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PRETTY HURTS


THE "MORNING SHED" AND THE PRISON OF BEING PERPETUALLY HOT

Glowing down every night to glow back up every morning might feel beneficial to
some—but it could come with a hefty emotional cost.
By Maria Santa Poggi
July 26, 2024
Getty Images

Save this storySave
Save this storySave

Chances are that right now your TikTok ForYou Page is full of beauty influencers
waking up in a somewhat mummified state by way of the app’s latest viral beauty
regimen dubbed the “morning shed.” Videos of the trend show people removing all
the trappings of their intensive bedtime routines that usually involve
techniques like coating their faces in sheet masks, taping their mouths shut,
bounding their jaws with “slimming” straps, and wrapping their stomachs in
castor oil packs—all in search of flawless, natural-esque morning beauty. The
trend’s tag on TikTok has amassed over 96 million views across hundreds of
videos.



“The uglier you go to bed, the hotter you wake up,” is a frequently used caption
on these videos, but some people participating in the trend say it’s also a
matter of convenience and wellness. Kayla Lee says adding four-to-six
steps—which include things like applying anti-wrinkle patches, putting her hair
in rollers, and sealing her mouth shut with medical tape—to her nightly
four-part nighttime skin-care routine helps her wake up “ready for the morning
with minimal effort.” Beauty influencer Devon Kelley says her routine is more
about sleep hygiene: She uses a silk eye mask for total darkness and sleeps on a
pillow designed to provide neck support to side-sleepers.

TIKTOK CONTENT

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it originates from.



For most, comfortably sleeping with one’s head cocooned and face smothered with
skin care products probably seems difficult. A lot of people can’t even sleep
comfortably on their backs or remain still in their sleep, a necessity for those
who sleep in sheet masks. Lee trained herself to sleep on her back before
developing her morning shed routine. “If I was still a side sleeper, I’m sure I
would wake up with the sheet mask stuck to my back and hair disheveled,” she
says. “I find it comfortable even if I look like I just had major face surgery
as I lay in bed like a mummy.” Still, what does it say about our current beauty
standards that we’re willing to change how we’ve slept our entire lives all for
a beauty regimen?

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Some elements of the morning shed, like silk hair bonnets and sleeping masks,
are ultimately harmless (in fact, many are proven to be beneficial) and have
been a staple of bedtime routines for ages—others, not so much. Mouth tape, for
example, can block nasal passages, limit oxygen flow, and cause skin irritation,
as previously reported by Allure. Experts generally warn against using it, and
there’s little to no scientific evidence that it provides any benefit—including
the relief of TMJ symptoms. Studies also show that chin and jaw straps are not
an effective treatment for sleep disruption either, nor is there any evidence
that they can tighten skin for more than a very short period of time. Even
sleeping with a sheet mask on is a bad idea: Leaving one on your skin until it
dries out is likely to cause irritation.




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it originates from.

Practical concerns aside, it’s hard to look past the emotional ramifications of
a trend that encourages people to chase after physical perfection even in their
most peaceful, undisturbed, unconscious state. Some proponents of the trend say
it helps them look good from the moment they wake up—but why is it necessary to
wake up looking “hot” anyway? The practice of the morning shed has accelerated
the “glow down” to “glow up” beauty pipeline into a meticulously siphoned and
cyclical daily occurrence rather than a multi-faceted journey that occurs over
months or even years. It's only natural to want and strive to appear your best,
but glowing up has become a culture in and of itself that can result in a
fixation on beautification, overconsumption of products, procedures that aren’t
always safe or effective, and self-loathing caused by an unachievable aesthetic
ideal.




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Many morning shed videos are paired with a voiceover of the infamous Carrie
Bradshaw quote, “Maybe, you have to let go of who you were to become who you
will be,”perhaps promoting the idea that self-improvement only exists when a
person is siloed into distinguishable before and after photos. But Bradshaw was
talking about the growth of interior personhood; by pairing these videos with
that soundbite, the morning shed trend arguably equates traditional beauty
standards with personal achievement that must be accomplished to reach one’s
full potential.

Maybe the real ugliness here isn’t in how we look when we go to bed encased in
products and tools but in how we see ourselves in relation to the pursuit of
beauty.

Modern online trends have hyper-optimized beauty and wellness practices into a
lengthy step-by-step instruction manual to supposedly bring you closer to the
best version of yourself. But in the process, we’re being asked to spend
countless hours and dollars on perfecting ourselves to an extreme for the sake
of so-called self-idealization. The “perfect” version of ourselves in this
context is just the one that’s most palatable to society’s ever-shifting but
still rigid beauty standards.

To Lee’s point, “I don’t think there’s ever a problem with taking care of
yourself”—and a person should always do whatever makes them feel good—but it is
worth questioning how beauty standards and societal expectations of
femme-presenting people play into our desires to adopt such elaborate beauty
practices. When left unchecked, trends like this could condition us to once
again believe our worth lies in our ‘round-the-clock appearance more than it
does in our thoughts, feelings, and actions.

Maybe the real ugliness here isn’t in how we look when we go to bed encased in
products and tools but in how we see ourselves in relation to the pursuit of
beauty. People who partake in the morning shed religiously shouldn’t be
villainized or blamed; they’re simply trying to become what they believe is the
best version of themselves. Everyone has tried one or two viral beauty fads,
whether out of insecurity or a genuine desire for self-improvement. Soon there
will be yet another new beauty fad lighting up our screens and promoting itself
by weaponizing self-improvement. And you’ll have to ask yourself and wonder: Is
this what it means to be hot?

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--------------------------------------------------------------------------------

More on beauty trends:

 * Think Twice Before Buying Microneedling Serums From a TikTok Shop
 * How to Pull Off a Headscarf
 * How Much Should You Actually Care About Your Cortisol Levels?

--------------------------------------------------------------------------------

Now, watch Nicola Coughlan try nine things she's never done before:



Don't forget to follow Allure on Instagram and TikTok.




Maria Santa Poggi is a freelance beauty, fashion, and culture journalist. Her
work appears in Vogue, Vogue Business, Harper's Bazaar, Elle, Rolling Stones,
and Dazed, amongst other publications. She is the co-founder of the weekly trend
newsletter, trendfriends with fellow journalist Sara Radin. She has an MFA in
poetry from... Read more
Contributor

KeywordsNews PlusTrendsTikTokskinwellness


SKIN CHECK

An insider’s guide to all things skin care. Are you the friend everyone comes to
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