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Ross Haleliuk

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4 days ago


CYBERSECURITY IS NOT ABOUT TECHNOLOGY

What I learned while leading product in one of the most complex industries I
made the decision to join LimaCharlie with a lot of hesitation. At first, moving
from fintech to cybersecurity sounded like an exciting opportunity (I have been
interested in this field for some time). Then, I decided…

Cybersecurity

10 min read






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Apr 6


PSYCHOLOGY OF MARKETING AND SELLING CYBERSECURITY

A deep dive into what makes us buy cybersecurity products and how different
types of security vendors leverage this knowledge. I recently saw a TEDx talk
about the psychology of insurance. In her talk, Prof. Orit Tykocinski explored
the connection between insurance and “magical thinking”. It turns out that we…

Cybersecurity

14 min read






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GROWTH OR VENTURE CAPITAL

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Mar 30


SIX LESSONS IMPROV COMEDY TAUGHT ME ABOUT PRODUCT LEADERSHIP (AND ONE I NEEDED
TO UNLEARN)

As I have been looking for some new and fun experiences during the pandemic, I
stumbled upon the Blind Tiger Comedy — a local comedy school. This is when I
decided to try improv comedy, and for almost half a year, I have been learning
the ropes of this art…

Product Management

11 min read






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Mar 23


CYBER INSURANCE: STATE OF THE SPACE, TRENDS & THE EMERGENCE OF FULLY-INTEGRATED
CYBER SOLUTIONS

I have worked in fintech and then in cybersecurity; cyber insurance falls at the
intersection of the two. Naturally, it’s an area I am deeply interested in. …

Cybersecurity

10 min read






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Mar 17


HOW BRITISH COLUMBIA BECAME AN IMPORTANT PART OF THE WORLD’S CYBERSECURITY
ECOSYSTEM

A look into the local cybersecurity ecosystem in the Canadian province of
British Columbia, the factors shaping it, and where we can go from here A huge
thanks to Amiran Alavidze and Alex Dow for being so generous with their time and
helping make this article a reality. I am…

Cybersecurity

12 min read






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Mar 9


TOP CORPORATE VENTURE CAPITAL FIRMS INVESTING IN CYBERSECURITY

A look into 29 active portfolios of corporate venture capital firms
Cybersecurity is the market to get into in 2022 As discussed before, the
ever-growing number and increasing complexity of cyber threats, ranging from
phishing and malware to ransomware and zero-day exploits, make cybersecurity a
lucrative field for startup growth. Industry insiders predict that cybersecurity
will be a growth…

Cybersecurity

11 min read






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Mar 8


WHAT QUALITIES MAKE PRODUCT MANAGERS GREAT AT VENTURE CAPITAL (AND WHICH DON’T)

Musings at the intersection of product management and venture capital, a brief
story from a PM turned VC and everything in between PM to VC career transition
As the product management profession is maturing, there are now multiple
specializations within product, including four that have been comprehensively
outlined by Reforge: growth PM, core PM, innovation…

Venture Capital

11 min read






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Mar 7


EVOLUTION OF CYBERSECURITY AND SECURITY INFRASTRUCTURE AS A SERVICE

Musings about the past, present & the future of cybersecurity, why the current
approach won’t scale, and what we can do next — Evolution of cybersecurity As I
mentioned in the previous article, there were 1,862 data breaches in 2021,
surpassing both 2020’s total of 1,108 and the previous all-time record of 1,506
set in 2017. Security entrepreneurs are taking a note and new startups emerge
daily. Here is a ”simple” example of what has become…

Cybersecurity

11 min read






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Feb 23


PRODUCT-LED GROWTH IN CYBERSECURITY: PAST, PRESENT & FUTURE

Thoughts about what’s required for product-led growth and if cybersecurity
startups can keep up — Cybersecurity is a growing market The ever-growing number
and increasing complexity of cyber threats, ranging from phishing and malware to
ransomware and zero-day exploits, make cybersecurity a lucrative field for
startup growth. According to the Identity Theft Resource Center’s 2021 Data
Breach Report, there were 1,862 data breaches in 2021, surpassing both 2020’s
total of…

Cybersecurity

13 min read





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ROSS HALELIUK



133 Followers



Writing about cybersecurity, product-led growth, and venture capital | Head of
Product @LimaCharlie.io building security infrastructure | Venture Capital
Fellow


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