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Last modified: 12/1/2023






UBER PRIVACY NOTICE


I. INTRODUCTION / II. OVERVIEW / III. DATA COLLECTIONS AND USES / IV. CHOICE AND
TRANSPARENCY / V. LEGAL INFORMATION


I. INTRODUCTION

When you use Uber, you trust us with your personal data. We’re committed to
keeping that trust. That starts with helping you understand our
privacy practices.

This notice describes the personal data (“data”) we collect, how it’s used and
shared, and your choices regarding this data. We recommend that you read this
along with our privacy overview, which highlights information about our privacy
practices and provides summaries of the data we collect and how we use it.

Download previous version





II. OVERVIEW


A. SCOPE

This notice applies to users of Uber’s apps, websites, and other
services globally.

This notice describes how Uber and its affiliates collect and use data. This
notice applies to all Uber users globally, unless they use a service covered by
a separate privacy notice, such as Uber Freight, Careem, Uber Carshare or UT
(South Korea). This notice specifically applies to:

 * Riders: those who request or receive transportation and related services via
   their Uber account.
 * Drivers: those who provide transportation to Riders individually via their
   Uber account or through partner transportation companies.
 * Order recipients: those who request or receive food or other products and
   services for delivery or pick-up via their Uber Eats, Cornershop or Postmates
   account. This includes those who use guest checkout features to access
   delivery or pick-up services without creating and/or logging into
   their account.
   
 * Delivery persons: those who provide delivery services via Uber Eats,
   Cornershop or Postmates. 
   
 * Guest users: those without an Uber account who receive ride and delivery
   services ordered by other Uber account owners, including those who receive
   services arranged by Uber Health, Uber Central, Uber Direct or Uber for
   Business customers (collectively, “Enterprise Customers”); or by friends,
   family members or other individual account owners; and gift card recipients.
 * Borrowers: those who borrow a vehicle from an Owner through Uber Carshare.
 * Owners: those who make their vehicle(s) available to others through
   Uber Carshare.
   

This notice also governs Uber’s other collections of data in connection with its
services. For example, we may collect contact information of owners or employees
of restaurants or merchants on the Uber Eats, Cornershop or Postmates platforms;
contact information of those who manage and use accounts owned by Enterprise
Customers; or data of those who start but do not complete their applications to
be drivers or delivery persons.

All those subject to this notice are referred to as “users” in this notice.

Our privacy practices are subject to applicable laws in the places in which we
operate. This means that we engage in the practices described in this notice in
a particular country or region only if permitted under the laws of those places.

In addition, please note the following:

 * For users in Argentina: The Public Information Access agency, in its role of
   Regulating Body of Law 25.326, is responsible for receiving complaints and
   reports presented by any data subjects who believe their rights have been
   impacted by a violation of the local data protection regulation.
   
 * For users in Australia: You may contact Uber here regarding our compliance
   with the Australian Privacy Principles. Such contacts will be addressed by
   Uber’s customer service and/or relevant privacy teams within a reasonable
   timeframe. You may also contact the Office of the Australian Information
   Commissioner here with concerns regarding such compliance.
 * For users in Brazil: Please see here for information regarding Uber’s privacy
   practices as relates to Brazil’s General Data Protection Law (Lei Geral de
   Proteção de Dados - LGPD).
 * For users in Colombia, Honduras and Jamaica: “Riders” and “drivers” as
   defined in this notice are known respectively as “lessors” and “lessees”.
   
 * For users in the European Economic Area (“EEA”), United Kingdom (“UK”), and
   Switzerland: Due to data protection and other laws in these regions,
   including the European Union’s General Data Protection Regulation (“GDPR”),
   Uber does not perform certain of the data collections and uses described in
   this notice in the EEA, UK or Switzerland. Such data collections and uses are
   indicated herein with an asterisk (*). 
   
 * For users in Mexico: Please see here for information regarding Uber’s privacy
   practices as relates to Mexico’s Personal Data Protection Law (Ley Federal de
   Protección de Datos Personales en Posesión de los Particulares), and here for
   information regarding Uber Money's processing of personal data.
   
 * For users in Nigeria: Uber processes the data of users in Nigeria on the
   grounds that it is necessary to fulfill the terms of our agreements with
   those users, or based on their consent.
   
 * For users in Switzerland: Uber Switzerland GmbH (Dreiköningstrasse 31A, 8002
   Zurich, Switzerland) is Uber’s appointed representative for purposes of the
   Federal Act on Data Protection, and may be contacted here or by mail as
   relates to that act.
   
 * For users in the United States: Please see here for information regarding
   Uber’s privacy practices as relates to U.S. state privacy laws, including the
   California Consumer Privacy Act.

Please contact us here with any questions regarding our practices in a
particular country or region.




III. DATA COLLECTIONS AND USES





A. THE DATA WE COLLECT


Uber collects data: 

 1. provided by users to Uber
 2. created during use of our services
 3. from other sources

Please see here for a summary of the data we collect and how we use it.

Uber collects the following data from these sources:

1. Data provided by users. This includes:


 * Account information: We collect data when users create or update their Uber
   accounts, or place orders via guest checkout features. This includes first
   and last name, email, phone number, login name and password, address, profile
   picture, payment or banking information (including related payment
   verification information), user settings, and loyalty program information for
   Uber partners.
   
   For drivers and delivery persons, this also includes vehicle or insurance
   information, emergency contact information, and evidence of health or fitness
   to provide services using Uber apps. 
   
 * Background check information (drivers and delivery persons): This includes
   information submitted during the driver/delivery person application process,
   such as driver history or criminal record (where permitted by law), license
   status, known aliases, prior addresses, and right to work. This information
   may be collected by Uber service providers.
 * Identity verification documents and photos: This includes government issued
   identification such as driver’s license or passports (which may contain
   identification photos and numbers, date of birth, and gender), and
   user-submitted photos such as selfies and profile pictures.
   
 * Demographic data: We collect demographic data such as birth date/age, gender
   or occupation when necessary to enable certain features, or provide access to
   age-restricted products or services. For example, we collect users’ date of
   birth or age to verify eligibility to use Uber Cash or Uber Money, or when
   they purchase alcohol or cannabis products. We also collect or infer (using
   first name) gender information to enable female or non-binary users to
   designate their preference for providing or receiving services to/from female
   or non-binary users.
   
   We also collect demographic data, such as age group and household
   composition, through user surveys.
 * User content: We collect data (including chat logs and call recordings) when
   users contact Uber customer support, provide ratings or feedback for users,
   restaurants or merchants, use features that enable users to upload content or
   submit recordings (including in-app audio recordings or dashboard cameras
   recordings), or otherwise contact Uber.
   
   Please see here (riders), here (drivers), and here (delivery persons) for
   more information about how ratings provided by other users are determined
   and used.
 * Travel information: We collect travel itinerary information, including times
   and dates of upcoming flight, lodging or car rental reservations, from users
   of our Uber Travel feature. We collect such information when users manually
   input their information into their Uber Travel itinerary, or from
   travel-related email confirmations if authorized by users to access their
   email accounts. If so authorized, Uber will only access users’ email accounts
   to collect travel itinerary information to enable the Uber Travel feature,
   and will adhere to the applicable email provider policies, including Google’s
   API Services User Data Policy. Please see here for information regarding how
   users may remove Uber’s access to their email accounts via the Uber app or
   through their email service provider settings.

2. Data created during use of our services. This includes: 


 * Location data (driver and delivery person): We collect precise and
   approximate location data from drivers’ and delivery persons’ mobile devices
   when the Uber app is running in the foreground (app open and on-screen) or
   background (app open but not on-screen).
 * Location data (riders and order recipients). We collect precise and/or
   approximate location information from riders’ and order recipients’ mobile
   devices if they enable us to do so via their device settings.
   
   Uber collects such data from the time a ride or order is requested until it
   is finished, and any time the app is running in the foreground (app open and
   on-screen). See “Choice and transparency” below for information on how riders
   and order recipients can enable precise location data collection.
   
   Riders and order recipients may use the Uber apps without enabling collection
   of location data from their mobile devices. However, this may affect certain
   features in the Uber apps. For example, a rider who has not enabled precise
   location data will have to manually enter their pickup address.
   
   In addition, precise location data collected from a driver’s device during a
   trip is linked to the rider’s account, even if the rider has not enabled
   precise location data to be collected from their device. This data is used
   for purposes such as customer support, fraud detection, insurance, litigation
   and receipt generation.
   
 * Transaction information: We collect transaction information related to the
   use of our services, including the type of services requested or provided;
   trip or order details (such as date and time, requested pick-up and drop off
   addresses, distance traveled and items ordered); and payment transaction
   information (such as a restaurant’s or merchant's name and location, amount
   charged, and payment method). We also associate a user’s name with that of
   anyone who uses their promotion code.
   
 * Usage data: We collect data about how users interact with our services. This
   includes access dates and times, app features or pages viewed, browser type,
   and app crashes and other system activity.
 * Device data: We collect data about the devices used to access our services,
   including the hardware models, device IP address or other unique device
   identifiers, operating systems and versions, software, preferred languages,
   advertising identifiers, device motion data, and mobile network data.
   
 * Communications data: We collect data regarding communications between users
   that are enabled through Uber’s apps. This includes communication type
   (phone, text or in-app message), date/time, and content (including recordings
   of phone calls solely when users are notified of the recording in advance).
   

3. Data from other sources. These include:


 * users participating in our referral programs. For example, when a user refers
   another person, we receive the referred person’s data from that user.
   
 * Uber account owners who request services for or on behalf of other users
   (such as friends or family members), or who enable other users to request or
   receive services through their business accounts (such as
   Enterprise Customers).
 * users or others providing information in connection with claims or disputes.
   
 * Uber business partners through which users create or access their Uber
   account, such as payment providers, social media services, or apps or
   websites that use Uber’s APIs or whose APIs Uber uses. 
   
 * Uber business partners in connection with debit or credit cards issued by a
   financial institution in partnership with Uber to the extent disclosed in the
   terms and conditions for the card.
 * service providers who help us verify users’ identity, background information,
   and eligibility to work, detect fraud, and screen users in connection with
   sanctions, anti-money laundering, or know-your-customer requirements. 
   
 * insurance, vehicle, or financial services providers for drivers and/or
   delivery persons.
   
 * partner transportation companies (for drivers or delivery persons who use our
   services through an account associated with such a company).
   
 * publicly available sources.
   
 * marketing partners and service providers, including banks in connection with
   cash back programs, and data resellers.
   
 * law enforcement officials, public health officials, and other
   government authorities.


B. HOW WE USE DATA

Uber uses data to enable reliable and convenient transportation, delivery, and
other products and services. We also use data:

 * to enhance the safety and security of our users and services
 * for customer support 
 * for research and development 
 * to enable communications between users 
 * for marketing and advertising
 * to send non-marketing communications to users
 * in connection with legal proceedings

Please see here for a summary of the data we collect and how we use it. 

Uber uses the data we collect:

1. To provide our services. Uber uses data to provide, personalize, maintain,
and improve our services.

This includes using data to:

 * create/update accounts.
   
 * enable transportation, delivery and other services/features, such as:
   * using location data to navigate rider pick-ups and order drop-offs,
     calculate ETAs, and track the progress of rides or deliveries.
   * enabling features that involve data sharing, such as sharing driver first
     name and vehicle information with riders to facilitate pick-ups, or
     features that enable ETA sharing and fare splitting.
   * matching available drivers and delivery persons to users requesting
     services, including based on personal data such as location and proximity
     to other users, and user settings / preferences (such as preferred
     destinations), and non-personal data such as vehicle type requested.
     
     In some countries*, and/or in connection with programs such as Uber Pro or
     Uber One or products like Uber Reserve, matches are also determined using
     cancellation rates, ratings and user behavior information.
     
     Please see here for more information.
   * enabling accessibility features.
   * enabling features that involve account linking, such as linking email
     accounts to create Uber Travel itineraries, linking with third party reward
     programs such as Marriott Bonvoy, and accessing Uber Carshare through the
     Uber App. 
 * calculating prices and fares, including using location data and trip or order
   details (such as requested pick-up and drop off addresses). We may also
   consider non-personal data or factors, including date and time, estimated
   distance and time, minimum base fares, tolls, taxes and fees, and
   surge pricing.
 * process payments, and enable payment and e-money products such as Uber Money
   
 * personalize users’ accounts. For example, we may present order recipients
   with personalized restaurant or food recommendations based on their prior
   orders and delivery location.
   
 * facilitate insurance, vehicle, invoicing, or financing solutions.
 * provide users with trip or delivery updates, generate receipts, and inform
   them of changes to our terms, services, or policies.
 * perform necessary operations to maintain our services, including to
   troubleshoot software bugs and operational problems.
   
   Uber performs the above activities on the grounds that they are necessary to
   fulfill the terms of our agreements with users, are compatible with such
   uses, or are necessary for purposes of Uber’s and its users’
   legitimate interests.
   

2. Safety, fraud protection and security. We use data to help maintain the
safety, security, and integrity of our services and users. This includes:

 * verifying users' accounts, identity or compliance with safety requirements.
   
   For example, we review driver and delivery person background checks
   (including criminal history where required or permitted by law) to verify
   their identities and eligibility to provide transportation or deliveries.
   
   In the United States, we may also perform rider and order recipient identity
   verification using names, date of birth, emails, telephone numbers, payment
   information, and third party wallets, to help deter use of our services by
   fraudulent accounts.
   
   We also require verification of user identity and/or age to use payment
   methods such as cash, receive deliveries of alcohol or cannabis, or use
   products like Uber Carshare and Uber Rent. We process user profile pictures,
   government-issued identification photos and numbers, or other user-submitted
   photographs to perform this verification, including in some regions through
   use of facial recognition technology. We also use such technology to prevent
   fraudulent use of identification photos, or to prevent users from creating
   multiple accounts.
   
   We also use facial recognition technology to prevent fraudulent use of Uber
   accounts by those other than the account owner. This is done through Uber’s
   Real-Time ID Check feature, which regularly asks drivers and delivery persons
   to take selfies before they can go online, which Uber then compares with
   their profile picture and driver’s license photo. (In the UK, we also use
   location and device data associated with such selfies for this purpose). We
   also use this feature to verify change of bank account information, and to
   facilitate regaining account access.
   
   We also use selfies to verify that users are wearing helmets or other safety
   gear through the use of object verification technology.
   
   We also use data from delivery persons’ devices to verify the type of
   vehicles they used to provide deliveries.
   
   Please see here for more information regarding account and
   identity verification.
   
 * using customer service information (including reports of safety incidents),
   device data (e.g., to detect speeding or harsh braking / acceleration),
   transaction, and usage data to identify potentially unsafe drivers and
   driving. This can lead to drivers and delivery persons receiving messages
   encouraging safer driving, and/or account deactivation following human
   review. 
   
 * using account, device, location, usage, transaction, wireless carrier, and
   other data, including communications between users and metadata, to prevent,
   detect, and combat fraud, including by guest users. 
   
 * using reported incidents, user ratings*, and other feedback to encourage safe
   use of Uber’s platform and compliance with our terms and as grounds for
   deactivating users with low ratings.
   
 * using driver data (such as past trip information and reported incident rates)
   and rider data (such as account information, cancellation and reported
   incident rates, current pick-up and drop-off location, past trip information,
   and ratings information) to predict and help avoid pairings of users that may
   result in increased risk of conflict.* We also avoid pairings where one user
   has previously given the other a low (e.g., 1 star) rating.
 * using location, phone number, user name, vehicle details and other relevant
   information to provide live support from safety experts during trips or
   deliveries.
   
   The fraud and unsafe driving prevention and detection activities described
   above may be considered profiling under applicable laws, and can result in
   deactivation of users (generally only after human review). For information
   regarding how to object to the above activities, please see “Choice and
   transparency” below.
   
   Uber performs the above activities on the grounds that they are necessary to
   fulfill the terms of our agreements with users, and/or for purposes of the
   legitimate safety and security interests of Uber, our users and members of
   the general public.
   

3. Customer support. We use the information we collect (which may include call
recordings, chat logs, in-app audio recordings and dashcam footage) to provide
customer support, including to investigate and address user concerns and to
monitor and improve our customer support responses and processes.

Uber performs the above activities on the grounds that they are necessary to
fulfill the terms of our agreements with users or for purposes of Uber’s
legitimate interests in monitoring and improving its customer support services.


4. Research and development. We use data for analysis, machine learning, product
development, research, and testing. This helps us make our services more
convenient and easy-to-use, enhance the safety and security of our services, and
develop new services and features.

Uber performs the above activities on the grounds that they are necessary for
purposes of Uber’s legitimate interests in improving and developing new services
and features.


5. Enabling communications between users. For example, a driver may message or
call a rider to confirm a pick-up location, a rider may call a driver to
retrieve a lost item, or a restaurant or delivery person may contact an order
recipient with information about their order.

Uber performs the above activities on the grounds that they are necessary to
fulfill the terms of our agreements with users.

6. Marketing and Advertising. Uber uses data (other than guest users’ data) to
market its services, and those of Uber partners.

We specifically use account, approximate location, device and usage data, and
trip and order history to provide ads and marketing communications that are
personalized based on users’ observed or inferred location, interests and
characteristics (which may include inferred gender*).

This includes using this data to:

 * send emails, text messages, push notifications, and in-app messages or other
   communications marketing or advertising Uber products, services, features,
   offers, promotions, sweepstakes, news and events. For example, we may send
   push notifications suggesting a user’s favorite destinations or merchants, or
   in-app messages offering discounts or promo for products or merchants similar
   to those a user has previously ordered.
 * display Uber advertising on third party apps or websites. 
   
 * display third party advertising in Uber’s apps or in connection with our
   services. For example, we display ads for restaurants or merchants that are
   available on Uber’s apps. These ads (which are identified as “Sponsored
   Listings” in Uber’s apps) include recommendations that are personalized based
   on users’ location and order histories. We also display ads for third party
   products that are not available on Uber’s apps.
   
   We also provide ads that are personalized based on data about users’ current
   trip or delivery request, including time of request and services requested.
   For example, if a user requests a trip to a supermarket, we may display
   in-app ads for third party products that may be available at that
   supermarket.
   
   We also measure the effectiveness of Uber’s ads, and of third party ads
   displayed in Uber’s apps or in connection with our services.
   
   Uber performs the above activities on the grounds that they are necessary for
   purposes of Uber’s legitimate interests in informing users about Uber
   services and features or those offered by Uber partners. See the sections
   titled “Choice and transparency” and “Marketing and advertising choices” for
   information on users’ choices regarding how Uber may use their data for
   marketing and advertising.

7. Non-marketing communications. Uber may use data to send surveys and other
communications that are not for the purpose of marketing the services or
products of Uber or its partners. We may also send users communications
regarding elections, ballots, referenda, and other political processes that
relate to our services. For example, Uber has notified users of ballot measures
or pending legislation relating to Uber’s services in those users’ areas.

Uber performs the above activities on the grounds that they are necessary to
fulfill the terms of our agreements with users, or for purposes of Uber’s and
its users’ legitimate interests in informing users about events that may have an
impact on their use of Uber’s services.

8. Legal proceedings and requirements. We use data to investigate or address
claims or disputes relating to use of Uber’s services, to satisfy requirements
under applicable laws, regulations, operating licenses or agreements, insurance
policies, or pursuant to legal process or governmental request, including from
law enforcement.

Uber performs the above activities on the grounds that they are necessary for
purposes of Uber’s legitimate interests in investigating and responding to
claims and disputes relating to use of Uber’s services and features, and/or
necessary for compliance with applicable legal requirements.


C. COOKIES AND THIRD-PARTY TECHNOLOGIES

Uber and its partners use cookies and other identification technologies on our
apps, websites, emails, and online ads for purposes described in this notice,
and Uber’s Cookie Notice.

Cookies are small text files that are stored on browsers or devices by websites,
apps, online media, and ads. Uber uses cookies and similar technologies for
purposes such as:

 * authenticating users
 * remembering user preferences and settings
 * determining the popularity of content
 * delivering and measuring the effectiveness of advertising campaigns
 * analyzing site traffic and trends, and generally understanding the online
   behaviors and interests of people who interact with our services

We may also allow others to provide audience measurement and analytics services
for us, to serve ads on our behalf across the internet or for other companies’
products and services on our apps, and to track and report on the performance of
those ads. These entities may use cookies, web beacons, SDKs, and other
technologies to identify the devices used by visitors to our websites, as well
as when they visit other online sites and services.

Please see our Cookie Notice for more information regarding the use of cookies
and other technologies described in this section.


D. DATA SHARING AND DISCLOSURE

Some of Uber’s services and features require that we share data with other
users, or at users’ request or with their consent. We may also share such data
with our affiliates, subsidiaries, and partners, for legal reasons or in
connection with claims or disputes.

Uber may share data:

1. With other users

This includes sharing:

 * riders’ first name, rating, and pickup and/or dropoff locations with drivers.
 * riders’ first name with other riders in a carpool trip. Riders in carpool
   trips may also see the other riders’ dropoff location.
 * order recipients’ first name and order details, including items ordered,
   allergies or food preferences and special instructions, with other recipients
   in a group order.
 * order recipients’ first name, delivery address, and order information
   (including drug prescriptions, special instructions, allergies or food
   preferences) with the restaurant or merchant and, for order deliveries, with
   the delivery person. We may also share ratings and feedback, or other
   information to the extent required by law, with the restaurant or merchant
   and, for order deliveries, the delivery person.
 * for drivers and delivery persons, we may share data with the rider(s), order
   recipient(s) and restaurants or merchants, including name and photo; vehicle
   make, model, color, license plate, and vehicle photo; location (before and
   during trip); average rating provided by users; total number of trips; period
   of time since they signed up to be a driver or delivery person; contact
   information; and driver or delivery person profile, including compliments and
   other feedback submitted by past users.
   
   We also provide riders and order recipients with receipts containing
   information such as a breakdown of amounts charged, driver or delivery person
   first name, photo, and route map. We also include other information on those
   receipts if required by law.
 * With an account owner when used by another person, such as when a rider uses
   their employer’s Uber for Business profile, a rider or order recipients uses
   an account linked to their Family profile, a driver or delivery person uses
   an account owned by or associated with an Uber partner transportation company
   or restaurant, or a delivery person acts as a substitute (UK only).
   
   In addition, if a user creates an account using an email address affiliated
   with an Uber for Business account owner (i.e., their employer), we may use,
   and share their profile data (such as name and email address) with such
   account owner, to help that user expense trips or orders to that Uber for
   Business account.*
 * for those who participate in Uber’s referral program, we share certain data
   of referred users, such as trip count, with the user who referred them as
   necessary to determine the referral bonus.

2. At users’ request or with users’ consent

This includes sharing data with:

 * Other people at a user’s request. For example, we share a user’s ETA and
   location with a friend when requested by that user, or a user’s trip
   information when they split a fare with a friend.
   
 * Uber business partners. For example, if a user requests a service through a
   partnership or promotional offering made by a third party, Uber may share
   certain data with those third parties. This may include, for example, other
   services, platforms, apps, or websites that integrate with our APIs; vehicle
   suppliers or services; those with an API or service with which we integrate;
   or restaurants, merchants or other Uber business partners and their users in
   connection with promotions, contests, or specialized services.
   
 * Emergency services. We offer features that enable users to share their data
   with police, fire, and ambulance services in the event of an emergency or
   after certain incidents. For more information, please see “Choice and
   Transparency” and “Emergency Data Sharing” below. 
   
 * Insurance companies. If a user has reported or submits a claim to an
   insurance company relating to Uber’s services, Uber will share certain data
   with that insurance company for the purpose of adjusting or handling the
   user’s insurance claim.
   
 * Merchants or restaurants. If an order recipient adds a merchant loyalty
   membership number to their user account, Uber will share their loyalty
   membership and order details with such merchant or restaurant when they place
   an order. Order recipients may also opt-in to share their contact and order
   details with a specific merchant or restaurant to receive marketing
   communications from such merchant or restaurant.
   
 * General public. Questions or comments from users submitted through public
   forums such as Uber blogs and Uber social media pages may be viewable by the
   public, including any data included in the questions or comments submitted by
   a user. 
   

3. With Uber subsidiaries and affiliates

We share data with our subsidiaries and affiliates to help us provide our
services or conduct data processing on our behalf. For example, Uber processes
and stores such data in the United States on behalf of its international
subsidiaries and affiliates.

4. With Uber service providers and business partners

These include the third parties, or categories of third parties, listed below.
Where a third party is identified, please see their linked privacy notices for
information regarding their collection and use of personal data.

 * payment processors and facilitators, including PayPal and Hyperwallet.
   
 * background check, identity verification and risk solutions providers.
   
 * cloud storage providers.
   
 * customer support platform and service providers. 
   
 * Google, in connection with the use of Google Maps in Uber’s apps.
   
 * social media companies, including Facebook and TikTok, in connection with
   Uber’s use of their tools in Uber’s apps and websites. 
   
 * marketing partners and marketing platform providers, including social media
   advertising services, advertising networks, third-party data providers, and
   other service providers to reach or better understand our users and measure
   advertising effectiveness.
   
   This includes advertising intermediaries, such as Google, Criteo and Rokt and
   others, that enable Uber to display and/or measure the effectiveness of
   personalized ads for third party products that are displayed in Uber’s apps.
   We share data -- including advertising or device identifier, hashed email
   address, approximate location, current trip or order information, and ad
   interaction data -- with these intermediaries to enable their services and
   for such other purposes as are disclosed in their privacy notices. Users may
   opt out from ad personalization in the Uber app here and in the Uber Eats app
   here. For more information regarding these intermediaries’ privacy practices,
   including how to submit requests to them relating to their handling of
   personal data, please see their privacy notices linked above.
   
 * research partners, including those performing surveys or research projects in
   partnership with Uber or on Uber’s behalf.
   
 * service providers that assist Uber to enhance the safety and security of Uber
   apps and services.
   
 * service providers that provide us with artificial intelligence and machine
   learning tools and services.
   
 * accountants, consultants, lawyers, and other professional service providers.
   
 * insurance and financing partners.
   
 * insurance companies, in connection with insurance claims made or reported by
   a user relating to Uber’s services, and for the purpose of adjusting or
   handling the insurance claim.
   
 * airports.
   
 * providers of bikes and scooters that can be rented through Uber apps, such
   as Lime.
   
 * third-party vehicle suppliers, including fleet and rental partners.
   

5. For legal reasons or in the event of a dispute

Uber may share users’ data if we believe it’s required by applicable law,
regulation, operating license or agreement, legal process or governmental
request, insurance policy, or where the disclosure is otherwise appropriate due
to safety or similar concerns.

This includes sharing data with law enforcement officials, public health
officials, other government authorities, airports (if required by the airport
authorities as a condition of operating on airport property), insurance
companies, or other third parties as necessary to enforce our Terms of Service,
user agreements, or other policies; to protect Uber’s rights or property or the
rights, safety, or property of others; or in the event of a claim or dispute
relating to the use of our services. In the event of a dispute relating to use
of another person’s credit card, we may be required by law to share a user’s
data, including trip or order information, with the owner of that credit card.

For more information, please see Uber’s Guidelines for Law Enforcement
Authorities - United States, Guidelines for Law Enforcement Authorities -
Outside the US, and Guidelines for Third Party Data Requests and Service of
Legal Documents.

This also includes sharing data with others in connection with, or during
negotiations of, any merger, sale of company assets, consolidation or
restructuring, financing, or acquisition of all or a portion of our business by
or into another company.


6. With consent

Uber may share a user’s data other than as described in this notice if we notify
the user and they consent to the sharing.




E. DATA RETENTION AND DELETION

Uber retains user data for as long as necessary for the purposes described
above. Users may request account deletion through the Uber apps and websites. 

Uber retains user data for as long as necessary for the purposes described
above, which varies depending on data type, the category of user to whom the
data relates, the purposes for which we collected the data, and whether the data
must be retained after an account deletion request for the purposes
described below.

For example, we retain data:

 * for the life of users’ accounts if such data is necessary to provide our
   services. E.g., account data.
 * for 7 years if necessary to comply with tax requirements. E.g., drivers’ and
   delivery persons’ trip or delivery location information.
 * for defined periods as necessary for purposes of safety or fraud prevention.
   E.g., we retain incomplete driver applications for 1 year, and rejected
   driver applications for 7 years.

Users may request deletion of their account through the Privacy menus in the
Uber app, or through Uber’s website (riders and order recipients here; drivers
and delivery persons here; guest checkout users here).

Following an account deletion request, we delete the user’s account and data,
except as necessary for purposes of safety, security, fraud prevention or
compliance with legal requirements, or because of issues relating to the user’s
account (such as an outstanding credit or an unresolved claim or dispute). For
drivers and delivery persons, this generally means that we retain certain of
their data for as long as necessary for actual or potential tax, litigation, or
insurance claims. For rider and order recipients, we generally delete data
within 90 days of an account deletion request, except where retention is
necessary for the above reasons.


IV. CHOICE AND TRANSPARENCY

Uber enables users to access and/or control data that Uber collects, including
through: 

 * privacy settings
 * device permissions
 * in-app ratings pages
 * marketing and advertising choices 

Uber also enables users to request access to or copies of their data, make
changes or updates to their accounts, request deletion of their accounts, or
request that Uber restrict its processing of user data.

1. Privacy settings

The Account > Settings > Privacy menu in the Uber app allows riders and order
recipients to set or update their preferences regarding location data collection
and sharing, emergency data sharing, and notifications. Our Privacy Center is
also available in a web version.


 * Location data collection (riders and order recipients)
   
   Riders and order recipients can enable/disable Uber’s collection of their
   mobile device location data through their device settings, which can be
   accessed via the Account > Settings > Privacy > Location Sharing menu. 
   
 * Share Live Location (riders and order recipients)
   
   Riders and order recipients can enable/disable Uber’s sharing of their mobile
   device real-time location data with their drivers or delivery persons (as
   applicable) through their device settings, which can be accessed via Account
   > Settings > Privacy > Location Sharing menu on the Uber app and via Account
   > Privacy > Location Sharing menu on the Uber Eats app. 
   
 * Emergency Data Sharing
   
   Riders may enable Uber’s sharing of their mobile device real-time location
   data with emergency police, fire, and ambulance services. This includes
   sharing approximate location at the time the emergency call was placed; the
   car’s make, model, color, and license plate information; the rider’s name and
   phone number; pickup and dropoff locations; and the driver’s name.
   
   Riders may enable/disable this feature via the Account > Settings > Privacy >
   Location Sharing menu, or the Safety Center.
   
   Drivers and delivery persons can also enable/disable Emergency Data Sharing
   via the App settings > Emergency Data Sharing menu, or the Safety Toolkit. 
   
 * Notifications: account and trip updates
   
   Uber provides users with trip status notifications and updates related to
   activity on their account. These notifications are a necessary part of using
   the Uber app and cannot be disabled. However, users may choose the method by
   which they receive these notifications through the Account > Settings >
   Privacy menu.
   
 * Notifications: discounts and news
   
   Users may enable Uber to send push notifications about discounts and news
   from Uber. Users may control whether they receive push notifications here or
   via Uber’s Privacy Center.
   
 * Communications from restaurants and merchants
   
   While placing an order in the Uber Eats app, users may opt-in to share their
   contact details with certain restaurants or merchants in order to receive
   communications from them. Those who opt-in may choose to cease receiving such
   communications through the Account > Profile photo / avatar > Privacy > Data
   Sharing menus in the Uber Eats app.
 * Third-party app access
   
   Users may authorize third-party applications to access their Uber account
   data to enable additional features. Users can review / withdraw access by
   third-party applications here or via Uber’s Privacy Center.

2. Device permissions

Most mobile device platforms (iOS, Android, etc.) have defined certain types of
device data that apps cannot access without the device owner’s permission, and
these platforms have different methods for how that permission can be obtained.
Users should check the available settings on their devices, or check with
their provider.

3. In-app ratings pages

After every trip, drivers and riders are able to rate each other on a scale from
1 to 5. An average of those ratings is associated with a user’s account and is
displayed to other users for whom they provide or receive services. For example,
rider ratings are available to drivers from whom they request transportation,
and driver ratings are available to their riders.

Riders can see their average rating in the main menu of the Uber app, and also
access a breakdown of their average rating in Uber’s Privacy Center.

Drivers can see their average rating after tapping their profile photo in the
Uber Driver app. Click here for more information.

Delivery persons may also be rated by order recipients, restaurants and
merchants. Click here for more information.

4. Marketing and advertising choices

Uber provides users with the following choices regarding how their data is used
for purposes of marketing and advertising:

 * Personalized marketing communications from Uber: Users may choose here
   whether Uber may use their data to send personalized communications (such as,
   emails, push notifications, and in-app messages) about Uber products and
   services. Users may also choose here whether to receive any marketing emails
   or push notifications from Uber.
 * Data Sharing and Tracking: Users may choose here whether Uber may share their
   data with third parties, or collect data regarding their visits and actions
   on third-party apps or websites, for purposes of personalized ads.
 * Personalized Ads: Users may choose whether Uber uses their Uber trip, order
   or search history to personalize the ads they see on Uber or Uber Eats
   and Postmates.
 * Cookies and related technologies: For information on how to control Uber’s
   use of cookies and related technologies, including for purposes of displaying
   personalized ads, please see our Cookie Notice.

5. User data requests

Uber provides users with a variety of ways to learn about, control, and submit
questions and comments about Uber’s handling of their data. In addition to the
methods indicated below, users may also submit data requests via our Privacy
Inquiry Form (riders and order recipients here, drivers and delivery
persons here).

 * Data access and portability: Depending on where they are located, users may
   have the right to “access” their data (meaning, to be informed of the data
   that Uber has collected about them), and to “portability” of their data
   (meaning, to receive a copy of such data). Regardless of their location, Uber
   provides several options for viewing and obtaining copies of the data Uber
   has collected about them.
   
   Users can access data including their profile data and trip or order history
   through the Uber apps or via Uber’s website.
   
   Our Explore Your Data feature allows users to view an online summary of
   certain information about their account, such as number of trips or orders,
   rating, rewards status, and number of days since they’ve been an Uber user.
   
   Our Download Your Data feature allows users to download a copy of the most
   requested data relating to use of Uber, including account, usage,
   communications, and device data.
 * Changing or updating data: Users can edit the name, phone number, email
   address, payment method, and profile picture through the Settings menu in
   Uber’s apps or driver portal.
 * Deleting data: Users may request deletion of their account through Uber’s
   Privacy Center, or in the Privacy menus in the Uber apps.
 * Objections, restrictions, and complaints: Users may request that we stop
   using all or some of their data, or that we limit our use of their data. This
   includes objecting to our use of data that is based on Uber’s legitimate
   interests. Uber may continue to process data after such objection or request
   to the extent required or permitted by law.
   
   In addition, depending on their location, Users may have the right to file a
   complaint relating to Uber’s handling of their data with the data protection
   authority in their country. For example, users in the EU and Latin America
   may submit such requests to the data protection authorities in the country in
   which they live.


V. LEGAL INFORMATION


A. DATA CONTROLLERS AND DATA PROTECTION OFFICER

Uber Technologies Inc. is controller of the data processed in connection with
use of Uber’s services globally, except where it is joint controller with other
Uber affiliates. 

Uber Technologies Inc. (“UTI”) is controller of the data processed in connection
with Uber’s services globally, except that:

 * UTI and UBR Pagos Mexico, S.A. de C.V., are controllers of the data of users
   of Uber’s payment and e-money services in Mexico.
   
 * UTI, Uber B.V., and the Uber entities that contract with drivers in the UK
   are joint controllers of those drivers’ data for purposes of complying with
   UK licensing and workers’ rights requirements.
   
 * UTI and Uber B.V. are together with Uber Payments BV joint controllers of the
   data of users of Uber’s payment and e-money services in the EEA, and with
   Uber Payments UK Ltd. for users of those services in the UK.
   
 * UTI and Uber B.V. are joint controllers of the data processed in connection
   with all other uses of Uber’s services in the EEA, UK and Switzerland.

Users may submit requests to exercise their rights regarding their data (riders
and order recipients here; and drivers and delivery persons here.

Users may also contact Uber's Data Protection Officer at
https://uber.com/privacy-dpo, or by mail to Uber B.V. (Burgerweeshuispad 301,
1076 HR Amsterdam, The Netherlands), regarding issues relating to Uber's
processing of their personal data, and their data protection rights.


B. LEGAL FRAMEWORK FOR DATA TRANSFERS

Uber operates, and processes user data, globally. We comply with applicable
legal frameworks relating to the transfer of data.

Uber operates, and processes user data, globally. This may result in processing
of your personal data in countries, including the United States, whose data
protection laws may differ from those where you live.


This includes processing of your data on Uber’s servers in the United States,
and transferring or enabling access to your data globally, in order to:


 * provide you services wherever you request them.
   
 * provide you access to your information, such as trip / order history,
   wherever you request it. 
   
 * provide access to and responses from Uber’s customer service agents.
   
 * respond to requests for information by governments or law enforcement,
   as necessary.

Uber is committed to protecting our users’ personal data regardless of where
they are located or where, or by who, their personal data is processed. This
includes implementing global measures to protect users’ data, including: 


 * securing user data when in transit, including through encryption, and
   at rest.
   
 * mandating company-wide training regarding privacy and data security. 
   
 * implementing internal policies and procedures to limit access to, and use of,
   users’ data.
   
 * limiting government and law enforcement access to user data, except where
   required by law, there are imminent threats to safety, or users’ have
   consented to the access. Please see Uber’s Transparency Report for more
   information regarding our practices relating to law enforcement requests.

When we transfer user data from the EEA, UK and Switzerland, we do so on the
basis of the necessity to fulfill our agreements with users, consent, adequacy
decisions regarding the country of transfer (available here, here or here), and
transfer mechanisms such as the Standard Contractual Clauses adopted by the
European Commission (and their approved equivalents for the UK and Switzerland),
and the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK Extension to the
EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”), as
set forth by the U.S. Department of Commerce. Such data remains subject to the
GDPR or equivalents after such transfer. Users may contact Uber regarding the
above, or to request copies of applicable Standard Contractual Clauses (riders
and order recipients here; and drivers and delivery persons here).

UTI has certified to the United States Department of Commerce that it adheres to
(1) the EU-U.S. Data Privacy Framework Principles regarding the processing of
personal data received from EEA member countries in reliance on the EU-U.S. DPF,
and from the UK (and Gibraltar) in reliance on the UK Extension to the EU-U.S.
DPF; and (2) the Swiss-U.S. Data Privacy Framework Principles regarding the
processing of personal data received from Switzerland in reliance on the
Swiss-U.S. DPF. In the event of a conflict between this notice and the
Principles mentioned above, the Principles shall govern. In the event that the
EU-U.S. DPF or the Swiss-U.S. DPF are invalidated, Uber will transfer data that
is subject to these certifications in reliance on the other data transfer
mechanisms described above.

Please note the following:

 * Scope: Uber’s DPF certification applies to data relating to data subjects in
   the EEA, UK or Switzerland that it receives from other data controllers, such
   as Enterprise Customers of Uber for Business or Uber Direct. 
   
 * Access: Users have the right to access their personal data that is subject to
   Uber’s DPF certification. For information on how to exercise this right,
   please see “Choice and transparency” above.
 * Onward Transfer: Uber is responsible for the transfer of personal data,
   subject to its certification to third parties. For information regarding the
   parties to whom Uber may transfer personal data, please see “Data sharing and
   disclosure” above.
 * Request from law enforcement: Uber is required under applicable law to share
   user data, including that which may be subject to Uber’s certification,
   pursuant to legal process or governmental request, including from law
   enforcement. 
   
 * Investigation and enforcement: Uber is subject to the investigatory and
   enforcement powers of the U.S. Federal Trade Commission. 
   
 * Questions and Disputes. In compliance with the EU-U.S. DPF, the UK Extension
   to the EU-U.S. DPF, and the Swiss-U.S. DPF, Uber commits to resolve DPF
   Principles-related complaints about our collection and use of your personal
   information. Riders and delivery recipients may contact Uber here, and
   drivers and delivery persons may contact Uber here, with questions regarding
   our compliance with the Principles mentioned above. They may also refer a
   complaint to their local data protection authority, and Uber will work with
   that authority to resolve that complaint. In certain circumstances, the DPF
   provides the right to invoke binding arbitration to resolve complaints not
   resolved by other means, as described in Annex I to the DPF Principles.


Users can learn more about the EU-U.S. DPF and Swiss-U.S. DPF here, and view
Uber’s certification, including the scope of data subject to our
certification, here.



C. UPDATES TO THIS PRIVACY NOTICE

We may occasionally update this notice. 

We may occasionally update this notice. If we make significant changes, we will
notify users in advance of the changes through the Uber apps or through other
means, such as email. We encourage users to periodically review this notice for
the latest information on our privacy practices.

Use of our services after an update constitutes consent to the updated notice to
the extent permitted by law.

Uber does not perform the data collections or uses indicated with an asterisk
(*) in the EEA, UK or Switzerland. 




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