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Navigation Menu Leadership | How the Best Leaders Drive Innovation Subscribe Sign In Account Menu Account Menu Hi, Guest Search Menu Close menu Search CLEAR * * * * * * * SUGGESTED TOPICS * * * Explore HBR * Latest * The Magazine * Podcasts * Store * Webinars * Newsletters Popular Topics * Managing Yourself * Leadership * Strategy * Managing Teams * Gender * Innovation * Work-life Balance * All Topics For Subscribers * The Big Idea * Data & Visuals * Case Selections * HBR Learning * Subscribe My Account * My Library * Topic Feeds * Orders * Account Settings * Email Preferences * Log Out * Sign In * * * * Subscribe Latest Podcasts The Magazine Store Webinars Newsletters All Topics The Big Idea Data & Visuals Case Selections HBR Learning My Library Account Settings Log Out Sign In YOUR CART Your Shopping Cart is empty. Visit Our Store Guest User Subscriber My Library Topic Feeds Orders Account Settings Email Preferences Log Out Reading List Reading Lists Latest Magazine Topics Podcasts Store The Big Idea Data & Visuals Case Selections HBR Learning Ask AI X SHARE PODCAST HBR On Leadership / Episode 45 HOW THE BEST LEADERS DRIVE INNOVATION Go Back 15 seconds Play Go Foward 15 seconds Listen | 10:14 Play Share They learn how to take on three key roles: architect, bridger, and catalyst. * Subscribe: * Apple Podcasts * Spotify * RSS All episodes All episodes * Details * Transcript February 14, 2024 If you’re leading innovation, you need very specific leadership skills. Harvard Business School professor Linda Hill has studied leadership and innovation for decades and is the coauthor of Collective Genius: The Art and Practice of Leading Innovation. She says that leaders who shepherd innovation can’t rely on formal authority. Instead, they need to understand how to get people to co-create with them, which requires mastering three key roles —architect, bridger, and catalyst—or the ABCs of innovation. In this episode, you’ll learn how to fill each of these roles—from how to assemble the right team to how to build real connections and mutual commitment. As Hill says, “You cannot tell people to innovate. You can only invite them.” Key episode topics include: leadership, innovation, power, commitment, talent management, resources, teams, collaboration. HBR On Leadership curates the best case studies and conversations with the world’s top business and management experts, to help you unlock the best in those around you. New episodes every week. * Watch the original HBR Quick Study episode: What Makes a Great Leader? (2022) * Find more episodes of the HBR Quick Study series on YouTube. * Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org. HANNAH BATES: Welcome to HBR on Leadership, case studies and conversations with the world’s top business and management experts, hand-selected to help you unlock the best in those around you. If you’re , you’ll need some very specific leadership skills. Do you know what they are? Harvard Business School professor Linda Hill says that leaders who shepherd innovation can’t rely on formal authority. Instead, they need to understand how to get people to co-create with them. Hill studies leadership and innovation, and she says leaders who are great at leading innovative projects understand how to keep their teams committed to a project for the long run. In this episode you’ll learn how to do that using the ABC’s of innovation leadership. That’s A for architect – which is knowing how to assemble the right team. B for bridger – connecting with outside talent and resources. And C for catalyst – getting things done. This episode originally aired as part of the HBR Quick Study video series in September 2022. Here it is. LINDA A. HILL: We know that one of the key reasons why organizations aren’t able to innovate organizations aren’t as agile as they need to be is they don’t have the kind of leadership they need. If you came to the Harvard Business School 100 years ago, great leadership was really about setting direction and making sure that people went in that direction. How do you come up with strategy? When I came almost 40 years ago, we moved a bit from strategy to, really, vision. So people like John Kotter and Warren Bennis helped us understand that people needed to have a bigger ambition than just the strategy. What’s the vision? Where are we going and why? What I’ve come to see as I’ve begun to do research in the 2000s– yes, you still need to be a visionary. But guess what? Because innovation has become ever more important, that means, really, moving from vision to shaping culture and capabilities. You have to move from focusing on, OK, what’s my vision and how do I communicate and get people to follow me to the future? Instead, leading innovation is about getting people to co-create that future with you. And co-creation requires a different kind of leadership. If you want to lead an organization and build an organization that can innovate at scale with speed, really, leaders have three functions they have to fulfill. The ABCs of leadership– A, you must be an architect, B, you must be a bridger, and C, you must be a catalyst. The first role is the role of architect– building the culture and capabilities necessary for a group of people to be able to collaborate, experiment, and learn. Innovative work is not about an individual having an aha moment. It’s really about a collaboration of individuals with diverse expertise, diverse points of view and experiences, who figure out, again, how to collaborate, how to experiment and learn together with some speed– what we call collective genius. The idea here is that everyone in your organization has a slice of genius. Everyone has talents, everyone has passions. Your role as a leader is to unleash the diverse slices of genius in your organization and then leverage and harness them for the collective good. How do you get everyone in the organization to understand that they need to work on not just what they should be doing, but what they could be doing? The second is B, or bridger. We have to go outside the organization to get access to talent and tools. You need to be able to bridge, because you do not have the talent and tools you need inside your organization to innovate at speed or at scale. Just don’t. Particularly now that digital is such a big piece of it, you are always, you and your organizations, are really embedded in a web of interdependencies. And that means trying to innovate across boundaries. So we see many organizations building out new units or asking leaders to lead units in which they really are serving as the bridge between the outside of the organization and the inside. We’ve been studying leaders who run innovation labs, corporate accelerators– even organizations that were digital first are finding that they need to partner with other digital first companies to get access to the cloud, right? Because other organizations might be better at it than they are better at it, and they need to focus on other things that are their core capabilities. And then the third is catalyst. And this is when you’re trying to accelerate co-creation throughout the entire ecosystem. And there can be a couple of reasons for why you want to do that. One may be that for you to do what you want to do inside your organization, you need other people, other organizations to be able to innovate, because they got to create something that you need to fulfill your purpose. The other is, fundamentally, because you’re trying to just create more capability in the whole ecosystem. Because when you lift the whole, everyone gets lifted. It’s when your ambition is much, much greater than your organization and you’re maybe trying to change a country, or the prospects of a whole continent. So you have to get the whole ecosystem active and co-creating if you want to do that kind of thing. An example would be if you want to be as secure yourself in your own internet service, then if you can help your clients be more secure, have more cybersecurity, that helps you as well. So that’s an instance of being a catalyst. But when you’re actually doing the act of working across, that is where you’re being a bridger. So these three roles are very interconnected. We’ve been studying the leader who runs the trials for Pfizer. It turns out that Pfizer can only innovate and be as agile as it needs to be if, in fact, their vendors are agile and able to innovate. So we have leaders there who are working across with vendors and turning those vendors into partners, where, in fact, we have a real connection. We do trust each other. We do know how to influence each other. We are willing to make mutual commitments. Because only when we have that deep connection are we willing to do the hard work together necessary to actually do something like run those trials in 266 days and make the impossible, possible. Now, what you see– again, the catalyst role of that same leader– is working to put together consortia of people who are in the pharmaceutical industries to go back and think about, what are some new standards we want to set? And talk with regulators about now that we know what’s possible, will allow us to bring hope to patients even faster if we work across the industry to raise all of our capacity to do more innovative work. So what we see is organizations have to go outside to get what they need. What they’re really all about is learning how to exercise influence when you don’t have formal authority. We’ve got to let go of formal authority as our source of influence and power. Instead, we’re using, if you will, being able to shape culture and capabilities, being able to forge connections between diverse parties, real connections where we actually have mutual trust, mutual influence, and mutual commitment. Don’t rely so much on your formal authority as a way of influencing people. It’s not very useful, because with formal authority, if you’re using that as your source of power, maybe you can control people, but you’re not building their commitment. And you need commitment if you want to have people take the risks associated with trying to do something new and useful, particularly a breakthrough kind of innovation. You don’t use formal authority as a way to get things done, because you cannot tell people to innovate. You can only invite them. It is a voluntary act. HANNAH BATES: That was Harvard Business School professor Linda Hill on the HBR Quick Study video series. Hill is the author of the book Collective Genius: The Art and Practice of Leading Innovation. We’ll be back next Wednesday with another hand-picked conversation about leadership from the Harvard Business Review. If you found this episode helpful, share it with your friends and colleagues, and follow our show on Apple Podcasts, Spotify, or wherever you get your podcasts. While you’re there, be sure to leave us a review. We’re a production of the Harvard Business Review. If you want more podcasts, articles, case studies, books, and videos like this, find it all at HBR dot org. This episode was produced by Scott LaPierre, Anne Saini, and me, Hannah Bates. Ian Fox is our editor. Video by Dave DiIulio, and Elie Honein, Animation by Alex Belser. Music by Coma Media. Special thanks to Maureen Hoch, Adi Ignatius, Ramsey Khabbaz, Nicole Smith, Anne Bartholomew, and you – our listener. See you next week. Back / How the Best Leaders Drive Innovation * Subscribe On: * Apple * Spotify * RSS 2024 2023 View Podcast Episode 83 HOW LARGE FIRMS CAN GET INNOVATION RIGHT MIT Sloan School of Management researchers Deborah Ancona and Kate Isaacs argue that big organizations can be nimble if they have three types of leaders in the mix: “entrepreneurial,” “enabling,” and “architecting.” In this episode, they explain how some large organizations continually develop new talent by empowering employees to lead in their area of expertise and make choices about the projects to which they contribute. They also discuss the structures these companies have created to support leaders and their teams as they transition from hierarchical leadership to more autonomous ways of working. Read More View Podcast Episode 82 SHOULD YOUR BUSINESS TAKE A STAND ON SOCIETAL ISSUES? What’s the best way to determine whether or not your business should engage on potentially controversial societal issues? In this episode, Harvard Business School senior lecturer Hubert Joly explains how to create a process for decision-making around these issues, in collaboration with your board. Joly wrote a case study based on his own time as chairman and CEO of electronics retailer Best Buy. When George Floyd was murdered in Minneapolis in 2020, just a few miles from their global headquarters, Joly led the organization through weeks of unrest and protests in their community and within the firm. The episode also offers lessons from other organizations, like Nike, Disney, and Starbucks, whose leaders have spoken out on issues related to racism and LGBTQ rights. Read More View Podcast Episode 81 ARE YOUR BEST EMPLOYEES EYEING THE DOOR? Do you know how your best employees feel about their work? Are they actually engaged and motivated? Or are they already looking for a better opportunity? If so, what would it take to make them want to stay? In this episode, you’ll learn how to retain your best employees for the long term, including tactics you can use to help the people you manage feel valued and respected. You’ll also learn what to do when a valuable employee says they have another job offer. Read More View Podcast Episode 80 HOW TO MAKE BETTER HIRING AND FIRING DECISIONS Joel Peterson has spent a career leading teams, building businesses, and managing people at every level. Along the way, he’s learned valuable lessons about the best ways to bring on new talent, as well as when and how to let people go. Peterson is the former chairman of JetBlue Airways. He also teaches at the Stanford Graduate School of Business. He shares his approach to hiring for top leadership positions and why it’s so important to slow down and take plenty of time with interviews. He also explains how he coaches new hires who are struggling and how he knows when it’s time to let someone go. Read More View Podcast Episode 79 HOW TO GET PEOPLE TO LISTEN TO YOU Knowing how to get people to listen to you is an important part of leadership. But HBR contributing editor and workplace conflict expert Amy Gallo says being heard isn't about how loud you say something. It's about saying the right thing at the right time—in other words, it’s about having a communication strategy. In this episode, Gallo offers research-based tips for how to lay the groundwork for your ideas. She also offers advice on how to manage your body language and what to watch out for in your counterpart’s body language as well. Read More Load more items LATEST IN THIS SERIES View Podcast Episode 83 HOW LARGE FIRMS CAN GET INNOVATION RIGHT 06 Nov 2024 View Podcast Episode 82 SHOULD YOUR BUSINESS TAKE A STAND ON SOCIETAL ISSUES? 30 Oct 2024 View Podcast Episode 81 ARE YOUR BEST EMPLOYEES EYEING THE DOOR? 23 Oct 2024 All episodes THIS ARTICLE IS ABOUT LEADERSHIP Follow this topic Following Related Topics: * Innovation RELATED PODCASTS HOW TO MANAGE BREAKTHROUGH INNOVATION HOW TO INCORPORATE INFLUENCERS INTO YOUR MARKETING STRATEGY TO SET A GREAT STRATEGY, START BY IMAGINING THE FUTURE YOU WANT PARTNER CENTER Start my subscription! 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Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Precise location data, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest NEORY GMBH Cookie duration: 90 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Privacy policy Consent NEXXEN GROUP LLC Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, Users’ profiles, Privacy choices more Cookie duration resets each session. View details | Storage details | Privacy policy ConsentLegitimate interest NEURAL.ONE Cookie duration: 365 (days). Data collected and processed: Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policy Consent ADITION (VIRTUAL MINDS GMBH) Cookie duration: 90 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent ACTIVE AGENT (VIRTUAL MINDS GMBH) Cookie duration: 90 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent TABOOLA EUROPE LIMITED Cookie duration: 366 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent EQUATIV Cookie duration: 396 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Storage details | Privacy policy Consent ADFORM A/S Cookie duration: 3650 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest MAGNITE, INC. Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest RATEGAIN ADARA INC Cookie duration: 730 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more View details | Storage details | Privacy policy Consent SIFT MEDIA, INC Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Precise location data, Non-precise location data, IP addresses more View details | Privacy policy Consent RAKUTEN MARKETING LLC Cookie duration: 730 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policy ConsentLegitimate interest LUMEN RESEARCH LIMITED Doesn't use cookies. Data collected and processed: Device characteristics, Non-precise location data, IP addresses, Browsing and interaction data more View details | Privacy policy Legitimate interest AMAZON AD SERVER Cookie duration: 396 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest OPENX Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent YIELDLAB (VIRTUAL MINDS GMBH) Cookie duration: 90 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent ROKU ADVERTISING SERVICES Cookie duration: 396 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest NANO INTERACTIVE GROUP LTD. Doesn't use cookies. Data collected and processed: Device characteristics, Non-precise location data, Browsing and interaction data more View details | Privacy policy Consent SIMPLIFI HOLDINGS LLC Cookie duration: 366 (days). Data collected and processed: Device identifiers, Precise location data, IP addresses more Uses other forms of storage. View details | Privacy policy Consent PUBMATIC, INC Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest COMSCORE B.V. Cookie duration: 720 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, IP addresses, User-provided data, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policy Consent FLASHTALKING Cookie duration: 730 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more View details | Privacy policy Consent PULSEPOINT, INC. Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, IP addresses more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policy Consent SMAATO, INC. Cookie duration: 21 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest SEMASIO GMBH Cookie duration: 366 (days). Data collected and processed: Device identifiers, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Storage details | Privacy policy Consent CRIMTAN HOLDINGS LIMITED Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Privacy policy ConsentLegitimate interest GENIUS SPORTS UK LIMITED Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Storage details | Privacy policy Consent CRITEO SA Cookie duration: 390 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Storage details | Privacy policy Consent ADLOOX SA Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, Browsing and interaction data more Uses other forms of storage. View details | Privacy policy ConsentLegitimate interest BLIS GLOBAL LIMITED Cookie duration: 400 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent LOTAME SOLUTIONS, INC Cookie duration: 274 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policy Consent LIVERAMP Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent GROUPM UK LIMITED Cookie duration: 395 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Storage details | Privacy policy ConsentLegitimate interest LOOPME LIMITED Cookie duration: 90 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent DYNATA LLC Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Storage details | Privacy policy Consent ASK LOCALA Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Precise location data, Non-precise location data, IP addresses, Privacy choices more Uses other forms of storage. View details | Privacy policy Consent AZIRA Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Precise location data, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Privacy policy ConsentLegitimate interest DOUBLEVERIFY INC. Doesn't use cookies. Data collected and processed: Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more View details | Privacy policy Legitimate interest BIDSWITCH GMBH Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policy Consent IPONWEB GMBH Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Non-precise location data, IP addresses, User-provided data, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent NEXTROLL, INC. Cookie duration: 183 (days). Data collected and processed: Device identifiers, Device characteristics, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Privacy policy Consent TEADS FRANCE SAS Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest STRÖER SSP GMBH (SSP) Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest OS DATA SOLUTIONS GMBH Cookie duration: 90 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest PERMODO GMBH Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Privacy policy Consent PLATFORM161 B.V. Cookie duration: 396 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent BASIS GLOBAL TECHNOLOGIES, INC. Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Precise location data, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Privacy policy ConsentLegitimate interest SMADEX, S.L.U. Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices more Cookie duration resets each session. View details | Storage details | Privacy policy Consent BOMBORA INC. Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Non-precise location data, IP addresses, Users’ profiles, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest EASYMEDIA GMBH Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Storage details | Privacy policy Consent REMERGE GMBH Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Non-precise location data, IP addresses, Browsing and interaction data more Uses other forms of storage. View details | Privacy policy ConsentLegitimate interest ADVANCED STORE GMBH Cookie duration: 365 (days). Data collected and processed: Device identifiers more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest MAGNITE CTV, INC. Cookie duration: 366 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest DELTA PROJECTS AB Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more View details | Storage details | Privacy policy ConsentLegitimate interest USEMAX ADVERTISEMENT (EMEGO GMBH) Cookie duration: 365 (days). Data collected and processed: IP addresses, Users’ profiles more Cookie duration resets each session. View details | Storage details | Privacy policy Consent EMETRIQ GMBH Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent PUBLICIS MEDIA GMBH Cookie duration: 1825 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policy Consent M.D. PRIMIS TECHNOLOGIES LTD. Cookie duration: 25 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, User-provided data, Privacy choices, Browsing and interaction data more View details | Storage details | Privacy policy ConsentLegitimate interest ONETAG LIMITED Cookie duration: 396 (days). Data collected and processed: Device identifiers, Device characteristics, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent CLOUD TECHNOLOGIES S.A. Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Privacy policy Consent SMARTOLOGY LIMITED Doesn't use cookies. Data collected and processed: IP addresses more Uses other forms of storage. View details | Privacy policy ConsentLegitimate interest IMPROVE DIGITAL Cookie duration: 90 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Storage details | Privacy policy ConsentLegitimate interest ADOBE ADVERTISING CLOUD Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, IP addresses, Privacy choices more View details | Storage details | Privacy policy ConsentLegitimate interest BANNERFLOW AB Cookie duration: 366 (days). Data collected and processed: Device characteristics, Non-precise location data, IP addresses, Privacy choices more Cookie duration resets each session. View details | Privacy policy ConsentLegitimate interest TABMO SAS Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Privacy policy Consent INTEGRAL AD SCIENCE (INCORPORATING ADMANTX) Doesn't use cookies. Data collected and processed: Device characteristics, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more View details | Privacy policy Legitimate interest WIZALY Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device characteristics, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent WEBORAMA Cookie duration: 393 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest JIVOX CORPORATION Cookie duration: 30 (days). Data collected and processed: Device identifiers, Precise location data, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Storage details | Privacy policy Consent VISTAR MEDIA EMEA BV Doesn't use cookies. Data collected and processed: Non-precise location data more View details | Privacy policy Consent ON DEVICE RESEARCH LIMITED Cookie duration: 30 (days). Data collected and processed: Device identifiers, Device characteristics, Precise location data, Non-precise location data, IP addresses, User-provided data, Browsing and interaction data more View details | Storage details | Privacy policy Consent ROCKABOX MEDIA LTD Doesn't use cookies. Data collected and processed: Device characteristics, Non-precise location data, IP addresses, Browsing and interaction data more View details | Storage details | Privacy policy Legitimate interest EXACTAG GMBH Cookie duration: 180 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Privacy policy Consent CELTRA INC. Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Precise location data, IP addresses more Uses other forms of storage. View details | Storage details | Privacy policy Consent MAINADV SRL Cookie duration: 30 (days). Data collected and processed: Device identifiers, Device characteristics, Non-precise location data, IP addresses, User-provided data, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Privacy policy Consent GEMIUS SA Cookie duration: 1825 (days). Data collected and processed: Device identifiers, Device characteristics, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent THE KANTAR GROUP LIMITED Cookie duration: 914 (days). Data collected and processed: Device identifiers, Device characteristics, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policy Consent NIELSEN MEDIA RESEARCH LTD. Cookie duration: 120 (days). Data collected and processed: Device identifiers, Device characteristics, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent SOLOCAL SA Cookie duration: 396 (days). Data collected and processed: Device identifiers, Device characteristics, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest PIXALATE, INC. Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Non-precise location data, IP addresses, Browsing and interaction data more View details | Storage details | Privacy policy Consent NUMBERLY Cookie duration: 180 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Storage details | Privacy policy Consent AUDIENCEPROJECT A/S Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest DEMANDBASE, INC. Cookie duration: 730 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent EFFILIATION / EFFINITY Cookie duration: 30 (days). Data collected and processed: Device characteristics more Cookie duration resets each session. View details | Storage details | Privacy policy Consent ARRIVALIST CO. Cookie duration: 365 (days). Data collected and processed: Non-precise location data, IP addresses more Cookie duration resets each session. View details | Storage details | Privacy policy Consent SEENTHIS AB Doesn't use cookies. Data collected and processed: Device characteristics, IP addresses more View details | Privacy policy COMMANDERS ACT Cookie duration: 365 (days). Data collected and processed: Device identifiers, IP addresses more View details | Storage details | Privacy policy Consent TRAVEL AUDIENCE GMBH Cookie duration: 397 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, Users’ profiles, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policy Consent HUMAN Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses more View details | Privacy policy Legitimate interest BLENDEE SRL Cookie duration: 366 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent INNOVID LLC Cookie duration: 90 (days). Data collected and processed: Device identifiers, Device characteristics, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Storage details | Privacy policy ConsentLegitimate interest PAPIRFLY AS Doesn't use cookies. Data collected and processed: Device characteristics more View details | Privacy policy Legitimate interest NEUSTAR, INC., A TRANSUNION COMPANY Cookie duration: 365 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policy ConsentLegitimate interest VERVE GROUP EUROPE GMBH Doesn't use cookies. Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Privacy policy Consent OTTO (GMBH & CO KG) Cookie duration: 365 (days). Data collected and processed: Device identifiers, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM Cookie duration: 180 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Storage details | Privacy policy Consent LOCALSENSOR B.V. Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Precise location data, Non-precise location data, IP addresses, Privacy choices more Uses other forms of storage. View details | Privacy policy Consent ONLINE SOLUTION Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Privacy policy Consent RELAY42 NETHERLANDS B.V. Cookie duration: 730 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more View details | Storage details | Privacy policy Consent GP ONE GMBH Cookie duration: Uses session cookies. Data collected and processed: Device characteristics, Non-precise location data, IP addresses, User-provided data, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest LIFTOFF MONETIZE AND VUNGLE EXCHANGE Doesn't use cookies. Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Privacy policy ConsentLegitimate interest THE MEDIAGRID INC. Cookie duration: 365 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Precise location data, Non-precise location data, IP addresses, Privacy choices, Browsing and interaction data more Cookie duration resets each session. Uses other forms of storage. View details | Storage details | Privacy policy Consent REPPUBLIKA RESEARCH & ANALYTICS AUSTRIA GMBH Cookie duration: 180 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, IP addresses, Users’ profiles, Browsing and interaction data more Uses other forms of storage. View details | Privacy policy Consent CINT AB Cookie duration: 730 (days). Data collected and processed: Device identifiers, Device characteristics, IP addresses, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Privacy policy Consent GOOGLE ADVERTISING PRODUCTS Cookie duration: 396 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Storage details | Privacy policy ConsentLegitimate interest GFK GMBH Cookie duration: 730 (days). Data collected and processed: Authentication-derived identifiers, Device identifiers, Device characteristics, Non-precise location data, IP addresses, User-provided data, Users’ profiles, Privacy choices, Browsing and interaction data more Uses other forms of storage. View details | Storage details | Privacy policy Consent REVJET Cookie duration: 365 (days). Data collected and processed: Device identifiers, Non-precise location data, IP addresses, Users’ profiles, Privacy choices more Cookie duration resets each session. View details | Storage details | Privacy policy Consent PROTECTED MEDIA LTD Doesn't use cookies. Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, IP addresses, Browsing and interaction data more View details | Privacy policy Legitimate interest CLINCH LABS LTD Cookie duration: 730 (days). Data collected and processed: Device identifiers, Device characteristics, Probabilistic identifiers, Non-precise location data, IP addresses, Users’ profiles, Privacy choices, Browsing and interaction data more Cookie duration resets each session. View details | Storage details | Privacy policy ConsentLegitimate interest ORACLE DATA CLOUD - MOAT Doesn't use cookies. Data collected and processed: Non-precise location data, IP addresses more View details | Privacy policy Legitimate interest HEARTS AND SCIENCE MÜNCHEN GMBH Cookie duration: 60 (days). Data collected and processed: IP addresses more Cookie duration resets each session. 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