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navigate commercial inc.
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navigate commercial inc.
   
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NAVIGATE COMMERCIAL




commercial real estate training for residential agents and brokers


WHY COMMERCIAL REAL ESTATE?

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The Residential Business Model is Changing Rapidly

It is no secret that the residential real estate industry has experienced
significant disruption over the past decade. An influx of new tech-savvy
operators with sophisticated online business models have resulted in increased
competition and downward pressure on commission fees in many regions. This has
effectively decreased the overall number of traditional residential listings and
jeopardized the future earnings of many residential agents and brokers.

Conversely, the Commercial Real Estate (CRE) industry has not experienced any
significant disruption in their commission fee based business model over this
same time period. While technology companies have developed a number of popular
web sites for displaying commercial property listings, most of these third party
sites have been designed to support the marketing efforts of Commercial Real
Estate professionals as opposed to competing with them for individual buyers and
sellers. This much more cooperative approach has evolved primarily because the
CRE marketplace is generally regarded as being more specialized and somewhat
more difficult to service than the residential real estate market -- likely due
to the wider array of property types and sub-types in the CRE sector and the
greater complexity in determining commercial property values. We agree that CRE
is generally more complex, but it is not prohibitively more complex. 

The Commercial and multi-family income property markets have actually been
thriving in most regions over the past two decades. With more and more
 investors and property developers getting involved in this high-growth sector,
commercial agents have been keeping busy and reaping the rewards of their
traditional commission-based business model. Further, Commercial Agents and
Brokers tend to earn more money per transaction than residential agents (because
of the generally higher commission fee percentages multiplied by generally
higher transaction values) and they also tend to engage in repeat business with
their top tier clients at more frequent intervals. This perceived industry
complexity has protected the CRE sector during otherwise turbulent times and it
represents a huge growth opportunity for anyone who may be considering a
full-time or part-time career in the commercial real estate space . 

Knowledge + Confidence = Success

This combination of strong CRE market demand plus commission fee stability is
excellent news for residential agents and brokers who are considering the
commercial property sector. We believe that most residential real estate agents
and brokers already possess over 50% of the knowledge and skills required to
work in the commercial market space and it's our goal to help them break through
the "glass ceiling" by providing the additional training and guidance they need
to get there. The CRE sector typically eludes many residential agents because
they lack the essential knowledge and/or confidence regarding the core business
concepts required for CRE success. However, we also believe that "Knowledge is
Power" -- and all of our courses are designed to empower residential agents and
brokers by filling in the critical information gaps and equipping them with the
essential knowledge, tools, and business strategies to become proficient in the
sale and leasing of residential apartments, retail plazas, offices, warehouses,
industrial buildings, development land, and much more! 

Invest in Your Future. Learn, Adapt, Grow ... and Repeat!  

CRE success is now within your reach -- enroll in our courses, follow our sage
advice, and prepare to grow your career! Regardless of your personal learning
objectives, our courses offer something for everyone. They are packed with
practical information, key commercial definitions, metrics, terminology, market
insights, and proven business strategies that combine to form an essential road
map for your CRE success! The navigate commercial online learning and business
coaching model has four key steps and we look forward to joining you as you
embark on your exciting new professional development journey: 

Step 1: Learn. Enroll in our online CRE training courses and successfully
complete them. By gaining the necessary commercial knowledge you will be better
able to provide competent client service to your CRE prospects. You will also
receive essential CRE business forms and marketing materials, practical business
advice, and our insider strategies for CRE success. 

Step 2: Develop your initial CRE business strategy. This may involve doing both
residential and commercial work concurrently or putting a plan in place to make
a complete switch over to commercial. In either case, we will teach you which
commercial sub-markets to focus on and, most importantly, which ones to
initially avoid. We start with the easiest commercial sub-markets first (as we
want to ensure that neither you or your clients make any mistakes) and after you
gain more knowledge and skills you will then be able to expand into additional
CRE sectors over time. 

Step 3: Update your marketing and presentation materials. Once you have acquired
a reasonable level of knowledge and competence,  you can then revise your
Listing Presentation, Web Site, Business Cards,  Commercial Sign Proofs,
Property Brochures, and other marketing materials to reflect your new commercial
service offering. The navigate commercial Back Office Marketing Team has
prepared a set of downloadable business templates for all of these key tools and
all of our students will have free access to use and modify them as they see
fit.  

Step 4: Get out there! You should now have the knowledge, confidence, and
business tools required to get started with marketing your new array of CRE
services and begin opening doors to new commercial opportunities in your local
market! And if you ever get stuck or need our help along the way, the navigate
commercial team is not far away. We offer all students free access to our
NavCare commercial advice, consulting, and coaching service for 30 days after
each course has been completed and we also offer ongoing NavCare subscriptions
for purchase any time thereafter.  

Our Guiding Principles

The following guiding principles are at the core of navigate commercial business
practices and we expect our staff and students and to embrace them in their
business activities as well: (1) ABP - Always Be Professional; (2) PCS - Provide
Competent Service, and (3) DNH - Do No Harm.  You can read more about these
guiding principles and many other interesting CRE topics in our navigate
commercial Blog.  


COURSES

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CRE-101R

Commercial Property Overview for Residential Agents & Brokers

Read More  



CRE-102R

Commercial Property Financial Analysis for Residential Agents & Brokers

Read More  



CRE-103R

Commercial Property Leasing for Residential Agents & Brokers

Read More  



CRE-104R

Commercial Property Marketing for Residential Agents & Brokers

Read More  



CRE-201R

Advanced Topics in Commercial Real Estate

Read More  



CONTACT US

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 *  info@navigatecommercial.com


Contact Us
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