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Inside: What tradespeople want

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THE LATEST MARKET INSIGHTS, STRAIGHT TO YOUR INBOX

Welcome to the Mid-November edition of insight – a digital communication that
offers market insight and perspective from the InstallerSHOW, Installer and
elemental brands. Grab a cuppa and get ready to dive into the latest issue!



A Fabric-First Future: Tackling the Challenges of Decarbonising Britain's
Building Stock


THE SUSTAINABLE ENERGY ASSOCIATION (SEA)



Britain has some of the oldest housing stock in Europe. The nation’s leaky homes
are inefficient, making them too hot in the summer and too cold in the winter.
Climate change is rightly on top of the global agenda, but in order to secure a
low carbon, energy secure future for the UK, domestic energy consumption should
be a top priority. 

 

There are a diverse range of energy saving-solutions that must be harnessed to
reduce our domestic energy consumption and create healthy, warm and comfortable
living and working spaces for future generations. The Sustainable Energy
Association (SEA) recognises the need for choice and technology agnosticism
within the sustainable energy sector and leverage our influence to encourage
cleaner and more efficient energy solutions. (read more)




TYMEONLINE: UNLOCKING UK ECOMMERCE SUCCESS


ROZ BRIDGES
HEAD OF BUSINESS DEVELOPMENT, TYMEONLINE

Successful selling has always required being in a place that’s highly
discoverable and accessible for your customers. And increasingly, that prime
location is online.

 

That’s because, thanks to a combination of 5G data speeds and secure digital
payment capabilities, consumers are fast embracing eCommerce as an easy,
time-efficient and safe way to browse, research and buy. And, with the rise of
AI profiling, that will only get more convenient. As a result, it’s estimated*
that the UK market will grow by 21.76% annually (CAGR) to reach US$750.80
billion (£580.74 billion) by 2029. (read more)



TrustMark App helps tradespeople create customer relationships



SIMON AYRES MBE
CHIEF EXECUTIVE, TRUSTMARK



The dynamic between tradespeople and their customers should be characterised by
professionalism and harmony, but, as with any relationship, it can be prone to
misunderstandings and issues if not managed correctly from the outset. Being
able to strike the right tone for both parties will help create the best working
relationship possible.

 

TrustMark, in collaboration with the Health & Safety Executive (HSE) has
developed a free and unique ‘one-stop shop’ home improvement App to benefit both
consumers and tradespeople. Although the app is aimed at helping consumers to
better understand the process, requirements and considerations around having
home improvement work, tradespeople can also profit from this valuable
tool. (read more)



Fiscal Mountains Ahead


GRAHAME NEAGUS


HEAD OF LCV AND MUNICIPAL, RENAULT TRUCKS UK & IRELAND

The transition to a zero-emission society is currently fraught with challenges.
As OEMs invest billions in developing the right vehicles for society to make the
shift from internal combustion engines (ICE) to electric or hydrogen, a wide
range of products across all weight classes is already available. Vehicle
capability is up, suitability is fine, prices are coming down and TCO parity is
here in many models and weight categories, yet still the take up remains slow at
best.

 

As an industry and as a society, we need to accelerate the shift, and here the
public sector is ideally positioned to lead by example. With back-to-base
operations and ambitious net-zero targets, switching to electric vehicles is not
only an environmental responsibility for councils, but it also brings long-term
economic and social benefits. (read more)



What tradespeople want


LUCY DIXON


HEAD OF CONTENT, ELEMENTAL



Unlike Mel Gibson in the movie What Women Want, I didn’t need to fall into a
bath and electrocute myself to get inside the heads of tradespeople and find out
what they want from InstallerSHOW – I simply had to ask. It wouldn’t make a very
entertaining rom-com, but listening is key.

 

Asking our different audiences exactly what they want – and need – from our
event is an important part of our engagement strategy. It goes beyond a
post-show survey (although we love those too) or social media conversation to
become an all-year-round project with different audience segments, incorporating
market research, focus groups and social events. And just, you know,
listening. (read more)

If you would like to discuss any of the views or findings in this edition
of insight, or if you would like to contribute to a future edition, please
contact Lucy Wilson



Lyrical Communications Ltd (part of Nineteen Group)

Registered in England and Wales


Address: 1 Alwyne Road,
Wimbledon, London, SW19 7AB

Company Number: 06888905



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