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Text Content

YOUR OPERATIONAL


VALUE CREATORS


FOR MARKETING & SALES


Unlock Value Potential
with GTMX
Drive transformative growth with operational excellence.
Designed for B2B, marketplaces and software solutions to unlock the potential
within the existing GTM organization to grow beyond revenue targets.


UNREFINED GROWTH POTENTIAL


WITHIN SUCCESSFUL GTM ORGANISATIONS

Unexplored
Growth Paths 
Unlocking the next level of growth in your portfolio companies, especially when
traditional growth avenues have been exhausted can sometimes feel unclear. But
there are always more growth opportunities and paths to be unlocked through
operational excellence.
Misalignment
in Sales & Marketing
Misaligned and potentially fragmented sales and marketing operational strategies
can hinder efficiency and scalability. A cohesive system can remove wasted
resources and missed opportunities in a competitive marketplace.
Market Positioning
at Scale
Portfolio companies may struggle to differentiate themselves and scale
effectively in crowded markets. This challenge is particularly acute in the B2B,
marketplace, software, and technology sectors, where innovation pace and
customer expectations continue to escalate. Potential re-positioning and further
identification of key markets and ICPs, present a huge growth lever.

HOW WE ADD VALUE?


With our extensive expertise in software sales You can leverage our expertise We
can add our value while leveraging our expertise for software sales for SMB &
Enterprise. Our Expertise Shines In Elevating B2B, Marketplace, Software, And
Technology Ventures, Particularly Those Targeting SMBs Or Enterprises
With Revenue Streams Ranging From €2 To €50 Million And Aspiring For Annual
Growth Rates Beyond 10%.
‍
At GTMX Partners we commit to unlock GTM value potentials, translate them into
execution plans and create tangible results.


WE ARE THE OPERATIONAL VALUE CREATORS


BEHIND GROWTH

GTMX embodies over a decade of combined deep operational expertise with an
extensive track record of driving revenues for innovative software businesses.
We proudly partnered with over 80 innovative software companies, achieving a
collective market cap that soars beyond €10 billion. Working closely with
leadership teams, diving together to the operational layer, constantly driving
revenue growth.

get to know us
get to know us




GTMX BRINGS  END-TO-END ALIGNMENT


TO MARKETING AND SALES

Marketing Mastery

Unlock exponential growth through marketing. By integrating both top-down
planning and bottom-up tactical execution, we fine-tune your marketing efforts
to seamlessly align with your organization’s revenue ambitions. This expertise
and operational approach not only opens new channels and streamlines operations
but also ensures your marketing budget is optimized for maximum impact and
efficiency.

capabilities
Marketing Strategy
Digital Marketing Expertise
Marketing Operating Model Design
Marketing Funnel Optimization
Channel and Campaign Performance Analysis
Sales Acceleration Mastery

Dive deep into GTMX'S customized sales process redesign, where every step is
meticulously crafted to align with your unique sales moments, ensuring a
seamless journey towards achieving and surpassing your revenue targets

capabilities
Sales Strategy
Performance Analysis
Pipeline Development
Conversion Optimization
Team Enablement
Sales & Marketing Operational Exellence

Streamline and supercharge your revenue cycle with GTMX's integrated approach to
sales and marketing synergy, to unlock exponential growth and operational
efficiency for SMBs and enterprises alike.

capabilities
Strategic Alignment
Growth Forecasting
Process Optimization
Data Analytics
Revenue Acceleration


STRATEGIC INSIGHTS AND ACTIONABLE SOLUTIONS

01
Initial Data Assessment

We begin with an exhaustive analysis of your sales and marketing ecosystem,
engaging closely with your team to unearth insights that lay the foundation for
transformative growth.

02
Process
Design

Tailoring a sales and marketing strategy and tactics that align with your unique
business model, we draft a comprehensive blueprint that elevates your
operational performance.

03
Process Validation

Through iterative reviews with stakeholders, we refine and validate the
strategy, ensuring it's perfectly tuned to drive success in your market context.

04
Guided Implementation

With a detailed action plan, we oversee the deployment of your optimized sales
and marketing framework, setting the stage for remarkable growth and efficiency,
all with clear, structured timelines across 30/60/90/180 days.


EXPLORE OUR LATEST


CASE STUDIES

Area
 * Market Entry
 * GtM Validation
 * European Market Expansion

Situation & Challenge

SumUp is the leading provider for payment solutions with over 4 mio businesses.

‍

The second product - SumUp PoS just launched. Main goals were to build initial
sales organization - including demand generation & new customer acquisition to
customer success.  

Our Solution

Building together with SumUp the predictable sales processes from
lead-to-closure.



Initial market entry with customer segmentation testing and market expansion
into 8 European markets.

‍

SumUp


Area
 * Scale Up
 * European Market Expansion

Situation & Challenge

Workmotion has built its initial HR platform enabling organizations to hire
worldwide.

‍

Workmotion planned its expansion into multiple European markets and was looking
for an operational partner to execute the European expansion.  

‍

Our Solution

Designing the GtM strategy and sales organization together with the CEO and
founder. 

‍

Guiding the initial sales leadership in their roles. Designing and building
together the sales organization. We helped Workmotion with the 3rd party
provider selection for the EMEA sales team.

‍

Workmotion


Area
 * Building a direct Sales Team

Situation & Challenge

MyHammer is Germany's leading marketplace for handymen.

‍

MyHammer has grown successfully through inbound sales. MyHammer wanted to
accelerate their revenue growth with their B2B outbound sales channel.

‍

Our Solution

We helped MyHammer with a fractal CSO-leadership solution. Together with the CEO
we designed the outbound sales strategy and built their outbound sales
organisation for the German market. We onboarded the permanent HoS and gave
leadership guidance.

‍

MyHammer


Area
 * Blueprint for the enterprise sales organisation

Situation & Challenge

bookingkit is European leading booking software for tours, activities &
attractions

‍

bookingkit has grown successfully since its founding. bookingkit wanted to
expand into the enterprise segment. 

‍

Our Solution

Together with bookingkit we designed the enterprise segment validation and built
the organisational foundation for a dedicated enterprise sales unit. 

‍

We delivered a fast and positive enterprise segment validation through the
enterprise sales pipeline and initial new customers. The enterprise sales unit
was designed & built with a hybrid team (internal & external)

‍

Bookingkit


Area
 * GtM Assessment
 * Sales Due Dilligence
 * Blueprint Design & Implementation for a SaaS sales organisation

Situation & Challenge

finleap connect is the leading, independent Open Banking platform provider in
Europe. 

‍

Switching to a SaaS business model was a core component of the growth funding
from Softbank. finleap wanted to build a SaaS sales organization to switch the
revenue streams to SaaS.

‍

Our Solution

Together with the company leadership we re-assessed the GtM strategy and
performed the Sales Due Diligence.  

‍

Based on the renewed GtM strategy we designed, built and optimized the new sales
processes and SaaS sales organization with the finleap connect team.

‍

Finleap


Area
 * EMEA market expansion
 * EMEA GtM Validation
 * Sales Blueprint for EMEA

Situation & Challenge

Shelf offers AI-Powered Knowledge Management Solutions

‍

Shelf has grown in the US market from the beginning. Shelf planned to expand the
business to the European market. 

‍

Our Solution

We helped Shelf with the 3rd party provider selection for the EMEA sales team.

‍

During our engagement we defined together with the GM & VP for Sales EMEA the
GtM strategy and localization of the US sales blueprint for EMEA. 

‍

Shelf




TRUSTED BY 80+


COMPANIES

Our collaboration with industry leaders, including SumUp and IS24, showcases our
commitment to driving innovation and achieving remarkable market cap growth
alongside our clients




EXPLORE THOUGHTS, RESEARCH, AND STORIES FROM GTMX

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READY TO UNLOCK YOUR PORTFOLIO'S POTENTIAL?


LET’S TALK.


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©2024 GTMX Partners
Germany Address
Warschauer Staße 58a, 10243 Berlin
UK Address
71-75 Shelton Street, Covent Garden,
London, WC2H 9JQ
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About us

insights

Contact us

Germany Address
Warschauer Straße 58a, 10243 Berlin
UK Address
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Join our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
get in touch
get in touch