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SEE HOW SPOTIO GENERATED 1,700+ DEMOS AND $2.8M IN NEW ARR

Learn how Virayo’s ICP-driven SEO process increased a client’s monthly site
traffic by 567% and turned organic traffic into the top driver of SQLs

Download Case Study
Book a Strategy Session



CASE STUDY: 7X NEW TRIAL SIGN UPS FROM ORGANIC TRAFFIC

Scaling content, link building & technical onsite

Learn More



CASE STUDY: 7X NEW TRIAL SIGN UPS FROM ORGANIC TRAFFIC

Scaling content, link building & technical onsite

Learn More



CASE STUDY: 155% INCREASE IN ORGANIC TRAFFIC

Scaling content, link building & technical onsite

Learn More


CASE STUDY: 155% INCREASE IN ORGANIC TRAFFIC

Scaling content, link building & technical onsite

Learn More



6X INCREASE IN QUALIFIED LEADS

Address important technical issues and boosted rankings for keywords.

Learn More



6X INCREASE IN QUALIFIED LEADS

Address important technical issues and boosted rankings for keywords.

Learn More



OUR APPROACH


LAY A FOUNDATION



You wouldn’t build a house on shaky foundations. Your SEO campaign is no
different.

We’ll extract all your indexable content, map data to each URL, and assign
action items designed to get maximum value – rankings, traffic and conversions –
from all your existing content.

Technical issues will also be resolved.


LAND QUICK WINS



Quick wins are important.

This next step is all about qualifying and prioritizing your best opportunities
for traffic and conversion gains in the next 90 days.

 


BUILD A PIPELINE



The third step is to build a Content Pipeline filled with new keyword
opportunities that will drive targeted traffic across the top, middle and bottom
of the funnel.

All opportunities are qualified, mapped to content types, and prioritized based
on level of competition and potential business value.


BUILD AUTHORITY



Going after competitive keywords?

Chances are you’re going to need backlinks, and a lot of them.

Our team will launch a series of campaigns designed to build relevant,
high-quality links to your most important assets.


AMPLIFY & RETARGET



While your site is climbing the ranks, we’ll use paid ad channels – Google,
Bing, LinkedIn and/or facebook – to get you in front of the right audience, and
re-engage everyone who has ever shown interest in your products or services.

 

Schedule Strategy Session

STEP-01

STEP-01


LAY A FOUNDATION



You wouldn’t build a house on shaky foundations. Your SEO campaign is no
different.

We’ll extract all your indexable content, map data to each URL, and assign
action items designed to get maximum value – rankings, traffic and conversions –
from all your existing content.

Technical SEO issues will also be resolved.

STEP-02

STEP-02


LAND QUICK WINS



Quick wins are important.

This next step is all about qualifying and prioritizing your best opportunities
for traffic and conversion gains in the next 90 days.

 

STEP-03

STEP-03


BUILD A PIPELINE



The third step is to build a Content Pipeline filled with new keyword
opportunities that will drive targeted traffic across the top, middle, and
bottom of the funnel.

All opportunities are qualified, mapped to content types, and prioritized based
on level of competition and potential business value.

STEP-04

STEP-04


BUILD AUTHORITY



Going after competitive keywords?

Chances are you’re going to need backlinks, and a lot of them.

Our team will launch a series of campaigns designed to build relevant,
high-quality links to your most important assets.

STEP-05

STEP-05


AMPLIFY & RETARGET



While your site is climbing the ranks, we’ll use paid ad channels – Google,
Bing, LinkedIn and/or Facebook – to get you in front of the right audience, and
re-engage everyone who has ever shown interest in your products or services.

 

Schedule Strategy Session


TESTIMONIALS

SPOTIO

“We’ve accomplished a lot in the first 3 months working with Robbie and the
Virayo team. They helped us build out a new keyword map and plan the information
architecture for our new website at a time when we were re-positioning the
company’s core market focus. After launch, not only did we see minimal
disruption, but organic traffic to the marketing site is up 50% just 30 days
after the migration. I highly recommend Virayo’s SEO services.”


RYAN DUNAGAN

VP of Marketing
Case Study



ZIFLOW

“We’ve only been working with Virayo for five months and have already moved to
the top of page one for our most valuable keywords. We’ve also doubled monthly
organic traffic, and seen a nice uptick in new trial signups from that channel.”


MIKE PUTERBAUGH

Chief Marketing Officer
Case Study



SAASQUATCH

“Virayo brought significant knowledge in the arena of SEO and an established
process for competitive keyword analysis. With our keyword research process in
place we built up a content calendar that published at a rate of 12 articles per
month that established new first page search positioning on highly competitive
keywords. I highly recommend working with Virayo.”


BRANDON GAINS

VP of Marketing



LEXSHARES

“We chose Virayo to help us build out our inbound marketing strategy across paid
and organic search–and gave them the reins on Google, LinkedIn and beyond. Over
the past six months, qualified inbound leads have grown over 50%. We’ve also
cemented top positions for nearly every direct organic search term. Choosing a
new agency partner always poses a risk–but it’s nice to be able to pat yourself
on the back when that risk pays off.”


DAVID SHACK

VP of Marketing

Case Study



TRUCKSTOP.COM

“Virayo’s SEO strategy and execution has helped Truckstop.com scale organic
traffic and conversions. In just under 12 months, we more than doubled the
number of top three rankings, and grew non-brand organic traffic to over 147,000
visitors per month. Most importantly, this new traffic is driving qualified
leads and sales to the business every month. If you’re looking for a strategic
and hands-on SEO partner, I recommend speaking with the Virayo team. ”


CHAD CONNALLY

Senior Director
Case Study



SPOTIO

“We’ve accomplished a lot in the first 3 months working with Robbie and the
Virayo team. They helped us build out a new keyword map and plan the information
architecture for our new website at a time when we were re-positioning the
company’s core market focus. After launch, not only did we see minimal
disruption, but organic traffic to the marketing site is up 50% just 30 days
after the migration. I highly recommend Virayo’s SEO services.”


RYAN DUNAGAN

VP of Marketing
Case Study



ZIFLOW

“We’ve only been working with Virayo for five months and have already moved to
the top of page one for our most valuable keywords. We’ve also doubled monthly
organic traffic, and seen a nice uptick in new trial signups from that channel.”


MIKE PUTERBAUGH

Chief Marketing Officer
Case Study



SAASQUATCH

“Virayo brought significant knowledge in the arena of SEO and an established
process for competitive keyword analysis. With our keyword research process in
place we built up a content calendar that published at a rate of 12 articles per
month that established new first page search positioning on highly competitive
keywords. I highly recommend working with Virayo.”


BRANDON GAINS

VP of Marketing



LEXSHARES

“We chose Virayo to help us build out our inbound marketing strategy across paid
and organic search–and gave them the reins on Google, LinkedIn and beyond. Over
the past six months, qualified inbound leads have grown over 50%. We’ve also
cemented top positions for nearly every direct organic search term. Choosing a
new agency partner always poses a risk–but it’s nice to be able to pat yourself
on the back when that risk pays off.”


DAVID SHACK

VP of Marketing

Case Study



TRUCKSTOP.COM

“Virayo’s SEO strategy and execution has helped Truckstop.com scale organic
traffic and conversions. In just under 12 months, we more than doubled the
number of top three rankings, and grew non-brand organic traffic to over 147,000
visitors per month. Most importantly, this new traffic is driving qualified
leads and sales to the business every month. If you’re looking for a strategic
and hands-on SEO partner, I recommend speaking with the Virayo team. ”


CHAD CONNALLY

Senior Director
Case Study



SPOTIO

“We’ve accomplished a lot in the first 3 months working with Robbie and the
Virayo team. They helped us build out a new keyword map and plan the information
architecture for our new website at a time when we were re-positioning the
company’s core market focus. After launch, not only did we see minimal
disruption, but organic traffic to the marketing site is up 50% just 30 days
after the migration. I highly recommend Virayo’s SEO services.”


RYAN DUNAGAN

VP of Marketing
Case Study



ZIFLOW

“We’ve only been working with Virayo for five months and have already moved to
the top of page one for our most valuable keywords. We’ve also doubled monthly
organic traffic, and seen a nice uptick in new trial signups from that channel.”


MIKE PUTERBAUGH

Chief Marketing Officer
Case Study



SAASQUATCH

“Virayo brought significant knowledge in the arena of SEO and an established
process for competitive keyword analysis. With our keyword research process in
place we built up a content calendar that published at a rate of 12 articles per
month that established new first page search positioning on highly competitive
keywords. I highly recommend working with Virayo.”


BRANDON GAINS

VP of Marketing




“Robbie and the team at Virayo were critical in scaling our organic traffic.
After 18 months of working with Virayo, we saw more than a 160% increase in
organic traffic and reduced our blog bounce rate by over 30%. Virayo was able to
strategically help us rank for search terms that have a real impact on our
bottom line.”

Kirsten Lyons
PR & Marketing Specialist, SnapApp

“When it comes to SEO work, Robbie Richards, Ryan Fish, and the Virayo team are
among the best in the nation. In an industry full of pretenders, who do nothing
but white label other’s solutions and hardly evolve to keep up with best
practices, Robbie and his team are the REAL DEAL. My business went from 3,000
visits and 130 leads a month to over 20,000 visits and 400 new leads a month. I
recommend Virayo’s services without reservation. Their work is top quality.”

Aaron Minc
Attorney/Founder, Minc LLC



“Virayo has been great to work with. In 6-7 months they got us ranking in the
top 3 positions for many of our accelerator program pages, and grew organic
traffic by nearly 50%. They also launched a couple link building campaigns that
got us backlinks from authoritative sites such as The Next Web, TalkBusiness,
The National Law Review and Dallas Innovates.”

Katy LeBlanc
VP of Marketing, MassChallenge




INDUSTRY EXPERTS

From Wisconsin to Bali, marketers from around the world come to learn the
processes we use to consistently generate results for our clients.


BLOG


SGE EXPERIMENTATION: WHAT WE LEARNED FROM FAILING

Virayo has been closely monitoring the buzz around Search Generative
Experience (SGE) — Google’s AI-powered search tool that debuted in May 2023.
Available through Google Labs, SGE is an experiment in which Google attempts to
serve up search results that help users...



P

READ MORE

SGE Experimentation: What We Learned From Failing
SGE Experimentation: What We Learned From Failing


SGE EXPERIMENTATION: WHAT WE LEARNED FROM FAILING

Feb 28, 2024 | 5 min read

SEO Tools Overview: 6 Platforms for Improving Your Search Relevance
SEO Tools Overview: 6 Platforms for Improving Your Search Relevance


SEO TOOLS OVERVIEW: 6 PLATFORMS FOR IMPROVING YOUR SEARCH RELEVANCE

Feb 1, 2024 | 4 min read

Here’s How to Master the Hub and Spoke Strategy for SEO Success
Here’s How to Master the Hub and Spoke Strategy for SEO Success


HERE’S HOW TO MASTER THE HUB AND SPOKE STRATEGY FOR SEO SUCCESS

Jan 11, 2024 | 3 min read


READY TO GROW?

Schedule a free 1:1 strategy session with us. We'll unpack your current demand
generation efforts, and discuss practical ways you can scale traffic and
conversions in the next 60 days.

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