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BREADCRUMB

 1. HOME
 2. BLOG
 3. STRATEGY
 4. CPG INFLATION STRATEGIES TO TACKLE INFLATION




4 STRATEGIES FOR CPG COMPANIES AND RETAILERS TO REDUCE INFLATIONARY PRESSURE

 * Inflation is raising input costs, making it more expensive to manufacture and
   transport products. 
 * CPG and retailers are taking a variety of steps to mitigate the effects of
   supply chain disruptions and inflation, including increasing sales and prices
   and optimizing working capital.
 * In 2023, consumer demand is likely to recede due to higher commodity prices
   as their focus shifts to essential goods.

March 13, 2023 | Supply Chain Strategy Blogs



Inflation was a major concern for CPG companies, retailers and consumers in
2022, and it’s likely to be the same in 2023. 

Companies are feeling the pinch from their suppliers, and consumers are getting
a price shock.

While there are signs that inflation will peak this year, what can CPG companies
and retailers do now to handle the inflationary pressures before prices
eventually come down?


INCREASE SALES OR INCREASE PRICES TO OFFSET HIGHER PRODUCTION COSTS? 

Some CPG companies and retailers are attempting to increase sales or raise
prices to offset the higher costs of production in an inflationary environment. 

For example, Walmart is focused on providing value-for-money products to boost
sales as consumers opt for low price options in an inflationary environment. 

Coca-Cola increased prices in 2022 and is opting to do so again this year. In Q3
2022, the company witnessed 12% growth in profit margin after increasing prices.
However, it is struggling with labor shortages, especially in the trucking
industry.

Also Read: COST CONTROL IN CPG: 3 WAYS FOR THE INDUSTRY TO STAY COMPETITIVE IN
2022

However, there are other, better steps CPG companies and retailers should be
taking in 2023 to help offset the rise in costs and maintain profitability.
These include:


1.    TRANSFORMING WORKING CAPITAL  

It will be essential to sell off underperforming assets to increase financial
flexibility. Thus, CPG and retail companies are anticipated to divest their
failing assets to help with areas of sourcing, product development,
manufacturing and logistics. 

They should also focus on optimizing the cost of goods sold (COGS) by getting
insight into the cost drivers in their value chains and taking a more strategic
approach to cost management. Under rapidly changing market conditions, strategic
cost management can help free up working capital to drive growth.


2.    SHOULD-COST MODELING USING AI-BASED TOOLS

Lack of visibility into volatile commodity prices and cost drivers can lead to
inaccurate pricing for CPG and retail companies. Using AI-powered tools for
should-cost modeling helps firms understand the cost drivers in their production
process and improve their negotiating power with suppliers. The end result is a
greater capability to control costs and price products in line with market
fluctuations to maximize profitability. 


3.    ENGAGING IN STRATEGIC MARKETING

Amid volatile and unpredictable market conditions, some CPG companies and
retailers are increasing their strategic marketing efforts. Increasing the
effectiveness of marketing expenditures enables them to invest in strategic
growth priorities when others may decide to cut down.


4.    TAKING ADVANTAGE OF E-COMMERCE

CPG companies and retailers have accelerated the adoption of e-commerce and are
emphasizing data-driven supply chains to drive profitable omnichannel growth.`


IMPACT OF INFLATION AND RECESSION  

The steps discussed above are important to maintaining profitability in what
will no doubt be a challenging year for CPG companies and retailers. They will
be even more crucial in the event of a potential recession, which would put
further pressure on consumers. 

With the cost of borrowing increasing because of interest rate hikes from
central banks, CPG companies and retail brands must be creative and adaptable in
finding ways to drive growth. 

Stay tuned for more CPG industry insights in GEP’s forthcoming 2023 CPG Outlook.

 

Tags: supply chain strategy , Inflation

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