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BREAKTHROUGH GO-TO-MARKET STRATEGIES REQUIRE THREE COMPONENTS

Katie Fabiszak 6 days ago
It’s more important than ever for B2B organizations to make sound strategic
decisions. Yet if you ask each member of your executive leadership team how they
define go-to-market strategy, you will likely get a different answer from each
of them. Not only does this create confusion internally, but it’s also an
inhibitor to growth, as […]
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Blog


CUSTOMER TRUST WAS WEAK ACROSS US FINANCIAL SERVICES BRANDS IN 2022

Alyson Clarke 6 days ago
How well did US financial services firms rank in terms of customers’ trust in
2022? Our new research reveals the scores and rankings of 54 US brands across
auto and home insurance, banking, credit card issuers, and investment firms,
analyzed as part of Forrester’s US Financial Services Trust Index, 2022.
Overall, customer trust was relatively […]
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AVOID THESE SEVEN PITFALLS OF CLOUD MODERNIZATION

ATTEND OUR WEBINAR TO EXPLORE THE MISSTEPS HOLDING YOUR CLOUD MODERNIZATION BACK
– AND GET ANALYST APPROACHES FOR SUCCESS

Watch Now
Blog


OUTSYSTEMS BUYS IONIC: WHAT IT MEANS

Andrew Cornwall 6 days ago
On November 7, OutSystems announced that it had acquired Ionic. A few years ago,
that would have shaken the mobile development industry, and even today, it will
cause vibrations in parts of it. We see three major dynamics in application
development that are shaping the future of software development and this market:
The scarcity of […]
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Blog


FINANCIAL SERVICES FIRMS NEED TO LEARN HOW TO EARN CUSTOMERS’ TRUST

Alyson Clarke 6 days ago
Winning trust is imperative to financial services firms' success. Yet it's
lacking, Forrester’s Financial Services Customer Trust Index shows.
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Blog


PREDICTIONS 2023: TECH TEAMS SET SIGHTS ON COMMUNICATION COORDINATION TO INFORM
INSIGHTS INITIATIVES

Kim Herrington 6 days ago
Data and analytics teams are in for a bumpy ride in 2023. Those that can
configure their content and communications best will outperform (and outlast)
their competitors in the long run.
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Blog


CALLING BUSINESS RESILIENCE PROS: OUR LATEST STATE OF BUSINESS CONTINUITY SURVEY
IS LIVE!

Amy DeMartine 7 days ago
Each year, Forrester Research and the Disaster Recovery Journal (DRJ) team up to
launch a study examining the state of business resiliency. We alternate between
two resilience domains each year: IT disaster recovery and business continuity.
This is the year of business continuity! The last joint survey we did was right
in the middle of […]
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Blog


BEING FUTURE-READY: FROM SECURITY AWARENESS AND TRAINING TO ADAPTIVE HUMAN
PROTECTION

Jinan Budge 7 days ago
In September 2022, Forrester’s guide to global SA&T regulations and standards
revealed an impetus for a better future, and I shared with you all a sneak peek
into the future of security awareness and training (SA&T). And today, I am
THRILLED to finally announce to you The Future Of Security Awareness And
Training report (client […]
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IS YOUR DATA READY FOR AI?

LEARN THE 8 PHASES OF SHIFTING TO AN AI-FIRST DATA STRATEGY.  

Get The Guide
Blog


DOES THE PURSUIT OF CUSTOMER 360 HAVE YOU RUNNING IN CIRCLES?

Zeid Khater November 7, 2022
No doubt, you’ve heard of it. It’s called by many names: the golden record; the
single source of truth. However, it is most often referred to as customer 360.
What all these terms are referring to is a holistic view of a customer’s data,
covering every single touchpoint and interaction with your company as well […]
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Blog


TOP FOUR THEMES FROM THE FUTURE OF INSURANCE EUROPE 2022 EVENT

Indranil Bandyopadhyay November 7, 2022
This blog post takes a look at four significant insurance themes that emerged
from The Future of Insurance Europe 2022 event.
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Blog


CAN YOU SEE ME NOW? NEW OBSERVABILITY REPORTS!

Carlos Casanova November 7, 2022
Secure systems deliberately hide details and access points to fly under the
radar. Poorly designed systems and poor tooling and instrumentation unknowingly
expose sensitive details or hide vital operating telemetry. Be deliberate in
your observability design and tooling.
Read More

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