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AVVA 2023 - Q1 SUCCESS CASE







BUSINESS PARTNER



INDUSTRY



TECHNOLOGY






EVERY MOMENT WITH AVVA...


INTRODUCING OUR BUSINESS PARTNER

Since its establishment, Avva has been the pioneer of the ``smart casual``
approach in the men's fashion category in Turkey with its timeless collections.
Avva designs offer a style that combines elegance and comfort, meeting the needs
of the modern world; from day to night, suitable for every moment of the day,
with comfort at the forefront.

With its youthful, sophisticated, and up-to-date approach, Avva has adopted the
motto ``Every moment with AVVA,`` creating a fashion language that reflects the
spirit of stylish men.




SUCCESS STORY SOLUTION

AVVA began using machine learning and artificial intelligence technology
developed by Funnel Innovation, without the need to add any code to its website.

``High Value Target Audiences`` were created for AVVA customers to achieve
better conversion values by examining their shopping habits with more than 100
rule sets.

High Value Customer audiences were optimized and updated daily by analyzing the
changing customer behavior habits with artificial intelligence.



01

X12 - ROI



02

15:1 - ROAS



03

%1,65 - CR




WHAT THEY SAY ABOUT US

As AVVA, we have utilized the Funnel Innovation artificial intelligence solution
to create valuable customer audiences most likely to make a purchase. These
audiences were targeted on the Google Ads platform in both search and GDN
advertising models, resulting in an increase in ROAS and CR metrics. By using
our expenditures more effectively, we have clearly seen a contribution to our
total revenue.

GÜROL TUNA

AVVA - Digital Marketing Manager
 1. 

CREATING HIGH VALUE TARGET AUDIENCES


TARGET DEFINITION

AVVA's main goal was to reach high ROAS values by showcasing the right products
to the right target audience in an increasingly competitive environment.




ROAS 15:1

``High Value Customer Audiences`` created by Funnel Innovation Technology

THE ESSENCE OF SUCCESS

 * Upon examining the performance and benefits of the first quarter of 2023, a
   15:1 ROAS was achieved by reaching the right customer base with the right
   products.
 * Including advertising and investment costs, a x12 ROI result was reached.

Re-discover your customers and boost your KPIs by high-precision Predictive
Analytics solutions powered by AI.

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CONTACT INFO

İstanbul / Kadıköy

 * Email: Info@funnelinnovation.com
 * Contact: 0216 804 39 64

© Funnel Innovation Technology | 2023

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