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The Flower Hub

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THE BENEFITS OF PACKED-AT-SOURCE BOUQUETS FOR CUSTOMERS

Posted on 15 August 20241 October 2024 by Anna Langmead

In today’s competitive flower market, customers are always looking for ways to
improve efficiency, reduce costs, and ensure the highest quality. 

One innovation that continues to lead the way is packed-at-source bouquets. This
approach involves arranging and packaging flowers right at the flower farms and
it offers significant benefits to all our customers.

We have been packing mixed bouquets out on farms since we began 20 years ago and
it continues to be popular with clients across the globe.  Bouquets are designed
by our team here in Kenya with guidance from the clients as to what their
customers are looking to see both in colour waves as well as flower types.

Products can be fully packed at source into a bouquet complete with sleeve,
flower food and even a retailers label.  Alternatively part packed at source is
also an option allowing the customer to add their own additional flowers or
packaging on receiving it.


ENHANCED FRESHNESS AND QUALITY

Packed-at-source bouquets ensure that flowers are cut, arranged, and packaged at
the farm. This process significantly reduces the time flowers spend in transit
and storage before reaching the wholesaler. By minimising handling and
transportation steps, the flowers maintain their freshness and longevity.
Research shows that reducing the supply chain steps can prolong the vase life of
flowers by several days, enhancing customer satisfaction and reducing waste.


COST EFFICIENCY

The packed-at-source model can lead to substantial cost savings for wholesalers
and retailers alike. By eliminating the need for additional handling and
assembly at the wholesaler’s facility, labour costs are significantly reduced.
Additionally, this streamlined process cuts down on transportation and storage
expenses, as flowers are shipped directly from the farm in their final form.
These savings can be passed on to retailers, allowing the end product to be more
competitively priced.


SIMPLIFIED SUPPLY CHAIN

The logistics of flower distribution can be complex and time-consuming.
Packed-at-source bouquets simplify the supply chain by consolidating multiple
steps into one efficient process. This simplification not only reduces the risk
of damage during handling but also ensures a more consistent product quality.
For wholesalers, this means fewer logistical challenges and more reliable
inventory management.


CUSTOMISATION AND INNOVATION

At The Flower Hub, we offer packed-at-source bouquets tailored to meet the
specific needs of our clients/wholesalers. Our partner farms are equipped to
create bespoke arrangements that cater to diverse demands. By working closely
with our clients, we ensure that all of the bouquets made meet exact
specifications. This allows our clients/wholesalers to offer unique and
high-quality products to their customers. 

At The Flower Hub, we are proud to lead the way in this innovation, providing
our clients with superior products and exceptional service. 

Find out more about the advantages of our packed-at-source bouquets by emailing
us at enquiries@theflowerhub.co.ke. or visiting our website
at www.theflowerhub.com. 

References

 1. Supply Chain Troubles from SAF
 2. Kenyan bouquets packed at source add value from Floral Daily
 3. The new roots of the flower trade from BBC



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Kuehne + Nagel Building
Specialised Freight Road
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