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URL: https://tealium.com/resource/datasheet/mobile-iot-connected-devices-datasheet/
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DATASHEET: MOBILE, IOT, CONNECTED DEVICES



LEVERAGING DATA IN THE MULTI-SCREEN ERA



INTEGRATE MOBILE DATA SEAMLESSLY ACROSS YOUR TECH STACK TO ENGAGE YOUR CUSTOMERS
ON ANY DEVICE, AT ANY TIME AND WITH A CONSISTENT AND RELEVANT MESSAGE.







Benefits:



Incorporate Mobile Data into Your Single Customer View – Gain a comprehensive
view of customer behavior and preferences to deliver the right message, at the
right time, via the right channel— whether mobile or not



Integrate and Activate Your Mobile Data as Part of a Comprehensive, End-to-End
Data Supply Chain – Build a flexible omnichannel data foundation for consistent,
relevant and timely messaging



Simplify Mobile Data Collection, While Maximizing Performance – Collect data
once, then send it wherever it needs to go from a central hub to maximize
performance






Customers don’t multi-task on mobile devices, they single-task, and they expect
to get value from a mobile experience within seconds. In order to deliver that
value, it’s critical that organizations create an actionable data foundation
that’s comprehensive, flexible and fast. In a world of exponential mobile device
growth– including connected devices, Internet of Things (IoT), Over the Top
content (OTT) and Virtual Reality (VR), the mandate for a central data hub with
robust identity resolution grows more urgent every day.

Tealium’s Customer Data Hub ensures that every aspect of your customer
experience strategy–across web, mobile, connected devices and beyond– shares the
same up-to-the-moment data to fuel exceptional customer experiences and
insights.

Build a Comprehensive Data Supply Chain
While mobile devices are a significant source of data and channel for
engagement, they’re not the only data source or engagement channel. In today’s
market, experience inconsistency is viewed poorly by customers who perceive
these disparities as a sign of impersonal businesses who don’t care. This is why
it’s so critical for organizations to build a foundational data supply chain
that collects, manages, and activates data from any source.

The value of mobile data (and all data) multiplies dramatically when managed as
part of a comprehensive data foundation. Tealium AudienceStream, in concert with
data collection and delivery from Tealium iQ Tag Management and Tealium
EventStream, unifies data from all sources to resolve customer identity and
provide a single customer view that can be leveraged across all channels.



Implement a Single Data Strategy
Organizations must build a comprehensive data supply chain strategy that unifies
mobile with all types of data.






Mobile as Part of a Comprehensive Data Supply Chain




Figure 1: Example of mobile data in a unified data supply chain



Highlighted in the diagram above, mobile data (from native mobile apps, mobile
web, connected devices, IoT devices, etc) is incorporated into a comprehensive
data supply chain along with other types of data such as web, call center,
in-store, POS data and more. This allows brands to build consistent,
customer-centric experiences across devices and channels
from a common data foundation.

Tealium Supports All Mobile — Server and Client-side, Native and Mobile Web
When it comes to data collection and delivery for mobile and connected devices,
you need options that work for your business and your budget. Data can be
collected and delivered in two different ways— client-side (browser-based) via
tags and cloud-based delivery (server-side) via APIs. And based on strategic
considerations companies may require different solutions for tracking native
mobile versus the mobile web. Tealium provides users with flexible options and
the ability to choose based on business and strategic needs.



Flexibility is Key
Data can be collected and delivered client or server-side. On native mobile or
mobile web. The key is to have options.






Robust and Lightweight
The Tealium mobile solution is lightweight- with an implementation designed to
streamline data collection and management. Tealium uses the Collect HTTP API to
send data to AudienceStream and EventStream connectors. This approach ensures a
lightweight footprint in your app and leverages the power of the Customer Data
Hub to connect with your marketing vendors.

Cloud Delivery
Every additional second of load time in mobile costs conversions and customers.
Cloud delivery of data allows for increased performance, reduces the load on a
device, reduces battery taxation and much more. In addition to Tealium’s
expansive marketplace of over 1000 client-side (browser-based) integrations,
Tealium offers 100+ cloud-based (server-side) connectors and is adding to that
list every day as vendors make the technology available.



“I’ve been using Tealium for 5 years and that encompasses 3 different companies
[…] Using Tealium has been great, especially on mobile.”
­— Johnson Ta, Director of Digital Measurement Strategy at A&E Networks



Performance Considerations
There can be tension between budget, customer experience, and application speed.
It’s important to have options to optimize this balance in a
resource-constrained environment.






Integrations to Stream Data to All Major Cloud Computing Platforms
Leveraging Tealium’s core capability for real-time data collection and our
global cloud delivery network, Tealium integrates with Google Cloud via Pub/Sub,
Amazon Web Services via Kinesis and SQS, and Microsoft Azure through Streaming
Analytics. Supplying clean data from a single collection point further enhances
the strategic value of IaaS platforms by enabling rapid analysis and activation
of data while consuming fewer resources.

Stitch Visitors Across Devices
Customer behaviors are constantly evolving– they research and browse products on
mobile devices, abandon shopping carts on their tablets and make purchases on
desktop computers—sometimes in a single user session. Digital businesses need
the ability tap into their 1st party data
and build single customer profiles across devices, in order to have an accurate
understanding of customer behavior, value and campaign performance. With
Tealium, you can stitch visitor profiles across sessions, (from unknown to
known) through devices and offline channels.

With real-time data infrastructure and the capability to build sophisticated
business rules powering data orchestration, marketers can dynamically market to
key moments as they happen instead of hours, days or weeks later



Cross-Device Identity Resolution
A single customer view incorporating mobile and all data is critical to
organizations’ ability to deliver relevant and timely experiences.




Real-time + Mobile
Engaging customers in the moments that matter can be a powerful strategy, but
it’s only possible when built upon real-time data infrastructure.






“Now that mobile is consumers’ preferred engagement screen, identifying new
users and subscribers out in the mobile melee is essential […] The solution is
the Customer Data Hub”
­— Arthur Brodeur, Vice President, Digital Data Operations at Beachbody







IoT and OTT
Users interact with brands in a wide variety of ways, including on a growing
number of mobile devices and over-the-top (OTT) devices, such as smart TVs,
set-top boxes, and gaming consoles. It’s essential to capture and correlate this
user behavior across every channel to provide an optimized experience. Tealium
offers native app support for a growing list of devices including those powered
by Apple iOS and Google’s Android, as well as OTT devices such as Apple TV,
Chromecast, and Roku.



Popular Mobile Connectors, Data Destinations and Integration Libraries




See All Integrations






Resource Type: Datasheet
Topic: Mobile & IoT
Product: EventStream API Hub, TiQ Tag Management






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11095 Torreyana Road
San Diego, CA 92121
+1 (858) 779-1344

Solutions
 * Growth & Acquisition
 * Loyalty & Retention
 * Customer Experience & Personalization
 * Predictive Insights & Customer Analytics
 * Data Collection & Privacy
 * Single View of the Customer
 * Tealium Integrations Marketplace

Products
 * Overview
 * Real-Time Data Collection & Quality
 * Real-Time CDP & Predictive Insights
 * Data Management and Storage
 * Integrations Overview
 * Tealium Integrations Marketplace

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The 11 Core Functionalities of a Successful Data Strategy
Omnichannel Customer Experience Leveraging loT, Beacons and Mobile
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