www.uberfreight.com Open in urlscan Pro
141.193.213.10  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Skip to main contentEnable accessibility for visually impairedOpen the
accessibility menu Open the Accessible Navigation Menu






Uber Freight Shipper Login
Uber Freight Carrier Login
Transplace Logins
 * Solutions
   * * Managed Transportation Services
       * Managed Transportation Services
       * End-to-end execution from planning to last mile
       * Shipment optimization
       * Customs brokerage
       * Personalized services tailored to your needs
       * Explore Managed Services
     * Logistics Applications
       * Logistics Software Suite
       * Uber Freight TMS - Transportation management system
       * Parcel TMS - Optimize the parcel cycle
       * LaneHub - Load pooling
       * Uber Freight Exchange - Mini-bid management
       * Explore Logistics Applications
     * Carrier Network & Capacity Planning
       * Supply Chain Capacity Planning & Sourcing
       * Shipper Platform - Freight management for SMB
       * Market Access - Secure capacity on all market conditions
       * Instant Quote API - Access to competitive and real-time pricing
       * Modes - FTL/LTL, intermodal, drop & powerloop, drayage
       * Explore Carrier Network
     * Consulting Solutions
       * Consulting Services to Optimize Your Operations
       * Network design and engineering
       * Strategic assessment
       * Transportation planning and procurement
       * Warehouse and facility optimization and planning
       * Explore Consulting Solutions
     * Carrier Solutions
       * Haul with Uber Freight
       * Transparent pricing
       * Smart load suggestions
       * Upfront facility details
       * Return load booking
       * Explore Carrier Solutions
   * * Managed Transportation Services
     * End-to-end execution from planning to last mile
     * Shipment optimization
     * Customs brokerage
     * Personalized services tailored to your needs
     * Explore Managed Services
 * Resources
   * * Market updates
     * Resource library
     * Blog
     * Events and webinars
   * 
 * Company
   * * About Us
     * Careers
     * Sustainability
     * Global Newsroom
     * Leadership Team
   * 
 * Support
   * * Uber Freight Shipper
     * Uber Freight Carrier
     * Transplace Support
   * 

EN
EN Log in Get started
Carrier, Powerloop


UBER FREIGHT TAKES INNOVATIVE APPROACH TO DROP AND HOOK WITH POWERLOOP

April 1, 2024 / US



VP OF OPERATIONS ALYSSA CORREALE TALKS IMPACT OF POWERLOOP PROGRAM

Drop-and-hook services have become increasingly sought-after, meeting the
evolving needs of shippers for flexible transportation solutions while also
offering carriers enhanced efficiency and earning potential. Uber Freight’s
drop-and-hook capacity solution, Powerloop, has seen explosive growth, with more
than 10,000 carriers servicing more than 220,000 loads to date. In 2023 alone,
the capacity program experienced a 30% increase in load volume.

FreightWaves recently sat down with Uber Freight Vice President of Operations
Alyssa Correale. Correale discussed her background in beverage manufacturing and
how it influenced her to innovate the power-only program at Uber Freight, as
well as what Powerloop has in store for shippers and carriers.


FREIGHTWAVES: WHAT IS POWERLOOP? 

CORREALE: Powerloop is Uber Freight’s drop-and-hook capacity solution. With
Powerloop, carriers can book power-only loads to serve some of the world’s
largest shippers’ drop and live freight. They can book one Powerloop load at a
time or multiple loads bundled across Uber Freight’s network and grow their
business by providing shippers with committed drop and live capacity on a weekly
basis or dedicated capacity on an ongoing basis. Powerloop trailers are now
equipped with state-of-the-art GPS, cargo sensors, door sensors and 24/7
monitoring cameras. This advanced technology provides real-time visibility into
trailer location and capacity, and will soon provide alerts against cargo theft,
offering peace of mind to carriers and shippers. Data generated from smart
trailers is seamlessly integrated into Uber Freight’s TMS via API, enabling
seamless tracing, tracking and proactive risk mitigation.


FREIGHTWAVES: CAN YOU TELL US ABOUT YOUR BACKGROUND AND JOURNEY FROM BEING A
SHIPPER AT NIAGARA TO LEADING THE POWERLOOP TEAM AT UBER FREIGHT?

CORREALE: Oh, it’s been quite the journey! Back in 2006, I joined Niagara when
it was just a tight-knit group of dedicated individuals. Those early days were
all about rolling up our sleeves and getting hands-on with every aspect of the
supply chain. From spending three years at the Allentown, Pennsylvania, plant,
tackling everything from materials and production planning to warehousing and
shipping, I gained invaluable experience that shaped my approach to logistics.
As I progressed through roles at Niagara, including leading carrier relations
and procurement, I honed a strategy centered on fostering deep partnerships and
implementing innovative procurement practices. This blend allowed me to strike a
balance between the needs of carriers, customers and bottling plants, fostering
efficiency and collaboration every step of the way. My journey continued at
Molson Coors in 2014, where I expanded my horizons to encompass other modes and
asset management responsibilities. But my true passion has always been at the
intersection of technology and partnership, leveraging creativity to drive
impactful solutions. In 2020, I found my perfect fit at Uber Freight, where I
could channel that passion into action. Joining the Powerloop team in January
2023 was a turning point. It’s been an incredible opportunity to redefine our
vision and mission, shaping the fleet of my dreams with an amazing team and
cutting-edge technology at our disposal. Every day, I’m inspired by the
possibilities we’re unlocking at Uber Freight, and I couldn’t be more excited
about the journey ahead!


FREIGHTWAVES: HOW HAS YOUR EXPERIENCE AS A SHIPPER INFLUENCED YOUR APPROACH TO
DEVELOPING AND LEADING THE POWERLOOP PROGRAM? 

CORREALE: Being on the front lines as a shipper gave me a firsthand look at the
challenges and opportunities in the world of logistics. I felt the pain points
and saw the potential for improvement, which ignited my drive to build something
better. You see, shippers aren’t trying to be inefficient — far from it! There’s
a whole world of complexity within the four walls of their facilities, and
getting a load out on time is no small feat. As carriers, it’s crucial that we
understand these intricacies intimately and craft solutions that can adapt and
evolve alongside them. That’s why, with Powerloop, my goal is to create a
resilient network that adds tangible value to both shippers and carriers alike.
It’s about more than just moving freight — it’s about building relationships,
fostering collaboration and ultimately driving efficiency across the board. And
let me tell you, it’s been one heck of a journey turning those insights into
action!


FREIGHTWAVES: WHAT INSPIRED YOU TO TRANSITION FROM BEING A SHIPPER TO WORKING ON
THE CARRIER SIDE OF THE INDUSTRY?

CORREALE: As a shipper, I found myself yearning to make a broader impact — to
leave my mark on the entire industry, not just on the operations of a single
company. Don’t get me wrong; my time as a shipper was incredibly rewarding. But
I knew deep down that I had more to give, more lives to touch, more challenges
to tackle. So, I made the leap to the carrier side with a fire in my belly and a
vision for change. Working on the carrier side has allowed me to interact with a
multitude of shippers and carriers, each with their own unique needs and
aspirations. It’s been a whirlwind of learning, growth and, most importantly,
impact. Every day I wake up excited to be part of this dynamic industry, driving
change and making a difference in ways I never imagined possible as an
individual shipper. It’s a journey I wouldn’t trade for anything.


FREIGHTWAVES: AS SOMEONE WHO HAS EXPERIENCED THE CHALLENGES OF SHIPPING
FIRSTHAND, WHAT DO YOU BELIEVE SETS POWERLOOP APART IN ADDRESSING THE NEEDS OF
SHIPPERS?

CORREALE: Having lived and breathed the shipping world, I can tell you firsthand
that flexibility is the name of the game. And that’s exactly where Powerloop
shines.  Powerloop is all about power flexibility — giving shippers the
optionality they need when it comes to sourcing carrier capacity. Whether it’s
building a stable base or flexing during peak seasons, Powerloop’s extensive
carrier network has your back. But it’s not just about flexibility — it’s also
about network density. The Uber Freight ecosystem is massive. That means our
Powerloop assets are highly utilized, delivering incredible value to our
dedicated fleet customers. It’s like having your own personal army of carriers
at your beck and call, ready to tackle any challenge that comes your way. What
sets Powerloop apart is the perfect combination of power flexibility and network
density, all wrapped up in a package that’s designed to meet the ever-evolving
needs of shippers like never before.


FREIGHTWAVES: CAN YOU SHARE ANY SPECIFIC CHALLENGES YOU FACED AS A SHIPPER THAT
YOU ARE NOW ABLE TO ADDRESS THROUGH POWERLOOP? 

CORREALE: One of the most fulfilling and exciting parts of being a shipper was
finding the perfect capacity match for my freight and building a mutually
beneficial partnership with my carriers. What I mean by that is the arduous
process of weeding through constraints to find the right amount of capacity to
fulfill, say, 25 LPW from Allentown, Pennsylvania, to Mount Crawford, Virginia,
and landing on a price that works for both calls for celebration! We all know
the many steps and challenges in finding the right partners, but we also know
how critical it is to everyone’s success! I now understand this more than ever,
just how important incumbency is and the effort a fleet makes to build density
and fill empty miles around primary volume. What’s incredible about Powerloop is
our ability to do that literally anywhere. We aren’t constrained by domiciles,
and we can build density extremely quickly. For our customers, this means they
can count on Powerloop to not only grow with them where they need us but also to
be there for the long term.




EMPTY HEADING


EMPTY HEADING


FREIGHTWAVES: HOW DOES YOUR UNIQUE PERSPECTIVE AS A FORMER SHIPPER INFORM THE
STRATEGIES AND DECISIONS YOU MAKE AS THE LEADER OF THE POWERLOOP TEAM? 

CORREALE: It is critical to have a customer-first mindset.  Sitting in that seat
for so many years has allowed me to focus on and deeply understand what’s
important to our customers. I can relate to these needs and challenges and
develop solutions that tie tightly to their goals. For example, I always had
challenges finding a scalable asset-backed solution for volatility. With
Powerloop, we’re able to combine the benefits of a reliable asset pool with a
flexible source of power to quickly respond to customer needs.


FREIGHTWAVES: WHAT ARE SOME KEY INSIGHTS YOU’VE GAINED FROM YOUR EXPERIENCE
WORKING ON BOTH SIDES OF THE FREIGHT INDUSTRY?

CORREALE: The value of relationships and true partnership. Deploying assets is
expensive and requires trust between all parties. This is especially true when
growing fleet size while expanding into new regions. To better illustrate what
I’m saying here, let’s talk about a quick example: As a shipper, your supply
chain is always changing — whether it’s a massive shift like a plant shutting
down or it’s paper cuts of minor shifts like customer ordering behavior
changing, a new product launch and the like. The impact of this is big on your
carriers; even a few loads per week can drastically change their financials on
your business. Establishing deep customer relationships in all areas of the
organization allows for continuous communication so that these changes aren’t a
surprise, and your carrier can plan around them and be even more prepared to
scale back up once the volume comes back, look at ways to support the volume
shift to other locations, etc. I don’t care what magical powers a carrier may
think they have, without a true partnership, the juice isn’t worth this squeeze!
While that has always been integral to my behavior as a shipper, it became
magnified once I began managing trucking assets. All my fleet friends that are
reading this are surely smiling right now!


FREIGHTWAVES: HOW DOES YOUR TEAM LEVERAGE ITS DIVERSE BACKGROUNDS AND
EXPERIENCES TO DRIVE INNOVATION AND EXCELLENCE WITHIN THE POWERLOOP PROGRAM?

CORREALE: I can’t say enough about the diversity and skill set of the Powerloop
team! The combination of minds that have multiple decades of experience on the
asset side of the house with a variety of deep brokerage teammates truly drives
maximum creativity backed by realistic expectations. We have been able to
develop unique solutions to challenges that have plagued customers for years
even with multiple carrier changes in attempts to find a solution. For example,
one of our customers was facing significant detention fees for leaving trailers
at their customer for too long. The volume had peaks and valleys and when the
peak hit, they were stuck with the same problem every time: money out the
window. We were able to implement a flexible capacity option that always picks
up trailers to avoid these fees.


FREIGHTWAVES: CAN YOU SHARE ANY ANECDOTES OR SUCCESS STORIES THAT HIGHLIGHT THE
IMPACT OF POWERLOOP ON SHIPPERS AND CARRIERS?

CORREALE: Yes! We have built a multiyear partnership with a leading electronics
company, who we currently serve as the dedicated fleet provider out of two of
their facilities. The company has high expectations for these fleets, and we
have delivered, resulting in expansion of our fleets again in 2024. High service
performance and continuously optimized truck and trailer count combined with
surpassed revenue share expectations has allowed Powerloop to continuously grow
our value, even after years of strong partnership. As someone who bought
dedicated capacity in my past, the icing on the cake to a high-service dedicated
fleet is one that utilizes idle time effectively to drive cost out of the model.


FREIGHTWAVES: WHAT ARE YOUR GOALS AND VISION FOR THE FUTURE OF POWERLOOP, AND
HOW DO YOU PLAN TO CONTINUE EMPOWERING SHIPPERS AND CARRIERS IN THE INDUSTRY?

CORREALE: This right here is the good stuff! When I think about Powerloop, I
envision a super flexible capacity offering that can adjust dynamically for the
shippers’ ever-changing needs but shows up as a consistent and reliable revenue
source for our carriers. I know that sounds like dreams, but we are 100%
building it today. Our north star is to build the most highly utilized asset
fleet in the industry. A couple of examples to illustrate this more clearly:

 * First, while we are just rolling out our bundles technology to our carriers
   broadly today, underneath it all we are building a self-healing network to
   deal with the volatility and changing needs of our customers so that our
   carriers do not have to suffer. Like I talked about before, deploying assets
   and committing to business is a big deal, and that’s not just for us, but for
   our carriers too. What we’re building is the ability to be the buffer to
   these changes and insert freight from the vast Uber Freight network of
   shipments to plug holes where volatility and last-minute changes would
   otherwise leave carriers with no work and trailer assets idle.

 * Secondly, advanced trailer technology is crucial to what we’re building. In
   our industry, trailer visibility and utilization is far from great, and we
   are filling that void with real-time ingestion of telematics data and putting
   it to use to drive valuable action.  One of our goals in this space is to
   leverage our trailer technology and advanced operating system to fully
   harness the value of a drop trailer asset. Use this asset to support your
   facility needs, not clog up your yard. Powerloop envisions offering sizable
   reduction in trailer pools through real-time trailer-to-power communication,
   getting your loads on their way and out of your yard, faster.

Carriers can bid on any Powerloop lane by providing Uber Freight with their
trailer pool, capacity, and rate per load. Learn more and sign up.

Shippers can secure Powerloop capacity now by completing a brief form on Uber
Freight’s website. An Uber Freight account representative will be in contact to
get started. Learn more and sign up.

 * START SHIPPING WITH UBER FREIGHT.
   
   Sign up as a shipper

 * START HAULING WITH UBER FREIGHT.
   
   Sign up as a carrier

SHARE ARTICLE

 * 
 * 
 * 
 * 


RELATED ARTICLES

Carrier, Freight


LOOKING BACK AT THE SISTERS OF THE ROAD U.S. TOUR

April 8, 2024 / US
Carrier, Technology/AI


REIMAGINING UBER FREIGHT’S CARRIER PRICING ALGORITHM TO DRIVE BETTER OUTCOMES

December 8, 2023 / US
Carrier


UBER FREIGHT HONORS CARRIER OF THE YEAR WINNERS AT ANNUAL CARRIER SUMMIT

June 26, 2023 / US
View more
*Uber Freight is a licensed freight broker and is not a motor carrier. Do not
sell my info (California)
Google Data Policy
Solutions
 * Managed Transportation Services
 * Logistics Applications
 * Carrier Network
 * Consulting
 * Carrier Solutions

Resources
 * Additional Resources
 * Blog
 * Events and webinars

Company
 * About Us
 * Careers
 * Sustainability
 * Global Newsroom

 * 
 * 
 * 
 * 
 * 


© 2024 Uber Freight
 * Privacy
 * Uber Freight Terms of Use
 * Supply Chain & Logistics Terms (A-Z)
 * Cookies Settings


SHIPPERS

With instant quotes, real-time tracking, and 24/7 access to trusted carriers,
Uber helps streamline your operations.

Shipper sign up Request a TMS demo


CARRIERS

With upfront pricing, instant booking, and facility ratings, Uber Freight puts
you in the driver’s seat.

Carrier sign up


SELECT YOUR PREFERRED LANGUAGE

 * English
 * Français
 * Español




By clicking “Accept All Cookies”, you agree to the storing of cookies on your
device to enhance site navigation, analyze site usage, and assist in our
marketing efforts.

Accept All Cookies
Cookies Settings



PRIVACY PREFERENCE CENTER

When you visit any website, it may store or retrieve information on your
browser, mostly in the form of cookies. This information might be about you,
your preferences or your device and is mostly used to make the site work as you
expect it to. The information does not usually directly identify you, but it can
give you a more personalized web experience. Because we respect your right to
privacy, you can choose not to allow some types of cookies. Click on the
different category headings to find out more and change our default settings.
However, blocking some types of cookies may impact your experience of the site
and the services we are able to offer.
More information
Allow All


MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

FUNCTIONAL COOKIES

Functional Cookies

These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages. If you do not allow these cookies then some
or all of these services may not function properly.

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site. All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

TARGETING COOKIES

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites. They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

Back Button


BACK



Search Search Icon
Filter Icon

Clear
checkbox label label
Apply Cancel
Consent Leg.Interest
Switch Label label
Switch Label label
Switch Label label

Confirm My Choices