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Welcome!

We couldn't

help but dive in! 

 

The BrandAsset® Valuator (our proprietary and global brand study), allows us to
measure over 50,000 global brands and evaluate how they create momentum, drive
consumer passion and become part of an evolving cultural landscape. This
analysis gives you a peek into how the Spotify brand measures up against the
category and in culture.

 

BrandAsset Valuator



BAV is the world's largest and longest running study and model on brand building

 

 

It measures all brands, regardless of category, on a consistent set of equity,
advocacy, and imagery metrics that allow us to identify a brand's momentum in
culture, not just against its immediate peers.  

At the core of the BAV model is our four brand pillars

Differentiation is about a brand's unique meaning in culture.

 

Relevance reveals the appropriateness of a brand to its core consumers.

 

Esteem captures how respect translates into repeat usage and advocacy, not just
likeability.

 

Knowledge is more than awareness—it reflects a consumer's understanding of a
brand.

Pillar Patterns

Tell A Story

All four pillars work together to paint a holistic picture of a brand's
challenges and opportunities.

What this looks like for you

 

Among adults, the Spotify brand stands out and can further harness its
uniqueness.

A brand's position on the power grid provides a snapshot of its health and
momentum

Spotify has room for growth among its top competitors

While the Spotify brand is strong among millennials, there's an opportunity to
further grow the brand among older adults

Working Together

 

Using our dynamic framework we can help Spotify achieve greater brand momentum
in culture

 





Help Spotify build powerful brand messaging that transcends all adult audiences

 

Understand white space opportunities against cultural

and category dynamics

 




Elevate Spotify’s brand platform expression across fresh creative activations

 

Strengthen brand positioning through strategic partnerships

 

We have experience bringing music to the heart of creative



Let's Get Together

tim rumpler

Executive Director, VMLY&R


tim.rumpler@vml.com

214.215.6291 


































Executive Director, VMLY&R


tim.rumpler@vml.com

214.215.6291