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Newsroom AI
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Newsroom AI
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Creative Excellence meets Process Automation.
Newsroom AI enables leading creators to build, amplify and measure high-value,
AI-powered content experiences.
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American
Express
Meta has been using Brand Experiences to companies have not been able to
identify and deploy real-life products that unlock AI-powered efficiencies in
digital marketing.
Solutions

Brand Solution
Editorial
Sales Enablement
DSP
Geography

India, APAC
Challenge

However, only 2% of media budgets are put towards creative and related
efficiencies. Over 98% of brand investments are put towards trading, data and
operational costs.
1

Solution

However, only 2% of media budgets are put towards creative and related
efficiencies. Over 98% of brand investments are put towards trading, data and
operational costs.
2

"Newsroom AI has been instrumental in he success of our 2024 re-launch in all
aspects of the ES Magazine"

Charls Yardley, CEO, Evenign Standard

3
More than
1,500
Monthly Stories
More than
+1Billion
Ad Impressions Delivered

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Content

However, only 2% of media budgets are put towards creative and related
efficiencies. Over 98% of brand investments are put towards trading, data and
operational costs.
4
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A full spectrum partnership in digital media
Newsroom AI empowers creators to re-capture audience interest with a
visual-first approach that cuts through the noise of a highly fragmented
attention economy. Our platform bridges the divide between editorial and
brand-supported content while supporting tangible process and creative
efficiencies across a diverse range of partnerships.
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1
Brand Experiences
2
Creative
Automation
3
Process
Automation
4
Performance
Insights
Brand Experiences


Newsroom AI empowers creators to re-capture audience interest with a
visual-first approach that cuts through the noise of a highly fragmented
attention economy.
Request a Demo

Industry Strandard
Brand Experiences
Web Stories
Editorial Content:
News
35s

135s

Lifestyle
42s

140s

Entertainment
50s

148s

Branded Experiences:
Auto
0.2 IR

3.80% IR

Finance
0.25 IR

2.45 IR

Pharma
0.15 IR

2.25 IR

Fashion
0.4 IR

4.75% IR

Retail
0.18 IR

2.6 IR

Impact
0
20
40
60
80
100

Leading the Charge in Ad Market Performance
Delivering the Highest Engagement Rate of any Open-Web Content Format
The Attention Deficit Myth: The modern audience's perceived attention deficit is
actually a response to uninspiring content, shallow narratives, and a lack of
interactivity, which transform potential brand engagements into unwelcome
disruptions.
A New Consumer Decision Journey: Modern branding maps a new consumer reality,
accelerating decisions through enhanced experiences, where choices are made in
moments, not weeks.

Value, Insight, Inspiration: Brands are moving away from ineffective passive
viewership to a content-focused approach, turning away from costly strategies
that fail to deliver on investment.
Landing Page
Interscroller
Custom
Shoppable
Video
Cobranded
Interactive
Editorial

Experiences in Action:
A
A
publisher.com

THE OFFICE: AN ANALYSIS

Gin and Jellyfish? You Might Be at a Bar in Singapore.


By Caity Weaver, April 11 2024
In a 1780 letter to his wife, Abigail, John Adams proposed a chronology of
generational obligations for learning. It was his duty, the future president
wrote during a sojourn in France, to “study politicks and war,” that the next
generation “may have the liberty to study mathematicks and philosophy,” that the
next should have “the right to study Painting, Poetry, Musick, Architecture,
Statuary, Tapestry and Porcelaine.” Mr. Adams’s epistle ending there, modern
readers cannot know whether, with more paper and time, he would have eventually
previsioned the 21st-century corporate campus where word clouds are studied in
both digital and material states so that the current youngest generation of
workers may attain a perfect knowledge of Cinnabon brand identity.
The swing era continues at Focus in just one conference room.
We can only assume that when, in a separate letter written three years earlier,
in the midst of the Revolutionary War, he expressed his wish that posterity
would “make a good use of” the liberty he sought, he had in mind something like
the 62,000-square-foot headquarters of Focus Brands, the Atlanta-based operator
of 6,536 food franchise locations. Behind every snack food franchise is a story
— a young mother raised in the Amish church takes over a pretzel stand in the
wake of devastating personal tragedy; a flat tire on a hot day forces a Greek
immigrant ice cream man to serve a rapidly softening frozen product — that is
eventually obscured by the unrelenting popularity of its low-cost,
high-indulgence, addictively delicious treats.
BRAND STORIES:

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Behind every Cinnabon Classic Roll is an office of people dedicated to
preserving its legal status, ingredient consistency, financial viability,
informative yet friendly online presence, uniformity of storefront appearance,
marketing power and cultural legacy.
Focus is the brand behind many of America’s favorite mall food brands, including
Auntie Anne’s and Jamba.
Not to mention designing, photographing, printing, filming and distributing the
materials that make it possible for anyone of legal working age in the United
States to acquire the knowledge of Cinnabon Classic Roll fabrication in
accordance with company standards. Ditto a Fudgie the Whale ice cream cake or an
Aloha Pineapple smoothie.Roughly 375 such individuals work in the main office of
Focus Brands.
Focus owns and governs the Auntie Anne’s, Carvel, Cinnabon, Jamba (formerly
Jamba Juice), McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s brands.
In its offices, these have been boiled down to their very essences and those
essences in turn splashed upon the walls, suspended from the ceiling and drilled
into the exposed concrete pillars.The most arresting manifestation of these
brands is the floating text that hovers in altocumulus formation above a
brightly lit walkway off the building’s main entrance. “Creamy frosting buttery
AWESOME irresistible HOMEWRECKER,” declare (some of) the words, which Steven
DeSutter, the C.E.O., said, were chosen by brand leaders to “give them a chance
to say what words define your brand.” (“Homewrecker” is a type of burrito at
Moe’s.)



A
A
yoursite.com




Behind every snack food franchise is a story — a young mother raised in the
Amish church takes over a pretzel stand in the wake of devastating personal
tragedy; a flat tire on a hot day forces a Greek immigrant ice cream man to
serve a rapidly softening frozen product
Partner Content

?


Behind every Cinnabon Classic Roll is an office of people dedicated to
preserving its legal status, ingredient consistency, financial viability,
informative yet friendly online presence, uniformity of storefront appearance,
marketing power and cultural legacy.
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Brand: Nissan
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Brand: Nissan
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Microsoft
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Where do Experiences fit?
Defining a singular space in the content and media industry
The best of all worlds: With a visual-first approach and unparalleled engagement
rates, Brand Experiences combine the quality of Branded Content with the Scale
of Programmatic media.
Visual First: Brand Experiences tap into the evolving preferences of a new
generation of mobile-first consumers.
Designed to Scale: We provide a robust infrastructure for delivery and analysis
of brand-supported content at unprecedented scale.
Brand Experiences
Video
Programmatic
Display
Social Content
Branded
Content
Audio
Native

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Run Transform
Real time inventory assessment
Unlock Generative AI efficiencies with industry-leading creative tools

Experimentation: Deploy any number multi-variant experiences across all part of
your content project

Zero Marginal Cost: AI helps remove traditional creative scaling limitations,
introducing unprecedented performance opportunities.

Creative Auctioning: Our models intelligently pair each creative variant with
specific environmental variables optimising delivery for maximum outcomes.



Generative AI-Powered Ads
Reimagining Creative Ideation
Brand Experiences use AI to automate ideation, production, optimisation and
creative deployment across virtually any supply sources across Display, Video,
Native and Social. The platform orchestrates thousands for continuously
experimentation processes that yield tangible savings and enhanced efficiency
for digital marketers.
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BA MarketsBeachesCar and
driveCultureFoodLandscapesPackagesPrice/AffordabilityRoadtripsUK
MarketsWineAmalfi CoastCinque TerrePuglia CoastSardinia CoastSicily Flights
FlorenceMilanPisaRomeAncient ruins of PompeiiArchitecture and designArt museums
and galleriesColosseum in RomeCultural festivals and eventsHistorical
landmarksLeonardo da Vinci's influence in MilanLiterature and poetryOpera and
classical musicRenaissance masterpieces in FlorenceVenice's romantic
canalsAntipastiCannoliCaprese saladEspressoGelatoPanna
cottaPastaPizzaProsciuttoRegional specialtiesRisottoSeafood
dishesTiramisuTrufflesAlps for skiingChianti region for wineItalian
LakesMountains and hiking trailsQuiet hinterlandsTuscan
countrysideFlightsFlights + 2 Night HotelSicily Flights Affordable
destinationsBudget-friendly optionsDiscounted packagesValue dealsAlpine Lakes
and Mountains Road TripAmalfi Coast Road TripGrand Tour of ItalyPuglia Road
TripSardinia Road TripTuscany Road TripAberdeen (ABZ)Belfast (BFS)Birmingham
(BHX)Bristol (BRS)Cardiff (CWL)East Midlands (EMA)Edinburgh (EDI)Glasgow
(GLA)Inverness (INV)Leeds Bradford (LBA)London (All)Manchester (MAN)Newcastle
(NCL)Southampton (SOU)Stansted
(STN)AbruzzoApuliaBasilicataCalabriaCampaniaEmilia-RomagnaFriuli-Venezia
GiuliaLazioLombardyMarcheMolisePiedmontSardiniaSicilyTuscanyUmbriaValle
d'AostaVeneto
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Our Platforms
Industry Leading Technology
Create industry-leading, AI-powered creative assets for your campaigns.
1. Newsroom Studio

Uniquely serving both editorial and commercial use-cases and stress-tested with
large-scale Enterprise usage, the Studio sets the industry gold-standard for
visual-first experience creation. With unmatched capabilities underpinned by
leading AI, the platform helps creators better inform, entertain and reward
their mobile-fist audiences.



TL;DR
Significant track-record with Fortune 500s
Global recognition within Publishing industry
Content-first, premium appeal, high CPM offering
2. Newsroom Performance Copilot

Performance Copilot uses AI to automate critical processes such as ideation,
production, optimisation and creative deployment across virtually any supply
sources across Display, Video, Native and Social. The platform orchestrates
thousands for continuously experimentation processes that yield tangible savings
and enhanced efficiency for digital marketers.



TL;DR
Performance-led adoption path
Highly versatile, proprietary delivery algorithms
Zero marginal cost for scalig creative
3. Newsroom Process Agents

Process Agents help businesses automate repetitive tasks, such as creating
custom campaign reports that put findings into perspective. Agents are able to
adapt to the company's language and communication style, while referring to
historical campaign data to add as context.


TL;DR
Facilitate >90% savings on 20+ processes
Highly versatile, proprietary workflow and deployment
Trained on custom scoped data, insights or campaign reports



Sales Enablement
Certification
Our revenue models build lasting partnerships anchored in shared values and
reliable utility.
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Partners leverage their Newsroom AI platform access through flexible pay-per-use
or subscription models, for editorial use cases. The platform is recognized as a
key driver for incremental revenue, offering sustained utility without the
constraints of extended commitments or restrictive conditions.

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ES Magazine returns with the launch of Brand Stories

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USA TODAY creates highly visual experiences

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VICE Web Stories engage readers with a range of lifestyle content

Google AMP Blog
Forbes serves up shots of rich, visual content with Web Stories

Digiday
What is experiential content and why should you care?
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