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Guides Featured


STARTING WITH 100, HOW MANY COMPLETE YOUR CHECKOUT?

We've crunched the numbers and analysed what a hypothetical 100 shoppers would
do if they found their way into your online checkout.
Nov 13, 2023 4 min read
Guides


SCARED OF SOCIAL? START WITH THIS SIMPLE GUIDE

The Middle East has one of the highest social media adoption rates in the world.
Read this guide to learn the basics of building a paid social media advertising
strategy.
Nov 6, 2023 7 min read
Guides


STRAIGHT TO THE INBOX: A GUIDE TO EMAIL MARKETING

Emails are one of the best ways to cut through all the noise and get your brand
noticed. Find out how to create an email strategy that maximises your sales.
Nov 3, 2023 7 min read
Guides


BIRKENSTOCK: A SOCIAL MEDIA ADVERTISING MASTERCLASS

Fancy TV campaigns or giant billboards sometimes overshadow social media
advertising. If executed well, social media is one of the few channels that can
boost every single part of your funnel.
Oct 31, 2023 4 min read
Guides


DEAL OR NO DEAL? IS DISCOUNTING RIGHT FOR YOUR BRAND

Discounting often seems to be the go to strategy to boost sales for retailers.
But is it causing more harm than good?
Oct 27, 2023 5 min read
Guides


WHAT IKEA CAN TEACH US ABOUT BEING CUSTOMER OBSESSED

Why is IKEA the only shop you don't have to drag me around kicking and
streaming? Well, it might have something to do with the meatballs...
Aug 24, 2023 4 min read
Guides


SWIM IN 5 STAR REVIEWS LIKE SQUATWOLF

Your customers are the backbone to your ecommerce business. This guide shows you
how to get good reviews and also how to use them effectively to grow your sales.
Aug 24, 2023 3 min read
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