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Home » Top 10 » Top 10 Sports Channels for Advertising in India (2022)


TOP 10 SPORTS CHANNELS FOR ADVERTISING IN INDIA (2022)

Posted on February 3, 2022February 10, 2022Author Shrobana Rakshit 0

In a country of 1.3 billion people and over 850 TV channels, the race to retain
the top position and attract viewership requires strenuous effort. Currently,
almost 210 million households in India own a television set, this is an increase
of 6.9% from the 197 million households that owned a television set in 2018
(data shared by BARC 2021). 

However, irrespective of which demographic you belong to or which dialect you
speak, the one thing that unites our nation is sports. With India performing
well in various individual sports like tennis, badminton, shooting, etc Indian
viewers are getting more inclined towards the sports genre.  

The ICC Men’s T20 World Cup witnessed a reach of 167 million on television, and
it broke viewership records in various regions including India. And how can we
possibly forget the live streaming of IPL matches that has helped several sports
channels to own top positions. The IPL 2021 accumulated 380 million TV viewers
and channels witnessed many new brands. 

Now, a very valid question that follows is- which sports channel should you
advertise on?

Worry not! we have got you covered. Here is the list of Top 10 Sports Channels
of India, formulated on the basis of the number of visitors on these channels on
The Media Ant’s website in the past year (2021).

So, without further ado, lets find out the Top 10 Sports Channels of India (set
in descending order of viewership):




1. STAR SPORTS 1

Star Sports 1 (Earlier known as ESPN Sports) is a cricket-centric pay-TV sports
channel that is owned by Star India. Previously it was a part of ESPN Star
Sports and its operations were based in Singapore, later Star India took over
the Indian business and under the unified brand of Star Sports, it relaunched
the channels in 2013. Star Sports is the official broadcaster of Indian
cricket. 

During IPL 2021, Star Sports became the number one channel in viewership
ratings. It went on to set a new viewership record, by reaching 400 million
viewers. Even the 2021 India-England Test series broadcasted on Star Sports
witnessed a reach of 103 million viewers.

Do you need any more reasons for advertising on Star Sports 1 in 2022? Don’t
think so.




2. STAR SPORTS 1 HINDI

Star Sports Hindi 1 belongs to the Star Sports group, a cricket-based television
channel owned by Star India. It telecasts the best live International and Indian
cricket matches and sports-related programs in the Hindi language. 

The live streaming of the Indian Premier League on Star Sports 1 Hindi provides
the channel with huge viewership. The dedicated Hindi sports channel of Star
India even rules BARC India’s chart of top ten channels across genres, thanks to
IPL and other popular sports events. The innovative storytelling during matches
and the production value has massively fuelled the growth of the channel. 




3. SONY TEN 3 HD

Sony Ten 3 belongs to the Sony Pictures Network India and is a group of Indian
TV sports channels. It broadcasts cricket, basketball, MMA, golf, tennis, and
professional wrestling matches. The channel is a part of Sony Pictures Sports
Network. Sony Ten 3 airs cricket matches from the Sri Lanka, England,
Australian, and Pakistan cricket boards. 

The broadcasts are usually in Hindi, and they also telecast football matches.
Sony Ten 3 HD broadcasts UFC (Ultimate Fighting Championship) matches in HD
format in the Hindi language. 

According to Statista, in 2021 the weekly viewership (Jan 23 – Jan 29) of Sony
Ten 3 reached 64 million viewers. 




4. SONY SIX

Sony SIX is the Indian pay TV sports channel owned by Sony Pictures Networks
India. The channel airs several sports events. Sony Six is part of Sony Pictures
Sports Network, and all of them are owned by the Sony Corporation. Sony Six
primarily broadcasts cricket tournaments and is aimed at the youth segment. It
also airs cricket, football, mixed martial arts, professional wrestling,
basketball, rugby union,  badminton, and soccer.

The channel showcases an impressive mix of events and programs that cater to a
wide range of audiences. The channel consistently provides differentiated
content to the viewers and serves as a conducive platform for brands and
advertisers.




5. STAR SPORTS 3

Star Sports 3 belongs to the Star Sports group, a television sports channel that
showcases the best live International and Indian cricket matches and related
programs in English, Bengali, Hindi, and Malayalam. Star Sports has offered this
channel to ensure that they are now able to reach the regional audiences too,
thus opening new opportunities for brands.




6. STAR SPORTS 1 HINDI HD

Star Sports Hindi 1 belongs to the cricket-centric TV channel group Star Sports,
which is now a subsidiary of Disney India. It broadcasts live International and
Indian cricket matches and related programs in the Hindi language. 

In the past few years, the consumption of sports-related content in Hindi has
doubled, with Hindi becoming a prime language for sports commentary. As per Star
Sports, during the India-Australia series, 71% of viewership came from the Hindi
commentary, as the language gained immediate attention. 




7. SONY TEN 1

Sony Ten 1 showcases events from the Asian Games, World Athletics Championships,
Sukma Games, and Commonwealth Games. The programming schedule also includes live
coverage of rallying, tennis, beach volleyball events, horse racing, and
basketball. WWE Raw (with the thirty-minute pre-show) and the WWE SmackDown are
currently broadcasted live on weekly basis. WWE Sunday Dhamaal, NXT, and Main
Event are the monthly pay-per-view special shows.

The wide array of programs attracts a lot of young people, and now the channel
is even available in Hindi, Tamil, and Telugu.




8. STAR SPORTS HD 1

Star Sports HD 1 belongs to the group of the Indian sports channel Star Sports
which is owned by Star India. The introduction of the HD channel offers an
amplified viewing experience. It also ensures more number of matches and the
airing of behind the scene moments, all of this in high definition.




9. SONY TEN 1 HD

Sony TEN 1 HD is a 24×7 HD channel that broadcasts several sports-related
content and matches in high definition. It showcases various sports, some of the
popular ones include football, tennis, motorsports, and cricket among others.
Sony Ten 1 HD belongs to Sony Pictures Network and is a part of Sony Pictures
Sports Network. Due to the increase in the viewership of HD channels, Sony Ten
launched its HD channel in 2017. 




10. DD SPORTS

The Indian sports channel DD Sports is telecasted from Central Production Centre
Delhi, India. The channel, which was launched on 18 March 1998, is an integral
part of the Doordarshan family and is also the main sports broadcaster of India.
On July 15, 2003, DD Sports became the only free-to-air channel in the sports
genre. 

The channel airs live sporting events like football, cricket, tennis in addition
to international sport-related programs. However, Indian sports like kho-kho and
kabaddi steal the show. As per BARC, the weekly viewership of DD Sports is
approximately 16k.

We hope you find this article helpful, if you want to advertise on television,
Contact Us at Help@TheMediaAnt.com.

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