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A look at the founders of three promising startups.

Welcome to our end-of-the-week edition of Startup Deal Desk – Founder Fridays!




Every Friday, we highlight several promising startups and the founders behind
them.




Our goal is to foster connections between innovative founders and prospective
investors, providing a community where both sides can learn (and potentially
earn) from each other.




If you saw our Tuesday issue, you’re probably familiar with:

 * The Link.AI and CEO Hugh Seaton

 * BellScan and Founder/CEO Kyle Bell

 * TONA Activewear and Founder/CEO David Dean
   
   
   

And if you’re not, we’re going to share a bit more about them. Enjoy!




1️⃣ HOW HUGH SEATON IS TURNING PROJECT SPECIFICATIONS INTO DATA-DRIVEN WORKFLOWS
WITH THE LINK.AI




Hugh Seaton is an entrepreneur with over 20 years of senior management
experience at major companies like Sony, AOL, Philips Electronics and Pepsi. He
spends his time at the Society for Construction Solutions in Austin, TX and is
host of the AI in Construction webinar series, and Constructed Futures Podcast.
For the last 2 years, Hugh has also been the CEO of The Link.AI.




The Link is a software that streamlines the construction buyout and closeout
processes and makes sense of massive project specifications using AI. The
automated summarizations that quickly summarize long and complex specification
documents into actionable submittal logs. The system pulls all the submittal
items and allows users to search for usual and unusual requirements.




Since their launch in 2022, The Link has hit $200K ARR, and is on track to reach
$1M ARR in early 2025. They’ve onboarded top-tier contractors like EllisDon, The
Fresh Market, and PJ Dick, and are about to launch a series of sought-after
modules that will drive significant revenue growth. The company also benefits
from the effective retreat from the market of their main competitor, Pype, and
is now raising $250K.




Find out more about The Link.AI here. Check out their deck here.




Click below to book a meeting with Hugh Seaton:

Meet the CEO




2️⃣ KYLE BELL IS BRINGING REAL-LIFE ENGAGEMENT BACK TO THE SHOPPING FLOOR WITH
BELLSCAN




Kyle Bell is an entrepreneur and marketing enthusiast with experience in working
with Fortune 500 companies on their digital marketing campaigns. He’s using his
sales and marketing experience from working at Chrysler and Ford Motor Company,
as well as retail stores like Dick’s, to spearhead BellScan into becoming the
nexus where traditional retail and digital experience converge.




BellScan aims to revitalize brick-and-mortar retail by integrating digital
content into in-person shopping experiences. BellScan places QR codes in
strategic store display areas. When shoppers scan these codes, they are directed
to a landing page featuring curated content related to the products available in
that area of the store. There’s also an included AI-enabled chatbot that
provides detailed responses limited to the retailer’s product catalog.




This certified minority-owned business is currently running 3 pilots in
different locations and so far, their early adopters have seen impressive
results – a 22% increase in foot traffic and a 17% uptick in sales engagement.
Aside from Kyle’s invaluable experience, BellScan’s team includes Lee Lorenzen,
the company’s CRO with over 40 years of startup experience and Founder of
Shop.com, which included investors like Bill Gates and Jeff Bezos.




Get more information about BellScan here. Check out their deck here.




Click below to book a meeting with Kyle Bell:

Meet the Founder




3️⃣ HOW DAVID DEAN IS REDEFINING THE GYM EXPERIENCE WITH TONA ACTIVEWEAR’S
HIGH-QUALITY LEGGINGS AND MISSION FOR CHANGE




David Dean is a former All-American athlete and successful entrepreneur. He has
bootstrapped a healthcare venture that got acquired by the #1 healthcare
syndicate in the world, and went public on the NYSE. David also is tackling a
critical social issue – teen suicide. Motivated by the impact of suicide on his
family, David and his co-founder, the founding designer of Lululemon, founded
TONA Activewear, not only to meet a market need but also to drive social change.




TONA offers high-end women’s leggings designed for serious gym-goers. Their
leggings are engineered with proprietary Stay-Up Technology™ and TONAFit™
fabric, offering unparalleled softness, support, and durability. For every ten
pairs of leggings sold, TONA will donate one free mental health counseling
session to a teen in need.

TONA’s customers can attest to the quality and appeal of their products. The
brand got over 170 5-star reviews and sold $228K with 1783 orders in their first
beta test. Also, the company’s exec team has 8 exits and 6 unicorns combined,
and their Chief Design Officer designed the personal on-court style for Serena
Williams and Maria Sharapova.




TONA is currently raising a $3M Seed round with $2.2M already secured. These
funds will be used to scale marketing, enhance product offerings, and drive
revenue growth.

Learn more about TONA Activewear here. Check out their deck here.




Click below to meet David Dean:

Meet the Founder



Thank you for sticking until the end!



Subscribe to Startup Deal Desk to get stories from up-and-coming startups and
the founders behind them straight in your inbox.




Are you a startup founder or VC fund looking for an opportunity to shine? Reach
out here and introduce yourself!




Huge thank you to ThinkFISH for powering this newsletter. Funding is hard,
ThinkFISH makes it easy.




Until next time!

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