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Book your Cannes Lions Deconstructed Briefing, here Become a memberLogin * What we do for agencies * What we do for brands * -Brand Memberships * -Consulting * Contagious IQ * Events * News + Views * -Latest * -Free Reports + Webinars * -Newsletter * About * -About Us * -Careers * -Contact Us Menu HOME We help agencies and brands supercharge their marketing by learning from the world's most creative and effective companies and campaigns. We do this via our IQ intelligence platform, consulting services, training and events. CREATIVITY IS CONTAGIOUS We help agencies and brands supercharge their marketing by learning from the world's most creative and effective companies and campaigns. We do this via our IQ intelligence platform, consulting services, training and events. What we do for agencies What we do for brands 6 Aug 2024 TAXI APP HEETCH TELLS TOURISTS TO TAKE AN UBER DURING PARIS OLYMPICS / The ride-hailing app's cheeky campaign puts Parisians first during a busy period for the city Campaign of the Week The latest from the insurance category AUSSIE INSURER CELEBRATES CLUMSY ATHLETES-IN-THE-MAKING AMID OLYMPICS / AAMI jumps on Paris Olympics hype with humorous ad playing up the accidents caused by budding young sports stars Campaign of the Week 29 Jul 2024 STRATEGIST’S DIGEST: WHY IT MATTERS HOW BRANDS SHOW UP IN VIDEO GAMES / Gaming might not just be a great way to target hard-to-reach audiences, it could also the ideal for building brand associations Research 29 Jul 2024 VACANCY: SENIOR WRITER / ANALYST / We’re looking for a Senior Writer / Analyst (six-month fixed term contract) to join our team in London as part of our Content function Careers 1. 2. 3. 4. https://vimeo.com/575399881 CONTAGIOUS IQ / Fuel for creative and strategic thinking, and ammunition for pitches. Our intelligence platform equips you with the knowledge to develop compelling strategies, exceptional creativity to inspire teams, proofs of concept to convince clients, and much more. * Learn from 11,000+ world-class case studies * Analysis of the insights, strategies and results * Interviews with the people behind the work * In-depth profiles on the most creative brands Find Out More OUR MEMBERS / We work with the world’s most ambitious companies looking to supercharge their creative culture, knowledge and skills. NEXT EVENT / View more MOST CONTAGIOUS LONDON 2024 / A year's worth of advertising insights, trends and campaigns distilled into our (biggest ever) day of inspirational talks. Trust Passes to Most Contagious on 28 November are on sale now for just £450 (full price £750). LATEST BRIEFING / View more CANNES LIONS DECONSTRUCTED 2024 / Our Cannes Lions Deconstructed briefing looks at the most interesting and important trends from this year’s Cannes Lions festival, all through the lens of the winning work. ABOUT * About us * Work for us * Our events EmailLinkedinInstagramTwitterFacebook CONTACT * Get in touch * Submit your work * Partner with us LEGAL * Terms & conditions * Copyright policy * Privacy * Cookies YOUR WEEKLY DOSE OF CONTAGIOUS THINKING / Subscribe to the Contagious weekly newsletter and stay up to date with creative news, marketing trends and cutting-edge research. Thanks for signing up! There was an error. Please try again. I agree to the privacy policy * Submit © 2024 Contagious Communications. Made by Clock. WE CARE ABOUT YOUR PRIVACY We and our 22 partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below, including your right to object where legitimate interest is used, or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data. WE AND OUR PARTNERS PROCESS DATA TO PROVIDE: Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development. List of Partners (vendors) I Accept Show Purposes ABOUT YOUR PRIVACY We process your data to deliver content or advertisements and measure the delivery of such content or advertisements to extract insights about our website. We share this information with our partners on the basis of consent and legitimate interest. You may exercise your right to consent or object to a legitimate interest, based on a specific purpose below or at a partner level in the link under each purpose. These choices will be signaled to our vendors participating in the Transparency and Consent Framework. Allow All MANAGE CONSENT PREFERENCES STRICTLY NECESSARY COOKIES Always Active These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. PERFORMANCE COOKIES Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. FUNCTIONAL COOKIES Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. TARGETING COOKIES Targeting Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. STORE AND/OR ACCESS INFORMATION ON A DEVICE 15 PARTNERS CAN USE THIS PURPOSE Store and/or access information on a device Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here. List of IAB Vendors | View Illustrations PERSONALISED ADVERTISING AND CONTENT, ADVERTISING AND CONTENT MEASUREMENT, AUDIENCE RESEARCH AND SERVICES DEVELOPMENT 22 PARTNERS CAN USE THIS PURPOSE Personalised advertising and content, advertising and content measurement, audience research and services development * USE LIMITED DATA TO SELECT ADVERTISING 12 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you). View Illustrations Object to Legitimate Interests Remove Objection * CREATE PROFILES FOR PERSONALISED ADVERTISING 13 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities. View Illustrations * USE PROFILES TO SELECT PERSONALISED ADVERTISING 12 PARTNERS CAN USE THIS PURPOSE Switch Label Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects. View Illustrations * CREATE PROFILES TO PERSONALISE CONTENT 6 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests. View Illustrations * USE PROFILES TO SELECT PERSONALISED CONTENT 4 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests. View Illustrations * MEASURE ADVERTISING PERFORMANCE 19 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns. View Illustrations Object to Legitimate Interests Remove Objection * MEASURE CONTENT PERFORMANCE 10 PARTNERS CAN USE THIS PURPOSE Switch Label Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you. View Illustrations Object to Legitimate Interests Remove Objection * UNDERSTAND AUDIENCES THROUGH STATISTICS OR COMBINATIONS OF DATA FROM DIFFERENT SOURCES 12 PARTNERS CAN USE THIS PURPOSE Switch Label Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents). View Illustrations Object to Legitimate Interests Remove Objection * DEVELOP AND IMPROVE SERVICES 15 PARTNERS CAN USE THIS PURPOSE Switch Label Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers. View Illustrations Object to Legitimate Interests Remove Objection * USE LIMITED DATA TO SELECT CONTENT 8 PARTNERS CAN USE THIS PURPOSE Switch Label Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you). View Illustrations Object to Legitimate Interests Remove Objection List of IAB Vendors USE PRECISE GEOLOCATION DATA 9 PARTNERS CAN USE THIS PURPOSE Use precise geolocation data With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice. List of IAB Vendors ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION 3 PARTNERS CAN USE THIS PURPOSE Actively scan device characteristics for identification With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice. 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List of IAB Vendors | View Illustrations MATCH AND COMBINE DATA FROM OTHER DATA SOURCES 9 PARTNERS CAN USE THIS PURPOSE Always Active Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice. List of IAB Vendors LINK DIFFERENT DEVICES 6 PARTNERS CAN USE THIS PURPOSE Always Active In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices). List of IAB Vendors IDENTIFY DEVICES BASED ON INFORMATION TRANSMITTED AUTOMATICALLY 12 PARTNERS CAN USE THIS PURPOSE Always Active Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice. List of IAB Vendors Back Button COOKIE LIST Search Icon Filter Icon Clear checkbox label label Apply Cancel Consent Leg.Interest checkbox label label checkbox label label checkbox label label Reject All Confirm My Choices