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JOEERITO

Designer X Creator





Joe is a product designer with 3 years of experience, a Framer & Spline Expert,
a digital artist, and a part-time content creator,


5+

overall experience

Digital products & AR/VR

content creation

Recent projects :

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I DESIGN FUNCTIONAL PRODUCTS AND CREATE INSIGHTFUL DESIGN CONTENT.

A product designer who creates dynamic UI/UX and a digital artist creating 3D
experiences. I’m also a part-time content creator, dedicated to sharing insights
and inspiring others in the design community.

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TRAVEL EDGE - AXIS BANK

2024

I led the UX/UI redesign for Axis Bank's Travel Edge, an online travel platform
where users can book flights, hotels, and experiences, as well as redeem special
card points. I managed the full process, from desk research and wireframing to
creating a comprehensive design system. Working closely with a developer agency,
we optimized user flows for bookings. To meet tight deadlines, we went straight
to mid-fidelity wireframes, ensuring both speed and design accuracy.

Get on a call to know more




NARAYANA ONE HEALTH

2024

I led the website design for Narayana One Health, crafting a user-friendly
platform that simplifies healthcare access. Along with creating a cohesive
design system, I focused on enhancing key interactions to ensure a smooth,
engaging experience for users.

Website




SHISEIDO INDIA

2024

I developed the information architecture for Shiseido's first launch in India,
conducting in-depth desk research on Indian e-commerce trends and user behavior.
Focusing on their target audience in Tier 1 cities, I designed a structure that
ensures a smooth and tailored shopping experience for Indian customers.

Website




FUNKY MONKS

2023

Funky Monks, a global creative agency, needed to stand out in a competitive
market. In just one month, I handled their web design using no-code tools and
created an engaging landing page with interactive elements. I also developed
their brand identity by designing a custom logo and crafting a story around
their brand. This helped establish Funky Monks as a bold and innovative agency
with a strong online presence.

Website




MYSTRY - STARTUP

2021 - 2022

MYSTRY is a sneaker tech startup that turns buying mystery boxes into a gamified
experience using machine learning. I led the entire digital product design for
both web and mobile, handling UI/UX and creating all visual assets, including 3D
animations and 2D art. This helped deliver a seamless user experience, and
within the first year, MYSTRY partnered with over 100 brands, highlighting its
success in merging tech with retail.

Website




MAKING YOUTUBE BETTER

2023 - personal project

I redesigned YouTube's UX for better accessibility, navigation, and engagement.
I added real-time audio translation through a native language feature. Though
not connected to YouTube's team, they launched a similar feature soon after. I
used journey mapping, wireframes, and testing to create a more inclusive design
and learned about large-scale platform accessibility.

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AR EXPERIMENT

2023 - personal project

I experimented with an AR project using Adobe Aero and Figma to create a UI for
checking Oakla Wi-Fi speed above the router, with potential uses including
adding a QR code for instant speed checks.

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THINGS I DO IN WEEKENDS

Here are some digital artworks I’ve created, both for personal projects and
commercial purposes. Each piece reflects my passion for creativity and attention
to detail, whether it’s for fun or for clients.

 * 3D gallery
   
   

 * 2D gallery
   
   

 * Arch-Viz gallery
   
   





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WORKING TOGETHER?

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