mckinsey.com/_next/static/chunks/pages/%5B%5B...path%5D%5D.eb738e7c87df0dc8.js
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
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Software
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Resource Hash
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Security Headers
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Request headers

User-Agent
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Referer
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Response headers

content-md5
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x-ms-version
2018-03-28
content-encoding
br
etag
"0x8DD09FFDB1A3004"
expires
Tue, 02 Dec 2025 17:01:10 GMT
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158870213_399797773_275085402_4351_15520_46_0_146";dur=1
akamai-cache-status
Hit from child
date
Mon, 02 Dec 2024 17:01:10 GMT
content-type
application/javascript
last-modified
Thu, 21 Nov 2024 07:41:05 GMT
x-frame-options
SAMEORIGIN
edge-cache-tag
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cache-control
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served-from
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x-ms-request-id
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accept-ranges
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content-length
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server
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1 KB
953 B
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General
Full URL
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Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
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Software
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Resource Hash
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Security Headers
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Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-md5
HfZGjRaxZe1cgWsEtm3hQw==
x-ms-version
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content-encoding
br
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server-timing
cdn-cache; desc=HIT, edge; dur=6, ak_p; desc="1733158870171_399797773_275085403_679_14440_46_0_146";dur=1
akamai-cache-status
Hit from child
date
Mon, 02 Dec 2024 17:01:10 GMT
content-type
application/javascript
last-modified
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x-frame-options
SAMEORIGIN
edge-cache-tag
Prod_Dotcom
cache-control
max-age=31536000
served-from
BlobStorage
x-ms-request-id
3a860875-101e-003f-71a1-44a25d000000
accept-ranges
bytes
content-length
458
server
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
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78 B
539 B
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Full URL
https://www.mckinsey.com/_next/static/9vYT_fWQKRjfPT7lAZJdB/_ssgManifest.js
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0 /
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-md5
+WzaoEoA8H5tNiEA8s4V7w==
x-ms-version
2018-03-28
content-encoding
br
etag
"0x8DD09FFCF281527"
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server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158870170_399797773_275085404_85_15433_46_0_146";dur=1
akamai-cache-status
Hit from child
date
Mon, 02 Dec 2024 17:01:10 GMT
content-type
application/javascript
last-modified
Thu, 21 Nov 2024 07:40:45 GMT
x-frame-options
SAMEORIGIN
edge-cache-tag
Prod_Dotcom
cache-control
max-age=31536000
served-from
BlobStorage
x-ms-request-id
c6195ea9-401e-0050-52a1-44a8ae000000
content-length
52
server
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
_middlewareManifest.js
www.mckinsey.com/_next/static/9vYT_fWQKRjfPT7lAZJdB/
92 B
545 B
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General
Full URL
https://www.mckinsey.com/_next/static/9vYT_fWQKRjfPT7lAZJdB/_middlewareManifest.js
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
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Software
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0 /
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-md5
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x-ms-version
2018-03-28
content-encoding
br
etag
"0x8DD09FFCF3E0AEE"
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server-timing
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akamai-cache-status
Hit from child
date
Mon, 02 Dec 2024 17:01:10 GMT
content-type
application/javascript
last-modified
Thu, 21 Nov 2024 07:40:45 GMT
x-frame-options
SAMEORIGIN
edge-cache-tag
Prod_Dotcom
cache-control
max-age=31536000
served-from
BlobStorage
x-ms-request-id
041a786d-101e-0000-75a1-446afe000000
content-length
56
server
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
618463f9
www.mckinsey.com/akam/13/
26 KB
9 KB
Script
General
Full URL
https://www.mckinsey.com/akam/13/618463f9
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
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a23-75-64-12.deploy.static.akamaitechnologies.com
Software
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

edge-cache-tag
Prod_Dotcom
cache-control
max-age=21600
content-encoding
br
etag
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Miss from child, Hit from parent
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stored-attribute-sha-checksum
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content-type
application/javascript
x-frame-options
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Full URL
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Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
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Software
Akamai Image Manager /
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN, SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
private, no-transform, max-age=27270713
etag
8ec9a0aca25e4136b96da0161f86c665
expires
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server-timing
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akamai-cache-status
Hit from child
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272540
x-serial
1878
date
Mon, 02 Dec 2024 17:01:09 GMT
last-modified
Mon, 10 Jun 2024 10:52:23 GMT
content-type
image/webp
server
Akamai Image Manager
x-frame-options
SAMEORIGIN, SAMEORIGIN
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221 KB
221 KB
Image
General
Full URL
https://www.mckinsey.com/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/state%20of%20consumer/2024/trend-2-retired-1487039102-1536x864.jpg?cq=50&cpy=Center
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
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Software
Akamai Image Manager /
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN, SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
private, no-transform, max-age=27272661
etag
23af797f820b4d78a33d17261415dfcd
expires
Tue, 14 Oct 2025 08:45:30 GMT
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158869911_399797773_275085192_278_17561_46_0_182";dur=1
akamai-cache-status
Hit from child
content-length
225882
date
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last-modified
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content-type
image/webp
server
Akamai Image Manager
x-frame-options
SAMEORIGIN, SAMEORIGIN
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220 KB
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Full URL
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Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Akamai Image Manager /
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN, SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
private, no-transform, max-age=27437359
etag
fc4068c724c944879e65e1ac7e3fe965
expires
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server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158870126_399797773_275085353_82_19617_46_0_182";dur=1
akamai-cache-status
Hit from child
content-length
224436
date
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last-modified
Mon, 10 Jun 2024 10:52:24 GMT
content-type
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server
Akamai Image Manager
x-frame-options
SAMEORIGIN, SAMEORIGIN
svgz-stateofconsumer-ex1-vf.svgz
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Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Microsoft-IIS/10.0 /
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN, SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
max-age=0, no-cache, no-store
content-encoding
br
etag
516faf57a3834014ac6c423d1fc80033
pragma
no-cache
expires
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server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158870126_399797773_275085354_54_13716_46_0_182";dur=1
akamai-cache-status
Hit from child
content-length
16413
date
Mon, 02 Dec 2024 17:01:10 GMT
content-type
image/svg+xml
last-modified
Tue, 11 Jun 2024 21:43:46 GMT
server
Microsoft-IIS/10.0
content-disposition
inline; filename="SVGZ-StateofConsumer-Ex1-vf.svgz"
x-frame-options
SAMEORIGIN, SAMEORIGIN
svgz-stateofconsumer-ex2.svgz
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196 KB
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Full URL
https://www.mckinsey.com/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/state%20of%20consumer/2024/svgz-stateofconsumer-ex2.svgz
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
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a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Microsoft-IIS/10.0 /
Resource Hash
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Security Headers
Name Value
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Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
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content-encoding
br
etag
eec48fe8c87a41f5bb08b9dc824f5ba9
pragma
no-cache
expires
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server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158870126_399797773_275085355_62_13631_46_0_182";dur=1
akamai-cache-status
Hit from child
content-length
19661
date
Mon, 02 Dec 2024 17:01:10 GMT
content-type
image/svg+xml
last-modified
Mon, 03 Jun 2024 15:14:03 GMT
server
Microsoft-IIS/10.0
content-disposition
inline; filename="SVGZ-StateofConsumer-Ex2.svgz"
x-frame-options
SAMEORIGIN, SAMEORIGIN
svgz-stateofconsumer-ex3.svgz
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108 KB
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Full URL
https://www.mckinsey.com/~/media/mckinsey/industries/consumer%20packaged%20goods/our%20insights/state%20of%20consumer/2024/svgz-stateofconsumer-ex3.svgz
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
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Software
Microsoft-IIS/10.0 /
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN, SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
max-age=0, no-cache, no-store
content-encoding
br
etag
f5a6406dd6d340e1ba68533db471d12b
pragma
no-cache
expires
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server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158870170_399797773_275085407_92_15642_46_0_146";dur=1
akamai-cache-status
Hit from child
content-length
15249
date
Mon, 02 Dec 2024 17:01:10 GMT
content-type
image/svg+xml
last-modified
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server
Microsoft-IIS/10.0
content-disposition
inline; filename="SVGZ-StateofConsumer-Ex3.svgz"
x-frame-options
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svgz-stateofconsumer-ex4.svgz
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158 KB
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Full URL
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Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Microsoft-IIS/10.0 /
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN, SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
max-age=0, no-cache, no-store
content-encoding
br
etag
c6c74c75e90a4654bf7d3ad7d4f9a2f7
pragma
no-cache
expires
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server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158870229_399797773_275085450_1320_17293_46_0_146";dur=1
akamai-cache-status
Hit from child
content-length
17705
date
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content-type
image/svg+xml
last-modified
Mon, 03 Jun 2024 15:14:30 GMT
server
Microsoft-IIS/10.0
content-disposition
inline; filename="SVGZ-StateofConsumer-Ex4.svgz"
x-frame-options
SAMEORIGIN, SAMEORIGIN
trend-4-brand-explorers-2055483472-1536x864.jpg
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142 KB
142 KB
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General
Full URL
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Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Akamai Image Manager /
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN, SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
private, no-transform, max-age=27361096
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content-type
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x-frame-options
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Requested by
Host: www.mckinsey.com
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H2
Security
TLS 1.3, , AES_256_GCM
Server
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Software
Akamai Image Manager /
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Request headers

User-Agent
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Referer
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Response headers

cache-control
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server-timing
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content-type
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H2
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TLS 1.3, , AES_256_GCM
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Software
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Request headers

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Referer
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Response headers

cache-control
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x-frame-options
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Requested by
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URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
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H2
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TLS 1.3, , AES_256_GCM
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Software
Akamai Image Manager /
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Request headers

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Referer
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Response headers

cache-control
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server-timing
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content-type
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x-frame-options
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Requested by
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H2
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TLS 1.3, , AES_256_GCM
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Software
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Request headers

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Referer
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Response headers

cache-control
private, no-transform, max-age=27361134
etag
fb8651871f45438f88510d661254a941
expires
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server-timing
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akamai-cache-status
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date
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last-modified
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content-type
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server
Akamai Image Manager
x-frame-options
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Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
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23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
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Software
Akamai Image Manager /
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Security Headers
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X-Frame-Options SAMEORIGIN, SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
private, no-transform, max-age=27272707
etag
f7520643baac485eb26f09b73bc505ed
expires
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server-timing
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akamai-cache-status
Hit from child
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x-serial
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date
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last-modified
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content-type
image/webp
server
Akamai Image Manager
x-frame-options
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General
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Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
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Software
Microsoft-IIS/10.0 /
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN, SAMEORIGIN

Request headers

User-Agent
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Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
max-age=0, no-cache, no-store
content-encoding
br
etag
5e4aadc47a2747c5a9ad0ffb920fad01
pragma
no-cache
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server-timing
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akamai-cache-status
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server
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x-frame-options
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20 KB
21 KB
Image
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Full URL
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Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
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a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Akamai Image Manager /
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Security Headers
Name Value
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Request headers

User-Agent
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Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
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etag
0c0ab01f0dc94489a5e4bf8088853efb
expires
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server-timing
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akamai-cache-status
Hit from child
content-length
20614
date
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last-modified
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content-type
image/webp
server
Akamai Image Manager
x-frame-options
SAMEORIGIN, SAMEORIGIN
kari_alldredge_profile_1536x1152.jpg
www.mckinsey.com/~/media/mckinsey/our%20people/kari%20alldredge/
23 KB
23 KB
Image
General
Full URL
https://www.mckinsey.com/~/media/mckinsey/our%20people/kari%20alldredge/kari_alldredge_profile_1536x1152.jpg?cq=50&mw=480&car=1:1&cpy=Center
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
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a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Akamai Image Manager /
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
private, no-transform, max-age=27272591
etag
5c0e53cb0e7e43658a84292fae967a83
x-check-cacheable
YES
expires
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server-timing
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akamai-cache-status
Hit from child
content-length
23394
x-serial
595
date
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last-modified
Sat, 14 Jan 2023 11:44:29 GMT
content-type
image/webp
server
Akamai Image Manager
x-frame-options
SAMEORIGIN
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25 KB
25 KB
Image
General
Full URL
https://www.mckinsey.com/~/media/mckinsey/our%20people/sajal%20kohli/sajal%20kohli_priority_fc-mask_profile_1536x1152.png?cq=50&mw=480&car=1:1&cpy=Center
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
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a23-75-64-12.deploy.static.akamaitechnologies.com
Software
Akamai Image Manager /
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
private, no-transform, max-age=27679155
etag
f861c8aeaff640238723016658e2d9f8
x-check-cacheable
YES
expires
Sun, 19 Oct 2025 01:40:25 GMT
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158870242_399797773_275085464_2625_20160_46_0_146";dur=1
akamai-cache-status
Hit from child
content-length
25214
x-serial
498
date
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last-modified
Sat, 14 Jan 2023 10:31:37 GMT
content-type
image/webp
server
Akamai Image Manager
x-frame-options
SAMEORIGIN
GlAkJEMB
www.mckinsey.com/l6QHel/7iZZ/XwN/rC0/Iu--Yp481Uk/baiDr8JL8wwXfY/H1l0Fl8sBQ/Hkov/
328 KB
110 KB
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General
Full URL
https://www.mckinsey.com/l6QHel/7iZZ/XwN/rC0/Iu--Yp481Uk/baiDr8JL8wwXfY/H1l0Fl8sBQ/Hkov/GlAkJEMB
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
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Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-encoding
br
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Tue, 02 Dec 2025 17:01:10 GMT
stored-attribute-stored-attribute-uploaded-on
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server-timing
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akamai-cache-status
Miss from child, Hit from parent
date
Mon, 02 Dec 2024 17:01:10 GMT
last-modified
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content-type
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x-frame-options
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edge-cache-tag
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served-from
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stored-attribute-stored-attribute-uploaded-by
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time-to-live-seconds
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205 KB
49 KB
Script
General
Full URL
https://s.go-mpulse.net/boomerang/TURRK-8ADJT-WDUC5-TC32E-KV9ND
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
2.19.216.168 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a2-19-216-168.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

cache-control
max-age=604800
timing-allow-origin
*
content-encoding
br
customappheader
mpulse-ab-boomr__git__08ab8be__git__08ab8be__p19.alsi10-lite
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content-type
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last-modified
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vary
Accept-Encoding
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34 KB
34 KB
Font
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Full URL
data:truncated
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DATA
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-, , ASN (),
Reverse DNS
Software
/
Resource Hash
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Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Origin
https://www.mckinsey.com
Referer

Response headers

Content-Type
application/x-font-ttf;charset=utf-8
truncated
/
33 KB
33 KB
Font
General
Full URL
data:truncated
Protocol
DATA
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Referer
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access-control-expose-headers
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Response headers

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accept
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Referer
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Response headers

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access-control-expose-headers
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access-control-expose-headers
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Content-Type
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General
Full URL
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Requested by
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Protocol
H2
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General
Full URL
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Protocol
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URL: https://cdn.cookielaw.org/scripttemplates/202302.1.0/otBannerSdk.js
Protocol
H2
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content-md5
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x-ms-version
2009-09-19
x-ms-lease-status
unlocked
cf-cache-status
HIT
age
30764
content-encoding
gzip
x-content-type-options
nosniff
date
Mon, 02 Dec 2024 17:01:11 GMT
content-type
image/svg+xml
last-modified
Mon, 02 Dec 2024 03:34:57 GMT
vary
Accept-Encoding
strict-transport-security
max-age=31536000; includeSubDomains; preload
cache-control
max-age=86400
cross-origin-resource-policy
cross-origin
x-ms-request-id
300c810d-301e-002d-0b79-44104a000000
cf-ray
8ebce0a5e91fe3b8-LIS
access-control-allow-origin
*
x-ms-blob-type
BlockBlob
server
cloudflare
mckinsey---company_owler_20190728_090718_original.png
cdn.cookielaw.org/logos/353d36fb-3a1c-4021-b831-ee6d50361d6a/07a8989e-cba1-4f60-a67a-0ffe9efc1b3a/5705935c-c99f-48d8-8aef-b78127f4aed3/
59 KB
59 KB
Image
General
Full URL
https://cdn.cookielaw.org/logos/353d36fb-3a1c-4021-b831-ee6d50361d6a/07a8989e-cba1-4f60-a67a-0ffe9efc1b3a/5705935c-c99f-48d8-8aef-b78127f4aed3/mckinsey---company_owler_20190728_090718_original.png
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
104.18.86.42 -, , ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
d1b22b62c01534311e8b84f721246179dbfb2072bf7db883fcaffc80cbfdf85b
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-md5
8r8C8HFf6qqLPWhOgVvW8A==
access-control-expose-headers
x-ms-request-id,Server,x-ms-version,Content-Type,Last-Modified,ETag,Content-MD5,x-ms-lease-status,x-ms-blob-type,Content-Length,Date,Transfer-Encoding
x-ms-version
2009-09-19
x-ms-lease-status
unlocked
etag
0x8D9B5FA7D1AEE83
age
33784
cf-cache-status
HIT
x-content-type-options
nosniff
date
Mon, 02 Dec 2024 17:01:12 GMT
content-type
image/png
last-modified
Fri, 03 Dec 2021 01:16:09 GMT
vary
Accept-Encoding
strict-transport-security
max-age=31536000; includeSubDomains; preload
cache-control
max-age=86400
cross-origin-resource-policy
cross-origin
x-ms-request-id
e2a26f38-d01e-0041-0ef6-30bb99000000
cf-ray
8ebce0a5f98de3bd-LIS
accept-ranges
bytes
access-control-allow-origin
*
content-length
60661
x-ms-blob-type
BlockBlob
server
cloudflare
powered_by_logo.svg
cdn.cookielaw.org/logos/static/
5 KB
2 KB
Image
General
Full URL
https://cdn.cookielaw.org/logos/static/powered_by_logo.svg
Requested by
Host: www.mckinsey.com
URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Protocol
H2
Security
TLS 1.3, , AES_128_GCM
Server
104.18.86.42 -, , ASN13335 (CLOUDFLARENET, US),
Reverse DNS
Software
cloudflare /
Resource Hash
5fa00d047acd959697b9d7772c31dcd37bec33c70c6fbf80ab8316205d1d286d
Security Headers
Name Value
Strict-Transport-Security max-age=31536000; includeSubDomains; preload
X-Content-Type-Options nosniff

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

content-md5
Y+c301RBZNK39PvKQWrIBw==
access-control-expose-headers
x-ms-request-id,Server,x-ms-version,Content-Type,Last-Modified,ETag,Content-MD5,x-ms-lease-status,x-ms-blob-type,Content-Length,Date,Transfer-Encoding
x-ms-version
2009-09-19
x-ms-lease-status
unlocked
cf-cache-status
HIT
age
58178
content-encoding
gzip
x-content-type-options
nosniff
date
Mon, 02 Dec 2024 17:01:12 GMT
content-type
image/svg+xml
last-modified
Thu, 28 Nov 2024 09:42:52 GMT
vary
Accept-Encoding
strict-transport-security
max-age=31536000; includeSubDomains; preload
cache-control
max-age=86400
cross-origin-resource-policy
cross-origin
x-ms-request-id
43620a73-701e-008b-2eea-412854000000
cf-ray
8ebce0a5f98fe3bd-LIS
access-control-allow-origin
*
x-ms-blob-type
BlockBlob
server
cloudflare
favicon.ico
www.mckinsey.com/
66 KB
15 KB
Other
General
Full URL
https://www.mckinsey.com/favicon.ico
Protocol
H2
Security
TLS 1.3, , AES_256_GCM
Server
23.75.64.12 Prague, Czech Republic, ASN16625 (AKAMAI-AS, US),
Reverse DNS
a23-75-64-12.deploy.static.akamaitechnologies.com
Software
/
Resource Hash
3f75bff719a89628166e38ceda9d5d6ddceab213b3e431ef492f34a9170a32ed
Security Headers
Name Value
X-Frame-Options SAMEORIGIN, SAMEORIGIN

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

vary
Accept-Encoding
cache-control
max-age=20705802
content-encoding
gzip
etag
"0d687ce2f9ada1:0"
expires
Wed, 30 Jul 2025 08:37:54 GMT
accept-ranges
bytes
server-timing
cdn-cache; desc=HIT, edge; dur=1, ak_p; desc="1733158872867_399797773_275087488_20_2068_46_0_219";dur=1
akamai-cache-status
Hit from child
content-length
14928
date
Mon, 02 Dec 2024 17:01:12 GMT
content-type
image/x-icon
last-modified
Mon, 29 Apr 2024 12:21:48 GMT
server
x-frame-options
SAMEORIGIN, SAMEORIGIN
results.txt
xgaatyqccabcwz2n47mq-p710yb-f3a0cb55e-clientnsv4-s.akamaihd.net/eum/ Frame 8FC4
Redirect Chain
  • https://trial-eum-clientnsv4-s.akamaihd.net/eum/getdns.txt?c=p710yb044
  • https://xgaatyqccabcwz2n47mq-p710yb-f3a0cb55e-clientnsv4-s.akamaihd.net/eum/results.txt
8 B
312 B
XHR
General
Full URL
https://xgaatyqccabcwz2n47mq-p710yb-f3a0cb55e-clientnsv4-s.akamaihd.net/eum/results.txt
Protocol
HTTP/1.1
Server
95.101.54.99 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1 Akamai International B.V., NL),
Reverse DNS
a95-101-54-99.deploy.static.akamaitechnologies.com
Software
AkamaiNetStorage /
Resource Hash
662efaf46c617ddbcb8ff4a2a8f64cffd3d93630f1003f8e66511f369b87730f

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

ETag
"402e7a087747cb56c718bde84651f96a:1367999472"
Connection
keep-alive
Accept-Ranges
bytes
Access-Control-Allow-Origin
*
Content-Length
8
Date
Mon, 02 Dec 2024 17:01:13 GMT
Content-Type
text/plain
Last-Modified
Wed, 08 May 2013 07:51:12 GMT
Server
AkamaiNetStorage

Redirect headers

Access-Control-Allow-Origin
*
Location
https://xgaatyqccabcwz2n47mq-p710yb-f3a0cb55e-clientnsv4-s.akamaihd.net/eum/results.txt
Content-Length
0
Date
Mon, 02 Dec 2024 17:01:13 GMT
Server
AkamaiGHost
Connection
keep-alive
results.txt
185-128-9-226_s-2-16-164-88_ts-1733158873-clienttons-s.akamaihd.net/eum/ Frame 8FC4
Redirect Chain
  • https://trial-eum-clienttons-s.akamaihd.net/eum/getdns.txt?c=p710yb044
  • https://185-128-9-226_s-2-16-164-88_ts-1733158873-clienttons-s.akamaihd.net/eum/results.txt
8 B
312 B
XHR
General
Full URL
https://185-128-9-226_s-2-16-164-88_ts-1733158873-clienttons-s.akamaihd.net/eum/results.txt
Protocol
HTTP/1.1
Server
23.48.23.163 Frankfurt am Main, Germany, ASN20940 (AKAMAI-ASN1 Akamai International B.V., NL),
Reverse DNS
a23-48-23-163.deploy.static.akamaitechnologies.com
Software
AkamaiNetStorage /
Resource Hash
662efaf46c617ddbcb8ff4a2a8f64cffd3d93630f1003f8e66511f369b87730f

Request headers

User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36
Referer
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer

Response headers

ETag
"402e7a087747cb56c718bde84651f96a:1367999472"
Connection
keep-alive
Accept-Ranges
bytes
Access-Control-Allow-Origin
*
Content-Length
8
Date
Mon, 02 Dec 2024 17:01:13 GMT
Content-Type
text/plain
Last-Modified
Wed, 08 May 2013 07:51:12 GMT
Server
AkamaiNetStorage

Redirect headers

Access-Control-Allow-Origin
*
Location
https://185-128-9-226_s-2-16-164-88_ts-1733158873-clienttons-s.akamaihd.net/eum/results.txt
Content-Length
0
Date
Mon, 02 Dec 2024 17:01:13 GMT
Server
AkamaiGHost
Connection
keep-alive

Verdicts & Comments Add Verdict or Comment

30 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

object| 0 object| 1 object| McKinsey object| pageMetaInformation object| BOOMR_mq string| BOOMR_API_key object| BOOMR number| BOOMR_lstart string| bazadebezolkohpepadr object| _cf object| bmak string| _sdTrace object| webpackChunk_N_E object| regeneratorRuntime function| vl function| _l function| Kn object| __BUILD_MANIFEST object| __SSG_MANIFEST object| __MIDDLEWARE_MANIFEST string| urhehlevkedkilrobacf number| BOOMR_configt object| OtTrustedType string| OnetrustActiveGroups string| OptanonActiveGroups object| dataLayer object| otStubData object| Optanon object| OneTrust number| BOOMR_onload

7 Cookies

Domain/Path Name / Value
.www.mckinsey.com/ Name: McKinseySessionID
Value: 23.212.110.13.4295541733158869710
.mckinsey.com/ Name: AKA_A2
Value: A
.mckinsey.com/ Name: bm_sz
Value: A0307DFB537823CBE1B0209763004EF2~YAAQDW7UF807BXKTAQAAz5pRiBnvBvmif13Nmz0BEYXwufRpr05uW/Qhv326F2XYLLxX7VxCE5g8YVgIdzYA0ETtrmhlVztiisTCnjpLX15NJyXh7nZeJvh7rEovVNREvEChmOxM1q1iAy6y3mJgQ0I57+C5zPrSLwlOR8083U6juSpRUMQVj2d8R8q1+gWzolKI3a2EcMcWA1PSvgYCBqwlu3JM6oT47AbVBRW5U5MyHZUN8k72teVaycoJPgZ3Q8vgwgHKO2jsiBAVT7YI08Vnq88sEcBeZdhOtdifIQFoO6pWR3eTLHIdm3dxWv6wDyiE+LhMZ1xXoIjcCVBZrd2dNNVYyF9O9e6hqOlPPY3PbR8M6yIsyEiZ6TK5CqjMUyNJL73VooYH5MMBzEDK7g==~3294532~3618869
.mckinsey.com/ Name: ak_bmsc
Value: D4D9F81EB6E2C89D67DBDB7919E99C31~000000000000000000000000000000~YAAQDW7UFyQ8BXKTAQAAJaNRiBnNf3/g6CedQgTzXN9i3Ysgy37QMgEMphrWXP+0fnjmRqvylNaljqTLTkLXjS8ZUSetFN9BNQh1ti5mYZ7tezvYFDeR8GN/6AaA/vzQ8niCXKi4qPGWRXwca7f4vICXp12zQRj2V0Z4f4whvmfMhx0442F/Kb1BdAykvozqkxTkQ2uMCbqPkiaizAmdIsZXL41EMTYa8RJVU9diWBCasAE+ehSZDkjBXnz0yEROPilm+qcPdCwNOLvNE1Y0AMkfGymWmRC/wdM0hpBppKfJ822w8j7PzL0zz4CVKdX/f7HQcOWZHieTVMotj6+SpeA6BiOtaVHau3jHl1bwlZTbSgd42/m0mY6CjYJHylaZMdu65Y4WwSxHsAyWJWNGs1LL2rvjkiYMoJt6VpNWOssnhBa/EAomBAyPeMovtdr4kC4kvpi9PeE4ytuS6DbZ
.www.mckinsey.com/ Name: OptanonConsent
Value: isGpcEnabled=0&datestamp=Mon+Dec+02+2024+16%3A01%3A11+GMT-0100+(Hora+padr%C3%A3o+dos+A%C3%A7ores)&version=202302.1.0&isIABGlobal=false&hosts=&consentId=56510b78-025e-4eca-9602-e9071981f24d&interactionCount=0&landingPath=https%3A%2F%2Fwww.mckinsey.com%2Findustries%2Fconsumer-packaged-goods%2Four-insights%2Fstate-of-consumer&groups=C0002%3A0%2CC0003%3A0%2CC0004%3A0%2CC0001%3A1
.mckinsey.com/ Name: _abck
Value: 6345C7BB78BB8BA324920056F7A70532~0~YAAQDW7UFzE8BXKTAQAAIqRRiAybxdRpbVjK8YUArB7t9fJ2rtWgyIc/cHT53si+yLvEmyXrydi56dyH9jS0RQJumpijx6ek0GISYh+A6IRbh66d+qAko6/PT7G2OMRNG06tB8TH3RRVURZS0VPymOG4oV2iKGlN+SsIn6WfMm/0bzdAkfzfBg5VzRSg+JUiIEVs3u/oO/dOPhoTqQZ8MQDFRHIMxvcvT15s4BiHEct7gyK5xX5dsAryZEeGyeC1XSnSpclpSXxQqyQcBsP8i4BR6psiATOpU6IopDIkH4vqjt2KUA9+NZQi1uPsDnc+OAGblBze4ni9JM0Ps52E4ihlm7jPas0SeyxdCPum14uiG3wKmjXkgg1MXviP7buJGIdN0wunVKzT2sV4VzuNJikW6Upd8lP+zrE0q6kCjGTDhPq5J6NwPkWZMoBC6hlJtZtO8wgaNCTZbtcVXJvLvRiq3Byu9C28CA0eRhbUkGOi~-1~||0||~-1
.www.mckinsey.com/ Name: RT
Value: "z=1&dm=www.mckinsey.com&si=fc73e1b4-9bcb-48f9-847f-50d96b84e978&ss=m47a1h69&sl=1&tt=3s0&bcn=%2F%2F684dd32d.akstat.io%2F&ld=3sa"

1 Console Messages

Source Level URL
Text
rendering warning URL: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer
Message:
[GroupMarkerNotSet(crbug.com/242999)!:A070E400343E0000]Automatic fallback to software WebGL has been deprecated. Please use the --enable-unsafe-swiftshader flag to opt in to lower security guarantees for trusted content.

Security Headers

This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

Header Value
X-Frame-Options SAMEORIGIN

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

185-128-9-226_s-2-16-164-88_ts-1733158873-clienttons-s.akamaihd.net
6gwads9ab.cc.rs6.net
c.go-mpulse.net
cdn.cookielaw.org
geolocation.onetrust.com
s.go-mpulse.net
trial-eum-clientnsv4-s.akamaihd.net
trial-eum-clienttons-s.akamaihd.net
www.mckinsey.com
xgaatyqccabcwz2n47mq-p710yb-f3a0cb55e-clientnsv4-s.akamaihd.net
104.18.32.137
104.18.86.42
2.16.164.88
2.16.2.43
2.19.216.168
208.75.122.11
23.48.23.163
23.75.64.12
95.101.54.99
08bfaa440c3bb8427c8f606f31e22c047d001e076ae25a1fb163969ff5c438d2
09ebd7f407439990aac227e70da23e1a819e8e30282928e324370805f480bec4
0d9225cefbb9e8c42260853f8646619e2e8e54033cad3891b17d834163a6d266
107674857c113c8b052004791822eeb2b291d63acd3177fe160de05ed3d171e0
10f78e5f3ff80c4657e4e7a7ab45c0dfba667deaca498f98e6d9691c838c9737
110a75bb4938fd17af706043ee5202c9846875c8e0c2b05a8b3fcd873123e48b
13e1cf5ef5ce175dc0593801fd5fb007ce6880bf73feec057618f2c2d92ce2d2
190047a60585e05595f7eee45822f837784ab61276c039456c37f5f9a9e0230e
21de7ce179503113fc8aef85dde54311aeaf8a6b60620cf79445196438621c70
2404e809ddbe55beb89f262f130088551931b6cdbc61f77d4d8bbf045f90b8e4
293013473cd5ad589558eeb0b5a30e3c3d7f33c7eaf26b951d8d23ce2d6ef78a
2b0f1e821e25d87652d2a61de7f51a48544756c2e37f15779c6c950b1301ba87
2ff8a40277a0e28289810aa097ab31bef96f26f593b5629119ac304def660a2c
3318fba5ec714e7bef50b5ababeb2ed668ba29164ad07158d17f0cbd34dabaeb
3c4f86e9ccc5e942b4003bd9fed721d599fdeb7bcc1a2db63a95cba24de5f828
3db36f2fd519d8ccf8cf85608b30932e8592cdfb6beb45b5f748740c0ee7013e
3f75bff719a89628166e38ceda9d5d6ddceab213b3e431ef492f34a9170a32ed
42cd693f29fe1777ab99b7e571ca9858c2f75ec74709ba61d956a695ed36f211
458b36ecb79ce1aa3650acd3f778cc375004b24543a1f507bc56e4c1d21df2e5
46e1aba0079b6b4aaa3aa0955f792cef4e167c07385500cdffba139284ef2930
4826985d2d48c50ad5824089c5842156e1049e2c46caf9dc98d5e9ba2a21f89b
490285c3815889cf48276f42fae83661073b231ffe2cb7986c7af0db43ac0e43
4a4b6a865dee5c775ab5ed49d66929dc564911d75a67cffe00240b5bfe186d61
56db9f56309fe802a5b00e624b13edc22bf3fa5d01d772f6c5c2a69103b1a32d
5b62286110bdde52ada03ac92475c0405e3b490791868461f3c5e889df1f390e
5e9857feb5fa6d2e75b4cb73bfb87e5582eb2b8b8da789f22f7134de3db214f0
5fa00d047acd959697b9d7772c31dcd37bec33c70c6fbf80ab8316205d1d286d
6414f279ae936cad05cf8d3f056b58ef65661767c592b8bbf3b1c2f03633c1bd
662efaf46c617ddbcb8ff4a2a8f64cffd3d93630f1003f8e66511f369b87730f
67060db3d65bdacb3004d5b83998174999302e6f0cea1970277c501b7b703be4
675487a215efe5e2aca434e3062d6b7392a3a1c265935e1bc42c6451ecc6e683
680dbf5649db20bdcb525e9b790b1406c644e11dace8b383dc37e1878409079a
691dcdb24853a0f5ce4e6597e5713dea66799b57ffe2c2a10f28f98e0b569b19
70fd7f6ced21739e10103744c72acdfc8e8422502d74d4fad2ddfab3aed0bbc5
764a812c527ad02107dcb8d654c22835f7b4d05eb8a175041be30d2a7a2165ec
7c63f9795717aa99ffaf27877ac7b65fc0c2d0d81b14fecc6f703337be6f55a1
7c8597677e9fac0f54d7848ad18bc6a708dfb5baa4ebf4bd91e66efcca313bf3
80d54533f80e8233621f965ae0a7713928bdb4d491ed0eb5e90434550f1894cb
81045a752bf21a0533cb3820bf743e83e4ecdcba5508e12eb67f36ce4b52b892
8461d38dbd2ddcd491bbc2f8e04724a5a8844ca55e017f10c5a4e0c32b61925f
85a68a8994cf9b11c0214e008898082a28c8e8b87977558901d157bfa8a79611
888042abcd546ffea19bbec520453052943e4b1b6636db2a7368587a11fe4aa1
924a2d3f16d5c96733d29d778796387082fc27cc0caa9f16437394d0cf4e3923
930239150e702d9d4bf43c3881aa70f8ad5fd9068dcbecb7c8bcca654784f7f1
98fb50a2fa2e9afebe439db79af0a8e2dfa006fb131a3b57e7b8e312c3a30ef4
9e4e354e728cfc32e04bbc0bf686c7285a1cf47f64ce2ac27c1d813ad1dc9d63
a46c4d8725e0e98a5cd0224702d9b411fa27bc2e9c1f5957e1df80020a02a27f
ac709de8022562e1218a41518440eddc7d35dd4896730587a8b4a4c80c98dbd8
ade920fd5b00cd298aae7978673a9a64d0bb3fa593d23e91994ec6b6723ebace
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