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COMPETITIVE INTELLIGENCE CUSTOMER SUCCESS GO-TO-MARKET STRATEGY PRICING STRATEGY
PRODUCT LAUNCH PRODUCT-MARKET FIT PRODUCT MARKETING PRODUCT POSITIONING SALES
ENABLEMENT


Go-to-Market Blueprint.
The all-in-one subscription for strategizing and executing GTM strategies that
move the market and rake in revenue.

Nailing an end-to-end Go-to-Market strategy is tough. From the strategy to the
execution to the cross-collaboration to the timelines, there’s a lot to get
right to ensure your launch has maximum impact → and that’s where GTM Blueprint
comes in.
Sign up Request more info



World-class resources for GTM professionals worth $18,000 in 1 membership
dashboard. That's 90% off.
✔ Live workshops year-round
✔ 50+ self-paced courses
✔ 60+ hours of real-world case studies

✔ 150+ templates & frameworks
✔ Members-only community
✔ Mentor program

✔ Free yearly event pass
✔ Up to 40% off in-person events
✔ Exclusive content




What's Go-to-Market Blueprint?
The Go-to-Market motion within an organization is most successful when it’s
cross-functional and considered a continuous cycle, but can suffer when there’s
no clear leadership, accountability, or measurement of success.

GTM Blueprint solves this by providing critical learning at the point of need
for all functions involved in the GTM motion.

Packed with real-world case studies, tried and tested frameworks, action-led
insights, and cohort-based learning, it’s home to everything you need to build,
execute, optimize, and grow your GTM tactics and strategy - and ensure every
launch has an impact.

Keep scrolling to see all courses and live workshops you can access.
How it works.
Once you become a GTM Blueprint member, you can access any of the 50+ courses at
any time covering everything from product, product marketing, sales enablement,
customer marketing and more.. aswell as an extensive library of 150+ templates
and frameworks to save time and give you peace of mind you’re working off
industry-standard docs.

However, if you need something a bit more interactive and discussion-led then
you can sign up to any of the 20 live workshop sessions where you'll cover GTM
motion foundations, alignment, strategy, delivery, and growth.

To top it off, you'll also get the opportunity to join 1 in-person event of your
choice every year to network and make connections with local leaders and peers
in the GTM community.
Sign up



YEAR-ROUND ACCESS TO 20 LIVE WORKSHOPS WITH GTM EXPERTS


“GREAT GTM IS THE DIFFERENCE BETWEEN SUCCESS AND FAILURE FOR NEW PRODUCTS —
GETTING IT RIGHT UNLOCKS AN ENTIRELY NEW GROWTH VECTOR FOR YOU AND YOUR COMPANY,
BUT IT’S SO EASY TO GET WRONG. THE WRONG STRATEGY CAN SET MARKET PENETRATION
BACK BY YEARS, WHILE SHODDY CROSS-FUNCTIONAL COORDINATION CAN CAUSE EVEN THE
BEST STRATEGY TO FLOP. UNTIL NOW, YOU HAD TO LEARN HOW TO AVOID THOSE PITFALLS
THE HARD WAY, THROUGH FAILED LAUNCHES AND TONS OF SCAR TISSUE; BUT WITH A COURSE
LIKE GTM BLUEPRINT YOU CAN AVOID THE STUMBLES AND ENSURE TIGHT EXECUTION RIGHT
FROM THE START WITH A CLEAR, HOLISTIC PICTURE OF ALL THE GTM INS AND OUTS.”

- DEREK OSGOOD, FOUNDER & CEO AT IGNITION

Sign up



LEARN FROM WORLD-CLASS LEADERS LIKE:

Hope Chauland, Senior Go to Market Manager at Microsoft

Alex McDonnell, Market & Competitive Intelligence Lead at Airtable

Holly Watson, Senior Product Marketing Manager at Amazon Web Services

Derek Osgood, Founder & CEO at Ignition

Clare Holmes, Chief Marketing Officer at Red Sift

Jonathan Kvarfordt, Head of GTM Revenue Enablement & Product Marketing at
Simetrik



ACCESS 50+ ONDEMAND COURSES ANYTIME, ANYWHERE.



 * Community-Led Growth Core
 * Competitive Intelligence Core
 * Customer Marketing Core
 * Customer Success Core
 * Product Marketing Core
 * Product-Led Growth Core
 * Revenue Marketing Core
 * Sales Enablement Core

 * Customer Success Metrics
 * Customer Onboarding
 * Customer Retention
 * Go-to-Market
 * Market Research
 * Messaging
 * Narrative Design Masters
 * Personas

 * Positioning
 * Pricing
 * Product-Led Growth Metrics
 * Product-Market Fit
 * Sales Coaching
 * Sales Kick-Off
 * Sales Training
 * Segmentation

This subscription will help you:
🚀 Expedite your GTM learning journey by tapping straight into the proven
tactics and strategies used by experts at orgs like LinkedIn, Adobe, Google,
AWS, and more.

🙌 Understand how to enhance and effectively communicate and collaborate with
key stakeholders and position yourself as an internal GTM leader.

💡 Expand your knowledge, skillset, and idea base, by tapping directly into an
endless supply ofexpert-led inspiration.

🤑 Acquire, retain, and grow more customers by becoming an SME in the end-to-end
Go-to-Market cycle.

🔥 Grow your career. Everything we’ve laid out above is going to help you
achieve one thing: personal and professional growth.
Sign up



TRUSTED BY SOME OF THE WORLD'S BIGGEST BRANDS. 👇





👋
Looking to enroll the team? Our subscription isn't just for individuals. As
you’ll soon learn, alignment is key to Go-to-Market success, so why not get
everyone on the same page?

Ensure your teams follow standardized best practices and speak the same language
by getting them all enrolled.

Contact Matt at m.booth@teamalliance.io and he’ll take care of the rest. Need to
get the boss on board? We've taken care of that too.





FAQS



WHO’S THIS SUBSCRIPTION FOR?

This course is for individuals or teams who organize Go-to-Market strategy, or
are otherwise involved in product launches at their business. You’ll be taught
how to carry out the five core pillars of Go-to-Market strategy, with special
attention on refining alignment, stakeholder management and revenue enablement.
If you want to propel your industry knowledge and enhance your career prospects
by adopting a more strategic and tactical mindset to essential Go-to-Market
topics, then this is the subscription for you.

HOW DOES THE SUBSCRIPTION WORK?

The subscription is 100% online and you can join any workshop or access any
content throughout the time of your subscription. After enrolling, you’ll have
access to courses and content to work through at your own pace. Sign up to any
workshop using our calendar.

HOW LONG WILL I HAVE ACCESS TO THE CONTENT?

For as long as your subscription is active!

I’D LOVE TO GET MY WHOLE TEAM CERTIFIED, DO YOU OFFER HAVE ANY DISCOUNTS?

Yep! All our team packages are bespoke to make sure they’re tailored towards
what you’re after. Contact Matt Booth at m.booth@teamalliance.io and let him
know what you want, and he’ll put a personalized package together for you.






LIKE WHAT YOU SEE? THEN CHECK OUT TONS MORE.

From exclusive content by industry experts and an ever-increasing bank of
templates, to 100s of hours’ worth of PMM presentations and mentors, our
membership plans are packed with awesome product marketing resources.

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PMMC™ unleashes product marketers’ potential. Lauded by leading lights like
Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome
resources. No topic missed. No page unturned.

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GET PMM LEADERSHIP CERTIFIED.

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Shopify, this course has one goal in mind...

To empower generations of PMM leaders.
Forge your own path, supercharge your career, become a leader.

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COMPETITIVE INTELLIGENCE CUSTOMER SUCCESS GO-TO-MARKET STRATEGY PRICING STRATEGY
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