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MANAGED SERVICES
PRODUCTS

PRODUCTS

Demand Hub

Automate your paid campaigns and drive more revenue

MetaMatch®

Create advertising audiences using 10+ data sources

Spotlight

Optimize customer engagement with Metadata Spotlight

DETAILS

Integrations

Get more out of your existing tech stack

Trust & Compliance

Discover how we prioritize your data's security and privacy

FEATURES

Revenue Optimization

Optimize your campaigns to revenue

Audience Targeting

Increase your audience match rates

Marketing Automation

Spend less time launching campaigns

Campaign Experimentation

Run campaign experiments at scale

Lead Enrichment

Enrich leads with verified business data

THE REAL ROI OF METADATA

BY ROLE

Demand Gen

Work more effectively

Marketing Leader

Eliminate wasted ad spend

Finance

Drive more efficient growth

PRICING
RESOURCES

LEARN

Resource Library

Binge our best content in one place

Masterclass

Steal frameworks, tactics, and ideas

Metadata AdData Hub

Resources for B2B benchmarks

Blog

Learn new strategies and tactics

DEMAND

Register for Demand 2024

Case Studies

See how B2B marketers use Metadata

DEMAND Community

Join our growing Slack community

ROI Study

See the real ROI of Metadata

Benchmarks & Brews

Spilling the Beans on Ad Success

Playbooks

Get access to campaign playbooks

Demand Gen U

Listen to our weekly podcast

Comparisons

See how we stack up

Metadata Announcements

Release notes and updates

CMO Guide

Essential characteristics of the Modern Marketer

COMPANY

COMPANY

About

Read our founder’s story

Careers

Find your dream job

Partners

Apply to our partner program

HELP CENTER
SIGN IN BOOK AN INTRO


TURN CAMPAIGNS INTO EXPERIMENTS & AD SPEND TO PIPELINE

Social media platforms and agencies push for higher spending. With Metadata,
every dollar invested transforms into tangible pipeline results.

book an intro
See CMO Guide




HELPING DEMAND GEN MARKETERS WORK MORE EFFICIENTLY




PROVEN RESULTS THAT SPEAK VOLUMES

Ad spent in the last 12 months


$


103.064.383

and counting...


EXPERIMENT COUNT

123K


TOTAL TRIGGERED AMOUNT

$748M


IMPRESSIONS

2.19B


LEADS

477K


DOLLARS SPENT

$103M


TOTAL INFLUENCED AMOUNT

$7.8B


TOTAL TRIGGERED WON REVENUE

84M


ROI

$7.25
CHANNELS




AND MORE...
CHANNELS:
 * Google

 * LinkedIn

 * Instagram

 * Facebook

AND MORE...



SUPERCHARGE YOUR MARKETING TOOLKITS


HACK YOUR BUDGET FOR MAXIMUM ROI

Ditch the native channel guesswork. Metadata’s intelligent optimization turns
every ad dollar into measurable results, supercharging your campaign
performance.

Boost Your ROI Now



LASER-FOCUS YOUR TARGETING ACROSS PLATFORMS

Hit your mark every time. Metadata’s precision targeting finds your ideal
audience across channels and dynamically adjusts messages for peak engagement.

Sharpen Your Targeting



FUEL ABM CAMPAIGNS WITH DATA-DRIVEN INSIGHTS

Arm your sales team with intelligence. Our deep funnel reporting empowers
targeted ABM strategies, skyrocketing your campaign success rates.

Power Up Your ABM


THE RESULTS SPEAK FOR THEMSELVES TOO .

Automation Anywhere ran Facebook Ads using MetaMatch and increased their average
deal size by 36% with an MQL rate of 90%+.

SEE MORE
When people think of B2B paid social, LinkedIn is the first platform that comes
to mind. But what if you could create LinkedIn-level audiences and run campaigns
that generate pipeline just as efficiently on Facebook? It's perfectly possible
with Metadata.

JULIAN FOSTER

Head of Global Paid Social

DON’T JUST TAKE OUR WORD FOR IT.

ThoughtSpot’s lean marketing team saved 800-1,200 hours of manual work by
automating campaign experimentation with Metadata.

SEE MORE
Instead of getting bogged down by task-oriented, time-consuming work - we can
finally focus on strategy, creativity, and driving more revenue. We're smarter
as a demand gen team than we've ever been.

MEGAN BOONE

Senior Director of Revenue Marketing

THE RESULTS SPEAK FOR THEMSELVES TOO .

Automation Anywhere ran Facebook Ads using MetaMatch and increased their average
deal size by 36% with an MQL rate of 90%+.

SEE MORE
When people think of B2B paid social, LinkedIn is the first platform that comes
to mind. But what if you could create LinkedIn-level audiences and run campaigns
that generate pipeline just as efficiently on Facebook? It's perfectly possible
with Metadata.

JULIAN FOSTER

Head of Global Paid Social

DON’T JUST TAKE OUR WORD FOR IT.

ThoughtSpot’s lean marketing team saved 800-1,200 hours of manual work by
automating campaign experimentation with Metadata.

SEE MORE
Instead of getting bogged down by task-oriented, time-consuming work - we can
finally focus on strategy, creativity, and driving more revenue. We're smarter
as a demand gen team than we've ever been.

MEGAN BOONE

Senior Director of Revenue Marketing




SMART FEATURES DESIGNED FOR MODERN MARKETING

 * Revenue Optimization
 * Audience Targeting
 * Campaign Automation
 * Campaign Experimentation


REVENUE OPTIMIZATION

Be ruthlessly efficient and stop wasting money on underperforming campaigns. Let
Metadata automatically reallocate your budget based on what drives pipeline and
revenue.

 1. Customize your metrics, outcomes, and attribution
 2. Let AI optimize your campaigns using your CRM data
 3. Get as much as you can out of your existing budget

Learn more


AUDIENCE TARGETING

Match business profiles to personal emails so you can reach your best-fit
audiences across Facebook, Google Ads, LinkedIn.

 1. Get more flexibility to build the best possible audiences
 2. Activate first-party, third-party, and intent data in your paid campaigns
 3. Find your actual buyers and target accounts across channels

Learn more



CAMPAIGN AUTOMATION

Use the same tool to launch all of your paid campaigns. Save serious time and
forget about having to manually build (and rebuild) new campaigns in each ad
channel.

 1. Select all of your campaign assets from a single library
 2. Push your campaigns directly to each channel
 3. Focus more on strategy, creativity, and driving revenue

Learn more


CAMPAIGN EXPERIMENTATION

Experiment, except at scale. Launch thousands of campaign experiments so you can
get clarity on what works, what doesn’t, and why.

 1. Test new audiences, messaging, creative, and content offers
 2. Uncover insights without having to do the analysis
 3. Apply new learnings to your campaigns immediately

Learn more




WHY METADATA.IO IS YOUR COMPETITIVE EDGE


NAVIGATE AD TECH TRENDS WITH CONFIDENCE

Never miss a beat in the fast-paced ad world. Our seasoned experts keep you
informed of industry shifts, ensuring your campaigns always pack a punch.

LEARN MORE



STREAMLINE YOUR MARKETING CHAOS INTO STRATEGIC ACTION

Say goodbye to scattered efforts. Metadata unifies your ad data, aligns your
team, and transforms marketing mayhem into a lean, mean, revenue-generating
machine.

book an intro



REAL SUCCESS STORIES FROM INDUSTRY LEADERS

Discover Success Stories


HOW NITROGEN WEALTH TRIGGERED 14X RETURN ON GOOGLE SEARCH

READ MORE


HOW CACHEFLOW CLOSED THEIR LARGEST DEAL USING METAMATCH AUDIENCES

READ MORE


HOW DOCEBO LEVERAGES SPOTLIGHT FOR SALES AND MARKETING ALIGNMENT

READ MORE


DON’T JUST TAKE OUR WORD FOR IT

QUICK DESIGN & LAUNCH OF CAMPAIGNS

Automated optimization & budget shifting. Clear visibility into key metrics &
spend. Easy experimentation to help you course-correct quicker.
Tamara T.
Validated reviewer
Mid-Market(51-1000 emp.)

THE ADVERTISING PLATFORM TO RULE THEM ALL!

Metadata has been the most efficient platform for managing LinkedIn and Google
ads all in one place. I can easily manage audiences, ads, creatives, offers, and
more. The budget grouping allows me to control how much spend to allocate by
campaigns, geos, and more.
Verified User in Computer Software
Validated reviewer
Mid-Market(51-1000 emp.)

THE ABILITY TO LAUNCH CAMPAIGNS SIMULTANEOUSLY ACROSS LINKEDIN, FACEBOOK, AND
GOOGLE ADS IS INCREDIBLE

It saves countless hours of duplicitous work and provides unmatched visibility
into the best-performing channels.
Maggie D.
Validated reviewer
Mid-Market(51-1000 emp.)

Excellent

4.6 based on 274 reviews

The No-BS Marketing OS.

BOOK AN INTRO

PRODUCTS

Demand Hub MetaMatch® Spotlight Pricing Services Integrations

FEATURES

Audience Targeting Campaign Experimentation Lead Enrichment Revenue Optimization
Web Personalization

BY ROLE

Demand Gen Marketing Leader Finance

COMPANY

About Careers Partners


RESOURCES

Resource Library Blog Demand Gen U DEMAND DEMAND Community Case Studies
Playbooks Metadata vs. 6sense Metadata vs. Ad Channels Forrester Total Economic
Impact™ Study

TRUST

Trust & Compliance Terms of Use Privacy Policy Cookie Policy Do Not Sell My
Personal Information

CONTACT

Help Center support@metadata.io sales@metadata.io +1 650-753-7077 Toll-Free (US
Only) at: +1 888-905-8193

© Copyright 2024 Metadata. All rights reserved.

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These cookies do not store any personally identifiable information. We use these
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Cookies Details‎

FUNCTIONAL COOKIES

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These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
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or all of these services may not function properly. We use functional cookies to
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Cookies Details‎

PERFORMANCE COOKIES

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and
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Cookies Details‎

TARGETING COOKIES

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cookies, you will experience less targeted advertising.

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