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METHODOLOGIES

Marketing Mix modellingIncrementality Testing
Resources
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MEASURE AND OPTIMIZE YOUR MEDIA MIX WITH AI

Our software guides Budget allocation decisions using AI-enhanced Marketing Mix
Modeling and Incrementality Testing to maximize your ROI.

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✔️ 14 day free trial       ✔️ No credit card required       ✔️ Cancel anytime   



500+ BRANDS HAVE ALREADY OPTIMIZED THEIR BUDGET WITH CASSANDRA


PRODUCT


CASSANDRA SOLVES MARKETING’S HARDEST MEASUREMENT
‍CHALLENGES


MEASURE ONLINE AND OFFLINE MEDIA ROI

Measure each campaign performance without using user level data and without
being constrained by Privacy regulations.


MEASURE LONG TERM EFFECT OF YOUR ADS

Detect what is the long term effect of your ads to diagnose the true impact of
your media investments over time.


PLAN YOUR MEDIA ALLOCATION
PREDICTING THE OUTCOME

Forecast future performances and predict the future impact of your media
allocation before implementing them.

Leverage the budget allocator to receive a personalized media plan that is going
to maximize your sales.


UNDERSTAND CAUSAL INFERENCE AND HOW IT RELATES TO THE MARKETING MIX

Validate the causal relationship between your investments and your sales through
advanced incrementality testing frameworks.


3 MEASUREMENT METHODOLOGIES 1 PLATFORM


ATTRIBUTIONS

 * Real-Time
 * Tactical bottom funnel measurements
 * Limitation in measuring upper funnel campaigns


MMM

 * Strategic monthly measurements
 * Omnichannel measurements (online and offline)
 * Uncertainty dependent


INCREMENTALITY

 * Test/Control Methodology
 * Forward looking
 * Used to calibrate the MMM

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GROWTH


HOW DOES CASSANDRA
‍INCREASES YOUR ROI?


MACHINE LEARNING-BASED MARKETING MIX MODELING

Cassandra uses machine learning-based Marketing Mix Modeling.
It analyzes all
your data and creates a personalized Media Plan that maximizes your ROI.

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TESTIMONIALS


WHAT THEY SAY
ABOUT US

"The only way to eliminate human bias in attribution marketing is by removing
our possibility to corrupt the model. Cassandra enables you to have a second
brain immune to internal politics that tells you honestly what's working (or
what's not)."


Michael Taylor

Founder @VexPower

"Cassandra has helped us immensely to improve our understanding of what impact
different activities – digital and traditional media, as well as other factors
like product prices – have on our sales. Thanks to the frequent model updates we
have been able to quickly improve our understanding and act upon the learnings
by adjusting the media budgets. We’ve also received continuous and proactive
support from the team behind Cassandra to fully take advantage of the software
and MMM."


Eszter Mazscar

Head of Marketing @Cura of Sweden

"Cassandra has significantly increased my confidence in running MMMs and making
budget decisions off of its insights. Their elegant and easy-to-use system has
helped me streamline the MMM process to deliver consistent, highly-accurate
results."


Henry Fernandez

Advanced Analytics @ Spotpet





HOW IT WORKS


1 SOFTWARE.
4 SIMPLE STEPS.
A LOT OF MAGIC.


UPLOAD MARKETING DATA

Begin your journey by uploading your marketing data with a CSV or by connecting
your sources with connectors.

Cassandra analyzes Digital Advertising Campaigns, Offline Marketing Campaigns,
Organic Activities (like email and social media), and Other Events (like
Discounts, Price or Website changes, and store openings).

PS: If you don't have data right now, you can use our demo dataset to test
Cassandra!


ANALYZE YOUR MARKETING MIX EFFECTIVENESS

Build your MMM and analyze the:


 * Real incremental ROI of each channel
 * revenue attributed to each variable
 * impact of seasonality diminishing returns of each channel
 * Impact over time of advertising campaigns

The MMM it's then refreshed at a monthly basis improving its accuracy as it sees
new data.





PREDICT THE BEST MEDIA PLAN

Optimize your Marketing Mix with the AI-powered Budget allocator.




It allows you to:

 * run what if scenarios
 * predict how to allocate your marketing budget to maximize ROI
 * forecast future sales
 * guide your Marketing Mix decision to achieve your goal


MEASURE THE INCREMENTAL IMPACT OF NEW MARKETING CAMPAIGNS WITH INCREMENTALITY
TESTING

Validate your Measurement insights by running Real life Geo-Incrementality tests
that will enable you to inference causality.

Then use the results of your
experiments to calibrate your MMM at each refresh.


CASE STUDIES


OUR SUCCESS STORIES


HOW GINA TRICOT IMPROVED ITS ROI BY +53% BY LEVERAGING CASSANDRA MMM SAAS

Marketing Mix Modeling and ROI Optimization Case Study.


+53% IN ROAS

Read more  ➞



HOW TREEDOM REDUCED ITS COST PER ORDER BY 19% BY LEVERAGING CASSANDRA MMM

How Treedom reduced its cost per order by 19% by leveraging Cassandra MMM.


19% REDUCTION IN THE OVERALL COST PER ORDER (CPO)

Read more  ➞


SPEDIRE.COM: +19% CONVERSIONS WITH THE SAME BUDGET INVESTED IN 1 MONTH

How much should I allocate in each media to maximize my ROI?


+19% IN CONVERSION WITH THE SAME BUDGET

Read more  ➞

MINIMUM CONDITIONS TO TAKE OFF


SOMETHING ABOUT YOU


SPENDING OVER 30K ON ADS EACH MONTH

This ensures your marketing is extensive enough for Cassandra's optimization
tools to make a real difference, leading to a better ROI from your campaigns.


HAVING AT LEAST 2 YEARS OF HISTORICAL DATA

It lets Cassandra accurately analyze and predict the impact of your marketing,
considering seasonal trends and shifts in consumer behavior.


SOLUTIONS


TEAMS

Elevating Marketing and Data Teams with Cassandra.
‍

 * Marketers
 * Marketing Analysts
 * Data Analysts


INDUSTRIES

Companies

Cassandra’s Data Insights for every Company.

 * Technology
 * Retail
 * Travel
 * Education
 * eCommerce

Agencies

Future-proof your media optimization to serve clients better.


MEDIUMS

Measure any type of ad spend.

 * iOS
 * Android
 * Web
 * TV
 * Influencer Marketing
 * Out of Home
 * In game


READY TO STOP WASTING AND START OPTIMIZING?

Book a call with us Today and discovery how Cassandra can transform your
Marketing ROI in just 7 Days.

Start for freeBook a call
Innovative startup born from the idea of optimizing investments in marketing.
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MMM Masterclass
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Cassandra Srl, P.Iva 12645410965 - corso di Porta Romana 6 – Milano – 20122


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