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BALANCING GOOGLE AND MICROSOFT ADS IN A NEW ERA OF SEARCH


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WEBINAR

BALANCING GOOGLE AND MICROSOFT ADS IN A NEW ERA OF SEARCH

WEDNESDAY | MAY 31, 2023 | 2PM ET




YOU'LL LEARN:

Differences between Google and Microsoft’s search advertising platforms

How to find the balance between both to maintain (and increase) performance

Ways to analyze your current approach and find new opportunities

Ad types on both platforms to use across the consumer journey

Differences between Google and Microsoft’s search advertising platforms

How to find the balance between both to maintain (and increase) performance

Ways to analyze your current approach and find new opportunities

Ad types on both platforms to use across the consumer journey

Microsoft and Google have been at the inception of search advertising with
Google claiming the lion’s share of focus and spend.

But after 20+ years, Microsoft is poised to get a bigger slice of search spend
thanks in part to its first-mover advantage with ChatGPT. This shifting dynamic
means brands need to rethink their search strategy to maintain performance.


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Melissa has been with EXCLUSIVE for over 3 years and, in her role, she manages
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Marketing from Champlain College. In her spare time, Melissa is adding to the
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