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BUD LIGHT, NIKE, TAMPAX, AMONG OTHERS, SPONSOR TRANS INFLUENCER DYLAN MULVANEY




To help commemorate Dylan Mulvaney’s 365th day of being a girl, numerous brands,
including Bud Light and Nike, have flocked to her support through major
partnership deals. Bud Light partnered with Mulvaney for her 365 Days Of
Girlhood video series, and now, Nike is making Mulvaney the face of its new
women’s sports bra campaign. Since the announcements, both companies have
received significant backlash on social media, some even calling to boycott the
brands. “Nike using a man to promote women’s clothing is par for the course for
a company who sponsors a BLM cop-hater and uses Chinese slave labor to make
their products to begin with,” wrote comedian Tim Young. Young was one of many
to speak out against the brands’ decisions this week. 



--------------------------------------------------------------------------------


NEWSWEEK: NIKE MAKES DYLAN MULVANEY SPORTS BRA MODEL, DAYS AFTER BUD LIGHT FUROR



By Jamie Burton; April 6, 2023

Transgender influencer Dylan Mulvaney has secured another major partnership
deal, days after Bud Light was criticized for partnering with her.

Mulvaney, an actor and comedian who has been documenting her transition across
social media, is now a sports bra model for Nike. It comes after Bud Light
partnered with Mulvaney for her Day 365 Of Girlhood video series. The beer brand
was met with scorn and calls for a boycott from furious social media users.

Initial reactions to Mulvaney’s latest deal appeal to have riled some social
media users up in the same way.

“Meet NIKE WOMEN’S Newest Ambassador…a biological man,” wrote influencer Oli
London, sharing Mulvaney’s video clip of her wearing Nike’s gear.

“Dylan Mulvaney is now being paid by Nike Women to promote sports bras—even
though he’s a man! Another day, another company slapping all women in the face
by mocking them and paying a man to take their place!” he wrote.

Author and Republican influencer Brigitte Gabriel replied to London’s tweet with
fury. “This is disgusting. I am already boycotting Nike thankfully!” London
agreed, suggesting people need to stop giving companies like Nike money. “Go
Woke = Go Broke,” he wrote.

Mulvaney announced her new sponsorship deal to her 1.7
million Instagram followers on Wednesday via her stories and grid. “Alert the
media—I’m entering my workout era,” she wrote as she posted a number of pictures
and videos of her wearing the sports bra.

The comments section on Mulvaney’s Instagram post was overwhelmingly positive,
as her fans sent compliments and messages of support. Twitter, on the other
hand, saw a great number of people, including London and Gabriel, criticizing
her and Nike.

Verified users weighed in within the comment section of London’s post stating
they’ll never give Nike money again, or questioning Mulvaney’s gender identity.

“I can’t,” broadcaster Megyn Kelly wrote to her 2.7 million Twitter followers,
retweeting the video of Mulvaney working out in Nike’s gear.

“Nike using a man to promote women’s clothing is par for the course for a
company who sponsors a BLM cop-hater and uses Chinese slave labor to make their
products to begin with…” wrote comedian Tim Young.

British journalist and reality TV star Sophie Corcoran brought up another
sponsorship deal Mulvaney had with Tampax in her assessment of the situation.
“Nike women and tampax are now sponsoring Dylan Mulvaney,” she wrote. “Those
sponsorships should be going to biological women.”

Not everyone was against the brand and Mulvaney on Twitter though. Trans woman
and journalist Becca Green shared her findings after searching what was causing
the uproar. “I googled Dylan Mulvaney to get context and like…she’s like the
most inoffensive variety of trans woman imaginable and people still act like an
ad partnership with her is somehow radical? I’m so tired,” Green wrote.

Mulvaney’s presence online has caused a huge reaction in recent days. Her
partnership with Bud Light caused a great many people to speak out, including
Kid Rock who shot a machine gun at crates of Bud Light.

Mulvaney and Drew Barrymore were both criticized after a recent segment on The
Drew Barrymore Show. Barrymore knelt before Mulvaney during their interview, to
which Candace Owen called out the actress and talk show host for her “desperate
behavior.”



Photo: Dylan Mulvaney




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